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Board of Directors Meeting Minutes Template - PowerPoint

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Board of Directors Meeting Minutes Template document sample

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									NETWORK OF EXECUTIVE WOMEN



    Board of Directors meeting



 Monday, October 12, 2009
 8 am – 2 pm
 Meeting rooms: State Rooms 3&4
 Conference Center, 3rd floor
 Sheraton Dallas Hotel
 400 N. Olive St.
 Dallas, TX 75201
Agenda
   7:30-8:00 am   Breakfast
   8:00-8:05am    Welcome, President Introductions – Trudy Bourgeois
   8:05-8:20am    Welcome, Introductions – Alison K. Paul
   8:20-8:35am    Quorum , Antitrust, Previous Minutes, By law changes, Policy
                   Adoption - Kim Feil
 8:35-8:45am      Treasurer’s Report, Financials and Projections – Joan Toth for
                   Betsy Hosick
 8:45-9:00am      Succession Planning Update and Approval of Board Slate – Alison
                   K. Paul, Helayne Angelus
 9:00-9:10am      Global Expansion Update – Helayne Angelus
 9:10-10:00am     Becoming a Mature Non Profit: Report from Summer 2009
                   Branding Project – Michelle Gloeckler
 10:00-10:15am    Break
 10:15-10:30am    Engaging the Board in Next Steps – Trudy Bourgeois
                    Brainstorming (are we on the right track)
                    What are the right priorities
                    Looking at a 2-year horizon
                    Sustainability Modality
                    Framework for report out
Agenda Cont.

   10:30-11:40am   Four Strategic Areas of Focus – Breakout Sessions (includes 10
                    minute report out by committee chair)
                     Regional Programming – Maria Edelson
                     Membership ROI (including programming/education),
                       scholarship/attraction) – Kathy Casey, Kim Feil, Debbie
                       Wildrick
                     Sponsorship Activation (including sponsor survey results) –
                       Nancy Krawczyk for Regenia Stein
                     Increase Unaided Awareness (including trade relations) -
                       Michelle Gloeckler, Mike Gorshe
   11:40-1:00pm    Group Report Outs and Working Lunch
   1:00-1:50pm     Action Work: Who Owns What – Michelle Gloeckler
   1:50-2:00pm     Closing Remarks and Adjourn – Alison K. Paul
     Welcome/President’s Introduction


• Welcome to new board members
• Thank you to all for your time and support of
  NEW!
• Introductions
• Your name, company, role at your company
  and on the NEW board
        Secretary’s Report


Quorum
Antitrust
Approval of Previous Minutes
Proposed By law Changes
Policy adoption
                                  Proposed Bylaw Changes
                                                               NEW Board of Directors Meeting
                                                                     October 12, 2009

Bylaws Changes
Change Requested                            Current Bylaw                                                  Proposed Bylaw
To ensure a realistic timeframe for the     Section 3.10 NOMINATIONS                                       Section 3.10 NOMINATIONS
Nominating Committee to conduct its         At least 4 calendar months prior to any Annual Meeting of      At least 10 weeks prior to any Annual Meeting of Members
work while maintaining adequate             Members that includes an election of one or more               that includes an election of one or more Directors, the
notification to members.                    Directors, the Nominating Committee will meet to select        Nominating Committee will meet to select the slate of
                                            the slate of candidates for the Board election. At least 3     candidates for the Board election. At least 2 calendar
                                            calendar months prior to the applicable Annual Meeting of      months prior to the applicable Annual Meeting of
                                            Members, the Nominating Committee shall notify the             Members, the Nominating Committee shall notify the
                                            Members of its nominee(s) for Director(s). The Board of        Members of its slate of nominee(s) for Director(s) and
                                            Directors or Executive Committee may waive the                 other positions. The Board of Directors or Executive
                                            deadlines in this paragraph. Any Member who wishes to          Committee may waive the deadlines in this paragraph. Any
                                            nominate any person other than one selected by the             Member who wishes to nominate any person other than
                                            Nominating Committee to any position on the Board of           one selected by the Nominating Committee to any position
                                            Directors shall present a Petition to the Secretary of the     on the Board of Directors shall present a Petition to the
                                            Network with the signatures of at least 100 Members or         Secretary of the Network with the signatures of at least
                                            5% of the total number of Members, whichever is less, in       100 Members or 5% of the total number of Members,
                                            support of said nomination. The Petition may be mailed to      whichever is less, in support of said nomination. The
                                            the Secretary at the Management Office of the Network or       Petition may be mailed to the Secretary at the
                                            to the Network’s Resident Agent in the State of Maryland.      Management Office of the Network or to the Network’s
                                            It must be received at one of those locations at least 2 but   Resident Agent in the State of Maryland. It must be
                                            no more than 3 calendar months prior to the Annual             received at one of those locations within two weeks after
                                            Meeting of Members. Only persons nominated pursuant to         the members have been notified of the Nominating
                                            this section shall be eligible to be elected as Directors.     Committee’s slate. Only persons nominated pursuant to
                                            Nominations may not be submitted at the Annual Meeting         this section shall be eligible to be elected as Directors.
                                            of Members.                                                    Nominations may not be submitted at the Annual Meeting
                                                                                                           of Members.
To allow the Nominating Committee to        Section 3.17 VACANCIES                                         Section 3.17 VACANCIES
select the best candidate for a Director    Whenever any vacancy occurs on the Board of Directors          Whenever any vacancy occurs on the Board of Directors
or Committee Chair. If the right            by death, resignation, removal, or otherwise, it may be        by death, resignation, removal, or otherwise, it may be
candidate is not available at the time of   filled by the Board of Directors or the Executive              filled by the Board of Directors or the Executive
the nomination process, the                 Committee. Any Director so elected shall serve for the         Committee. Any Director so elected shall serve for the
Nominating Committee may ask the            remaining term of the replaced Director. A Director who is     remaining term of the replaced Director. A Director who is
incumbent to stay on a short time until     elected to fill the vacant position of a Director whose        elected to fill the vacant position of a Director whose
a replacement is appointed.                 remaining term is less than one year will not have that        remaining term is less than one year will not have that
                                            partial year counted towards any of the term or time limits    partial year counted towards any of the term or time limits
                                            of section 3.13.                                               of section 3.13. Notwithstanding the limits in section
                                                                                                           3.11, if, at the end of a Director’s term, that Director
                                                                                                           has not been replaced pursuant to these Bylaws, that
                                                                                                           Director shall remain in office until a replacement has
                                                                                                           been selected.
NEW Scholarship Criteria
                  Treasurer’s Criteria

