Best Credit Card Company with Rewards

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					The Race For Talent

       American Express:
  Building A Leadership Brand
 that Drives High Performance
Overview:
• About American Express

• How Leadership Drives Performance & Recruitment Success

• The American Express Employee Value Proposition

• Campus Recruiting at American Express

• Use of Competitive Cases to Attract Campus Recruits
    About American Express
•   In 1850, we started as a parcel / freight forwarding
    company.




•   157 years later,    we are …
     –   A leading global payments, network and travel services company
     –   One of the world's most recognized brands*
     –   Leading card issuer and merchant acquirer
     –   Offering the broadest array of charge, credit and prepaid cards




                                                                     *Source: BusinessWeek & Interbrand, 2007
A Global Player   – 63 countries, 65,000 employees

                  – 83 million cards accepted in over

                     200 countries

                  – World’s largest travel agency

                  – World’s largest merchant acquirer

                  – Largest single card issuing

                     company in the US

                  – World’s largest commercial card

                     issuer
Key Recognition
       Corporate

•   BusinessWeek, Best Global Brands (July)
•   Fortune, America’s Most Admired Companies (March)
•   The Corporate Responsibility Officer, Top 100 Best Corporate Citizens (April)
•   Forbes, Top 100 Companies for Best Corporate Reputation (May)


         Product
•   Corporate Meetings and Incentives magazine, Largest and most influential full-service travel management
    companies (Sept)
•   Readers of Business Traveler magazine, “Best Credit Card” and “Credit Card with Best Rewards
    Program” (Jan)
•   Readers of Global Traveler magazine, “Best Credit-Card Rewards Program” (Jan)

       Workplace
•   Fortune, Top Companies for MBAs (April)
•   National Association for Female Executives: Top 30 Companies for Female Executives (July)
•   DiversityInc., Top 50 Companies for Diversity (June)
Leadership: Driving Performance and Recruitment Success

           1                                       2

        Leaders                            Leaders Inspire and
    Build the Brand                           Engage Team
  that Attracts Talent                          Members




                    3

          Leaders Deploy and Develop Team Members to
        Engage Customers and Create Extraordinary Results
Talent Development Platform: The American Express Leadership Model
  OUR INTENT:                 Lead the marketplace through innovation
  Deliver on brand promise and superior customer service through rational and emotional engagement
                                    Achieve top-tier performance


                      Leadership at American Express means creating
              exceptional outcomes for shareholders, customers and employees
  Create Our Future          Inspire Our People          Excite Our                 Deliver on the
                     Leadership at American Express means
                            Builds and Leverages        Customers                  Promise
     Develops Winning
      Strategies        creating exceptional outcomes for Results
                             Relationships
                            Communicates          Focuses on the       Drives
                                                    Customer and Client  Demonstrates
  
                   shareholders, customers and employeesExcellence
      Drives Innovation
      and Change
                             Effectively
                                                                          Personal
                              Builds Diverse Talent


  LIVE THE BLUE BOX VALUES:
              Will to Win / Integrity / Customer Commitment / Quality / Personal Accountability
                              Teamwork / Respect for People / Good Citizenship

  THE OUTCOMES:
       Business gains share globally               More opportunities for employees to grow and develop
       Brand is stronger                           AXP among the most admired companies in the world
       Employee engagement is second to none
Talent Development Platform: The American Express Leadership Model
  OUR INTENT:
                              Lead the marketplace through innovation
  Deliver on brand promise and superior customer service through rational and emotional engagement
                                    Achieve top-tier performance


                     Leadership at American Express means creating
             exceptional outcomes for shareholders, customers and employees
   Create Our Future         Inspire Our People         Excite Our                 Deliver on the
                             Builds and Leverages      Customers                  Promise
    Develops Winning         Relationships
                                                        Focuses on the            Drives Results
     Strategies              Communicates
                                                         Customer and Client       Demonstrates
    Drives Innovation        Effectively
                                                                                    Personal Excellence
     and Change              Builds Diverse Talent


