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Arizona Estate Pheonix Real


Arizona Estate Pheonix Real document sample

More Info
									Personal expertise.
Powerful resources.
  Proven results.

   Benjamin B. Bailey            PUT 80 YEARS OF EXPERIENCE
   Arizona Properties                      TO WORK FOR YOU
   34406 N 27th Dr.
   Pheonix, Arizona 85085
   (480) 220-8022
                       Long Realty Experience
                           is Beyond Compare

Since 1926, Long Realty has put its experience to work for hundreds of thousands of
families across Arizona. As you review the following information, you’ll see how those
experience, skills, knowledge and resources can work for you. Giving you peace-of-mind
that you’ll receive the most comprehensive service possible to sell your home in today’s

With the exclusive training, tools and support we provide, your Long Realty agent is
uniquely qualified and ready to navigate you through a worry-free real estate transaction.
One where your interests are always top of mind, and your profit is their priority.

We thank you for allowing Long Realty the time to meet with you, and learn more about
your home and needs. We hope you’ll choose us for your home sale, and we can put our
experience to work for you.


Rosey Koberlein, CEO
Long Companies

                                      A Passion for Arizona Living Since 1926

                                                                                           presented by Benjamin B. Bailey
                 34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
        The Long Realty Experience –
                It’s Beyond Compare

• Extensive Resources, Proven Results

• Pro-active Advertising

• Managing Your Transaction

• Strategic Positioning and Pricing

• Personal Expertise

                                                                                                Getting your house sold with
                                                                                                utmost ease & efficiency, and
                                                                                                with optimal results.

                                                                                       presented by Benjamin B. Bailey
             34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                  The Power of
           Long Realty Company

                           • Nearly 2 billion in sales volume last year.

                           • Facilitating the real estate transactions of
                             8,623 families last year.

                           • Among the top 25 real estate companies in the nation.

                           • More than 1,100 sales associates in over 40 offices
                             collaborate region wide to locate the best buyers and
                             properties for their clients.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Prescott Valley                                                                                                                   Camp Verde

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              To Show Low, White Mountains
                                                                                                 To Phoenix, Scottsdale, Prescott, Maricopa                                                                                                                                                                                                                                                                                                 To Phoenix/Florence                              79                                                                            77
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     TOWN OF
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    EBROO                                                                                                            ORACLE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    16800 N

                                                            PINAL AIRPARK                                                                                                                                                                                                                                                                                                                                                                                                           16000 N             HAWSER

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      TUCSON • ARIZONA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  15200 N                                                  GOL
                                                 15200 N         HARDIN                                                                                                                                                                                                                                                                                                                                                                                                                                                                              RAN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  WILDS                                                 CH
                                                                                                                                                                                                                                                                                                                                                                                                             RANCHO VISTOSO                                                   14400 N

                                                           14400 N



                                                                                                                                                                                                                                                                                                                                                                                                                                                                           13600 N

                                                      13600 N                                GRIER


                                                                                                                                                                                                                MOORE                                                                                                                                                       12800 N
                                                      SILV                                           MOORE
                                                          ERB                    12800 N

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Mt. Lemmon / Summerhaven / Ski Valley

                                                                                                                                                                                                                          5400 W DOVE

                                                                                                                                                               12000 N                                                                                                                                                                                                   12000 N



                                                                                                                                                                                                                                                                                                                                       NARANJA                         11200 N

                                                                                                                                                                                                                                                                     OESTE 4600


                                                                                                                AVRA VALLEY
                                                                                                                                                                                                                                                                                                                                                       2100 W

                                                                                                                                                                                                                                                                                                                                                                                    1400 W

                                                                                                                                                                                                                                                                                            3800 W

                                                                                                                                                                                                                                                                                                                           2900 W

                                                                                                                                       LAMBERT                                                                                           NAN


                                                                                                                                                                                                                                                                                                                                        LAMBERT 10400 N

                                                                                                                                                                                                                                                           CAMINO DE


                                                                                                         TWIN PEAKS

                                                  9600 N
                                                                                                                                                                                                                                                                                                                                                                                 LA CANADA

                                                                                                                                                                                                                      CAM                                                                                                                                                                    ORO
                                                                                                                                                                                                                                                                                                                                                LA CHOLLA


                                                                                                                                                                                                                          LINDA VISTA                                                                                                                                                                                                                  9600 N

                                                                                                                 QUA                                                                                                                                                                              OVERTON
                                         8800 N       EMIGH

                                                                                                                                                                                                                                                                                                  HARDY                                                                                        HARDY                                    8800 N

