Commercial Real Estate Underwriters

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Prism Capital Partners, LLC
50 Grand Avenue
Englewood, New Jersey 07631

Media Contact:       Evelyn Weiss Francisco:, (201) 796-7788

Third-Party Service Provides Strategic Consultation, Property Management

BLOOMFIELD, N.J., Dec. 1, 2009 – Prism Capital Partners, LLC, a fully Accredited
Management Organization (AMO) by the Institute for Real Estate Management (IREM),
this fall has launched a third-party Consultation and Property Management Services
(CPMS) program for commercial lenders holding distressed and/or REO assets. The
new service enables loan underwriters, servicers and officers the ability to leverage the
in-house resources of Prism, a seasoned regional commercial real estate operator and
manager with deep experience in turning around troubled properties.

“Our CPMS program responds to the continued erosion in market conditions for
commercial real estate assets,” noted G. William Roesch, a Prism principal and the
firm’s chief financial officer. “This program is intended to provide lenders and/or
servicers with a strategic alternative to continuing with the incumbent sponsors/
managers of a troubled asset and as a viable supplement to their own internal staff
resources. We know that many assets could land back in lenders’ hands – it is our goal
to provide in-depth market knowledge, strategic planning, execution and just in time
resources to assist these market participants with maximizing their recovery from these

Some of the program highlights include asset management and strategic business plan
formation and execution, the implementation of industry best practices for preventative
maintenance and operations, and detailed and transparent financial accounting and
reporting. The CPMS program also offers capital improvement planning and
implementation, a responsive hands-on team of professionals and resource allocation
for properties with limited staffing requirements. Prism also provides in-house leasing
and marketing services.

“While Prism traditionally is not a third-party provider, our roots as an investment firm
and our history of partnering with sophisticated institutional partners make this a logical
extension of our activity,” noted Eugene R. Diaz, a Prism principal. “We have a proven
track record of seeing potential and quickly turning properties around.”

Prism Capital Partners/Launches CPMS Program for REO Assets/Page 2

Prism’s executive management also recognizes the opportunities that its CPMS
relationships will afford. “Our strategic consultation and hands-on management will
provide lenders with valuable oversight of their assets,” Diaz said. “At the same time,
enhancing our relationship with institutional lenders should prove invaluable in helping
Prism achieve its growth objectives over the years to come.”

Formed in 2002, Prism has grown into a full-service, vertically integrated real estate
company specializing in asset management, property management, financial reporting,
construction management, leasing and marketing. Its portfolio of properties under
management exceeds 2 million square feet within varying asset classes, including
office, retail, industrial, mixed-use and land holdings. Prism’s executive management
team is comprised of a talented group of individuals with an average of 24 years direct
real estate experience, each bringing a knowledge base commensurate with being
experts in their respective fields.


About Prism Capital Partners

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