• Technical Skills:
   – Strong business leader
      Consensus builder
      Time management
      Finance experience and knowledge; firm understanding of balance
      sheets and budgets
      Knowledge of non-profit tax law and codes
      Ability to prepare budget across organization
• External Work Experience
   – Retail and/or consumer packaged goods experience
      Experience in being held accountable for P&L
      Finance and Accounting background
          Treasurer’s Report


 Net Assets: $753,338 ahead of Last Year

Accounts Receivable >90 days: $ 136,958 ($36,200
Regional)

Committed Sponsorships: $1,202,916

    $17,250 Over Last Year

Operating Expense: $ 261,869 over Last Year
               OSM – Succession Planning Pillar

                         Succession Planning PILLAR – Objectives & Goals, Strategies, Measures (OSM)
                         Vision: Vision for key body of work. Effective succession plan for sustainable leadership to drive the vision of NEW
                         Central Challenge: To grow NEW, we need to move beyond a culture of individual contributions to a culture of organizational
                         sustainability.
Key Platform             Objectives and Goals                       Strategies                                           Measures

Strategic Pillar:        1.Recruiting                             Resources Needed                                   Scorecard
Talent Acquisition via   2.Onboarding                             1.Marketing & Communication plan                   How will your work be measured
Intentional Succession   3.Leveraging Alumni/Champions            2. Committee/Consulting Resources (Deloitte)       for effectiveness and value to the
Planning                 4.Leadership student organizations       3. Board development committee                     sponsors/members.
Key Owners:                                                       Est. Cost: No cost                                 Establishment of position sharing.
Alison Kenney Paul                                                Target Start: Jan. 1, 2009                         Each position has a ―back-up‖.
Michelle Murphy                                                   Target Completion: On-going—first report out to    Clearly articulated role
Officer Oversight: Kim                                            Board Meeting April 2009                           descriptions, process for
Feil                                                              Status:                                            succession planning at Board, EC
Regenia Stein                                                     Time Line -                                        and officer level
John Morioka                                                      Roadmap at April BOD meeting/pipeline 2Q
Elizabeth Hosick                                                  2009.
Joy Nicholas
Staff Alignment
Nathalia Granger



Strategic Pillar:        1.Benchmarking/best practices            Resources Required: (same as above)                (same as above)
Role infrastructure      2.Process & tool identification          Est. Cost:
Key Owners:              3.Road map development                   Target Start:
(same as above)                                                   Target Completion:
                                                                  Status:
     NEW Succession Planning Pillar Progress

• Started effort at 2008 board meeting
• Committee partnered with Deloitte
   – Examined current process, tools
   – Recommended additional tools, process, rigor
• Presented to Board April 2009
   – Recommendations from board members to simplify
• Today we are kicking off that process
   – President owns this year, Past president going forward
   – Board “ASKS”
        • Review Board Matrix to be sure we accurately captured your data
        • Start thinking about YOUR successor
        • Complete (if not done already) Board evaluation survey—our baseline for future
          metrics
• Thank you to all of you helped in this process—especially Michele
  Murphy and our committee of volunteers
           Simplified Succession Management Flow

                                                           Phase                                                New       Existing

               Identify Needs                  Build Pipeline                                  Fill Positions

                  Board-Wide
Officers




                  Evaluation
              Collective assessment
              of Board strengths and
              areas for improvement

                 Board Matrix                          Call for
                                                      Potential            Call for         Build          Present
Nominations