                                                                                                                                                 PIMA FARMS                                                                                                      CORTARO FARMS
                                                      8000 N        MAGEE                                                                                                                                                                      PIMA FARMS                                                                                                                                    MAGEE                        8000 N

                                                                                                                                                                                                                                                                 MARANA                                                                                                                                                                                                                                                            Coronado National Forest
                                                                                                                                                                     7800 W


                                               7200 N                               INA                                                                                                                          INA                                                                                                                                                                                   INA               7200 N
                                                                                                                                                                           7000 W

                                                                                PICTURE ROCKS

                                                                                                                                PICTURE ROCKS

                                                             ORANGE GROVE                                                                                                                         BELMONT                                                                                                                                                ORANGE GROVE                                                                              6400 N                                    SKYLINE


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Sabino Canyon

                                                                                                                                                                                                                                                                                                                                                                                                    ORACLE 600 W

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    SABINO CANYON


                                                                 GOLDEN GATE                                                                                                                                                                                                              R                                                                                                                                                                                                                                                                                                         SUNRISE
                                                                                                                                                                                                SUNSET                5600 N                                                                                                                                                                                                                   5600 N
                                                                                                                                                                                                                                                                                                                                                                                                                                   700 E

                                                                 Saguaro National Park



                                                                                                                                                                                                                                                                                                                                                                                                                                               4800 N


                                                                                                                                                                                       6200 W

                                                                                                                                                                                                EL CAMINO DEL CERRO 4800 N                                                                                RUTHRAUFF
                                                                                                                                                                                                                                                                                                                                                                FLOWING WELLS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       BEAR CANYON

                                                                                                                                                                                                                                                                                                                               WETMORE                                            WETMORE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     1900 E

                                                                                                                                                                                                                                            SWEETWATER                                                                                                                                   ROGER                                                 4000 N

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               RIVER                                                                                                                                                                                                       Y
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       A HW
                                                                                                                                                                                                                                                            EL MORAGA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                EL CAMIN

                                                        KINN                                                                                                                                                                                                                                                                                                                           PRINCE                                                                                                                                                                                                                                                                                                                      ALIN
                                                            EY                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           CLOUD                                                                  CAT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               3100 E

                                      Arizona-                                                                                                                                                                                              GORET                                                                                                                                                                                                  3200 N                                                                           FT LOWELL                                                                                                                                                                                       FT LOWELL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        O RENCO
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    SABINO CANYON


                                                                                                                                                                                                                                                                                                                                                                      MIRACLE MILE


                                      Desert Museum

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     TANQUE VERDE

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                COUNRTY CLUB

                                                                                                                                                                                                                                                                                                                                                                                                                              1st AVE


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               R TR


                                             MILE WIDE ROAD                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               REDING
                                                                                                                                                                                                               DE OESTE

                                                                                                                                                                                                                                    IRONWOOD HILL                                                                                                                                                                                                    2400 N                                                                                                                GRANT                                                                                                  WRIG








                                                                                                                                                                                                                                                                                                                                                                                                                                                                       1100 N                                                          SPEEDWAY

                                                                                                                                                                                                                                                                                                                                                       ST. MARY’S

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        5th ST

                                                                                                                                                                                  GATES PASS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                           6th ST
                                                                                                                                                                                                         4600 W



                                                                                                                                                                                                                                                                                                                                                                                                                                                    ZERO N



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          3900 E


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              7900 E

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            5500 E

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         6300 E
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            4700 E

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       7100 E

                                                                                                                                                                                                                                                           STARR PASS                                                                                                                                     1200 S                                                                                                                                22nd ST

                                                                                                                                                Mountain Park                                                                                                                                                                                                                                                                                                                                AVIA                                                                                                                                                                                                PAN                                OLD
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               8700 E

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Nogales/Rio Rico

                                                                                                                                                                                                                                                                                                                                                            SILVERLAKE                                                                                                                           TION                                           29th ST                                                                                                                                             TAN                                   SPA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               PKW                                                                                                                                                                                     O                                     NIS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Y                                                                                                                                                                                                                             H TRA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Saguaro National Park

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  GOLF LINKS

                                                                                                                                                                                                                                                                                  36th                                                                                                                                                              2600 S        36th ST                                                                                                                                                                                                                                                                            IL

                                                                                                                                          KINN                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       EAST
                                                                                                                                                                                                                                                                                                      LA CHOLLA




                                                                                                     BOPP                                                                                                                                                                                                                                                                                                3800 S          AJO                                                     Park                                                                                                                                                                                ESCALANTE                                                                                      ESCALANTE

