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Asus

Asus
ASUSTeK Computer Incorporated

Type Founded Headquarters Area served Key people

Public (LSE: ASKD; TSE: 2357) April 2, 1989 Taipei, Taiwan Global Jonney Shih, Chairman; Jerry Shen, CEO; TH Tung, VP and founder; Ted Hsu, VP and founder Computer hardware Electronics Motherboards, graphics cards, notebooks, PDAs and others (see complete list of categories) ▲ US$ 22.9 billion (2008 [1]) ▲$0.84 billion USD (2008 [1]) 100,000 (2008 [1]) www.asus.com

the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.324 billion.[3] ASUS also produces components for other manufacturers, including: • Sony (PlayStation 3) • Apple Inc. (iPod, iPod Shuffle, MacBook) • Alienware • Falcon Northwest • Palm, Inc. • HP

Corporate information
History
TH Tung, Ted Hsu, Wayne Hsieh, and MT Liao founded ASUS in 1989 in Taipei, Taiwan — all four founders worked as computer engineers for Acer. The name ASUS originated from Pegasus, the winged horse of Greek mythology.[4] The first three letters of the word were dropped to give the resulting name a high position in alphabetical listings.[4] In 2005, shipments from ASUS, ECS, Gigabyte, and MSI totaled 104.86 million units. ASUS led with 52 million units, followed by ECS with 20 million, MSI with 18 million, and Gigabyte with 16.6 million.

Industry Products

Revenue Net income Employees Website

ASUSTeK Computer Incorporated (ASUS) (traditional Chinese: ??????????; pinyin: Huáshuo Diànnaǒ Gufen Yǒuxiàn Gōngsī), a Taiwanese multinational company, produces motherboards, graphics cards, optical drives, PDAs, computer monitors, notebook computers, servers, networking products, mobile phones, computer cases, computer components, and computer cooling systems. Commonly called by its brand name ASUS (pronounced ah-SOOS ] and commonly mispronounced as AY-sus), it has listings on both the London Stock Exchange (LSE: ASKD) and the Taiwan Stock Exchange (TSE: 2357). Since 2006, 35.0% of PCs sold used an ASUS motherboard; [2] and the company’s 2008 revenues reached US$22.9 billion.[1] ASUS appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings. It is the number one in quality and service according to Wall Street Journal Asia and leads the IT Hardware category of

Relationship with Intel
In the early 1990s, Taiwan-based motherboard manufacturers had not yet established their leading positions in the computer hardware business. Intel would supply any new processors to more established companies like IBM first, and the Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. [5] When Intel released its 486 as engineering samples, ASUS decided to design its own 486 motherboard without having a 486-processor engineering sample on site, using only the technical details published by Intel and the experience they gained while making the 386-compatible motherboards. When ASUS finalized its 486 motherboard prototype, they took it to Intel’s base in Taiwan for testing.

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Unsurprisingly, they received no formal greeting when they arrived. It turned out that Intel’s own 486 motherboard prototype had encountered design flaws, and Intel’s engineers were rectifying it. The ASUS founders exercised their experience with the 486 and had a look at Intel’s malfunctioning motherboard. Their solution worked, to the Intel engineers’ surprise. Intel then tested the ASUS prototype, which functioned perfectly. This marked the beginning of an informal relationship between the two companies – ASUS now receives Intel engineering samples ahead of its competitors.[6] ASUS has become one of the main supporters of Intel’s Common Building Block initiatives.