               Identify any gaps in                                                                         Slate
Committee




                                                     Successors          Applications       Slate
                 knowledge, skills,
                  demographic or                      Nominations           Plan and        Review       Present slate,
                     sponsor                         Committee lead       activate call   applications     additional
                representation and                  asks incumbents             for         on won,         member
                prepare to replace                    for names of       applications +     meet to      nominations,
                 anyone reaching                         potential       follow-up with      select          notify
                    term limits                        successors            pipeline         slate       nominees
                                                                           prospects
                 Identify and Cultivate                                                                      Slate            Voting
Members




                 Potential Successors                                                                       Approval
 Board




                 Consider board needs for                                                                   By Board           By
                     sponsor company                                                                        at Large         Members
                representation, identify and
               mentor potential replacements
Staff




                            Record Keeping, Meeting Planning, Timeline Tracking, Communications, General Support


                                                                - 12 -
Succession Management Implementation Plan




          *By-law mandated dates; 2010 dates pending board approval on 10/12/09

                                            - 13 -
                 Nominating Committee

• 2009 Slate-12 candidates to be approved
• Three New Board Members to be Nominated, Christy Consler
  (Safeway), Gail Jordan (Stop & Shop/Giant), and Chelle Moore
  (Walmart)
• All Candidates met criteria set by the nominating committee
• Continued success in attracting excellent Board Nominees
• Recognition of outgoing board members:
       •   DeDe Priest
       •   Debra Grosh
       •   James White
       •   Jennie Jones
       •   Helayne Angelus
                                     Nominating Committee
                                                                                      Term     Eligible for Re-
Position                                 Type       Last            First            Expires   election           10/09 Action         2010 Action
President                                M          Kenney-Paul     Alison           2009      Yes                Re-nominate          Nominate Gloeckler
President - Elect                        R          Gloeckler       Michelle         2009      Yes                Re-nominate          Name new Pres-elect
Immediate Past President                 O          Angelus         Helayne          2009      Yes                Remains vacant       Nominate Kenney-Paul
Treasurer                                R          Hosick          Betsy            2010      No                                      Up, cmte chair or At-large
Secretary                                R          Feil            Kimberly         2010      No                                      Up, cmte chair or At-large

Chair, Education                         M          Wildrick        Debbie           2009      No                 Up, cmte chair or
                                                                                                                  At-large
Chair, Membership                        M          Casey           Kathy            2010      No                                      Up, cmte chair or At-large
Chair, Regionals                         M          Edelson         Maria            2009      Yes                Nominate for 1st
                                                                                                                  full term
Chair, Sponsorship                       M          Stein           Regenia          2010      Yes                                     Re-nominate
Chair, Industry Relations                M          Gorshe          Mike             2009      Yes                Re-nominate
At-large                                 M          Fink            Anne             2010      No                                      Cmte Chair, Officer or off
At-large                                 M          Grosh           Debbie           2009      No                 New BoD member
                                                                                                                  elected
At-large                                 M          Hamilton        Julie            2010      No                                      Cmte Chair, Officer or off
At-large                                 M          Jones           Jennie           2009      No                 New BoD member
                                                                                                                  elected
At-large                                 R          Priest          DeDe             2010      No                 Incumbent            Elect replacement director
                                                                                                                  resigning - Elect    to a full term
                                                                                                                  replacement to
                                                                                                                  complete last year
                                                                                                                  of term
At-large                                 R          Wall            Della            2009      Yes                Re-nominate
At-large                                 M          Murphy          Michele          2009      Yes                Re-nominate
At-large                                 M          Nakken          Caroline         2009      Yes                Re-nominate
At-large                                 M          Saguto          John             2009      Yes                Re-nominate
At-large                                 M          Rossi           Margarita        2010      Yes                                     Re-nominate
At-large                                 M          Grant           Beverly          2010      Yes                                     Re-nominate
At-large                                 R          Green           Cathy            2010      Yes                                     Re-nominate
At-large                                 M          Leatherberry    Tonie            2010      Yes                                     Re-nominate
At-large                                 R          Morioka         John             2010      Yes                                     Re-nominate
At-large                                 R          Stufflebeme     Sharon           2010      Yes                                     Re-nominate
At-large                                 R          White           James            2010      No                 Incumbent            Elect replacement director
                                                                                                                  resigning - Elect    to a full term
                                                                                                                  replacement to
                                                                                                                  complete last year
                                                                                                                  of term
At-large                                 M          O'Hare          Bobbie           2010      Yes                                     Re-nominate

                                         Actual Maximum    Minimum
R= Retailer/distributor                       9         11         10
M=Manufacturer/broker/service provider       17         11         10

O=Media/association/independent                 1              5                3
consultant

                                             27                27               23
                    OSM – Global Expansion Pillar

