Las Vegas Real Estate Buyers Agents

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    Real Estate

NOVEMBER 14, 2010                                                                           VOLUME 2, NUMBER 1

“I know the price
                    Objections Are Opportunities
of success:
                    We all want our prospective home buyers to just "roll over." Even a neophyte Agent
dedication, hard    finds it easy to make this type of sale. An unskilled salesperson fears hearing
                    objections, but a great salesperson views objections as opportunities.
work, and an

unremitting         When you get an objection from buyers or sellers, make sure that you hear clearly
                    what they are saying. If you interpret the objection wrong, the answer you give,
devotion to the     no matter how eloquent, will not be sufficient to overcome their area of concern.

things you want     Let me give you a few techniques I have used to turn objections into dollars. I
                    pause to make sure I clearly understood, and then repeat what they said or ask them
to see happen.”     to explain further. This technique will do a few things for me. First, I can confirm
                    what their objection was to ensure I understood it properly. Second, it enables me to
    Frank Lloyd
                    be well prepared when I respond. I bought myself a few seconds while my brain
       Wright       prepared my answer. I was able to respond in a powerful, well-planned manner.
                    Third, I avoid the big mistake of trying to answer the objection before the buyer or
                    seller gets the objections completely out of his mouth – as if stopping the buyer or
                    seller from stating the objection completely will stop the objection, and it will go
                    away. The objection is legitimate to that person, no matter how ridiculous it may
                    sound. He feels it is legitimate, so it is legitimate. Interrupting can cause the seller or
                    buyer to become irritated with you. It may not matter how well you handle the
                    objection if you interrupt him.

                    Your mental approach to an objection will determine your success or failure.
                    Most Agents dread hearing an objection, but most objections result from one of two
                    situations. One is the seller or buyer has legitimate concerns regarding the property
                    and/or your skills to sell his home. The other occurrence of objections is because
                    your presentation was not good enough. You did not convey the confidence that you
                    are the person for the seller to hire for the sale of his home. You did not make a
                    convincing enough presentation for the buyer to purchase the home you showed him.
                    The clients’ desire to work with you is a natural ending to a good presentation. If the
                    presentation is weak, the objections will flow like a river. There are really only about
                    forty possible objections in the selling process of real estate. The question is
                    why haven’t you learned them all? If you wrote them all down and practiced them for
                    half an hour a day for the next six months, you would know them automatically. You
                    would be prepared for any situation in selling. You would then have the confidence to
                    say, “Bring them on; I am ready for them.” There are about ten to fifteen that are
                    the most common objections that will stop unprepared Agents in their tracks
                    90% of the time. How difficult would it be to learn just those ten in the next 30 to
                    60 days?
The problem is we do not regularly practice countering objections in real estate.
The Dallas Cowboys spend four to six hours a day practicing football. The players and
coaches spend a couple more hours a day reviewing film and studying their play
books during a two month span in spring training, and then they play four practice
games in pre-season to prepare for the real NFL season. Next, the players and
coaches spend a few hours a day practicing and watching films, five or six days a
week to prepare for one 60-minute game. They will spend forty to fifty more times
practicing and preparing for the game than actually playing the game. How skilled
in sales would you be if you adopted that regiment? How about if you practiced
even one hour a day on your skills at overcoming objections? You would become an
unstoppable real estate sales person.

The second observation regarding objections is they truly are an opportunity to get
a signed contract. When a buyer or seller gives you an objection, he is presenting
you with an opportunity to close. He is basically saying, “I like this, but there is one
factor I do not like.” The buyer might say, “If the home you are showing me had a
larger patio, it would be right for me.” All you have to do is get him a larger patio,
and you have made a sale. You must put your problem-solver hat on. If you solve
his problem, then you get the opportunity to ask him to buy. The client can
say, “Yes”, or give you another objection. If he gives you another objection, you get
another opportunity to solve the problem and ask him to buy. This procedure may
continue for a few objections. Do not give up; you are getting closer to a sale. As
long as you are able to continue to solve his problem, the client will buy. Remember,
you are the problem solver.

Too many Agents adopt the position of a deer looking in the headlights when an
objection comes their way. These Agents have a negative mental attitude towards
objections. They view objections as a big wall between them and the sale – a wall so
tall they cannot see a way around, over, under, or through.

