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					                                       Lou Principe

Work Info:       The Principe Institute of Motivation & Sales
                  P.O. Box 1232
                  Hurley, MS. 39555

Phone                (251) 367-7953       Lou@LouPrincipe.com

Highlights:

Created, developed and delivered new curriculum in real estate sales, customer service
training, marketing, communications and motivation at universities, Fortune 500
companies, government agencies, police departments, prisons and jails.

Florida Real Estate Broker for 40 years - Orchestrated the sale of billions of dollars for
real estate developers and homebuilders throughout the United States.

International Sales & Marketing Consultant Traveled extensively to South America and
Mexico for multi-million dollar condominium developments in Miami Beach.

Developed a Customer Service/Sales Program, which delivers immediate bottom line
results.


Higher Education Experience:

Adjunct Professor, University of North Florida

Senior Associate, University of Central Florida

Real Estate School Permit Holder at the University of Central Florida

The Principe Institute of Sales at UCF & UNF

Lectured at:

University of South Florida in Mass Communications

Florida International University in Creative Concepts

Bingham Young University i n Leadership vs. Management


Major Corporate Clients:
I B M Business Partners, A T & T, BellSouth, Marriott, Lennar, Avatar, US Home,
SunTrust , Work Force, police departments and other government agencies.


Work Experience:

1993-Present        Presented Sales, Marketing and Motivational
                     Seminars throughout the United States.
                      Lectured at several universities,
                      government agencies and corporations.

Training Courses:

                                                   Creative Real Estate Sales
                                                   Customer Sales & Service Program
                           Sell Your Way to Success Program
                        Customer Interaction Services Certificate Program
                        How to Earn $100,000 a Year Selling Real Estate
                        Train the Trainers Series
                        Sales Manual for AISG - Sun Systems
                        How to Sell In-Line Skates
                        How to Obtain Gainful Employment


1995 - Present          Founder, The Principe Foundation
                        a 501c3 non-profit

1997-1999                            Senior Associate, University of Central Florida

                           Courses:               Customer Interaction Services, Real
                           Estate Law,
                                                   and Sales Psychology

   1993        – 1995        Instructor, Florida International University and
                          University of Central Florida, College of Business,
                          Continuing Education

1978 – 1988             Construction Arbitrator, Recommended by the
                        Federal Trade Commission to the American
                        Arbitration Association, Panel of Construction


Convention Addresses:

National and State Conventions for Home Builders Associations
National and State Conventions for Realtors Associations

International Congress of Realtors, Main Speaker: How to Conduct Business with South
America

International Call Center Convention

Honorariums / Titles:

Appointed a Colonial by the Governor of Kentucky

Adjunct Professor at the University of North Florida

Senior Associate at the University of Central Florida

Chaplain at Central Florida Reception Center

Received the Key to the City of St. Petersburg

Margate Florida passed a resolution thanking Lou
for having a park donated for its citizens

Vice President of The Tampa Bay Polo Club.

Professional Licenses:

   Florida Real Estate Broker’s License – 40 years

Private Pilot’s License

Owned a Class A Construction Company renovating hotels and commercial projects in
St. Petersburg

Major Corporate Clients:

         ATT Broadband
         Avatar
         Barnett Bank
         Beazer Homes
         Cardinal Holdings Corporation
         Continental Homes
         Century 21 Real Estate
         David Weekly Homes
         D.R. Horton Homes
         Drummond Corporation
         ERA Realty
         Florida Design Communities
         Florida Federal Bank
         General Homes
         Greater Orlando Board of Realtors
         Hollywood Board of Realtors
         Home Savings of America
         Houston Home Builders
         I.B.M. Business Partners
         Lennar Homes
         Maronda Homes
         Marriott Corporation
         Media One Cable
         Lake County Association of
         Realtors
         Merrill Lynch
         Mercedes Homes
         Media One
         Oak Run
         Ocala Builders Association
         Ocean Village
         One Island Place
         Pulte Homes
         Realtors Association of Miami
         Ranchero Village
         Ryan Homes
         Sanford Police Department
         Schultz Homes
         State Farm Insurance
         St. Pete Chamber of Commerce
         Sun State Development
         SunTrust Bank
         Texas Instruments
         The Waterways
         U.S. Home
         Whirlpool Corporation
         Williams Island
         WorkForce
         X L Homes

Presentations/Invited Addresses:

Home Builder Associations and Board of Realtors throughout the United States,
including Florida Realtor Conventions.

International Call Center Convention
International Real Estate Convention

Publications:

Principe, Lou (July 2007). Florida Realtors Magazine, Selling to South Americans

Principe, Lou (December 31, 1999). Jacksonville Business Journal,
Front Page Customer Service Article

Principe, Lou (September/October 1998). Mastering Leadership in Home Sales.
Building Homes & Profits.

Principe, Lou (July/August 1997). Unlimited Potential Reached by Controlling Your
Marketing Efforts. Florida HomeBuilder.

Principe, Lou (Spring 1997). How to Build a Super Sales Force. Bonded Builders
News.

Principe, Lou (February 1995). Do You or Don’t You Need A Sales Manager?
Professional Builder Magazine

Principe, Lou (March 1994). How to Make ‘Relationship Selling’ Work for You.
Professional Builder Magazine

Lou has been quoted in newspapers from the Miami Herald to the Boston Globe

Education:

1970 Marymount College: Law, Economics, Finance and Real Estate

Attended Seminars from Harvard and Dartmouth in Communications and Psychology

   1964 Northern Valley Regional High School
         Demarest, New Jersey

				
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