                                                                                                            W DEAVER


                                               SNYDER HILL                                     IN
                                                                                                                                                                                                         IRVINGTON                                                                                                                                                                                                      IRVINGTON                      4900 S                                                                                                                             Davis-Monthan                                                                IRVINGTON
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Air Force Base


                                                                                                                                                                                                                                                                                                                                                                                         12th AVE
                                                                                                                                                                                                                                                                                                                                                            1400 W

                                                                                                                                                                                                                                                                                                                                                                                                              6th AVE

                                                                                                                                                                                                                                                                                                                               MIDVALE PARK

                                                                                                                                                                                                                                                                   DREXEL                                                                                                                                                                            DREXEL                   5700 S                                                                                                                                                                                                                                                                                              DREXEL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       To San Carlos, Mexico


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         SON                                                          VALENCIA
                                                                                                                                                      5400 W

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               COUNTRY CLUB



                                                                                                                                                                                       4600 W

                                                                                                                                                                                                             3800 W

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   PALO VERDE

                                                                                                                                                                                                                                    VALENCIA                                                                                                                                                                                                                                                  6500 S                                                VALENCIA                                                                                                                                                                                                                              POORMAN
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Air & Space                                                                                                                                                                                                           OLD SPANISH TRAIL


                                                                                                                                                                                                                                                  2900 W

                                                                                                                                                                                DE OESTE

                                                                                                                                                                                                                  LOS REALES
                                                                                                                                                                                                                                                                                     San Xavier                                                                                                                                                                                                                                                       LOS REALES                                                                                                                                                                    VALENCIA
                                                                                                                       6200 W

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              7300 S

                                                                                                                                                                                                                                                                                     del Bac

                                                                                                                                                                                                                                                                                                                                                                                     R                                                                                                                                                                                                                                                                                                                                                                            RITA


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ALVERNON WAY 3900



                                                                                                                                                                                                                                                                                                              LITTLE NOGALES

                                                                                                                                                                                                                                                                                                                                                                                                                        8100 S                HERMANS
                                                                                                                                                                                                                                                                                                                                                                                                                          OLD NOGALES HWY

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              OLD VAIL

                                                                                                                                                                                                                                                                           CAMPUS                                                                                                                                                                                                 HUGHES ACCESS 8900 S

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     4700 E


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           CAMINO LOMA ALTA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              PISTOL HILL


                                                                                                                                                                                                                                                                                                                                              SAHUARITA                                                                                                                                                                                                                               SAHUARITA                                                                                                                                                 Pima County Fairgrounds
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        COLOSSAL CAVE

                                                                                                                                                                                                                                       GREEN VALLEY                                                                                                                              To Nogales,
                                                                                                                                                                                                                                                                                                                                                                                 Tubac, Mexico                                                                                                                                                                                                                                                             To Benson, Patagonia, Sonoita, Sierra Vista, Safford, Bisbee, Douglas

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   presented by Benjamin B. Bailey
34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
              Strength You Can Rely On

It’s important to know the real estate company you choose is backed by the power,
authority and assets of global leaders. Long Realty is a part of HomeServices of America, a
Berkshire Hathaway affiliate – so you can choose us with exceptional assurance.

                                                • Warren E. Buffett – Chairman of the Board, CEO
                                                • $139 billion market capitalization
                                                • $69 billion in cash and invested assets


                                                                       • 375 offices
                                                                       • Over 18,000 agents
                                                                       • 154,485 closed brokerage transactions
                                                                       • $50.8 billion in sales volume
                                                                       • Increasing our ability to network on
                                                                         your behalf

                                                                                        presented by Benjamin B. Bailey
              34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                            Long Cares Foundation

                                                At Long Realty, we know our clients are investing not only in
                                                homes, but in the quality of life that surrounds them.
                                                We contribute a part of every commission to the Long Realty
                                                Cares Foundation. The company supplements these funds
                                                with its own corporate contributions.

                                                For a list of our contribution recipients, visit

           Since its inception, our foundation has provided
        hundreds of grants totaling over $1 million to local
 organizations that promote health, education, community
and environment. We also actively volunteer our own time
                      and talents to the causes we support.

                                                                                               presented by Benjamin B. Bailey
                     34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                             Attracting Buyers:
                      A Multi-channel Approach

                                                    Our challenge is to create the kind of demand for
                                                    your property that attracts more buyers and gets you
                                                    the best outcome. That requires a careful mix of
                                                    strategies to attract customers, Long Realty sales associates,
                                                    and the entire real estate community which include:

                                                 • Expansive online exposure

                                                 • Extensive local and national networking

                                                 • Customized action plan aimed at carefully
                                                   profiled prospects

   It takes a skillful combination of
     marketing techniques to direct
 maximum attention to your home.
 We will devise a plan designed to
bring qualified buyers to your door.

