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									                                                                                                March 2010

BBB Integrity Awards Ceremony Program Speakers Announced:
Plan to Celebrate with Us
On April 15, 2010 we will be celebrating the 70 year anniversary of our BBB at the
annual Integrity Awards luncheon at the Downtown Des Moines Marriott. It is with
great pleasure that we announce a special 70th year anniversary program featuring
renowned NASCAR legend, Rusty Wallace. Mr. Wallace, a household name
throughout the racing community, has been in the business for over 25 years and
boasts 55 NASCAR wins. He now serves as an anchor and racing analyst for ESPN
and ABC Sports.

Wallace has significant Iowa ties with the Iowa Speedway, a state-of-the-art 7/8 mile
race track and motorsports facility located in Newton. The track is owned and
operated by U.S. Motorsport Corporation and was designed by Rusty Wallace. It was
designed as the first track in the world to protect fans and drivers through the use of
barrier technology surrounding the perimeter of the track.

April 22, 2010 is the date of the Integrity Awards celebration in Quad Cities. The
luncheon will take place at the Outing Club in Davenport. The keynote speaker will
be Ronald Graham, the former President and CEO of the BBB of Minnesota and
North Dakota. Graham currently owns and operates RJG Consulting and offers
Management and Operations consulting to Better Business Bureaus. He is the
National Director of BBB University an online professional training source for the
                                                                                          Rusty Wallace
BBB system. He has served extensively on many Boards and is a past member of the
Board of Directors of the Council of Better Business Bureaus in Arlington, VA and
was inducted into the BBB Hall of Fame last year.

Both of the ceremonies will honor the winners of our Business of Integrity and
Student of Integrity competitions. We urge all of our Accredited Businesses to join in
and participate in these exciting 70th Anniversary events. It will be a day to
remember that you will not want to miss!

The evening of April 14th we are also hosting an exclusive evening with Rusty
Wallace. This special VIP event, at the property of Albaugh, Inc. in Ankeny, will
feature Rusty Wallace and include cocktails, dinner and a tour of Mr. Albaugh’s well
known personal car collection. Limited spaces at $200 per person, with funds
supporting the BBB Education Foundation, are available. Contact Madeline for
information and reservations at 515-243-8137 ext.305.

 The Integrity Awards are made possible by the generous sponsorships of the
following businesses: EMC Insurance Companies, FBL Financial Group, Flynn
Wright, ITAGroup, MidAmerican Energy Company, Willis Auto Campus and Wells
Fargo Bank. Sponsors in the Quad Cities are: Blaze/Service Master, Brus
Construction, General Asphalt Construction, Iowa American Water, Longley
Systems, McCleary Excavating, Mediacom, MidAmerican Energy, Modern                        Ronald Graham
Woodmen, Molyneaux Insurance, Thompson Family RV and Tri-City Electric. We
sincerely thank our sponsors for their support.
President’s Column: Two good reasons to celebrate our 70th Anniversary – Our
Integrity Awards and our Charter BBB Members

March and April are exciting months for our BBB staff. We know something no one else knows yet – the winners of the
2010 Integrity Awards. You can sense the excitement we have for our annual events.

You won’t want to miss our BBB’s 70th Anniversary Celebration at the 2010 Integrity Awards luncheon on April 15 th at
the Downtown Des Moines Marriott. If you ever contemplated attending a BBB event, join us for this memorable
awards celebration.

Read the accompanying article regarding our speaker, renowned racer, Rusty Wallace. We anticipate a huge crowd and
lots of fun. Plus, our 2010 winners are really something. They come from every corner of the state and represent the
best of our Midwestern values – and have a special commitment to customers that is the trademark of a BBB business.

I want to give special thanks to our friends at Flynn Wright, the area’s premier, full service marketing, public relations,
research and interactive media advertising agency located in Des Moines. Aaron Kennedy, Mara White and Andy Flynn
have unleashed some creative energy so our program will be fresh and energizing. It will be an event to remember.

If you can’t make it to Des Moines on April 15th, we have an accompanying event in the Quad Cities on Thursday April
22nd at the Outing Club. This function will showcase four local companies and three outstanding students who embody
integrity. If you are in Eastern Iowa or Western Illinois, please join us.

I mentioned our 70th Anniversary earlier. What a testament to the values and mission of the BBB! No organization
grows like we have without strong leadership and a commitment to core beliefs. This commitment is demonstrated by
the positive impact our charter members have had on our state and economy. The 22 small businesses that formed the
BBB in the 1940’s and shaped our history each have their own unique story. Together they have created a heritage of
success we now enjoy as a BBB. Remarkably, each of the 22 businesses – some not so small anymore – have all earned
and maintained an A+ BBB Rating.

