TBWA\ bags India’s Top Retail Broking House Angel Broking’s
Mumbai, September 22, 2008: Leading advertising agency TBWA\ has signed up as creative partner with Angel
Broking, one of India’s premium stock broking & wealth management houses. The Angel account is another
prestigious feather in the TBWA\ cap which has a growing list of impressive clients on board. TBWA\ won the
account after making a strategic & creative pitch, in stiff competition with some of the top advertising brands,
including JWT, Leo Burnett, LOWE, R K Swamy BBDO, Draft FCB Ulka, Ambiance Publicis, Zenith Optimedia,
Meridian and Rediffusion-DY&R and attributes its success largely to the power of its “Disruption Strategy”. The
agency will partner with Angel in its image management plan in line with its evolution into a complete Wealth
Management house. This initiative is part of Angel’s aggressive & ambitious expansion plans, which aim at
penetrating & dominating the investment advisory market over the next couple of years. Angel has an absolute
focus on individual investors and a nation-wide network of 164 branches catering to over 5.1 lakh clients. The
company has been on a roll over the past year with a 100% growth which it expects to sustain over the next couple
of years. Strengthening its position in the northern states of U.P, Punjab and Rajasthan as well as the South, along
with reinforcing its stronghold in the Western region, Angel Broking plans to roll out over 100 new branches over
the coming year and penetrate nearly 100 Tier I & II cities. The company plans to introduce customized range of
innovative financial products soon and TBWA\’s creative input will assist the company in reaching a larger and
Communications is an integral part of Angel’s business strategy, and TBWA\ will provide brand and image
management consultancy to the Group companies. The brief is simple – to position the Angel brand as a complete
wealth management house; a one-stop shop for all of individuals’ financial needs. A leader in retail stock-
management space, Angel Broking has over the years expanded its service portfolio to include the entire gamut of
wealth-management services. Apart from offering investment services including stock & commodity trading,
portfolio advisory & management as well as e-broking services, the firm also distributes mutual funds, insurance
and personal loans.
Shared Mr. Dinesh Thakkar, Chairman & Managing Director, Angel Broking, “At Angel, we are of the firm
belief that our work will speak for itself – and our business has to a large extent grown by others speaking about us.
Our in-house team of communication experts has done an excellent job of creating & managing the Angel brand.
We are now getting ready for the next stage of growth where we want to share our Corporate Vision of providing
world-class personalized services with a larger audience.
Our core management as well as the marketing and back-end teams are in place and are working diligently to take
our expansion plans further. We were looking for a partner who could understand us and the changing dynamics of
the industry, to give an added impetus to this endeavor. TBWA\ demonstrated that it had this understanding.
TBWA\ and Angel got together for a “Disruption day” and the results of the workshop are encouraging and
interesting. We look forward to a really great partnership.”
Mr. Rajiv Phadke, Executive Director – HR & Corporate Communications, Angel Broking added, “The best
communication strategy is one which projects the right image of our brand to our target audience. Choosing the
right partner is, thus, of paramount importance, and we have worked hard to ensure this.
TBWA\ demonstrated not just better understanding but also displayed a great passion. We believe that they are the
ideal partners for the challenges ahead.”
Mr. Madan Mohan, Chief Operating Officer TBWA\ (West) said, “Angel is one of the leaders in the wealth
management space today. We are extremely excited about the opportunity to partner with them, and look forward to
working with the team at Angel to take the brand forward. This win is another testament to the power of
About Angel Broking
Mr. Dinesh Thakkar established Angel Broking in 1987, and today it is one of the leading Indian stock broking and wealth-
management houses, with an absolute focus on retail business and a commitment to provide “real value for money” to its
clients. The Angel Group is a member of the Bombay Stock Exchange, the National Stock Exchange, and the country’s two
leading commodity exchanges, the NCDEX and MCX. Angel is also registered as a Depository Participant with CDSL.
The International Finance Corporation (IFC) in Washington, a World Bank affiliate, recognized the great value proposition of
Angel’s unique Retail Focused Business Model by acquiring a 12.3% stake in the group’s holding company in December
Angel provides a wide range of personalized wealth-management and investment services to its retail clients. These include
Stock and Commodity Trading, Portfolio Advisory and Management Services, Investment Advisory Services, distribution of
Mutual Funds, IPOs, Personal Loans and Insurance, as well as E-broking & Depository services – all supported by intensive
research and a six sigma-backed Quality Assurance program.
Angel Group provides its value-added services to over 5.1 lakh individual retail investors through its nationwide network of
164 branches, including 20 regional hubs & 25 distribution offices , 5,430+ sub-brokers/business associates and 5,900+ direct
and 15, 000 indirect employees. Angel Broking has one of the largest trading terminal bases (11,997 terminals) in the country,
and the largest sub-broker network on the NSE. It records daily business volumes of 3,500 crores in equities, 650 crores in
commodities, and 550 crores through online broking.
With over 1,500 outlets connected through its state-of-the-art IT network, Angel offers personalized and world-class services.
The company has top-quality, retail-focused research, as well as expert dealing facilities. Modern, centralized helpdesks
answer investor queries and address any concerns 24x7. Angel’s web-enabled, value-added back office is staffed by a brilliant
team of experts for Quality Assurance.
The Angel account adds to the growing list of impressive new business wins this year for TBWA\ which includes clients like
Playstation, Planet M, GE Money Wizard, TATA Gold Plus, Polaris, Dabur Consumer Care, and Procall among others. Other
clients of TBWA\India include Standard Chartered Bank, Bajaj Allianz, Nivea, adidas, Apple Computer, Pedigree, Michelin,
National Geographic/History Channel, Platinum Guild, Henkel, Malayala Manorama, Zandu, Samsonite, MasterFoods, SIA,
among others. TBWA\ India has over 270 employees across over 6 offices in India.
TBWA Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple,
Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered
Bank, Singapore Airlines and Sony PlayStation. TBWA is one of the fastest-growing networks in the Top-Ten, and was
named by ADWEEK as Global Agency Network of the Year and the most-awarded Agency Network by Creativity magazine
in 2007. TBWA has 258 offices in 75 countries, and approximately 11,000 employees worldwide.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
For Further Information please contact: Ms. Poonam R. Sukhija, Vice President-Corporate Communications
022-4000 3600 / 09820077588 / 09322077588