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    EON BANK GROUP THE FIRST IN MALAYSIA TO DEBUT
  VISA ‘SIGNATURE’ CREDIT CARD FOR PRESTIGE SEEKERS
All-new EON Bank VISA Signature Credit Card to attract 20,000 exclusive customers
           with “higher than platinum” premium benefits and rewards


At a highly exclusive private event, EON Bank Group pioneered yet another industry
achievement by being the first to introduce Malaysians a new level of premium luxury
benefits and rewards with the EON Bank VISA Signature Credit Card. Targeted at
upscale, time-pressed, service-oriented customers, the Signature card was introduced by
VISA Worldwide as a “higher than platinum” card with a unique set of value-added
services and benefits to be enjoyed all over the world.
Speaking at the launch of the card, EON Bank Group CEO Michael Lor explained that
Malaysia had a solid base of affluent customers who demand higher value, better services,
as well as additional benefits and exclusivities.
He explained, “Affluent cardholders are becoming more and more discerning and
demanding about the kind of rewards they expect from their credit card. That is why the
EON Bank VISA Signature Credit Card is the ideal premium credit card that is capable of
meeting the needs of this high-spending segment by providing them with superior rewards
for their spend.”
“These customers are looking for superior services when traveling, worldwide acceptance
with unparallel benefits, higher rewards and flexibilities plus better protection. They are
value seekers who are looking for ultimate luxuries in their travel and lifestyle experiences.
In short, they are seeking preferred customer recognition,” he continued.
It was with that in mind that EON Bank partnered with VISA to debut a card that was
specifically developed to make cardholders feel truly special while meeting their
increasingly discerning lifestyle needs.
“If it is first-class service that you seek – best accommodations around the world, best
airline seats at the last minute, best table at your favourite restaurant in New York - then
the card that secures it for you is the new VISA Signature card, the unbeatable travel and
lifestyle credit card, offered for the first time in Malaysia, by EON Bank,” said Lor.
The EON Bank VISA Signature Credit Card offers cardholders a wide range of features
and benefits, in addition to a large number of rewards programmes offered by partners,
such as airline, hotel and cash back programmes. EON Bank VISA Signature Cardholders
will also enjoy access to a host of benefits, such as complimentary concierge services, as
well as special offers focused on cardholder passions, such as travel, wine and food,
sports as well as entertainment.



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2/…PRESS RELEASE - EON BANK VISA SIGNATURE CREDIT CARD LAUNCH




Additionally, the EON Bank will also reward their VISA Signature Cardholders with
features such as: up to double bonus plus points for retail spending locally and overseas;
a 1% Cash Rebate for overseas spending; complimentary Priority Pass membership that
gives access to over 600 VIP lounges in more than 100 countries and 300 cities
worldwide; up to 100% of advance cash on available credit limit; rewards for share trading;
and exclusive premium insurance coverage for personal protection as well as for travel
accidents and inconveniences.

Stuart Tomlinson, country manager, Malaysia, VISA said: “By introducing VISA Signature
cards to their cardholders, EON Bank meet the changing needs of Malaysia’s growing
base of affluent customers. VISA Signature cardholders can expect unsurpassed
acceptance at merchants and ATMs worldwide combined with special rewards and
privileges in Malaysia and around the world.”

Also feted at the launch event were existing EON Bank credit cardholders who were
upgraded to become the first privileged recipients of the new card in Malaysia.

EON Bank is targeting to acquire 5,000 customers for their VISA Signature card during its
promotion period between now and September 2010. Throughout the promotional period,
the first 1,000 cardholders who spend RM3,000 in cumulative receipts within the three
months will receive an exclusive high-end Samsonite luggage.

EON Bank is confident of securing 20,000 customers for the new card within 12 months.

“EON Bank has always been in the forefront of innovative products that are both timely
and relevant, and the EON Bank VISA Signature Credit Card joins our hallmark of other
exciting cards such as the GSC-EON Bank VISA Credit Card – “The Ultimate Movie Card”;
the EON-Bank Matta Fair Card – “The Ultimate Travel Card”; and most recently, the
MRCA-EON Bank Credit Card – “The Ultimate Shopping Card” in collaboration with the
Malaysian Retailer-Chains Association,” said Lor.

“The EON Bank VISA Signature Credit Card is yet another way for us to offer our
customers the best-in-class standards customer experiences and value that they truly
deserve, in line with our vision to become The Preferred Malaysian Bank,” added Lor.

This year, EON Bank Group is targeting 100,000 in total card acquisition with an estimated
spend of RM3.5 billion, representing an increase of 15% from 2009. The bank currently
has 600,000 cardholders.

For more information on the EON Bank VISA Signature Credit Card and other cards,
please log onto www.eonbank.com.my, call 03-2616 1133 or visit any EON Bank branches
or service centres nationwide.

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3/…PRESS RELEASE - EON BANK VISA SIGNATURE CREDIT CARD LAUNCH


ABOUT EON BANK BERHAD

EON Bank Berhad is a licensed banking and finance company operating under the regulations of Bank
Negara Malaysia under the provisions of the Banking and Financial Institutions Act 1989. EON Bank is
principally engaged in the provision of a comprehensive range of financial products and services.

EON Bank’s subsidiary EONCAP Islamic Bank Berhad has five full-fledged Islamic Banking branches,
which offers Islamic shariah-compliant financial products and services, which includes deposit products,
consumer financing products, business financing as well as corporate and investment banking activities.

The investment bank licensed under the Banking and Financial Institutions Act 1989, MIMB Investment
Bank Berhad is a wholly owned subsidiary of EON Bank Berhad. MIMB Investment Bank provides full client
services in key areas of investment banking including corporate finance advisory, structured finance, equity
and debt capital markets, placements, underwriting and stock broking activities under its subsidiary.

EON Capital Berhad is the holding company of EON Bank Berhad.

EON Bank Group intends to be the Preferred Malaysian Bank with best-in-class standards in delivery
capabilities, customer experiences and performance excellence for a lasting, fulfiling banking
relationship with our customers.

For more information, please visit www.eonbank.com.my or call 03-2694 1188.


Issued on behalf of EON Bank Berhad by Rantau PR Sdn Bhd. For more information on this release please
contact:

Norlina Mohd. Yunus                             Wong Giok Leigh
Head – Corporate Communications                 Head – Publicity
DID: 03-2776 8318                               DID: 03-2382 7983
Email: Norlina.Yunus@eonbank.com.my             Email : Wong.GiokLeigh@eonbank.com.my

JC Wong / Joanne Goh
Consultants
Rantau PR
Tel: 03-7955 7269
Email: jc.wong@rantaupr.com.my / joanne@rantaupr.com.my

				
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