Asus
• December 2005: enters the LCD TV market with the TLW32001 model, initially only available on the Taiwan market.[11] • January 2006: ASUS announced that it would cooperate with Lamborghini to develop its VX series.[12] • March 9, 2006: ASUS announced as one of the producers of the first Microsoft Origami models, together with Samsung and Founder. Samsung and ASUS devices expected by April 2006.[13] • August 8, 2006: announced joint venture with Gigabyte Technology.[14] • June 5, 2007: ASUS announced the Eee PC at COMPUTEX Taipei 2007. • September 9, 2007: ASUS started to support Blu-Ray by announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT.[15] The release of several BluRay based notebooks followed. • October 31, 2007: launched a PDA/ smartphone range to the UK market. • January 3, 2008: ASUS formally splits into three companies: ASUSTeK, Pegatron and Unihan.[16] • May 2008: Incompatibility of ASUS A8N32-SLI Deluxe motherboard with Windows XP SP3 first discovered • August 2008: ASUS refuses to accept responsibility, or provide support, for the incompatibility between its A8N32-SLI Deluxe motherboard and Windows XP SP3, thereby tacitly refusing to guarantee that any of its manufactured components’ will remain compatible throughout the entire lifespan of a given Windows platform (in this case, the widely-used Windows XP operating system).[17] • August 12, 2008: ASUS creates a new motherboard (ZT23) capable of clocking a processing speed of 120GHz, a record • August 22, 2008: details of the N10, a mid-level version of the Eee PC, leaked online[18] • December 2008: ASUS quietly releases a beta BIOS update that potentially fixes the Windows XP SP3 incompatibility with the ASUS A8N32-SLI Deluxe motherboard. The company urges users only to update to this version if their systems display relevant symptoms.

Corporate restructuring
As of 3 January 2008, ASUS had started restructuring its operations. The company will split into three distinct operational units: 1. ASUS 2. Pegatron 3. Unihan The ASUS brand will apply solely to firstparty branded computers. Pegatron will handle motherboard and component OEM manufacturing. Unihan will focus on non-PC manufacturing such as cases and molding. In the process of restructuring, the highly criticized pension-plan restructuring effectively zeroed out the current pension balances. The company paid out all contributions previously made by employees.[7]

Open Handset Alliance
On 9 December 2008, the Open Handset Alliance announced that ASUSTek Computer Inc. had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."[8]

Timeline
• 2002: Formed subsidiary ASRock. • September/October 2003: debuts in the cellphone market with the J100 model.[9] • September 2005: releases their first PhysX accelerator card.[10]

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Asus
in ASUS’ range; they feature premium components and proprietary innovations.

Manufacturing facilities and service centers
As of 2009 ASUS has manufacturing facilities in: • Taiwan (Taipei, Lujhu, Nankan, Gueishan) • Mainland China (Suzhou) • Mexico (Juarez) • Czech Republic (Ostrava) Asus claims a monthly production capacity of two million motherboards and 150,000 notebook computers.[19] The ASUS Hi-Tech Park, located in Suzhou, China, covers 540,000 square meters, roughly the size of 82 soccer fields. ASUS operates 50 service sites in 32 countries and has over 400 service partners worldwide. It provides support in 37 languages.

ASUS original features
ASUS has introduced a number of original features and tools that complement its products, especially motherboards. The table below lists them, together with some thirdparty technologies, re-branded under ASUSspecific names (note: the acronym AI, which prefixes many of the feature names, stands for ASUS Intelligence). ASUS is known for its extensive cooling solutions on its enthusiast’s motherboards and video cards. Many incorporate a large copper cooler that does not require the presence of a fan.

Environmental record
Green ASUS
In 2000 Asus officially launched Green ASUS,[24] a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of ASUSTek Computer Inc. Green ASUS pursues what the company calls the "Four Green Home Runs", namely: "Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing".[25]

