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Real Estate the Villages Florida

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					                                                PRESS RELEASE
                                                                 Page 1




FOR IMMEDIATE RELEASE                                   Media Contact:
                                                        Jaclyn Whiddon
                                                        Blue Sky Partners, Inc.
                                                        407-948-9172
                                                        JWhiddon@BlueSkyPartners.com

                 Central Florida Commercial Association of REALTORS®
                            President speaks to CCIM mentor program

       Orlando, FL - (October 17, 2007) – The Central Florida Commercial Association of REALTORS®
President, John Crossman, spoke to a group of Certified Commercial Investment Member (CCIM)
Central Districts mentoring program members at a Lunch & Learn on October 15.
       John Crossman, CFCAR President and President of Orlando based Crossman & Company,
delivered a presentation to commercial and residential real estate practitioners about key things one
can do to have success in Commercial Real Estate.
       During his presentation Mr. Crossman spoke of the importance of choosing partnerships
carefully and building relationships. “People can often attribute their success or failure in business to
the relationships they have with their business partner, spouse or employee,” states Crossman. “True
relationships are when you give without hoping to receive something in return.”
       He recommends reading books such as Trump: The Art of the Deal by Donald Trump and Tony
Schwartz, Better Places, Better Lives by James Rouse, The Purpose Driven Life, by Rick Warren and
Trammell Crow: A legacy of real estate innovation by William Bragg Ewald, Jr. “We are defined by
the books we read,” says Crossman.
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                                                PRESS RELEASE
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   Additionally, Mr. Crossman recommends continuing education through licenses, seminars and
conferences. “Have a strategy,” states Crossman. “Set goals of things to learn, questions to ask and
people to meet. Execute the strategy and follow up after the course or seminar.
   Crossman closed the session with the idea of Thinking Big. He said, “Ask questions, take a swing at
things, show up and don’t limit yourself.”
   Crossman & Company is the largest third-party retail leasing and management company in
Central Florida, based upon total retail square footage; currently oversees a real estate portfolio of
approximately five million square feet valued in excess of $1 billion. Crossman & Company manages
retail leasing for The Villages, the largest single-site mixed-use development in the United States,
spanning over 25,000 acres in three adjoining counties in Central Florida. Family-owned and
operated for more than 40 years, The Villages is currently home to more than 65,000 residents, with a
projected build-out of more than 110,000 by the year 2010. Residents living in The Villages have an
average income that is almost double the U.S. average and are dedicated to supporting business
and community growth. For more information please visit www.thevillagescommercialproperty.com,
or call 407-447-5013.
       The Central Florida Commercial Association of REALTORS® is committed to enhancing the
business of all members. CFCAR provides commercial practitioners with opportunities to network and
market listings, search properties or collaborate with other commercial practitioners regionally.
CFCAR currently serves the following ten counties: Alachua, Brevard, Flagler, Lake, Marion, Orange,
Osceola, Seminole, Sumter and Volusia Counties. For more information on CFCAR, please visit
www.CFCAR.net or call 407-816-7368.
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