Essential Management Roles,
Steir - Chapter 4
(20 February 2007)
• Article Analysis #2 – due today
– Clearly identify/number 5 key learning points
– Please share with class
• WebCT #2 – graded
- Answer questions in detail, author at least 2
postings per chapter discussion
• Today’s Topic: – Roles, Processes, and
Competencies of Managers
Common Sport/Fitness Manager Roles
Roles that you will have
• Leader • Risk-taker
• Problem-solver • Decision-maker
• Motivator • Teacher/educator
• Communicator • Counselor/confidant
• Disciplinarian • Delegator
“Essential” Skills and Competencies of
the Sport Manager
• The “essentials” for sport managers differ from
position-to-position within the sport industry
• Job postings can provide insights to essential
abilities, skills, and experiences
Partner Discussion – “essentials” for each job
Comparison #1 – Assistant A.D.
Comparison #2 – Sports Information Director
Comparison #3 – YMCA director
“Essentials” for HS Athletic Directors
(Steir & Schneider, 2000)
What accomplishments did HS principals look for in
Athletic Director candidates?
1) Evidence of success working with staff
2) Evidence of success working with parents
3) Evidence of positive working relationships with
4) High visibility at athletic events
5) Record of problem prevention & solution
6) Positive relationship with the media
7) Success in working with booster clubs
8) Success in developing department handbook
9) Success with promotions and fundraising activities
10) Possessing a winning record as a coach
11 Essential Processes of Sport
Management (Steir, p. 74)
(1) - PLANNING (7) - REPORTING
(2) - PRIORITIZING (8) - RECORDING
(3) - ORGANIZING (9) - FACILITATING
(4) - STAFFING (10) - EVALUATING
(5) - DIRECTING (11) – BUDGETING
(6) - COORDINATING (12) – MARKETING
(13) - FUNDRAISING
Planning – Essential Process
Small Group Activity
• Assume the role of EIU Campus Recreation Director
• Develop a “sketch” of a 5-year plan to upgrade current
EIU Campus Recreation facilities?
• What are your overall enhancement objectives?
• What are your priorities?
• Where will the project funding come from for the
• Will you propose/seek any partnerships with EIU
Athletics or PED to achieve your priorities
• What is your long-term “vision” for EIU Campus
Recreation (beyond 5 years)
Essential Administrative Skills
• Basic Skills– logic (common sense), writing,
speaking, listening, well read in sport managmt.
• Technical Skills– computer competency-literacy
• Interpersonal Skills– communicating/dealing
with people and public speaking (individually,
small groups, large groups)
• Conceptual Skills– “broad vision and
perspective” – avoid “tunnel vision”
• Adaptability Skills– flexible, adaptable, ability to
“change with the times”, visionary (future)
Evaluating – Essential Process
Small Group Activity
• Assume the role of EIU Athletics director
• Develop a “sketch” of a coaching evaluation
form that you will use to evaluate the
performance of your men’s basketball coach
• What criteria will you use in the process?
• Which criteria are most important?
• What factors will determine retention?
termination? Contract extension?
Computer Tech Competencies
What computer competencies do you think will be
important and useful on the job?
What computer competencies do you currently
possess? Those you need to acquire?
• Word processing
• Photo editing
• Communications (email, www, fax, etc)
• Web page publishing
Factors Determining Your Job Success?
Factors in Prior
To Learn The Type
Weekly Article #4
Who would like to share?
• Every sport manager needs to develop a set of
specialized skills, abilities, and competencies
• “Essential” skills, competencies, and
qualifications differ from position to position in
the sport and fitness industry
• Accumulating experience will help you to
develop the necessary skills and abilities to
help your program or organization succeed
Leadership in Sport
Article Analysis #3 due on March 1st