                           Global PILLAR – Objectives & Goals, Strategies, Measures (OSM)
                    Vision: Vision for key body of work: NEW must go global or lose relevance
                    Central Challenge: How to do this thoughtfully. Not compromise NEW US operation. Funding and resources need to be incremental.
                    We know there is a war on talent and it is even bigger outside the .
Key Platform        Objectives and Goals                                   Strategies                               Measures
Strategic Pillar:   1. Develop question set to send to BOD Members        Resources Needed                             Scorecard
Define what we      2. Enlist key champions (Bob McDonald, Mutar Kent,    1. with third party to collect and distill   How will your work be measured
mean by global      Mike Duke)                                            intelligence around the current state of     for effectiveness and value to the
Key Owners:         3. Contact non US-based retailers (Carrefour,         female leadership around the world to        sponsors/members
Helayne Angelus     Tesco)                                                develop business
Julie Hamilton                                                            2. Steering Committee leadership/
John Saguto                                                               engagement to develop strategy and action
James White                                                               plans
Bob Dickson                                                               Est. Cost:
DeDe Priest                                                               Target Start:
Sharon                                                                    Target Completion:
Stufflebeme                                                               Time Line -
Margarita Rossi                                                           1st quarter 2009/2nd quarter 2009/3rd
Staff Alignment                                                           quarter 2009/4th quarter 2009/2010/2011
Joan Toth                                                                 Status:
Strategic Pillar:   1. Enlist co-sponsor to do due diligence (collect     Resources Required: (same as above)          (same as above)
Develop the         current research) and distill information to build    Est. Cost:
business case       preliminary ―model‖ for the global strategy           Target Start:
Key Owners:         2. Compile a list of key champions to advocate/sell   Target Completion:
(same as above)     the idea and identify global companies for initial    Status:
                    ―engagement‖ and feedback
                    3. Test concept structure in identify region(s) for
                    initial test
           NEW Global Pillar -- Progress

 NEW Global Sub Team Members: several conference calls with eight subteam
members.

Designed an eight question internet survey with over 20 responses and
individual follow up interviews.

Agreement in last Board meeting to develop a plan for piloting in Toronto and
Mexico City a lead for outside US expansion

Recommendation on next steps to include better definition of the work to be
done including a comprehensive RFP, and roadmap with key deliverables for
NEW’s long term growth plans
     Board of Directors Meeting


Becoming a Mature Non-profit Organization
            October 12, 2009
    Your Network of Executive Women is
         approaching a milestone…

   Are we prepared?
   How will we contribute?
   How will we lead?
   Are we dynamic and fast?
   Are we flexible and responsive?
   What is the role of the Board?
   Are YOU READY to guide and influence?
 Non-Profit Organizational Lifecycle Model
    Leadership
                                                                                 Sustain
    Adaptive
                                                                                                              Stage 4
    Management                                                                 Stage 3
                                                                                Community                      Stagnant
    Technical                                                                     Impact
                                                                                    Mature
                                           Stage 2
Stage 1                                  Infrastructure                               Renew
 Core Program                            Development
 Development
                                        Adolescent

  Start Up                                                                                                    Defunct




                 This model is adapted from Susan K. Stevens’ Nonprofit Lifecycles: Staged-Based Wisdom for               20
                 Nonprofit Capacity (Stagewise Enterprises, 2002.)
Summary of Aug. 2009 Branding and
        Marketing Work
       October 12, 2009
Contents: NEW Branding and Marketing


• Mission, Segments, Positioning, and Personality
• 2012 Strategic objectives
• 2010 Organization objectives
• 2010 Marketing/Selling objectives
  Branding and Marketing Session


Background
•In August, the Network of Executive Women’s Officer team
 met to define the positioning of the Network of Executive
 Women brand and the marketing/selling objectives and
 strategies


Scope
•The scope of discussion was limited to the U.S. and did not
 include the potential for future global expansion
3 Types of Segmentation drive resources &
               priorities

                       •   Tier: Title, Platinum, Gold, Silver, Regional
                       •   Class: Foundation, Recently added, A/O
Sponsor Segmentation   •   Type: CPG, Retail, Other




Member Segmentation    • Emerging Leaders
   for Programs        • Executives


                       • Emerging Leaders
Member Segmentation    • Executives
   for Marketing       • Ambassadors
Network of Executive Women’s
     Mission Statement


    To attract, retain, and advance
               women
      in the consumer products
          and retail industry
Positioning to sponsors and members

    To diversity decision makers and high potential
                          women
         at CPG retailers and their suppliers,
        the Network of Executive Women is the
   network that provides collaborative engagement
                that advances women
                 and drives business
 Mission, Segmentation and Positioning drive
     the Brand Nationally and Regionally

 Brand Personality
   – Authentic
   – Inspiring
   – Professional
   – Confidence builder



            Functional representation: encourage “drift”
                to wider functional representation
         2012 Strategic Objectives


 Five key focus areas of our 2012 strategic objectives
    Sponsorship enrollment
    Regional involvement and activity
    Sponsor and member perception of Networking of
     Executive Women value
    Mission statement centric
    Cash flow
                      2012 Strategic Objectives
                                          2012 Strategic Objectives