Help me thank and recognize those 22 Charter BBB Accredited Businesses:

Allied Insurance                                          Kim Austen
Bank of America                                           Paul Johnson
Bankers Trust                                             Suku Radia
Biermann Electric Company                                 Gary Cornelius
Boesen The Florist                                        Tom Boesen
Electrical Engineering & Equipment Company                Jeff Stroud
EMC Insurance Group                                       Bruce Kelley
Gilcrest/Jewett Lumber Company                            Sumner Worth
Hamilton's Funeral and After Life Services                Scott McVey
Homesteaders Life Company                                 Graham Cook
Iles Funeral Homes                                        Mark Iles
IMT Insurance                                             Richard Keith
Josephs Jewelers                                          Toby and Jake Joseph
K P M G LLP                                               Thomas Garton
LaMair Mulock Condon                                      Greg LaMair
Leachman Lumber Company                                   James Kahler
Meredith Corporation                                      Steve Lacy
MidAmerican Energy Company                                Maureen Sammon
Principal Financial Group                                 Larry Zimpleman
Qwest                                                     Michael Sadler
Wells Fargo Bank N A                                      Dave Mackaman and Bob Lawler
Willis Auto Campus                                        Rich and Jason Willis

When you see this list, it is easy to understand why we are excited to celebrate the 70 years of the BBB helping good
businesses grow. See you on April 15th or April 22nd at our Integrity Awards celebrations.

- Chris Coleman, President
BBB Alert:
New Lottery Scam Fraudulently Claims to be from Better Business Bureau

The Council of Better Business Bureaus warns that a new scam is fraudulently using the organization’s name in order
to steal from victims who are led to believe they have won a lottery. So far, one victim has lost $80,000 to scammers
posing as BBB employees. Several individuals have reported to BBB that they were contacted over the phone or via e-
mail by someone claiming they were with the Bureau. They were told that they had won a lottery and that, in order to
receive the prize, they must first wire money back to the scammers. In some cases, the scammers used the names of
real BBB employees—directing victims to legitimate bios and profiles on BBB’s Web site—in order to bolster their ruse.

―Many people are struggling in the current economy and when someone tells you that you’ve won millions in a lottery,
it can seem like an answer to prayer,‖ said Steve Cox, President and CEO of the Council of Better Business Bureaus.
―Every year, tens of thousands of people contact BBB about a suspicious lottery and instead of cashing in, many lose
thousands of dollars they don’t have.‖ BBB reminds consumers that the organization does not run a lottery nor award
prizes to consumers. Anyone who receives a call, letter or e-mail about winning the lottery should consult the following
checklist in order to avoid falling victim to a lottery scam:

1. Make sure the story checks out. Always confirm the facts directly with the organization the representative
claims to be from—whether it’s Better Business Bureau or any other organization. Use contact information that you
found on your own from the organization’s Web site; don’t rely on phone numbers or Web links provided by the
representative. Scammers often pretend to be from legitimate businesses and a quick call directly to the organization
can help set the record straight.

2. Never pay money to get money. Lottery scammers make their money by convincing victims that they have to
pay money up front—to cover such costs as taxes or fees—in order to receive their winnings. Because it is extremely
difficult to track or retrieve money sent by wire transfer, scammers often use this as their payment method of choice.

3. Don’t fall for the phony check. Scammers will often send a check in the mail to the victim with the instructions
that—in order to receive the full prize—he or she must deposit the check and wire back a portion of the funds to cover
fees or taxes. This gives the victim a false sense of security because the check will clear initially, but eventually be
discovered as a fake. The money is then taken out of the victim’s account and he or she is out the funds sent to the

                              TO ACCREDITED BUSINESSES
                              AND NEWSLINE SUBSCRIBERS

                       The BBB newsletter, Newsline is published 10 times
                       a year. Henceforth, the April/May issue will be a
                       combination issue delivered in May. November and
                       December will continue to be a combined issue.

                       If you have any problems or concerns about your
                       Newsline delivery or have suggestions to help us
                       improve, please contact Barbara Carson at
                       (515) 243-5027.
BBB Small Business Advice: Reduce the Damage Done by a Data Breach
While the volume of data breaches declined in 2009, data breaches at businesses—as opposed to the government or
non-profit sector—are on the rise. BBB recommends that business owners take steps to protect their data and also
develop a plan of action in order to react quickly and reduce the damage if a data breach does occur.