                                                                                                presented by Benjamin B. Bailey
                      34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                                 The Name
                      Buyers & Sellers Trust

                                           For over 80 years, we’ve been putting our resources
                                           and expertise into creating an exceptional real estate
                                           experience for our customers.

                                           People want to do business with companies they trust.
                                           The Long Realty name on your home enhances its image
                                           for buyers.

Do you recognize this sign?
         So do most of the
         buyers in Arizona

                                                                                    Benjamin B. Bailey
                                                                                        (480) 220-8022

                                                                                       presented by Benjamin B. Bailey
             34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
      #1 In Arizona

      Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users.
      The information is sorted, sifted, anonymized, counted, and computed, until finally, they get the
      traffic rankings shown in the Alexa service. The lower the Alexa traffic rank, the more traffic the
      website receives. The process is relatively complex, but if you have a need to know please visit
      their website at

        #1 Real Estate Brokerage                                                                                                 Alexa Traffic Rank

website in Arizona by,
providing you maximum exposure                         1                   -         Long Realty Company (           390,792
      and attracting more buyers.                      2                   -         Russ Lyon Realty                               568,809

                                                       3                   -         Coldwell Banker - Arizona Site                 618,707

                                                       4                   -         John Hall and Associates                       1,158,787

                                                       5                   -         Realty Executives Phoenix                      1,826,148

                                                       6                   -         Dan Schwarz Realty                             2,627,943

                                                       7                   -         Realty Executives Southern AZ                  2,767,941

                                                       8                   -         Re/Max All Executives                          3,611,335

                                                       9                   -         Tierra Antigua Realty                          6,403,543

                                                   Not Ranked
                                                   Concept 100 Realty, Prudential Foothills

                                                   Data taken from on 4/10/2008

                                                                                                  presented by Benjamin B. Bailey
                      34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                                      Sellers Search
                                 For Buyer Prospects

                                           We can determine exactly how many buyers have requested
                                           notification if a home like yours goes on the market – creating
                                           instant exposure for you.

When you list your home with us, each
 potential buyer will receive an e-mail
    announcing your home is for sale.

                                                                                          presented by Benjamin B. Bailey
                34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                  Virtual Home Finder

                                  Reaching buyers as soon as your property goes on the market.

                               • Automatic e-mails notify potential buyers of new
                                 properties that come on the market that match their
                                 set criteria as frequently as hourly

                               • Helping buyers find your home faster

                               • Notifying buyers of open houses

                               • Notifying buyers of price changes

                               • Helping buyers save their favorites

                               • Keep track of homes for sale in your neighborhood

Creating instant exposure for your property

                                                                              presented by Benjamin B. Bailey
    34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                     Your property will be
                  seen by potential buyers
                 no matter where they are!

With new sophisticated technology on the market, consumers are accessing information on
the web even when they aren’t at home or work. According to the December 2007 Pew
Internet Project survey, “62% of all Americans are part of a wireless, mobile population that
participates in digital activities away from home or work.” This same survey indicates that
33% among those who have a cell phone or personal device assistant use it to access the
internet for news, weather, sports or other information and to get maps and directions.

With, your listed property will be available to buyers using their web
enabled mobile devices. Whether buyers are searching by price, location or want to visit
your open house, I make sure they can access your listing no matter where they are!

                                                                                               more eyes on your property!

                                                                                         presented by Benjamin B. Bailey
               34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                                 A Commitment to
                              Collaborating for You

To help find the right buyers for our clients, we share leads and critical
information. These collaborating tools include:

SALES ASSOCIATES                                                      • Current and past clients
• Branch Meetings                                                     • Community involvement
• Special Networking Events                                           • Personal marketing campaigns
• Property Tours                                                      • Personal acquaintances
• Contact throughout the Real Estate Community                        • Direct Mail programs
• Realtor Relationships within the Community                          • E-mail blast
• Exclusive Events & Programs Available to                            • Open houses promotion
  Long Realty Associates
• Company Training Sessions
• Promotion to other Long Realty Agents
  on our Intranet site
• Company Meetings
• E-mails through Long Realty exclusive
  e-mail program
• Call agents with buyers who work your area to
  promote listings
• Call agents with listings in same area and move
  up area to promote listing
• Relocation Services
• Realtor functions and committee work
• Direct Mail programs
• Distribute flyers to area agents

                          We are dedicated to actively sharing connections
                                            and resources on your behalf.

