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                                               Anderson Association of REALTORS®                    September/October 2005
                                               Upstate Multiple Listing Service of South Carolina




                                            AAR
                                            AAR News
                                                       Upstate MLS Converts to All iBoxes
                                                            at No Cost to Members!

                                                      The Upstate Multiple Listing Service, Inc. has
                                                      negotiated with GE Security (Supra) to re-
                                                      place the existing old gray, Supra AEII
                                                      lockboxes with the new infrared Supra iBox
                                                      without any cost to the membership!

                                                      The exchange will take place on September
                                                      28, 29, & 30th. An appointment schedule will
  Inside
 ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
                                                      be sent out to each member office over the
Cover Story                                           next week. Each office will be assigned a
iBox exchange .......................... 1-2          time to come and trade out the old gray
Upstate MLS News                                      boxes. Although it is necessary to obtain as
Smartphone vs. PDA ................ 3-4
                                                      many of those boxes as possible in the initial
Local News                                            conversion, members will have a window of
RPAC Honor Roll ................. 5-6
REALTOR® Safety Week ..... 6                          30 days to trade out the old boxes.
Education News
Upcoming Education ................. 7                Some of you have been waiting and it’s
ABR Registration ...................... 8
GRI 411 Registration ................. 9
                                                      finally here!
NAR News                                              GE Security, Supra is bringing you a com-
Media Reports, Irresponsible .... 10
REALTOR® Brand ..................... 11
                                                      plete lockbox system that will set you free –
                                                      free from the cradle, free from updating, and
SCAR News
2005 YTD MLS stats ................. 12               will give you the freedom to deal with your
Calendar of Events
                                                      clients, not your equipment.
September/October ................... 13
                                                      See page 2 for more details...
                                                                                                      2
Important News
Continued from page 1


Having all iBoxes on listings provides a platform that expands the number of choices
you have when choosing your key device. No longer limited to a basic DisplayKey,
Upstate MLS agents will now have a wireless option by choosing eKEY Professional
service on a smart phone. This option combines most of the tools an agent will use
each day onto one device. And, because it’s wireless, it doesn’t need a cradle con-
nected to a phone line to be updated. The built-in phone is automatically programmed
to dial the GE Security, Supra server each night and retrieve its own update code,
setting your mind and hands free. Toss it in your car or your handbag at the end of the
day. As long as it’s charged and can get a signal, you’ll be set for the next day! Addi-
tionally, the information it retrieves during the nightly transfer is your current MLS infor-
mation, making it easier to access listing information and showing data.

Over the next couple of weeks we will be coordinating with our members and the Supra
staff to view presentations on the eKEY service. Remember, this will be an available
option at an additional price.

Please note that no money will be collected at the conversion as Upstate MLS is cover-
ing the conversion cost. You can expect your lease renewal to remain August of each
year as in the past and in 2006 the annual fee for the basic DisplayKEY will be $155.40
plus tax with the same 2% increases annually beginning August 2007.

As you may know, the DisplayKEY you are currently using has a battery life expectancy
of 6 years. GE Security, Supra has agreed to take the opportunity at this conversion to
                            trade out keys for those of you who wish to do so as we
                            are now in our 4th year with these keys. I encourage you
AAR News                    to take advantage of this opportunity to trade in your
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○

Publisher                   DisplayKEY at no cost to you.
Peggy Hill, President/CEO
Anderson Association of REALTORS®             We remain dedicated to keeping our MLS on the cutting
                                              edge of technology and continue to help you work smarter
Editor
Ivy Nabors, Director of Communications
                                              and more efficiently. We look forward to this being a
Anderson Association of REALTORS®             smooth transition for you and are here to answer any ques-
                                              tions you may have.
About AAR
The Association encourages and supports
affirmative advertising and marketing
programs in which there are no barriers to
obtaining housing because of race, color,
religion, sex, handicap, familial status or
national origin.
                   3
Upstate MLS News
                   4

