Summer 2008 Volume 2, Issue 2
NAR Meeting Minutes, Las Vegas Nevada
Terriann McGowan attended the National Association of Realtors Las Vegas, Nevada meeting. Topics of discussion
ranged from Federal Issues to Housing. The workshops by Carla Cross and Jack O’Connor energized the
participants. As a voting delegate for NorBAR,
Terriann voted on the following issues which were passed at that time:
The Code of Ethics:
REALTORS shall be honest and truthful in their real estate communications and shall present a true picture in their
advertising, marketing and other representations. REALTORS shall ensure that their status as real estate
In This Issue professionals is readily apparent in their advertising, marketing and other representations and that the recipients of
all real estate communications are, or have been notified that those communications are from a real estate
Mayor’s Panel Article V
There shall be 2 members from the real estate services
2008 Committees advisory Board. The president shall appoint, each Governing Board Meetings
year, a member from the Real Estate Services 4th Tuesday of Every Month 11:30-1:00 PM
The Next Level Advisory Board established by the Board of Directors First American Title, 3333 Mendocino
to serve a two year term, to succeed the member Ave
whose term is expiring. Santa Rosa CA 95403, 707-544-1560
PMN Highlight Article IV
The member mobilization chair who is not a director Business Resource Meetings
You Decide Article at large or otherwise a director ex officio, provided the
member mobilization \chair has not resigned a
2nd Wednesday of each month
State & Nat Meetings directorship the term of which would have coincided Doubletree Hotel, Rohnert Park
in whole of in part with the term as the member Contact Lois: email@example.com
Mission Statement Section 3 was deleted: Each member board shall
“We are a network of
mediate in good faith any dispute with another
successful REALTORS Sept 19
empowering women to member board arising out of the National
Association’s statement of unacceptable business Wine Country Chapter Annual Fashion
exercise their potential
as entrepreneurs and practices which dispute can not be resolved by the Show Flamingo Conference Resort and
industry leaders.” affected member board. such mediation shall be Spa
conducted in accordance with the mediation Oct 8
procedures approved by the board of directors of "Lender Changes and Real Estate News"
NAR. The failure of any member board to mediate in
good faith shall be treated as a violation of the Speaker: Ken Jones
membership duties of that Member board. Nov 12
"Find $100 a Minute" - Tax Strategies for
WCR has a new website. Please update your profile. the Real Estate Professional
WCR also announced the dates for the Mega-
Networking in St. Charles, MO on April 4-6, 2009 Speaker: Maine Chaifer
and the Women of Influence in Boston, MA July 11- Dec 10
13, 2009. Plan your trips now! 2009 Installation of Officers and Christmas
Margo Willis from out Region won the election to be
the next recording secretary.
State & National meetings see our website
Women’s Council of Realtors ~ Wine Country Chapter Newsletter
Wine Country WCR’s Education Committee,
co-sponsoring with NorBAR, held a Mayor’s
Panel on July 23, 2008. Mayors and city offi-
cials from Windsor, Santa Rosa, Sebastopol
and Petaluma made presentations. We were
firstname.lastname@example.org very fortunate to have Lois Fisher, Fisher
Ways & Means Town Designs, as the moderator.
Lois was Director of the team that designed
the Central Petaluma Specific Plan and
Finance & Budget
SmartCode; the first adopted Smart Code in
(open Board position)
the U.S. She is currently working for Codding
Bylaws Enterprises on a SmartCode for the 200 acre
Shirley Mallin mixed-use, walkable re-use design of the for-
Shirley@shirleymallin.com mer Agilent campus in Rohnert Park. Lois
Newsletter & Web Site served on the Windsor Planning Commission
Karla Osmun for 7 years.
The two hour briefing included discussion and
Julie Smith Q&A on economic snapshots of the four cities,
Julie.E.Smith@fnf.com as well as future land use/zoning projects and
707-544-1771 affordable housing plans. Also discussed was
Nominating each area’s demographics and diversity im-
Carol Shields pact on current and future housing demands.
707-239-0330 City officials in attendance were Deborah
Parliamentarian Fudge, Mayor/Windsor; David Rabbitt, Vice
Sally Crain Mayor/Petaluma; Larry Robinson, City Coun-
email@example.com cil/Sebastopol and Susan Gorin, Vice Mayor/
707-539-7443 Santa Rosa.