Join the ranks of the highly-skilled and highly-paid professional
REALTORS®. Change your mental approach to objections. Implement a practice
program. All it takes is a daily commitment to practice for at least 30 minutes.
Commit today; you will not believe the results 60 days from now.
“I'm a great
               Happy New Year! - Wishing everyone a prosperous 2007.
believer in
luck and I
find the       Remote Floor Time – Want Leads? Sign-up for Floor Duty! Call or email Allison at
harder I       the Fair Oaks Office to sign up for floor time in the morning or afternoon.
work, the
more I have    Forward Voice Mail – Did you know that you can have messages from your office
of it.”        voicemail automatically routed to your cell phone? See Tawny for more details.

Thomas         Training –Check the Superstar Calendar for upcoming dates and times on our
Jefferson      training classes this year. Many of the topics have been chosen by you in our recent
               survey. Our technology class will now be a workshop class. Please note, all classes
               and workshops will require an RSVP to Allison or Tawny if you are planning to attend.

               Office Closed – On January 15 for Martin Luther King Day.

               Meetings – Don’t miss our next meeting, January 17 th! Special workshop after our
               agent meeting from the Brian Tracy group! They will be coming to our Roseville
               office to hold a fabulous workshop on how to increase your sales by 25% in just 6
               months! And close more sales in less time. Should be exciting, plan to attend!

               Introducing – Fong Real Estate is proud to unveil the    Premier Collection.
               The Premier Collection is our level of distinctive and high-end homes for sale.
               In qualifying, this group of elite homes and their Sellers receive Privileged Real Estate
               Services, Exclusive Marketing and Special Client Benefits second to none! Look soon
               for your information packet and materials on this exciting new product.

               Education Round Tables Event – February 2nd. Each year, the Sacramento
               Association of Realtors holds a special Education Round Table with some of the top
               agents and brokers from the Masters Club. Each of them sharing ideas on great
               topics. Your broker, Glenn Fong, will be teaching the topic “Working with Investors
               and 1031 Tax Exchanges”. Refreshments served. $10 Pre-register and more details
               at Or see flyer in the office. Time 8:00am-12 noon at SAR Auditorium.

               Las Vegas – This year’s National Association of Realtors Convention will be held in
               Las Vegas, NV. The dates are November 13-16, 2007. If you haven’t attended a
               national convention yet, now is a great opportunity to attend this one! Mark your
               calendar and join the fun! Our office is planning to go together as a group. It is very
               impressive when 30,000+ Realtors take over a city! More details, hotels and booking
               can be found at the NAR website. Save the date!

               New Forms 2007 – It’s a new year and some of our CAR Forms have been updated
               and are now in effect. Please be sure to update your Winforms Library if you use the
               desktop version. Old forms are no longer honored by CAR nor the office. For a list of
               new forms, go to or see the flyer in the office.
  “They say that
                                                    January 2007
    time changes
  things, but you        Sunday       Monday       Tuesday   Wednesday     Thursday       Friday   Saturday
 actually have to
     change them                  1            2             3             4          5            6
      yourself.”                  Office                                   Harmon
                                  Closed!                                  Homes
   Andy Warhol                    Happy                                    Deadline
                                  New Year!

                         7        8            9             10            11         12           13
                                                                                      Skills and

                         14       15           16            17            18         19           20
                                  Office                     Meeting                  Workshop
                                  Closed!                    and Tour =               9:00-10:00
Fong Real Estate                  Martin                     Roseville
10100 Fair Oaks Blvd              Luther                     Office +
Suite F                           King Day                   Brian Tracy
Fair Oaks, CA 95628                                          Workshop
(916)967-3900 Office
(916)967-3994 Fax        21       22           23            24            25         26           27
915 Douglas Blvd
Suite 3
Roseville, CA 95678                                                                   9:00-10:00
(916)899-7373 Office
(916)960-5426 Fax

Delta Star Management    28       29           30            31
(916)536-5600 Office                                         Meeting
(916)536-5605 Fax                                            and Tour =
Carmichael Mortgage Co
(916)967-3900 Office                                         Office
(916)967-3994 Fax

                                  “Beyond the mountains there are mountains again.”
                                                  Haitian proverb

                         “I don't wait for moods. You accomplish nothing if you do that.
                              Your mind must know it has got to get down to work.”
                                                  Pearl S. Buck

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