  LIVE THE BLUE BOX VALUES:
              Will to Win / Integrity / Customer Commitment / Quality / Personal Accountability
                              Teamwork / Respect for People / Good Citizenship

   THE OUTCOMES:
     Business gains share globally                More opportunities for employees to grow and develop
     Brand is stronger                            AXP among the most admired companies in the world
     Employee engagement is second to none
 The American Express Employee Value Proposition
                American Express is the right fit                                          because you
                   Striving to be the world’s most respected service brand
 Reputation                                                                    Demand and deliver quality and innovation
                   and proud of our heroes that make it happen

                   Connecting with each other and our customers, building
Environment        relationships that last a lifetime
                                                                               Bring your best as part of a team


 Leadership        Guiding with integrity, inspiration and respect             Will lead at every level


   Career          Within reach . . . no matter what you want to do or where
                                                                               Drive your own success
 Opportunity       you want to do it

 Employee
                   Growing talent from within                                  Thrive on continuous learning
Development

                                                                               Want a work style that matches your
  Flexibility      Flexibility elevates performance
                                                                               lifestyle


Compensation       Competitive compensation linked to performance              Are confident in your abilities


  Benefits         Competitive packages with program extras                    Value choices to manage your needs


                                                ** Highly attractive to campus recruits **
Be a Leader
          and Do High Impact Work
                           at One of the Most Admired Companies

                                Secrets of Leadership from American
                                              Express

                                           October 1, 2007




                 Ken Chenault has been named one of the
                "World's Best CEOs" by Barron's magazine
                        for the third year in a row.

                              March 29, 2007




                     American Express has garnered one of the
                    most prestigious awards around, rating #1 in
                     the J.D. Power and Associates 2007 Credit
                               Card Satisfaction Study.

                    J.D. Power and Associates: American Express #1
                                in Customer Satisfaction
                                    October 9, 2007
    CAMPUS RECRUITMENT FRAMEWORK

                                                             Selling &
     Marketing                  Selection                                            Integration
                                                             Closing


•    Business Unit         •   Students apply for       •   Offer extended       •   Match Campus hires
     determines level of       Amex positions           •   Sell days                to specific positions
     Campus                    (resume drop)            •   Build and manage         and projects within
     involvement           •   Campus school                effective                Business Unit
•    Business Unit             teams screen                 relationships with   •   Provide tools to
     determines Campus         resumes and finalize         offerees                 Business Unit to
     targets and school        closed interview list                                 appropriately on-
     selection             •   Pre-night reception                                   board Campus hires
•    Campus school         •   Interviews:                                       •   Provide
     teams assembled             – First-round on                                    development
•    Job descriptions                Campus                                          opportunities
     posted on Campus                                                                including Global
                                 – Second round                                      Leadership Express
•    Corporate                       in office (full-
     presentations                   time only)
•    School events
CAMPUS RECRUITMENT TIMELINES
                                                             Marketing continues:
                Marketing begins:                            • Job descriptions posted on Campus
                • Business Unit determines level of          • Corporate presentations
                Campus involvement                           • School events
                • Business Unit determines Campus
                targets and school selection
                • Campus school teams assembled
                                                               Full Time Selection and selling




        April – May            June         June – August        Sept – Dec        Jan - April




 Summer Intern integration:           Summer Intern integration, cont:
 • Placement of summer intern         •Summer interns on board                  Summer intern selection and
 candidates with specific hiring      • Mid-summer calibration                           selling
 managers (Business Unit              • Final assessment of summer intern
 identify specific projects)          performance, full-time offer
 • Business Unit and                  recommendation
 company-wide summer intern           Full-time integration
 events
EVP Message - Reputation
Aspiration:
 American Express is built on                   Corporate Sponsorship
 relationships and makes a commitment
 to strong, long-term, mutually beneficial   Valued Global Brand-Currently
 ties to employees                                       #14