   Sponsorship                  Regional          NEW value (based on                 Mission             Cash flow
   Enrollment                 involvement          survey responses)                 statement
                               and activity
• Attain 37 Title and        • Achieve 18        • Increase responses on “NEW       • By 2012,           • Achieve
  Platinum sponsors            regional groups     is having a significant impact     implement one        breakeven or
  (excluding special           and 7400            in my organization” among          major                better annual
  cases) which assumes         regional event      Title and Platinum sponsor         platform that        results with
  retention of at least 30     attendees           decision makers by 5               supports the         cash on hand
  of 33 current 2009                               percentage points                  “attract” in our     increasing
  sponsors                                       • Increase responses on “I           mission              from 9 months
• Reduce the percent of                            would recommend NEW to a         • Explore using        of expenses in
  sponsors categorized                             friend” among members by 5         the database to      2009 to at
  as Low Activation (i.e.                          percentage points                  measure              least 12
  <40% activation)                               • Increase responses “NEW            retention and        months in
  from 29% in 2009 to                              provides collaborative             advancement          2012
  15% by 2012                                      engagement that advances           of NEW
                                                   women and drives business”         members
                                                   among sponsor decision
                                                   makers by 5 percentage
                                                   points
                                                 • Increase responses on “NEW
                                                   provides collaborative
                                                   engagement that advances
                                                   women and drives business”
                                                   among members by 5
                                                   percentage points
                                     2010 Objectives

                                          2010 Strategic Objectives

   Sponsorship                  Regional          NEW value (based on              Mission          Cash flow
   Enrollment                 involvement          survey responses)              statement
                               and activity
• Attain 34 Title and        • Achieve 17        • Establish Survey benchmarks   • In 2010,        • Achieve
  Platinum sponsors            regional groups                                     identify an       breakeven or
  (excluding special           and 6600                                            owner for         better annual
  cases) which assumes         regional event                                      “attract” and     results with
  retention of at least 33     attendees                                           evaluate          cash on hand
  of 33 current 2009                                                               relevance of      increasing
  sponsors                                                                         offerings         from 9 months
• Reduce the percent of                                                                              of expenses in
  sponsors categorized                                                                               2009 to at
  as Low Activation (i.e.                                                                            least 10
  <40% activation)                                                                                   months in
  from 29% in 2009 to                                                                                20120
  24% by 2010
2010 Marketing/Selling objectives and owners


Category      Goal                                         Owner
Sponsorship   Nestle or SCJ sponsorship                    Regenia
              For Title and Platinum, 1 sr. level          Joan / BOD
              engagement at 1 national or regional event
              Positioning and segmentation with            Regenia / Nancy
              scorecard and activation template

Regional      Add 1 Regional Group:                        Joan / Alison
              Seattle, Atlanta, Toronto
              Regional Attendance growth 14%               Joan / Maria

Value
Mission       Obtain compliance of mission and brand       Alison
              personality at all National and Regional
              events

Cash flow     Achieve budgeted level of attendance at      Joan / Debbie
              national events
2010 Marketing/Selling objectives: Topics for BOD


 Category      Goal                                        Owner
 Sponsorship   Increase sponsor activation to >40% of a    Joan/ Regenia
               company’s allotted members among 2 Title
               or Platinum sponsors




 Regional      Implement 1 new opportunity for             Maria / Alison
               collaborative engagement at each regional
               event

 Value         Achieve significant increase in unaided     Michelle
               awareness of NEW among thought leaders
               in our industry

 Mission       Design and implement member                 Kim / Kathy /
               segmentation; link to attract, retain and   Debbie
               advance. Layer membership ROI.

 Cash flow
        Commitment to Implementation

                                 2010 Strategic          2010 Marketing &
2012 Strategic Objectives
                                   Objectives            Selling Objectives

 • Executive committee member assigned to each strategy/objective;
   complimented with a staff member
 • Quarterly meeting cadence to provide status on each
   strategy/objective
 • Board will receive updates and be asked to engage at least once a
   year to monitor progress and provide continuity throughout
   leadership changes
          Non-Profit Organizational Lifecycle Model

    Leadership
                                                                                 Sustain
    Adaptive
                                                                                                              Stage 4
    Management                                                                 Stage 3
                                                                                Community                      Stagnant
    Technical                                                                     Impact
                                                                                    Mature
                                           Stage 2
Stage 1                                  Infrastructure                               Renew
 Core Program                            Development
 Development
                                        Adolescent

  Start Up                                                                                                    Defunct




                 This model is adapted from Susan K. Stevens’ Nonprofit Lifecycles: Staged-Based Wisdom for               34
                 Nonprofit Capacity (Stagewise Enterprises, 2002.)
      Engaging the Board in Next Steps


   Brainstorming (are we on the right track)
   What are the right priorities
   Looking at a 2-year horizon
   Sustainability Modality
   Framework for Report out
Breakout Groups and Supporting Reports
                Regional Committee Update
Demand Continues to grow with YTD Registrations +16% ahead of last year
 Annual prj. Is 6200 or +20% over last year despite softening in 4 regions
 Older regions with softer registration: Chicago, Dallas, Metro NY & Twin Cities
 New Chapters driving the growth +1100 vs. yago - So Cal and Carolinas , plus Fall Twin Cities
event

NEW Chapter Progress Contingent on Retailer Engagement
 Toronto Region under evaluation led by Kraft
 Seattle launch with Costco
 Informal events in Atlanta (Kraft/CCNA) and Denver (White Wave/Dean)

Consistent Communication is Critical to Sustain our Brand “NEW”
 Updated Regional guidelines to clarify process (Connections events) to avoid cannibalization.

