From Wikipedia, the free encyclopedia
Adweek
Adweek
Adweek or Ad Week Editor Categories Frequency Mike Chapman (formerly Alison Fahey)[1] global advertising Weekly, Adweek Adweek Adweek Adweek Adweek Adweek 1978 Nielsen Company United States English www.adweek.com [2] 0199-2864[2] with multiple editions: [2] - Eastern Edition - Midwest Edition - New England Edition - Southeast Edition - Southwest Edition - Western Edition
History
In 1990, Affiliated Publications Inc., the parent of the company that publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek.[5] The magazine stabilized in the 1990s [6] In April 2008, Adweek’s editor of ten years, Alison Fahey, was promoted to publisher/editorial director. She was replaced as editor by Mike Chapman,[7] formerly of the Economist Intelligence Unit and eMarketer.[1]
First issue Company Country Language Website ISSN
References
[1] ^ "Adweek ups Alison Fahey to publisher, Mike Chapman to editor", TVNEWSDAY, April 23, 2008, tvnewsday.com webpage: TVNewsday-44. [2] ^ "Subject Search Results - Journal Finder", webpage: journalfinder.wtcox-4. [3] Elliott, Stuart (September 12, 1991). ADVERTISING; Adweek Plans Overhaul as a Sign It Is Alive and Well. The New York Times [4] Stevenson, Richard W. (October 14, 1985). The Battle of Two Advertising Magazines. The New York Times. [5] THE MEDIA BUSINESS; Adweek Parent Acquisition Set. [6] Elliott, Stuart (November 10, 1998). ADVERTISING; Adweek magazine is commemorating its 20th anniversary with a record 232-page special issue. The New York Times [7] "Fahey Named Publisher of Adweek", minonline.com, April 2008, min-6907.
Adweek (aka Ad Week or Adweek Eastern Edition) is a weekly American advertising trade publication that was first published in 1978.[2] Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet. Adweek publishes a blog, Adfreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by VNU, a Dutch publishing and research conglomerate controlled by a consortium of private-equity firms. As the second-largest advertising-trade publication,[3] its main competitor is Advertising Age.[4] Related publications: Adweek Magazine’s Technology Marketing (Adweek mag tech market, ISSN 1536-2272), and Adweek’s Marketing Week (aka Ad Week’s Marketing Week, ISSN 0892-8274).[2]
External links
• Adweek website • Adweek Staff List • Adfreak blog
Retrieved from "http://en.wikipedia.org/wiki/Adweek"
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From Wikipedia, the free encyclopedia
Adweek
Categories: Magazine stubs, Trade magazines, VNU Business Media publications, Weekly magazines This page was last modified on 15 May 2009, at 15:00 (UTC). All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) taxdeductible nonprofit charity. Privacy policy About Wikipedia Disclaimers
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