Programs & Sponsors
Dean Mitchell/Steven Peritore
Kim Smith/Suzanne Drace
2 Women’s Council of Realtors ~ Wine Country Chapter Newsletter
Professional designations have value and uses in your real estate agent business. Here's the reasons you should work toward obtaining those
that are of interest to you.
1. They just make you a better professional-Real estate is a complicated business and the rules and paperwork change on a regular basis.
The change in the ways real estate is marketed, with the internet and online search engines, also require that we remain current in our job
By searching out the professional designations that appeal to you and fit into your business plan, you increase your knowledge in the spe-
cific subject matter that will help you to perform more professionally.
2. They indicate your expertise to your prospects and clients.
A great example of this is the SRES designation (Seniors Real Estate Specialist) and indicates special education in working with those of
retirement age. Their differing housing requirements and financial considerations are better served by someone who's been trained in those
areas. Prospective clients know that you are a specialist in these areas. You also are featured on their web site where this segment of the
market can find you because they want your specialized knowledge.
3. They bring you referral business.
Real estate professionals who value their designations want to refer clients to those with the same level of knowledge. A large percentage of
agent-to-agent referrals are made via the professional designation lists.
3 Women’s Council of Realtors ~ Wine Country Chapter Newsletter
Professional training so powerful, it'll keep your competition up
The Performance Management Network is a REALTOR®
designation built from the ground up to bring you the real-world
skills, the know-how and the tools that will keep your business
out front and on top of an evolving market. The Performance
Management Network's suite of professional performance
training courses is taught by recognized experts who dig deep
into the hot topics that are driving the marketplace and shaping
Why Earn the Performance Management Network Designation?
Your customers are savvier and more demanding. There's more and more information, but
less time to process it. The competition is fiercer and faster than ever. By becoming a PMN
Designee, you'll show your clients that you are committed to ongoing education and
professional excellence, and you'll show your colleagues that you understand and value the
importance of a powerful network of business connections.
Enhance your career. Grow your business. Expand your sphere of influence. Apply to
become a candidate of the Performance Management Network today! PMN Designation
requirements include a combination of coursework and referral transactions.
Bring a Performance Management Network Course to your Area
Any WCR chapter, REALTOR® association or real estate school can host a PMN course. If
you would like more information on how to bring a course to your area, please review the
Guide to Course Delivery.
Apply your PMN to other REALTOR® Designations
You can earn credit toward the CRB and CIPS designations for being a current PMN
designee. For specific requirements, please refer to the respective association.
4 Women’s Council of Realtors ~ Wine Country Chapter Newsletter
In case you missed the June 20th Sonoma Spectacular,
you’ll be able to purchase a DVD soon, thanks to our good
friend and excellent man-on-camera, Bryan Buchanan!
Stay tuned for DVD sales!
A fun and hilarious evening – the 85 folks who attended
this first annual Talent Show not only witnessed some crazy
talent, but heard some uproariously funny comments made
by Talent judges, Dean Mitchell, Coralee Barkela and John
Styles, after each act!
PRIZES TO OUR CONTESTANTS
Gold Oscars were awarded to:
Kandi Webb, won First Prize, singing a beautiful rendition
Second Prize went to comedienne, Catherine Bickel
Third Place was tied by “The Extremes” and soloist Maria
Rock band extraordinaire Hard Travelin’ entertained us
throughout the Show.
The Show was engineered this year by WCR’s Hospitality
Chair, Julie Smith as well as Denise Horner, Julie Drady,
Kim Smith and Brenda Alarcon.
Congratulations to all the contestants who created this
event for us to enjoy!