 Communication: NEW Regional WebPages / NEW Event Calendar -- black out dates
provide consistent support, encourages advance planning and balance.

 Quarterly calls to share best practices and process updates (event registration process, no group
invoices, promotions, fundraising pkg. and membership requirement -- serve on committee.
Regional Registration Trends by Event 2008-2009

 450
       4 Regions Declining       9 Regions Holding or Growing with 2nd event 2009 prj
 400     3 with 2nd event
            actual #’s
 350


 300


 250
                                                                             Spring 08
 200                                                                         Fall 08
                                                                             Spring 09
 150                                                                         Fall 09 Prj/Act

 100


 50


  0




                      Note: 10 Fall events in 2009 are projections
       Total Registration by Region 2008-2009

1800

1600

1400

1200

1000
                                       Fall 09 Prj/Act
 800
                                       Spring 09
 600                                   Fall 08
 400                                   Spring 08
 200

   0
        NEW Regional Groups Expand our Reach
                                                                                                              Toronto 2010
 Seattle 2010



                                                          Twin Cities
Portland State U.                                                                               Western                       New England
                                                                                                Michigan U.

                                                                        Chicago
                                                                                                           Greater
                                                                                                      Philadelphia
                                                                                   Cincinnati                                            New York
                                                                                                                                         Metro
   Northern
   California
                                                          Northwest                                                       Mid-Atlantic
                                                           Arkansas


                    Southern                                                                                  The Carolinas
                    California
                                                 Dallas

                                                                                                Atlanta—2011

   Current - 15
                                                                                                      Tampa
    2010 Potential Expansion - 2
     Potential Expansion - 2011

                                                                                  2008                    2009
                           Total Groups                                             13                      15
                           Total Attendees                                        5100+                   6200+
                           Total Formal Events                                      22                      28
                       OSM – Member Value Pillar
         Membership/Value Proposition/education PILLAR – Objectives & Goals, Strategies, Measures (OSM)
                    Vision: Vision for key body of work: Talent / Diversity ―Go to‖ resource solving for women and resolving for all. (Using the power of
                    the women to create an inclusive workforce.)
                    Central Challenge: Resources, focus and integrated brand communication
Key Platform        Objectives and Goals                                    Strategies                                   Measures
Strategic Pillar:   To enhance NEW’s value proposition, which should      Resources Needed                              Scorecard - How will your work be
Promote             drive an increase in membership.                      1.Inventory & SWOT on services                measured for effectiveness and
Successes in                                                              2.Sponsors/Members needs assessment           value to the sponsors/members
terms of ROI for                                                          3.Gap analysis                                * Continue current measures *
members                                                                   4. Prioritize work stream                     Track promotion, etc. of members
NALS/ELF/Multi                                                            5. Communication strategy                     * Develop and include male
cultural/                                                                 6. IT Solution                                metrics e.g. male advisory council
Regional etc.                                                             Est. Cost:                                    * Application of content in sponsor
Key Owners:                                                               Target Start:                                 companies
Kathy Casey                                                               Target Completion:
Sandra Bushby                                                             Status:
Debbie Wildrick                                                           Time Line -
Bobbie O’Hare                                                             1st quarter 2009/2nd quarter 2009/3rd
Michele Murphy                                                            quarter 2009/4th quarter 2009/2010/2011
Caroline Nakken                                                           2009 Q1 Assessment & Input / Q2
Staff Alignment                                                           Prioritizing, budgets vendors / Q3
Anna D. Martinez                                                          Development / Q4 Implement



Strategic Pillar:   1. Develop content - for P&L decision maker, CEO      Resources Required: (same as above)
Develop new         roundtable, multi-cultural for men etc.               Est. Cost:
content to reach    2. Focus groups with GenX, GenY, Mill. Needs          Target Start:
a broader group     Special Report                                        Target Completion:
of influences       3.Develop & implement ―My NEW’                        Status:
Key Owners:         4.Communication strategy
(same as above)
       Membership Committee Report

                       NEW Members
2500


                                         2,059
2000



1500                        1,431
            1,212

1000



 500



  0
         2007 Actual      2008 Actual   2009 YTD
       Membership Committee Report

                           Corporate Members
1500
                                           1,431


                                                                      1,241*
               1,212



1000




 500
             2007 Actual                 2008 Actual               2009 May - Oct