Upstate MLS News
                                                                                                    5
Local News
                                        RPAC Honor Roll
                 Thank you for your contribution! We’re getting close to our goal!
Joel Arnold, 1st Choice Realty, Lake Hartwell       Butch Knightner, Century 21 Golden Properties
Sharon Short, 1st Choice Realty, Lake Hartwell      Jerri Lynn Porter, Century 21 Flynn & Youngblood
Marjorie Strall, 1st Choice Realty, Lake Hartwell   Lisa Trotter, Century 21 Flynn & Youngblood
Beth Timmons, 1st Choice Realty, Lake Hartwell      Michael Dwyer, Choice One Real Estate
Melvin Timmons, 1st Choice Realty, Lake Hartwell    Wanda Reed-Hequembourg, Cliffs Communities
1st Choice Realty Lake Koweee                       Hugh Durham, Coldwell Banker Hugh Durham & Assoc.
Clayton Newman, AccuBanc Mortgage                   Karen Martin, Coldwell Banker Hugh Durham & Assoc.
Dan Durham, Advantage Inspection                    Betty N. Moore, Coldwell Banker Hugh Durham & Assoc.
Linda Hargrove, Aho Homes                           Boyce Parks, Coldwell Banker Hugh Durham & Assoc.
Alan Cannon, Anderson Area Properties               Gus Vaughn, Coldwell Banker Hugh Durham & Assoc.
Dave Chamblee, Anderson Area Properties             Jere duBois, Coldwell Banker Hugh Durham & Assoc./Sen
Sunny Davis, Anderson Area Properties               Faye Meares, Community First Bank
Robert Mecke, Anderson Area Properties              Kin Anderson, Community Home Mortgage
Danny Mize, Anderson Area Properties                Sheldon Grigg, Covenant Professional Inspections
Bryant Moss, Anderson Area Properties               Lowell Macher, Dominion Mortgage
April Rogers, Anderson Area Properties              Annalisa Wilson, First Citizens Bank
Cindy Speight, Anderson Area Properties             Shelby Hull, Foothills Property Management
Ricky Speight, Anderson Area Properties             Diana Bolding, Gerald Terry Realty
Martin Struth, Anderson Area Properties             Elizabeth Black, K&E Real Estate
Mark Wise, Anderson Area Properties                 Kathy Murphy, K&E Real Estate
Peggy Hill, Anderson Association of REALTORS®       Ken Walker, Ken Walker, Inc.
Marla Walker, Anderson Homes of SC                  Kevin Gardner, Lake & Land Realty
Martha Alewine, Baron Agency                        Laury Gardner, Lake & Land Realty
JoAnna Ayala, Baron Agency                          Heather Kizer, Lake & Land Realty
Byrdie Boggs, Baron Agency                          Chuck Kormelink, Lake & Land Realty
Cynthia Bowen, Baron Agency                         Cynthia Spejewski, Lake & Land Realty
Dick Huiet, Baron Agency                            Nancy Cottingham, Lake Keowee Properties
Nicole Taylor, Baron Agency                         John Wright, McCoy Wright
Karen Whitworth, Baron Agency                       Jerry Meehan, Meehan Realty & Development
Bob Hill, Bob Hill Realty                           Neal Long, Neal Long Allstate Insurance
Cynthia Massey, Bob Hill Realty                     Keith Roberts, Palmetto Insurance
Becky Vandiver, Carolina First Bank                 Danny Walker, Palmetto Insurance
Lisa Ancona, Carolina Home Real Estate/Seneca       Rick Adkins, Peoples Mortgage Services
Randy Looper, Carolina Media Group                  Brenda Bacheller, Prudential C. Dan Joyner, Co.
Linda Abbott, Carolina Real Estate/Clemson          Rhonda Brown, Prudential C. Dan Joyner, Co.
Pam Atkinson, Carolina Real Estate/Clemson          Grace Clary, Prudential C. Dan Joyner, Co.
Elinor Baron, Carolina Real Estate/Clemson          Claudia Eaton, Prudential C. Dan Joyner, Co.
Jane Brown, Carolina Real Estate/Clemson            Elizabeth Gray-Carr, Prudential C. Dan Joyner, Co.
Teresa Jones, Carolina Real Estate/Clemson          Rozlynn Hood, Prudential C. Dan Joyner, Co.
Susie Kohout, Carolina Real Estate/Clemson          Edward Lefavor, Prudential C. Dan Joyner, Co.
Allowee Merck, Carolina Real Estate/Clemson         Robin Tucker, Prudential C. Dan Joyner, Co.
Kimberly Miller, Carolina Real Estate/Clemson       Lenora Granberg, RE/MAX Foothills Real Estate/Clem
Peggy Miller, Carolina Real Estate/Clemson          Lew Jordan, RE/MAX Foothills Real Estate/Clem
Lisa Richardson, Carolina Real Estate/Clemson       Glenda Towe, RE/MAX Foothills Real Estate/Clem
Sandia Rosche, Carolina Real Estate/Clemson         Chrystell Ensley, RE/MAX Foothills Real Estate/Sen
Kim Satris, Carolina Real Estate/Clemson            Kimberlee Goss, RE/MAX Foothills Real Estate/Sen
Monica Zielinski, Carolina Real Estate/Clemson      Billie Grimes, RE/MAX Foothills Real Estate/Sen
Cathy Golson, Cathy Golson Agency                   Ray Harrison, RE/MAX Foothills Real Estate/Sen
John Lederer, Century 21 Anderson Properties        Russell Hebert, RE/MAX Foothills Real Estate/Sen
Martha Chacin, Century 21 Anderson Properties       Dick Hull, RE/MAX Foothills Real Estate/Sen
                                                                                                        6