                                                    Most Admired-
 How it works:                                      Currently #14
 The AXP reputation creates inherent
 perceptions about the company in                    BPTW Rank-
 prospective employees’ minds. The                   Currently #74
 company size and brand denote elements
 of stability, unlimited resources and           Social Responsibility
 ample opportunity. Our premier brand
 itself is key to being designated as a
 premier employer                                  Blue Box Values


                                                 Philanthropy Programs
EVP Message - Environment
Aspiration:
The connection our employees feel to               Blue Box Values
one another is the cornerstone of a work
environment that fosters collaboration,             Annual Survey
employee focused innovation and a
commitment to customer care
                                                   Diversity Council
How it works:
The environment created by our strong            Employee Networks
values, high recruiting standards and
exceptional leaders is a place to work
                                                AXP Global Community
that employees enjoy, feel connected to
and want to participate in. Employees
are friends with their colleagues and              Employee Giving
share common interests and goals.
Respect for individuals and celebration of
                                                  Innovation Awards
diversity are hallmarks of our culture.
                                             “Make a Difference” Volunteer
                                                      Programs
EVP Message - Leadership
Aspiration:
 We create extraordinary leaders at all        Leadership Development for
 levels of the organization with the desire        Executive Leaders
 and skill to inspire employees and grow
 the next generation of extraordinary              Leadership Pipeline
 leaders

How it works:                                 General Manager Development
 The behaviors and actions of people
 leaders is where the EVP really comes to          Profiles for Success
 life. Leaders that truly care about
 employees and customers create a work
 experience where employees feel valued,           Leadership Express
 developed and empowered. Leaders that
 are equipped with the tools to inspire and
                                                 Situational Leadership II
 continually re-recruit their teams see the
 benefit through high engagement and
 low attrition.                                   Authentic Leadership
Global Leadership Express
     •    A 12-month development program for Graduate Campus Hires,*
          providing transferable skills that are essential to career success
          across roles and regions
     • Workshops, classes, speakers and experiential opportunities to
       provide a strong leadership foundation

     • Community of peers that creates an instant global network of
       resources across all businesses and regions


                     Organizational Knowledge                     Leadership Skill Development

                           Business Expertise                           Relationship Building

 •       *Full-Time MBA, MA, or PhD who joined directly through campus recruitment program
                         Provides a
    Made this            competitive           Ultimately,
      huge                advantage            I am more
    company              on campus            efficient and
    ‘smaller’                                  successful


                 Global Leadership Express
 An ‘Insider's      Participant Feedback
Guide’ to what
  makes for
success within                            I have access
  American                                to leadership
   Express         It’s clear that         development
                        senior            and coaching
                       leaders                that is
                     genuinely           unparalleled at
                   care about us               other
                                            companies
Competitive Cases as a Recruiting Tool
                                Example:
                               Competition co-sponsored by Columbia recruiting team and Columbia’s
Teams Form                           Hispanic Student Association
• Four students per team      Case study on Entering Hispanic Market for Key BusinessSelection
                                                                                       Unit at
                                     American Express, written by Business Unit members and
• At least 1 a member of
Hispanic organization at                                                             Recognition
                                                    Opportunity offered to 9 core schools where
core school                One Week                 American Express recruits (7 teams competed)
                           Before Event                                    • Columbia (3 teams)
                           • Students Receive                              • New York University (2 teams)
                            Case Background        Case Event Day            • Harvard Business School
                                                                             • University of Michigan
                                                 • Students Receive
                                                  Full Case Info
                                                                           Selection and
                                                 • 4 Hours to Work
 The Benefits                                                              Recognition
                                                    • Team Presentations
 •   Provide opportunity to show                                           • Judges – 2 professors from
     leadership, teamwork, and ability to                                  Columbia, 1 Business Unit
     innovatively address critical business opportunity                    Executive
 •   Demonstrate American Express EVP of leadership,                       •Reception with President,
     challenging work, and team-focused environment at highly              Sponsoring Business Unit
     respected company
                                                                           • Prizes
                                                                             1st - $5,000   2nd - 1,500
                                                                             3rd - 1,000

				
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