Sub-brands
Eee
ASUS caused a stir with its Eee-branded line of products, starting with the Eee PC netbook. Since its launch in October 2007, the Eee PC has garnered numerous awards, including Forbes Asia’s Product of the Year[20], Stuff Magazine’s Gadget of the Year and Computer of the Year[21], NBC.com’s Best Travel Gadget, Computer Shopper’s Best Netbook of 2008, PC Pro’s Hardware of the Year, PC World’s Best Netbook, and DIME magazine’s 2008 Trend Award Winner. ASUS has since added several products to its Eee lineup, including Eee Box, a compact nettop, Eee Top, an all-in-one touchscreen computer housed in an LCD monitor enclosure, and Eee Stick, a plug-and-play wireless controller for the PC platform that translates users’ physical hand motions into corresponding movements onscreen. On March 6, 2009, Asus debuted its Eee Box B202, which PCMag saw as "the desktop equivalent of the Asus EeePC".[22] With its price range between US$269 and US$299, this desktop competes directly with the Apple Mac Mini.[23]

Green ASUS measures
• As of 2009 Green ASUS restricts 37 hazardous substances, 31 more than the 6 stipulated by the European Union RoHS. • ASUS designs its notebooks to meet Energy Star standards. As of 2009 over 50 ASUS notebooks have Energy Star certification. • In 2005, ASUS launched Taiwan’s first GPMS (Green Product Management System) information-technology platform. • In 2006, ASUS became the first computer manufacturer in Taiwan to develop an easy-to-reuse and easy-to-recycle end-oflife "green design" system. • In September 2006, ASUS initiated a free take-back program for all ASUSmanufactured products in the USA.

ROG
In 2006, ASUS established the Republic of Gamers (ROG) to develop PC hardware especially for gamers and overclocking enthusiasts. ROG products represent the highest end

Recognition
In 2006, ASUS obtained IECQ (IEC Quality Assessment System for Electronic

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From Wikipedia, the free encyclopedia
Name AI NET AI NOS AI Proactive Year of Product introduction 2002 2005 2004 Description

Asus
Patented Y Y Y N N

Motherboards Diagnoses LAN connection problems before starting the OS Motherboards Non-delay Overclocking System. A dynamic overclocking technology Motherboards a blanket term for all AI enhancements Motherboards Controls fan-speed to requirement for noise management Motherboards Allows playing audio CDs without and turning the computer on. Notenotebooks books supporting this feature normally have play/pause, stop and other control buttons on the front, making them accessible even from a closed notebook. Motherboards On boot-up, the user gets the option to boot a version of Linux stored in flash memory on the motherboard. Users can surf the Internet and use Skype, IM, YouTube, webmail and Internet file-downloads without booting into another operating system. Motherboards Allows update of the BIOS through a non-boot floppy which just contains the new BIOS image. Built-in with the BIOS firmware and accessible by pressing ALT+F2 during the power-on self-test Motherboards Automatically restore default CPU settings at reboot when the system fails due to overclocking. Motherboards If the BIOS becomes corrupted, CrashFree BIOS 2 allows the user to perform a recovery using the motherboard support CD. Laptop LCDs ASUS marketing names for the anti-reflective LCD technology. A multi-player audio- and videochat solution allowing online gamers to see and talk to each other while playing. Limited to DirectX games as of 2006, it allows up to eight simultaneous players. Allows gamers to broadcast

AI Quiet/Q-Fan 2003 Audio DJ 2005

Express Gate /Lite

2008

Y

ASUS EZ Flash 2004

N

2004 C.P.R. (CPU Parameter Recall) ASUS CrashFree BIOS 2004

Y

Y

Color Shine (or 2006 Colour Shine), Crystal Shine GameFace Live 2004

N

Graphics Cards

N

GameLiveShow 2004

Graphics Cards

N

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From Wikipedia, the free encyclopedia
WiFi-AP 2005 Motherboards WiFi AccessPoint module bundled with some motherboards, Notably the P5E3 Deluxe/WiFi-AP@n that includes 802.11n. Motherboards BIOS feature makes the computer play music from a CD at a userdefined date. Motherboards BIOS POST feature that allow the user to change the POST image. Motherboards Front-panel connectors plug into this block. The block then plugs into the motherboard for easy removal and installation. Motherboards Asus has designed the back of the motherboard for optimal heat dissipation of on-board components. Motherboards Uses adjustable profiles to change CPU frequency and core voltage to minimize noise and power consumption. Motherboards Allows users to store multiple BIOS settings for distribution or sharing. Settings storable in CMOS or as a separate file. All Products with this badge comply with the RoHS initiative. N