                                                                                           presented by Benjamin B. Bailey
                 34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                Transaction Management –
               75% of the Work Begins Once
                You Have Accepted An Offer

 I will consistently monitor all time limits, terms, and conditions on contingencies that need to be
 adhered to by buyer and seller and guide you through the entire process.

 ■ Arrange for all inspections (physical, geological,                   ■ Coordinate with the appropriate third parties
 termite, etc.) and assist in resolving any and all                     to check that your home conforms to all
 problems that may arise.                                               governmental regulations.
                                                                        • Smoke detectors
 ■ Coordinate disclosure forms, including any pertinent                 • Applicable city reports
 regional/state disclosures, and help to coordinate that                • Lead based paint
 forms are completed in a timely manner.                                • Water heater pressure relief valve run off
 • Special flood hazard area                                            • Seismic gas shut-off valve
 • Potential flood zone                                                 • Obtain Foreign Investment Real Property
 • C.L.U.E. (Comprehensive Loss Underwriting                              FIRPTA) statements.
   Exchange) Report                                                     • Land disclosure affidavit
 • Property Verification Form                                           • Pygmy owl
 • SPDS (Sellers Property Disclosure Statement)                         • Pool safety
 • Lead Based Paint Report                                              • Military airport vicinity
 • Inspection Report                                                    • Superfund sites
 • Homeowners Association documents
 • Septic Tank certification                                            ■ Review closing statements and documents prior
                                                                        to closing.
 ■ Provide you with government mandated
 information regarding environmental hazards and                        ■ Facilitate closing details.
 lead based paint.

     Ninety-five percent of all transactions have problems that threaten
a successful closing. At Long Realty, we have the expertise to negotiate
              every detail on your behalf to ensure a successful closing.

                                                                                             presented by Benjamin B. Bailey
                   34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                      Proven Pricing Strategy

               The majority of showings occur when a house is first placed on the market.
               Agents arrange for active, qualified buyers and agents to see your home when
               it is newly listed.

               Once seen by this group, showing activity decreases to only those buyers
               new to the market. So, it’s important to position your home at the best price
               during its first market exposure.

• Increase showings
• Bring more interested buyers
• Creates ease in appraisal process
• Keeps the prime market momentum...
  the first 30 days
• Sends a message to buyers about your
  motivation to sell

• The amount of cash you need from your sale
• Your investment in improvements
• What other real estate agents say it is worth
• Your original cost
• What an appraiser said your home was worth
 • What the home you are purchasing costs

OVER-PRICED PROPERTIES:                                                     The excitement of a newly listed property
• Help sell the competition                                                 creates urgency for buyers and agents.
• Reduce showings                                                           Homes receive their highest and best offers
• Attract lookers                                                           during this time.
• Lose buyers unwilling to negotiate
• Can cause appraisal problems
• Lose the prime market momentum... the first
  30 days
• Send a message to buyers about your
  motivation (creating even lower offers)
• Net the seller less

                                                                                          presented by Benjamin B. Bailey
                34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
              Pricing Your Home
to Get the Highest Realistic Price

                                 Setting your asking price correctly is the key to successful results.
                                 Guided by our expertise, you’ll be able to make that decision
                                 with complete confidence.

                                 Asking price                                                                % of prosepective
                                 in relationship to                                                        buyers who will look
                                 the market.                                                                      at the home.

                                 +15%                                                                                          10%

                                 +10%                                                                                          30%

                                 Market Value                                                                                  60%

                                 -10%                                                                                          75%

                                 -15%                                                                                          90%

                                                                                presented by Benjamin B. Bailey
      34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                                  Listing Scorecard

Rate your listing in these areas:

5 Priced at least 5% below comparable solds.
4 Priced slightly below comparable solds.
3 Priced similar to comparable solds.
2 Priced slightly above comparable solds.
1 Priced more than 5% above comparable solds.

                                         PRICING SCORE: _____

5 Pristine - shows like a model. New mechanicals.
4 Very clean, well appointed. No deferred maintenance.
3 Average condition.
2 Dirty or cluttered. Older mechanics
1 Poor condition. Hazardous items. Requires maintenance.

                                       CONDITION SCORE: _____

5 Seller must move quickly. Has definite date in mind. Has equity position, or will write a check at closing.
4 Must sell quickly. Will pay closing costs, carry the financing, or write a check at closing.
3 Will sell at a reasonable price and pay closing costs.
2 Negative equity position. Needs a “short sale.”
1 Just speculating – “Let’s see if you can get my price.”

                                       MOTIVATION SCORE: _____

                                                       TOTAL: _____

11-15 = SOLD
                       We’re Not All the Same!
                                 Here’s Why...

