Name : SAGNIK SEN
Date of Birth : August 3, 1977.
Nationality : Indian
Qualification : Master of Business Administration. (MBA) – 2002;
PGDBM – IIM Calcutta (Marketing) – 2007
Work Experience [5 yrs. +]
1. June 7, 2005 onwards: Working as ASM (Product Specialist) – Diabetes Care with Becton
Dickinson India Pvt. Ltd. (22 months)
Job Profile includes :
In-charge of Diabetes Health Care Business in East India (including West Bengal, Bihar,
Jharkhand, Orissa and North-East States).
Coordinating a team of Area Sales Managers – Distribution, Area Sales Managers – Hospital Sales,
Territory Sales Executives, Product Executives, and Distributor Sales Executives across East for
Developing a Distribution Network across the states for the DHC products.
Market application directed towards effective promotion of Diabetes Care Products.
Conducting of various education programs to generate awareness on Diabetes.
Developing and maintaining relationship with Key Opinion Leaders for the segment.
Primary and Secondary Sales Tracking
Market Research for Products and Marketing Programs targeted to develop different products in
Received BRAVE-HEART in the first year of working in BD itself. BRAVE-HEART is the Country-wide
yearly recognition for superior contribution in respective fields. This achievement is the first such
recognition that BD-Medical - East has received.
Was also recognized by the MD in Between-Us for new initiatives taken in developing regional tie-ups
with other companies towards mutual benefits
Sales and Growth achieved:
East West Bengal
YTD Sept. YTD Sept.
2004-2005 8,064,395 5,771,703
2005-2006 10,679,368 7,746,142
Growth % 32% 34%
*[Please note that BD Financial year is October – September]
* YTD growth (East): Oct’06 – Feb’07 = 45% (highest in the country)
2. July 1, 2004 to June 6, 2005 : Worked as Regional Manager (on assignment) with CIPLA Ltd.
Job Profile included :
Regional Sales Manager of West Bengal, Bihar and Jharkhand – for Cipla Critical Care division.
Leading a team of Marketing Executives and Marketing Trainees for promotion of Cipla Critical Care
Handling a Distribution Network, comprising of the Kolkata Depot, Patna Depot, Ranchi Depot, 11 Stockists
– West Bengal, 6 Stockists – Bihar, 5 Stockists – Jharkhand and a number of trade and institutional retailers.
Monitoring Institutional Sales and Marketing, and reporting the status to Head Office.
Organizing symposiums and scientific sessions as and when required.
January 1, 2004 : Confirmed as District Manager with CIPLA Ltd.
April 1, 2003 : Received assignment to work as District Manager (on assignment).
March 1, 2003 : Confirmed as Marketing Executive with CIPLA Ltd.
August 21, 2002. : Joined CIPLA Ltd. (a pharmaceutical major) as Management Trainee.
Total Experience with CIPLA Ltd. (from August 21, 2002 onwards) – (33 months)
Sales and Growth achieved:
Region:- West Bengal Bihar Jharkhand Total
YTD (April 2004 – Jun. 2005) 148.74 lakhs 27.27 lakhs 17.50 lakhs 193.51 lakhs
% Growth 16.53 58.27 548.15 31.13
3. March 18, 2002 – August 20, 2002. (6 months)
Worked as Business Development Officer, in Citation Infowares Ltd. (a diversified Software Company)
Job Profile included :
Meeting Corporate Clients of different organizations – judging their requirements.
Theme development for presentations and preparing storyboards.
Preparing corporate presentations and addressing audience on commercial & technical aspects.
Customer care and service management.
1. Projects pursued at IIM Calcutta
Market Positioning of Laundry Detergent Powder
Vision Statement – a project
A model to overcome Problems & Constraints in International Marketing
Product-Market Analysis – Insulin Syringes
Understanding the Marketing Potential and creating a Marketing Plan for Eastern India Territories
– Diabetes Health Care Business for BD India Pvt. Ltd.
Information Technology for Strategic Objectives – Planning & Implementation
Management Information System and application of SAP in Becton Dickinson & Company.
Study of the Marketing Mix used by different companies for Chyawanprash.
Project Tarakki – a Study on the potential of BPO in India – [an INCA initiation]
Papers presented on Organizational Behavior – i) “Happy Worker Productive Worker!”
ii) “Can any person who is satisfied still be motivated?”
2. Pursued Research Project under Shree Baidyanath Ayurved Bhawan Ltd. on the launching of Baidyanath
Madhumehari granules[anti-diabetic], its Market Potential and future Development prospects.
Papers presented at IEM – i) Choosing a proper Advertising Strategy &
ii) Selection Procedure and how to make them bias free.
3. Study of Touch Screen Information Kiosk‟s potentiality as a mass medium in India. Analyzing and Interpreting
the market for „Blue Pages‟ – an interactive business directory, and ways to develop the market. Project
completed under Citation Infowares Ltd.
Examination University/Board / Institution Year of Passing Division
PGDBM Indian Institute of Management, Kolkata 2007 1
MBA University of Kalyani 2002 1st
B.Com.(H) University of Calcutta 1999 2nd
H.S. W.B.C.H.S.E./ St. Xavier’s College (Cal.) 1996 2nd
I.C.S.E. I.C.S.E./ De Nobili School (CTPS) 1994 1st
Software Exposure : MS-Office, SWIFT Financial Accounting.
Language Known : English, Hindi, Bengali, and French.
Extracurricular Activities & Other Interests
1. Organized Industrial Tour to New Delhi, Oct.2001, on behalf of the Management Institute. Especially handled
the Finance Dept. for the Tour.
2. Have been working as Cultural Secretary, since 1996, in community gatherings and celebrations.
3. Have pioneered the school literary magazine and dramatics club.
4. Involved in painting, sketching and handicrafts.
5. Favorite games are: Football, Badminton and Table Tennis.
Permanent Address : Flat No.-2A, 150/3 B.B.Chatterjee Rd.,
P.O.-Kasba, Kolkata – 700042. West Bengal.
Telephone No. : (033) 2442-0610 [Res.] ; (0)9830515006 [M]
E-mail : firstname.lastname@example.org ; email@example.com
Reference: 1) Prof. K.D.Ghosh – Principal, Institute of Engineering & Management,
Kolkata.. [(O) 23575671; (R) 24160299]
2) Mr. Sourav Ghosh – Regional Manager (CIPLA Ltd. – Supra Care Division)
Date : March 2007
Place : Kolkata Sagnik Sen