Asus

Music Alarm

2007

Y

MyLogo Q-Connector

2007 2006

Y Y

Stack Cool

2006

Y

AI Gear

2007

Y

O.C. Profile

2006

Y

GreenASUS

2006

N

Components) HSPM (Hazardous Substance Process Management) certification for its headquarters and all of its manufacturing sites. In 2007, oekom research AG (an independent research institute specializing in corporate responsibility assessment) recognized ASUS as a "highly environmental friendly company" in the Computers and Peripherals Industry. In October 2008, ASUS received 11 EPEAT (Electronic Product Environmental Assessment Tool) Gold Awards for its products,[26] including four of its N-Series notebooks, namely the N10, N20, N50 and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague. In December 2008, Det Norske Veritas conferred the world’s first EuP (Energyusing Product) certification for portable notebooks on these machines.

"PC Recycling For A Brighter Future" program
In April 2008, ASUS launched its "PC Recycling for a Brighter Future"[27][28] program in collaboration with Intel and Tsann Kuen Enterprise. This program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.

Controversies
Piracy controversy
In September 2008, PC Pro discovered through a reader[29] that ASUS had shipped laptops that contained cracked and pirated software. Both physical machines and recovery CDs contained confidential documents from Microsoft and other organizations, internal ASUS documents, and sensitive personal information including CVs.

Corporate Social Responsibility
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At the time, an ASUS spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media.[30] The blogosphere provides details of how an unattended installation of Windows Vista accidentally copied material from a flash drive due to a parameter in the "unattend.xml" file on the personal flash drive used to script the installation.[31][32]

Asus

User abandonment controversy
In May 2008, shortly after Microsoft released Windows XP SP3, users discovered an incompatibility between ASUS’s A8N32-SLI Deluxe motherboard and major OS update[33], causing an endless reboot STOP error cycle. For approximately six months, ASUS refused to accept responsibility, provide support, or develop a patch for this incompatibility, even though only the A8N32-SLI Deluxe motherboard suffered from the problem (other SP3 issues involved improper settings for AMD vs. Intel chips, and did not relate to the motherboard). Because of its refusal to support SP3, ASUS thereby tacitly also refused to guarantee compatibility between its products and Microsoft operating systems (or updates), during the entire lifespan of a given Windows platform (in this case, the ubiquitous Windows XP operating system).[34] On December 26, 2008, more than six months after the issue emerged, ASUS quietly and without apology released a BIOS update that purportedly fixed the issue. The patch appeared solely as a beta update, and ASUS urged users to only apply this BIOS correction if their systems displayed the relevant symptoms.

See also
• • • • List of companies of Taiwan ASUS Eee PC ASUS Media Bus Asus routers

References
[1] ^ "2008 Global 500: #363 Asustek Computer", Fortune , 2008 [2] Chipsets/Motherboard Statistics by CPUZ. Retrieved on May 13, 2009.