                                            • Professional Qualifications

                                            • Education

                                            • Client Testimonials

                                            • Personal Profile

Hiring the right sales associate makes all the difference!

                                                                                           presented by Benjamin B. Bailey
                 34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
Powerful Resources, Proven Results
Pro-Active Advertising
Managing Your Transaction
Strategic Positioning and Pricing
Personal Expertise
                       Virtual Home Tours

                                  • Providing on-line buyers with comprehensive visual
                                    information on your property

                                  • Allowing prospective buyers to become attached to your
                                    property before they even get there

                                  • 24 hour a day open house

Buyers can walk themselves
       through your house –
virtually anywhere, anytime

                                                                                 presented by Benjamin B. Bailey
       34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
      When We Have An Open House,
        We Have Maximum Exposure

                                         • Recognized Signs


                                         • Postcard announcements

                                         • E-mail blasts

      Each week we publish our own
upcoming Open Houses on the website
    and in the newspapers giving you
 exposure to thousands of readers and
                    potential buyers.

                                                                                        presented by Benjamin B. Bailey
              34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                                How to Make a Good
                                   First Impression

 When showing your property, you only get one chance to make a good
 impression. Here are some suggestions to increase the desirability of your
 property to potential buyers, and help you sell at the best price, in the least
 amount of time.
• Curb Appeal Is Essential - A buyer’s first impression is formed
  by viewing the outside of your property. Trim plants and trees, weed
  your front back and side yards, use leaf blowers to remove leaves, pods,
  plant debris. Inspect the exterior of your property, including shutters
  and windows. Steel or aluminum siding should be clean. If the
  house needs painting, buyers will notice, and may consider it a major
  objection to purchasing your property.
• Pay close attention to the front door – it should sparkle. Polish
  the doorknob, clean the glass and replace worn screens.
• Neatness Counts – A sparkling clean home greatly enhances its
  appeal to buyers. Scrub each room from top to bottom covering every
  nook and cranny. The entryway, kitchen and bathrooms are key areas,
  and should be given special attention. Shampoo the carpeting if it
  hasn’t been done recently. If your carpet is old or matted it will be a
  detriment to selling the property. Consider replacing it or removing it
  if there is hardwood underneath.
• Eliminate Clutter – Closets, cupboards and other storage areas
  should be neat and uncluttered. Box everything you do not use
  regularly and donate it, sell it, throw it away or store it. Look at
  each room in the house with “less is best” as your objective. Remove
  unneeded furniture to make each room appear more spacious. Kitchen
  countertops should be clear of everything except what you use daily.
• If it’s Broken, Fix it – Repairs such as loose door knob, broken
                                                                                                     The way you live in a home and
  dishwasher, dripping faucet and squeaky or sticking doors all detract
  from a property’s value. An afternoon spent making needed repairs
                                                                                                     the way you sell a home are two
  now can eliminate buyers’ objections later. Hire a professional, if                                different things. Allow us to help you
  needed.                                                                                            stage your home for sale.
• Small Additions Make a Big Impression – With minimal expense,
  you can improve the appearance of any room. Consider replacing worn
  area rugs and throw pillows. New towels can freshen a tired kitchen
  or bath. Flowers add warmth and charm to any location. Identify the
  things you can do to make areas more pleasing to a buyer.
• It’s a Team Effort – Enlist the help of all household members to get
  the house ready – and keep it ready – for prospective buyers. A few
  minutes spent tidying up each morning can make the difference for a
  showing in the afternoon!

                                                                                             presented by Benjamin B. Bailey
                   34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
         Strategic Positioning –
Pricing Right in Today’s Market

                                When determining the list price of your home, it’s important to
                                consider the current market conditions:

                                In a Rising or Seller’s Market – Inventory is low,
                                properties move quickly and multiple offers are common.
                                If you start with a highest list price, the market will likely
                                catch up and you may get your asking price.

                                In a Flat or Balanced Market – It’s a level playing field
                                for the buyer and seller. Properties take longer to sell and
                                buyers have ample properties to choose from. If you start
                                with an asking price that’s too high, it might not sell. You
                                risk having to drop the price and lose “first to see” buyers.

                                In a Declining or Buyer’s Market – Inventory is high
                                and properties are on the market longer, so buyers have the
                                luxury of being choosier and taking more time to make a
                                decision. Therefore, as the market flattens or drops, even if
                                you start with the right asking price, it may still be too high.