There were more than 498 reported data breaches in 2009, according to the Identity Theft Resource Center. While this
is an improvement from the 657 breaches in 2008, unfortunately, the share of data breaches occurring in the business
sector, specifically, increased to 41 percent.

Resolving a data breach can be costly, not only because of the time and energy spent resolving the issue, but also due to
the number of customers whose trust in the business is impacted. According to U.S. Cost of a Data Breach Study
released by PGP Corporation and the Ponemon Institute, data breaches cost U.S. companies $204 per compromised
customer record.

BBB recommends that small business owners take the following steps to prepare the business and reduce the damage
in the event of a data breach:

    1. Create a Data Breach Notification Policy.
       A data breach notification policy tells consumers how your business will notify customers if a data breach
       occurs. There are state-specific laws on the notification delivery method.
    2. Train Your Employees to Identify Breaches.
       Employees need to know how to spot a potential breach and how to report this type of event.
    3. Immediately Gather the Facts of an Alleged Breach.
       How and when did this occur? Was it an internal error or the result of a malicious attack? Determining the
       source of the breach quickly enables you to take immediate steps to reduce any further damage.
    4. Notify Financial Institutions.
       If financial information, such as credit card numbers, were compromised, contact the bank or company that
       manages your card processing.
    5. Seek Outside Counsel.
       Seek attorney assistance or guidance from a risk consulting company as soon as you become aware of an
       incident that might constitute a data security breach. Your attorney can help you identify which laws might be
       involved and whether you need to alert consumers or the government of the incident.
    6. Notify Affected Customers.
       Notify them in the manner you said you would in your Data Security Policy. Explain what occurred, when it
       occurred and the specific steps you are taking to address the event.

BBB and partners Symantec Corporation, Visa Inc., Kroll’s Fraud Solutions and NACHA – The Electronic Payments
Association created Data Security–Made Simpler, an online resource to help small businesses implement key data
security policies and practices. Business owners can get additional free advice and tips on improving data security
from BBB at

Ad Reviews

Advertising Review promotes truth in advertising to enhance consumer confidence in businesses that advertise. Following are cases
that represent recent advertising review matters your BBB pursued. Challenges made by the BBB, using the BBB Code of
Advertising, result from information given by consumers, competitors and through the BBB’s own monitoring efforts. The fact that a
particular business responds to a BBB challenge is a compliment to their willingness to cooperate with the BBB’s self-regulatory
process and not to be taken as an admission of impropriety on any advertiser’s part. We would be happy to review your ad. Call the
BBB at 515-243-5027 or 1-800-222-1600 for this service.

Dent Relief, Davenport, IA                                     Precieux Art Jeweler, Cedar Falls, IA
Challenge: ―Highest Quality Service in the Quad Cities‖        Challenge: ―We’ll Beat Anyone’s Prices-even Internet sites.‖
Response: Company agreed to modify future advertising          Response: Company agreed to modify future advertising

Derby’s Furniture, West Burlington, IA                         World of Window Siding Blinds and Doors, Des Moines, IA
Challenge: ―The Only Mattress Recognized by NASA‖              Challenge: ―Lowest Price of the Year!‖
Response: Company substantiated ad                             Response: Company agreed to modify future advertising

Pleasure Pools, Davenport, IA                                  6 Day Discount Furniture, Decorah, IA
Challenge: ―Up to 60% Off Anything‖                            Challenge: ―60% savings on OVERSTOCKS/You will not find
Response: Company agreed to modify future advertising          better prices on home furnishings…ANYWHERE!‖
                                                               Response: Company did not respond to BBB
New Members                                             DOWS
                                                          Muhlenbruch Insurance Agency
ADAIR                                                     Insurance Agency
  Corner Stone Landscaping
  Landscape Contractors                                 ELY
  Jensen & Son Construction                               Outdoor Creations
  Home Builders                                           Landscape Contractors

AMES                                                    FLOYD
  R Friedrich & Sons                                      Dennis Kreger Construction
  Real Estate                                             Contractors - General
  SC Construction
  Excavating Contractors                                FORT MADISON
  Vincent Construction                                    Hoenig Lawn Service
  Roofing Contractors                                     Lawn Maintenance