Special mention and thanks to: Tracy Cunha, Master of
(Laura Larracou, Carol Shields, Rosie Rodriguez)
Ceremonies and Bryan Buchanan, Cameraman
5 Women’s Council of Realtors ~ Wine Country Chapter Newsletter
Terriann McGowan, Broker Manager
Avalar Real Estate & Mortgage Network
1040 San Francisco Way
Rohnert Park, CA 94928
2009 PRESIDENT ELECT
Denise Horner, Realtor
Hurd Real Estate
1401 4th Street
Santa Rosa, CA 95404
VICE PRESIDENT MEMBERSHIP
Kimberly Smith, Realtor
Keller Williams Realty
120 Stony Point Road, Suite 140
Santa Rosa, CA 95401
Suzanne Drace, Realtor
Pacific Union GMAC Realty
Branch Manager, Santa Rosa
900 College Avenue
Santa Rosa, CA 95404
Wells Fargo Home Mortgage
Home Mortgage Consultant Strategic Planning Meeting for 2009
Office: (707) 535-2651 October 22, 2008
Fax: (707) 540-6067 9:00 A.M.-3:30 P.M.
Mobile: (707) 849-8090 New NorBAR Offices
Toll Free: (866) 679-208
6 Women’s Council of Realtors ~ Wine Country Chapter Newsletter
By Tom Ferry
Are you In- you’ve found your place in the market client or target
and you’re doing business
Over prepare for appointments
Are you Out- no deals, the circumstances of the
market have killed your business It’s never too late to become what you might have
Figuring it out- you’re trying to find your place in
the market Have peace with where you are and be eager for
In life you have but two choices;
Realize that your business and income are a
Endure the deprivation of failure reflection of the 5 people you spend the most time
Or adjust to the sacrifices of success
18 STEPS TO MARKET DOMINANCE
The number of appointments on your schedule
indicates how successful you are 1. Set appointments
You may need to have an Epic meltdown 2. Have someone else take applications/listings
Accept the worst case scenario 3. Have a buyer’s specialist
Don’t be afraid to lose it all 4. Have a magnificent person that can convert
leads, holding your open houses
Have a vision for your life
5. Have someone run your marketing projects
Don’t allow the circumstances of your environment
6. Have someone handle your online presence/
to dictate how you choose to spend your time. marketing. Blogs, youtube etc.
Stay focused. 7. Have a listing service manager
To begin; 8. Have an escrow coordinator that contacts all
·Rebuild your entire business by design. How parties M,W and F
would you do it right with a specific end result in
mind? 9. Have someone handle contact/lead follow up
10. Have someone manage the money
·Upgrade your ability to be influential. How is the
market experiencing you 5 years from now? 11. Have someone manage your schedule
·Make a declaration- this is who I am and what I 12. Have someone manage and build your
Daily 13. It’s now about the choices you make by design
NOT by default
Create a powerful morning routine
14. What are 10 things you can do everyday that
10 things to be grateful for ensure you have the power to control your
10 things to attract
15. Ex; set appointments
Set intentions for the day
16. Stay focused
Determine the highest and best use of your time
Schedule at least 1 appointment a day with a past
18. Control time management etc.
7 Women’s Council of Realtors ~ Wine Country Chapter Newsletter
“WCR Wine Country
received the highest award
The Gold Chapter of
Excellence Award –
accepted during the May
2008 Mid-Year Meeting in
Chapter Officers received the award on
behalf of past-president, Carol Shields.
L to R: Julie Drady, Denise Horner,
Terriann McGowan and PJ Crockett.
The Officers enjoyed interactions with
other WCR Members from around the
country, as well as attending educational
classes and events during the meeting.
One highlight was a tour of the Capitol
building arranged by Lynn Woolsey.
2008 WCR State and National Meetings
Oct 11 WCR State Officers/Committee Chairs, Long Beach, Ca.
October 12-13 WCR State Chapter Meeting, Long Beach, Ca
October 14 CAR Tech. Tuesday, Long Beach, Ca.
Oct 15-18 CAR Meetings and Expo
Leadership Academy 2008 (For Local and State Presidents Elects ONLY)
August 1-3 2008 Leadership Academy , Chicago, IL.
April 4-6 Mega-Networking Summit II-St. Charles, MO, (St. Louis area)
July 11-13 Influential Women Summit, Boston, Mass.
May 14-18 Mid-Year National WCR Meeting: Washington D.C.
May 12-17 NAR Mid-Year Meeting
November 5-9 WCR National Annual Conference, Orlando, Florida
8 Women’s Council of Realtors ~ Wine Country Chapter Newsletter