[3] 2008 Top Taiwan Global Brands announced today(2008/10/23) [4] ^ Russian-language interview with Alexander Kim, October 2003 [5] ????????????500???? [6] ????????????500???? [7] Kubicki, Kristopher (2008-01-03). "New ASUS Corporate Structure Zeroes Employee Pensions". DailyTech. http://www.dailytech.com/ New+ASUS+Corporate+Structure+Zeroes+Employe article10206.htm. Retrieved on 2009-03-28. "Under the new corporate entity, ASUS employees were paid out all pension plans regardless of maturity as of January 1, 2008. All employees at the three new companies must start their tenure from scratch." [8] http://www.openhandsetalliance.com/ press_120908.html [9] J100 Phone from ASUS [10] ASUS PhysX Card Ready [11] ASUS enters LCD TV market with TLW32001 32" LCD TV [12] ASUS and Lamborghini Join in Comprehensive Partnership [13] Microsoft Unfolds Origami at the 2006 CeBIT expo [14] ASUStek and Gigabyte form joint venture [15] "ASUS BD-ROM/DVD writer drive". 2007. http://www.psu.com/Blu-rayscores-major-new-supporter-a0001253-p0.php. Retrieved on 2007-09-09. [16] New ASUS Corporate Structure Zeroes Employee Pensions [17] WindowsXP SP3 and ASUS A8N32-SLI Deluxe MoBo [18] Pictures of Eee PC’s big brother leak online [19] Data retrieved from Asus’ official website. [20] Product of the Year: Asustek’s Eee PC [21] Stuff Gadget Awards – Eee PC wins gadget of the year [22] Santo Domingo, Joel (2008-06-02). "ASUS Debuts Desktop-Equivalent Eee PC". PCMag. http://www.pcmag.com/ article2/0,2817,2316317,00.asp. Retrieved on 2009-04-03. "ASUS introduced on Monday the Eee Box B202, the desktop equivalent of the ASUS Eee notebook PC." [23] "ASUS Debuts Desktop-Equivalent Eee PC". PCMag. 2008-06-02.

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Asus

http://www.pcmag.com/article2/ Software Cracks". Slashdot. 0,2817,2316317,00.asp. Retrieved on http://tech.slashdot.org/tech/08/09/22/ 2009-04-03. 0149222.shtml. [24] Green ASUS [33] [4] [25] "ASUS Conferred World’s First EuP [34] WindowsXP SP3 and ASUS A8N32-SLI Certification for Portable Notebooks for Deluxe MoBo Its N Series Notebooks". Asus. 2008. http://green.asus.com/english/ default.aspx?page=post&IDno=97&nkind=news. • Official Website Retrieved on 2009-03-28. "ASUS’ • Linux on ASUS Laptops (user experiences) sustainability drive — Green ASUS — • Asus Wl 500 premium Open WRT Howto: which was initiated in 2000, pursues the WiFi router for the Huawei E220 Green ASUS "Four Green Home Runs" in • ASUS FTP in Taiwan - for the most up-tothe design and production of each date drivers. (Asus does not always update notebook, namely: Green Design, Green its subsidiary sites (e.g. Germany) in a Procurement, Green Manufacturing, and timely fashion, so check here) Green Service and Marketing." • ASUS Forum Troubleshooting and [26] [1] Reviews [27] Asus, Intel Team up for PC Recycling in • ASUS launches ‘ASUS CEO Program’ in Taiwan five pioneer universities [28] [2] • Open firmware forum for ASUS Routers [29] [3] with oleg firmware [30] PC Pro: News: ASUS ships software • Pegatron Official Website cracker on recovery DVD • ASUS P565 Review: Fastest Mobile Phone [31] Anthony (2008-09-20). "Asus Recovery in the World! DVD scandal: How it happened". The • ASUS N81Vp Gaming Notebook Review Coffee Desk. http://thecoffeedesk.com/ • ASUS Product Reviews (Turkish) news/index.php/archives/30. [32] timothy (2008-09-22). "How Asus Recovery Disks Ended Up Carrying

External links

Retrieved from "http://en.wikipedia.org/wiki/Asus" Categories: Companies listed on the London Stock Exchange, Companies listed on the Taiwan Stock Exchange, Companies established in 1989, Computer enclosure companies, Computer hardware companies, Graphics hardware companies, Display technology companies, Motherboard companies, Electronics companies of Taiwan, Taiwan brands, Asus This page was last modified on 13 May 2009, at 04:11 (UTC). All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) taxdeductible nonprofit charity. Privacy policy About Wikipedia Disclaimers

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