ANKENY                                                  GILBERT
  Encore Dance Academy                                     J Mark Service
  Dance Companies                                          Parking Area Maintenance & Marking
  Fast-Teks On Site Computer Services of Central Iowa
  Information Technology Services                       GRINNELL
  Midwest Court Reporting                                 Bohstedt Construction
  Reporters - Court & Convention                          Building Contractors

CASEY                                                   HANLONTOWN
  Artistic Concrete                                       Ouverson Insurance & Group Benefit Services
  Concrete - Stamped & Decorative                         Insurance Services

CEDAR RAPIDS                                            HIAWATHA
  Pioneer Workspace Solutions                             Midwest Computer Forensic Lab
  Office Furniture & Equipment                            Computer Consultant

CENTERVILLE                                             INDIANOLA
  D and V Audio                                           Mary Donaghy Insurance
  Sound Systems & Equipment                               Insurance Agency
                                                          Northern Star Technologies
CLINTON                                                   Contractors - Electrical
   Clinton Alignment
   Auto Repair & Service                                JEFFERSON
   Hoover Lawn & Snow Service                             Ron's
   Lawn Maintenance                                       Auto Repair & Service
   Johns Tree Service
   Tree Service                                         KANAWHA
                                                          Eliason Trucking
COLFAX                                                    Trucking
  B K Electric
  Contractors - Electrical                              KEOKUK
                                                          Palmer Construction & Roofing
DES MOINES                                                Roofing Contractors
  AMC Plumbing
  Plumbing Contractors                                  KESWICK
  Bonnie's Barricades                                     Snakenberg
  Barricades                                              Excavating Contractors
  Fresh Cut Lawncare & Landscapes
  Landscape Contractors                                 MARION
DONNELLSON                                                Auto Dealers - Used Cars
  Waggoner Solutions
  Truck Washing & Cleaning                              MAXWELL
                                                          J K T Construction
                                                          Concrete Contractors
MEDIAPOLIS                                                          PLEASANT HILL
  Rhodes Jewelry                                                      Lane Enterprises
  Jewelers - Retail                                                   Computers - Supplies & Parts

MENLO                                                               SALEM
  Kirkpatrick Lawn Care                                               Mike's Automotive
  Lawn Maintenance                                                    Auto Repair & Service

MITCHELLVILLE                                                       SIOUX CITY
  Craig Carriers                                                       Time Management Systems
  Trucking-Freight                                                     Time Stamps

MONTEZUMA                                                           URBANDALE
  Quality Construction                                                Urbandale Chamber of Commerce
  Construction & Remodeling Services                                  Chambers Of Commerce

MOUNT PLEASANT                                                      VERMILLION, S.D.
  Amy Becker Photography                                              Knutson Family Dentistry
  Photographers - Portrait                                            Dentists
  Duwa Blackjacking
  Waterproofing Materials                                           WINTERSET
  East End Automotive                                                 AllSeason Outdoors
  Auto Repair & Service                                               Construction & Remodeling Services
                                                                      Dream Catchers Real Estate Investment
NORA SPRINGS                                                          Real Estate Investors
  Swanson Electric
  Contractors - Electrical