                                                                               presented by Benjamin B. Bailey
     34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                       Marketing New
            Construction Developments

                                        • A customized website for your subdivision is developed -
                                          Interactive lot availability, floor plans and home styles

                                        • Builder construction loans

                                        • New Home Buyer Financing

                                        • Home owners Insurance

                                        • Marketing Programs

Providing a comprehensive
 new construction program
   helping builders market
           and sell homes.

                                                                                       presented by Benjamin B. Bailey
             34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
                                Pricing Your Property to Move

                                                          Price it right from the start.

                                                                    Your property will generate the most attention and showings in the

                                                                    first weeks it’s on the market. For best results, you should list it at a

                                                                    realistic price right from the beginning. If your price is too high

                                                                    relative to the competition, the right buyers will not even look at

                                                                    an otherwise attractive property - particularly during the

                                                                    critical state of initial market exposure.
Number of Buyer Inquiries

                                Weeks on Market

                                                                                                                presented by Benjamin B. Bailey
                                      34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
           Glossary Of Real Estate Terms

To assist you in understanding the language of your real estate transaction and the contracts and
forms that you will be signing, we have provided the following glossary of terms that you are most
likely to encounter. If you are unclear about any of the definitions or a term is missing, your Long
Realty Sales Associate is there for the asking! For a more inclusive real estate dictionary, you may
go to and click on public links and go to Real Estate Definitions.

Addendum: Something added. A list or other material added to a document, letter, contractual agreement, escrow
instructions, etc., to modify the original. (See Amendment)
Adjustable Rate Mortgage (ARM): Mortgage loans under which the interest rate is periodically adjusted, in
accordance with some market indicator, to more closely coincide with the current rates. The extent and number of
these adjustments are agreed to at the inception of the loan.
Agency: Any relationship in which one party (agent) acts for or represents another (principal) under the authority
of the latter. Agency involving real estate should be in writing, such as listings, buyer/broker agreements, power of
attorney, etc.
Amendment: A change either to correct an error or to alter a part of an agreement without affecting the
essential intent.
Appraisal: A report from an independent third party detailing the estimated value of real estate.
Appreciation: An increase in value to real property due to positive improvement or the elimination of negative
elements in the surrounding area.
Assessed Value: The valuation placed on real property for purposes of taxation. This valuation does not necessarily
correspond with the market valuation.
Balloon Note: A form of promissory note that calls for the minimum payment of principal and the payment of
interest at regular intervals. This type of note requires a substantial final payment, which represents all the remaining
Beneficiary (of a Trust): The recipient of benefits from a trust.
CC&Rs: A term used in Arizona to describe limitations in the deed on use and improvements to real property,
frequently in a subdivision.
Clouded Title: An irregularity, possible claim or encumbrance that, if valid, would adversely affect or impair the title.
CLUE Report: (Comprehensive Loss Underwriting Exchange) A report listing any insurance claims against the risk
address which may affect the insurability of the property.
Conventional Loan: A mortgage or deed of trust not obtained under a government insured program, such as FHA or VA.
Comparable Sales (Comps): Real estate sales on properties of similar age, location and features to subject property
used for price analysis and appraisals.
Conveyance: The transfer of title to real property from one person to another.
Deed: A document through which a conveyance of property is effected.
Deed of Trust: An instrument used in Arizona and many other states in place of a mortgage. Real property is transferred
to a trustee by the borrower (trustor), in favor of the lender (beneficiary) and re-conveyed upon payment in full.

                                                                                              presented by Benjamin B. Bailey
                    34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
           Glossary Of Real Estate Terms