  * Total number of corporate member sub-accounts activated since May 26, 2009.
  •Activated corporate member sub-accounts – corporate members connected to ambassador account.
  •Estimated corporate seats 2,915; progress to date 43% completed since website launched.
           Membership Committee
Database Optimization & Corporate Member
Activation
Strategic Pillar   Initiative                     Key Priorities                 Action Steps

Database           Optimize the features and      Focus on data management and   New website launch
Optimization       tools of the new database to   networking tools.              •executed on communication plan
                   increase membership                                           •pilot program
                   involvement.
                                                                                 •offered “navigation” presentations to entire
                                                                                 membership
                                                                                 •provided training t for regional pages



Corporation        Optimize the corporate seats   Focus on Title and Platinum    Implemented corporate activation plan:
Member             available                      sponsors                       •customized marketing materials
Activation         •Emphasis on timely and                                       •webex training for person sending the invitation
                   accurate data management of
                   member information                                            •monthly progress report.
                   •Encourage internal
                   collaboration for NEW
                   members
                   •Align with scorecard review
         Membership Committee
Central Challenge: Align focus and resources to an
integrated brand communication and maximize sponsor value
Strategic Pillar   Initiative             Key Priorities                        Action Steps

Build on and       To enhance NEW’s       Conduct a comprehensive competency    Define objective/strategy
communicate        value proposition,     development, assessment, and          Align organization
NEW successes      which should drive     learning/development engagement       Complete on line assessment
                   an increase in
                   membership.



Develop new        Optimize “My NEW”      Market “My NEW”                       Web Tool development implemented and active
content to
reach a
broader group
of influences
                   Design content plan    Align on overall content priorities   Implement: objectives, audiences, messages,
                   • Personal growth                                            tool/activities, resources, timeline, and evaluation
                   • Professional                                               methodology
                      growth
                   • Cultural/Diversity
                      /Inclusion
        Education Committee: 2009 Goals

• Continue to improve ROI to members
• Understand evolving needs of current and future members – core
  competencies
• Incorporate workforce trends and best practices in education offering
• Multicultural Workforce 2009 – Addressing 6 Platforms
• Executive Leadership Conference 2009 – Thriving in Tough Times
• NEW Annual Summit 2009 – Smart, Fast, Flexible – 3 breakout tracks
• Align with value proposition; renew focus against development of
  online skill building modules
    – Work with external resource
• Continue success against scholarship program – Scholar Shop 2009
              Education Committee
•   2010 – Schedule Complete
    –   Executive Leadership Forum
        •   Westin Stonebriar Resort
        •   Tuesday, July 13 – Thursday, July 15, 2010
    –   Multicultural Workforce
        •   W Dallas - Victory
        •   Tuesday, March 16 - Thursday, March 18, 2010
    –   Annual Summit
        •   The Westin Charlotte
        •   Monday, September 27 - Tuesday, September 28, 2010
•   2010 – Step Change – Committee
    –   Better Defined Roles
    –   Enhanced Outcomes
    –   Consistent Themes
        OSM – Sponsorship Value/ROI Pillar

                             Sponsorship/ROI PILLAR – Objectives & Goals, Strategies, Measures (OSM)
                     Vision: To have engaged and active sponsors fuel our future with sponsor dollars to sustain our not-for-profit organization to meet
                     NEW’s mission.
                     Central Challenge: We need Unique concise positioning to enhance value proposition to maintain, trade up and attract new sponsors
                     given the economy. (ELF offers leadership too)
Key Platform         Objectives and Goals                                  Strategies                                      Measures

Strategic Pillar:    1. Communicate sound bites – ideas/tools from         Resources Required:                          Scorecard: How will your work be
Maintain/Trade       every event                                           1. Need resources to create learning sound   measured for effectiveness and
Up                   2. Penetration/breadth/depth of contact points –      bites and email message to regional          value to the sponsors/members
Key Owners:          expand memberships                                    committees to share within their companies   Scorecard results- participation
Michelle Gloeckler   3. Expectation & Scorecard Discussion                 to show ROI.                                 numbers, ability to attract & to
Maria Edelson        Ensure delivery of expected value                     2. Regional committee members need to        retain via industry exposure, build
Beverly Grant                                                              report back to regional sponsors on the      awareness to change cultures
Debra Grosh                                                                value
Cathy Green                                                                3. Expand sponsorship committee
Kim Feil                                                                   Est. Cost:
Mike Gorshe                                                                Target Start:
Staff Alignment                                                            Target Completion:
Nancy Krawczyk                                                             Timeline: 1st quarter 2009/2nd quarter
                                                                           2009/3rd quarter 2009/4th quarter
                                                                           2009/2010/2011
                                                                           Status:
Strategic Pillar:    1. OTC companies – Novartis, GSK since we have        Resources Required: (same as above)          (same as above)
NEW Sponsor          drug store channel                                    Est. Cost:
Targets              2. Convert regional to national sponsor               Target Start:
Key Owners:          3. Price increase, multi-year contracts, membership   Target Completion:
(same as above)      expansion                                             Status:
                        Sponsorship Committee