Happy Anniversary
The following businesses reaffirmed their dedication and pride in their communities and dedication to fair, honest and good
business practices by recently renewing as an Accredited Business of the BBB. The BBB appreciates their generous and vital
 50+ Years                                                            Hansen Printing
 Bell Brothers Heating & Air Conditioning                             Hornbuckle Heating & Air Conditioning
                                                                      I C System
 25 - 49 Years                                                        Isenberger Photography
 AAMCO Transmissions                                                  Kalona Auto Service & Parts
 Boesch Construction                                                  Kroll Siding & Supply
 Dickinson Mackaman Tyler & Hagen                                     Laserfax
 Farm & Home Builders                                                 Midwest Basement Systems
 Kaldenberg’s PBS Landscaping and Lawn Care                           Networks
 Memorial Park Cemetery                                               Prairie Meadows Racetrack & Casino
 Quality Plumbing                                                     Servpro of Davenport/Bettendorf
                                                                      The Weitz Company
 10 – 24 Years                                                        Transmission Rebuilders
 72 Degrees Heating & Cooling                                         Werner Restoration Services
 Acri Company
 Ashworth Road Animal Clinic PC                                       5 – 9 Years
 B & W Home Improvement & Construction                                1ITSource
 Blue Line Moving & Storage                                           A + Tax & Bookkeeping Service
 Carmen’s Jewelry                                                     ADS R US
 Chappell Studio                                                      Ankeny Pet Salon
 Consumer Credit of the Quad Cities                                   C K Fairco
 Davenport Audiology/HAC                                              Capital City Siding & Windows
 Denny Staebell Home Improvements                                     Chris Nelson Plumbing
 Dolan Development                                                    Dannen Construction
 Duerson                                                              Davis Heating & Air Conditioning
 Expressions Ltd                                                      Don Hogan Construction
 Fluent Chiropractic Clinic                                           Ehrecke Construction
 Hahn Roofing                                                         Excel Deck & Fence
(5 – 9 Years Continued)                Dorrian Communications
F & M Body Shop                        Eastern Iowa Welding Service
Hershey’s Stained Glass Studio         Eric Shull Auto Body
Homemakers Furniture                   Executive Lawns
Iowa Diamond                           Fenton Repair
Jason Smith Concrete Construction      Fol-Da-Tank
Jerry D Lohner Sr                      Gene Smith Cleaners
Krist Insurance Group of Iowa          Geo-Loop
M & R Construction                     Grand Avenue Veterinary Hospital
Mainstream Home Improvement            H & H Heartland Motors
McCleary Excavating                    Haverland Remodeling Service
Oden and Thielking CPA’s               Heaven’s Best Carpet Cleaning
Preston Telephone                      Hebert Construction
Quad City Windows Siding & Doors       Heifner Construction
R E W Services                         Hoover’s Hatchery
Steines & Griebel Logging              House of Kitchens
Stevens Glass & More                   J C Quality Painting
Thompson Family RV                     J D Byrider/CNAC
Transitions                            K & K Surveying
Trucks Unlimited                       KDSM TV
TruGreen Chemlawn                      Karr Tuckpointing
Van Sant Enterprises                   Keith’s Parts & Service
Windsor Wellness Center                Kelly Concrete
                                       Kercheval Konstruction
1 – 4 Years                            Kruse Pavement Solutions
A & J Dry Wall                         L B Masonry
A Meyer Construction                   Lewis Industrial Services
A 1 Concrete Leveling                  McCartan Insurance Group
Advanced Construction & Improvement    McNair Geothermal Well Drilling
Advanced Spine & Rehab Center          Mertz Engineering
Allen Blasting & Coating               Metro Transmission
Allen Enterprises                      Mississippi Valley Realtors
AllPets Animal Clinic                  MR. HVAC
Armstrong Plumbing                     Nagel Construction
Automotive Service Solutions           Neighborhood Builders
Bella Homes                            Nelsen Appraisal Associates
Blairs Ferry Automotive                Neubrand Kitchen & Fireplace
Boge Trailer                           New Hampton Repair
Boyse Dozing & Excavating              Noble Popcorn Farms
Brecht Trucking                        Novotny and Son Well Services
Brookwood                              OB-GYN Associates
Brown Plumbing                         Optix Eye Design
Bumgardner                             Outdoor Concepts
Cambron & Thacker Construction         Patriot Motors
Campustown Property Management         Paws Playhouse
Carpentry by Chris                     Pella Machine
Carpet & Upholstery Cleaning           Pinecreek Studio
Castle Pointe Homes                    Premiere Bowling & Entertainment/Strikers
Cedar Valley Painting & Wallpapering   Professional Cleaning Concepts
Central Iowa Fasteners                 ProFinish
Charlee’s Elite School of Dance        Pruisman Wood Floors
Circus Creations Unlimited             Quality Title Search Services
Concrete PRF                           Rapid Grow Lawn Service
Country Cabin Cleaning                 Red Roof Inn
Cramer IT Consulting                   Reed Supply
Creative Carpets                       Rex’s Custom Concrete
Custen Metal Spinning                  Roemer Machine & Welding
Dan Sherman Custom Concrete            Rubel Roofing & Construction
Dan’s Overhead Doors & Moore           Russell’s Pump & Engineering
De Bruin Electric                      Scotts Lawn Service
Dental Arts                            Secure Shred Solutions
Design Dynamics                        Select Van & Storage
Donaghy-Kempton                        Speedit Software
(Anniversaries: 1 – 4 Years Continued)   Topp Repair
Steam Services                 
Steele Real Estate & Development         United Autobody
Summers Car Credit                       VisionPoint Productions
TC Tiling & Excavating                   Weinberg Excavating & Grading
The Body Parts Store                     Welter Auto Body
The Folder Store                         Wesley Day Advertising
The Glienke Agency                       Window World of Siouxland
The Plummer                              Wittrock Financial Group
Tom Sauer Roofing                        Zimmerman Auto

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