State of the Blogosphere October 2005
David L. Sifry CEO, Technorati Inc. dave@technorati.com
Weblogs Cumulative March 2003 - June 2005
20,000,000
Doubling
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
18.9 Million Weblogs Tracked Doubling in size approx. every 5 months Consistent doubling over the last 36 months
Doubling
8,000,000
6,000,000
Doubling
4,000,000
Doubling
2,000,000
0
M ar -0 Ap 3 r03 M ay -0 Ju 3 n03 Ju l0 Au 3 g0 Se 3 p0 O 3 ct -0 3 N ov -0 3 D ec -0 Ja 3 n0 Fe 4 b0 M 4 ar -0 Ap 4 r04 M ay -0 Ju 4 n04 Ju l0 Au 4 g0 Se 4 p0 O 4 ct -0 4 N ov -0 4 D ec -0 Ja 4 n0 Fe 5 b0 M 5 ar -0 Ap 5 r05 M ay -0 Ju 5 n05 Ju l0 Au 5 g0 Se 5 p0 O 5 ct -0 5
New Blogs per Day
180,000 160,000
140,000
120,000
-
As of Oct 2005 over 70,000 blogs were created daily. A new weblog is created about every second. Recent Spikes are partly due to increase in Chinese Blogs 55% of new bloggers are still posting 3 months later. 13% of all blogs update weekly (or more). About 2% - 8% of new blogs are spam (red spikes)
100,000
80,000
60,000
40,000
20,000
0
1/ 04 15 / 9/ 04 29 10 /0 /1 4 3 10 / 0 /2 4 7 11 / 0 /1 4 0 11 / 0 /2 4 4/ 12 04 /8 12 /0 /2 4 2/ 0 1/ 4 5/ 1/ 05 19 /0 2/ 5 2/ 2/ 05 16 /0 3/ 5 2/ 3/ 05 16 / 3/ 05 30 / 4/ 05 13 / 4/ 05 27 / 5/ 05 11 / 5/ 05 25 /0 6/ 5 8/ 6/ 05 22 /0 7/ 5 6/ 7/ 05 20 /0 8/ 5 3/ 8/ 05 17 / 8/ 05 31 / 9/ 05 14 / 9/ 05 28 10 /0 /1 5 2/ 05 9/
9/
Daily Posting Volume
1400000
1200000
1.2 Million legitimate Posts/Day Spam posts marked in red On average, additional 5.8% are spam posts Some spam spikes as high as 18%
Kryptonite Lock Controversy
London Bombings Justice O’Connor Live 8 Concerts
Katrina
1000000
Deepthroat Revealed
800000
US Election Day
600000
Newsweek Koran Schiavo Dies Superbowl
Indian Ocean Tsunami
400000
200000
0
9/ 1 9/ /04 15 9/ /04 2 10 9/0 /1 4 10 3/0 /2 4 11 7/0 /1 4 11 0/0 /2 4 4 12 /04 / 12 8/0 /2 4 2/ 0 1/ 4 5/ 1/ 05 19 /0 2/ 5 2 2/ /05 16 /0 3/ 5 2 3/ /05 16 3/ /05 30 4/ /05 13 4/ /05 27 5/ /05 11 5/ /05 25 /0 6/ 5 8 6/ /05 22 /0 7/ 5 6 7/ /05 20 /0 8/ 5 3 8/ /05 17 8/ /05 31 9/ /05 14 9/ /05 28 /0 5
Blogs and MSM
New York Times
Washington Post Yahoo News BBC Guardian MSNBC Wired News Boing Boing USA Today Fox News News.com Reuters SF Gate Salon MTV Daily Kos Instapundit LA Times Gizmodo FARK Slate Asahi Shinbun National Review Engadget Boston.com ESPN PBS The Times Talking Points Memo NPR Davenetics Binary Bonsai The Economist Common Dreams Eschaton
Blue = Mainstream Media Red = Blog
Challenge: Fight, or Embrace?
0
10,000
20,000
30,000
40,000
50,000
60,000
Blogosphere Breaks Out
• Early Adopters: Newsweek and Salon.com • Announcing today:
– – – – Washington Post International Herald Tribune The Atlantic Monthly Der Spiegel
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
5,000,000
0
1/11/05 1/18/05 1/25/05 2/1/05 2/8/05 2/15/05 2/22/05 3/1/05 3/8/05 3/15/05 3/22/05 3/29/05 4/5/05 4/12/05 4/19/05 4/26/05 5/3/05 5/10/05 5/17/05 5/24/05 5/31/05 6/7/05 6/14/05 6/21/05 6/28/05 7/5/05 7/12/05 7/19/05
Tagged Posts (Cumulative)
Over 25 Million, growing at about 400k/day
Almost a third of blog posts use tags or categories
QuickTime™ and a MPEG-4 Video decompressor are needed to see this picture.
More than Search
It’s about exposing Community and adding Context…
To help us make sense of the onrush!
Blog Finder
• Launched September 1 • Lets the Community tag their blogs
– Over 720,000 blogs in 1 month
• The World’s Largest Blog Directory • Find interesting blogs on a topic • Launching today:
– Use Authoritative bloggers to scope your search – adds context, timeliness, and relevance to your queries