Depreciation: Loss in value occasioned by ordinary wear and tear, destructive action of the elements, or functional or
economic obsolescence.
Earnest Money: A deposit of funds by the purchaser on a piece of real estate as evidence of good faith.
Easement: A right to use all or part of the land owned by another for a specific purpose. An easement may, for
example, entitle its holder to install and maintain sewer or utility lines or provide access to a piece of property.
Encroachment: Any building, improvement or structure (such as a wall, fence or driveway) located on one property
that intrudes upon the property of another.
Encumbrance: Any interest, right, lien or liability attached to a parcel of land (such as unpaid taxes or an unsatisfied
mortgage) that constitutes or represents a burden or charge upon the property.
Equity: The market value of real property less the amount of existing liens.
Fair Market Value: The average of the highest price that a buyer, willing but not compelled to buy, would pay and the
lowest price a seller, willing but not compelled to sell, would accept.
Foreclosure: The legal process by which property that is mortgaged as security for a loan may be sold to pay a
defaulting borrower’s loan.
Fixed Rate Mortgage: A mortgage having a rate of interest that remains the same for the life of the mortgage.
Fixtures: Personal property that is attached to real property and is legally treated as real property while it is so
attached. Examples: medicine cabinets, window blinds, and chandeliers.
Hazard/Homeowners Insurance: Real estate/property insurance protecting against loss by fire, certain natural causes,
covering liability, etc., depending on the terms of the policy.
Impound Account: An account held by the lender for payment of property taxes and insurance or other periodic debts
against real property. The mortgagor (in this case the property owner) pays a portion of these debts with each monthly
loan payment. The lender pays the billing parties from the accumulated funds when due.
Interim Financing: Temporary or short term loans. Often used with new construction. Usually replaced with a
permanent long-term mortgage.
Intestate: Designates the estate or condition of failing to leave a will at death. “To die intestate.”
Judgment: A decree of a court. In practice this is the lien or charge upon the lands of a debtor resulting from the
Court ’s award of money to a creditor
Legal Description: A description of a parcel of land recognized by law, based on surveys identifying the exact
boundaries of the property.
Lien: A monetary charge imposed on a property, usually arising from a debt or obligation. All liens are encumbrances,
but not all encumbrances are liens.
Lender’s Policy: Also called “mortgage policy.” A title insurance policy insuring a mortgagee, or beneficiary under a deed
of trust, against loss caused by invalidity or unenforceability of a lien, or loss of priority of the mortgage or deed of trust.
Loan Origination Fee: A one time fee frequently charged by the lender to set up a loan.
Marketable Title: Real property ownership free of liens, defects, encumbrances or claims.
Mechanic’s Lien: A lien on real estate, securing the payment of debts due to persons provide labor, services or
materials incident to the construction of buildings and improvements on the real estate.
Mortgage: An instrument by which real property is pledged as security for repayment of a loan.

                                                                                               presented by Benjamin B. Bailey
                     34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:
          Glossary Of Real Estate Terms

Owner’s Policy: A policy of title insurance insuring an owner of real estate against loss occasioned by defects in liens
against or unmarketability of the owner’s title.
PITI: A loan payment which combine Principal, Interest, Taxes and Insurance.
Plat: Also called “plat map.” A map dividing a parcel of land into lots, as in a subdivision.
Power of Attorney: An instrument in writing by which one person, the principal, authorizes another, the attorney in
fact, to act in the specific actions described in the instrument.
Principal: (1) A sum of money owed as a debt on which interest is payable. (2) A person who empowers another to
act as his representative or agent. (3) The person having prime responsibility for an obligation as distinguished from
one who acts as a surety or endorser.
Public Records: Records which by law impart constructive notice of matters relating to land.
Purchase Agreement: See Sales Contract.
Quitclaim Deed: A deed which transfers whatever interest the maker of the deed may have in the particular parcel of
land. A quitclaim deed contains no covenants or warranties.
Real Property: Also called “real estate.” (1) Land and anything permanently affixed to the land, such as building,
fences and those things attached to the buildings, such as plumbing and heating fixtures, or other such items that
would be personal property if not attached. (2) May refer to rights in real property as well as the property itself.
Recordation: Filing instruments of a legal nature with the recorder of the jurisdiction – such as a deed or mortgage
– affecting the title to real estate. When such an instrument is properly recorded, it is considered to be a matter of
public record. Legally, that means that all subsequent purchasers are deemed to have constructive knowledge of that
Right of Way: See Easement.
Sales Contract (Purchase Agreement): The legal document contractually binding the terms of Buyer’s and Seller’s
agreement to sell/purchase real estate, usually completed by the real estate agent and signed by both parties
Short Sale: A sale of a house in which the proceeds fall short of what the owner still owes on the mortgage. Many
lenders will agree to accept the proceeds of a short sale and forgive the rest of what is owed on the mortgage when
the owner cannot make the mortgage payments.
Special Assessment: A lien assessed against real property by a public authority to pay costs of public improvements,
such as sidewalks, sewers and street light, which directly benefits the assesses property.
Subdivision: A tract of land surveyed and divided into lots for purposes of sale.
Survey: The measurement of the boundaries of a parcel of land and its area.
VA Loans: Housing loans to veterans by banks, savings and loans, or other lenders that are guaranteed by the
Veterans Administration, enabling veterans to buy a residence with little or no down payment.
Warranty Deed: A deed in which the grantor warrants or guarantees that good title is being conveyed.
Zoning: Laws passed by local governments regulating the size, type, structure, nature and use of land or buildings.

                                                                                              presented by Benjamin B. Bailey
                    34406 N 27th Dr. Pheonix, Arizona 85085 DIRECT: (480) 220-8022 E-MAIL: WEBSITE:

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