Progress as of 9/22/09 – growth through a challenging economy
 YTD we have exceeded budget of $1.1M and have raised $1.245m in sponsor revenue

 Out of 52 sponsors, 3 pending invoicing, 1 at risk MARS NA Candy
    1 Platinum KPMG (Oct renewals)
    1 Gold: MARS (July 09 renewal)

 We have sold 6 new sponsors - 5 from our target list
   1 Title: Food Lion/Delhaize
   2 Gold: Kimberly Clark, Newell Rubbermaid
   3 Silver: Coty, Jamba Juice, SC Johnson

 Sponsor changes:
    1 Platinum shifting upward to Title: Clorox
    1 Platinum shifted downward to Gold: 7- Eleven
    1 Gold sponsor shifted downward to Silver: Pepsi Bottling Group (acquisition target)
    2 Silver sponsors lost: Morton Salt & Hy Vee ($15,000)
       2009 Sponsors - Current List as of 9/22/09
Title 18                  Platinum 15         Gold 10                  Silver 15                   58

Accenture                 Nielsen             7-Eleven                 Acosta
                                                                       Advantage Sales
Chevron                   Campbell            Catalina                 & Mkt

Clorox                    Colgate Palmolive   Crown                    Cadbury
Coca-Cola                 Con Agra            CVS/Caremark             Chiquita
Deloitte                  Costco              Del Monte                CPG Jobs

Food Lion           NEW   CSP                 Mars Advertising         Coty              NEW
J&J                       General Mills       Mars Inc.                DemandTec
Kellogg                   Johnson O'Hare      S&D Coffee               Family Dollar

KPMG                      Mass Connections    Kimberly Clark     NEW   Hormel
                                              Newall
Kraft Foods               Nestle Waters       Rubbermaid         NEW   IRI
Kroger                    Safeway                                      JM Smucker
Nestle Purina             Sara Lee                                     Jamba Juice       NEW
Pepsico                   Supervalu                                    Kalypso
                                                                                         will lose in
                                                                       Pepsi Bottling    2010 -
P&G                       Target                                       Group             being sold

Stop & Shop/Giant         The Hershey Co                               SC Johnson        NEW
Unilever
Walmart                                                                Hy Vee
Walgreen                                                               Morton Salt


Renewed
At Risk
Lost
      Sponsorship Committee – 2010 Forecast

Maintain our Base & Enhance the Value Proposition
 Maintain and grow activation at 18 Title and 15 Platinum sponsors who generates 85% of
our revenue*

 Recognize some risk at lower sponsor levels due to economy and mergers:
Cadbury, Chiquita, Kalypso, Pepsi Bottling Group

 Share new Sponsor level program with select group to determine refinements and optimal
timing for roll-out. (Add Diamond level)

 Secure new sponsors focused on CPG and Retail and expand selectively outside of our
industry. (Pharma with OTC Products, Expanded Retail like Best Buy, Michaels, Radio Shack)

A target: Nestle
B targets: Brown Forman, Diageo, Heinz
C targets: A&P, AG Bayer, Best-Buy, Dannon, Dollar General, CH Robinson, Glaxo Smith
Klein, IBM, Novartis and, Rite-Aid
                   Sponsor Survey Fall 2009

 23% response rate (26 responses). 49% of respondents were Title or Platinum sponsors

 Please rate the value of NEW sponsorship to your organization:
                                                                      Percent
 An exceptional value, worth more than my organization paid for it    20.00%
 A good value, worth about what my organization paid for it           64.00%
 A poor value, worth less than my organization paid for it             4.00%
 Not sure/no answer                                                    12.00%


 How likely is it that your organization will continue its sponsorship of NEW?

 Response               Percent
 Very likely             48.00%
 Likely                  36.00%
 Unlikely                 0.00%
 Very unlikely            0.00%
 Not sure/no answer      16.00%

84% rate value as exceptional or good and 84% are very likely or likely to renew
                 Trade and Industry Relations
    Progress to date

FMI: Partnership with Future Connect in Dallas May 2009 rescheduled same time as Summit -so
     Trudy Bourgeois reception program was rescheduled. Reception with the Dallas NEW
     Regional Committee cancelled.
•    NEW has an active presence on education committee via Joan and Associate Executive
     Committee via Mike.
•    Key FMI VIP’s invited to Board dinner at Summit.
GMA: GMA Exec Conference in September featured Kim Feil in “Coffee with” session
•    GMA Executive Conference honored “Outstanding NEW Champion” Jeff Noddle
•    GMA/NEW partnered and published new study on sales talent mgmt, on podium at ELF and
     GMA’s MSM conferences
NACS: co-hosting reception at NACS Show for 3rd year
SIFE & NEW Partnership continues to grow
RILA, NACDS, CIES - all status quo.
          2010 Board Meeting Schedule

- Tuesday, March 16th – Dallas, TX
   12:00pm-5:00pm

-   Monday, September 27th – Charlotte, NC
     8:00am-3:00pm
Discussion and Action Items




      Thank You!

								
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