Local News

                                                           About REALTOR® Safety Week

                                                        The safety of the more than one thousand
                                                        members is always a top priority for AAR.
                 RPAC Honor Roll
                                                        We are committed to helping our members
               Continued from page 4
                                                        stay safe while on the job, at home and on
                                                        the road. To raise awareness about this
Sonja Reed, RE/MAX Foothills Real Estate/Seneca
                                                        important issue, September 11 - 17, 2005
Moyer Albergotti, RE/MAX Foothills Realty/Anderson
                                                        has been officially designated by NAR as
Judy Bader, RE/MAX Foothills Realty/Anderson
Nicki Bowen, RE/MAX Foothills Realty/Anderson
                                                        the third annual REALTOR® Safety Week.
Laurey Carpenter, RE/MAX Foothills Realty/Anderson
Brenda Chandler, RE/MAX Foothills Realty/Anderson       Below are some very important tips and
Suzette Christopher, RE/MAX Foothills Realty/Anderson   reminders to keep our REALTORS® safe.
Bill Clary, RE/MAX Foothills Realty/Anderson
Debbie Craft, RE/MAX Foothills Realty/Anderson          Please keep these tips in mind at all times
John Crosson, RE/MAX Foothills Realty/Anderson          and share them with new agents.
Charlene Dryden, RE/MAX Foothills Realty/Anderson
Rusty Garrett, RE/MAX Foothills Realty/Anderson         Safety Tips
Catherine Hamby, RE/MAX Foothills Realty/Anderson       • Always keep a mobile phone at your
Sandy Jordan, RE/MAX Foothills Realty/Anderson
                                                        side; program emergency numbers into
Diane Kay, RE/MAX Foothills Realty/Anderson
Beech Lockwood, RE/MAX Foothills Realty/Anderson
                                                        speed dial.
LuAnne Marsee, RE/MAX Foothills Realty/Anderson         • Meet all new clients at your office; verify
Jo Massey, RE/MAX Foothills Realty/Anderson             their identity.
Brenda Masters, RE/MAX Foothills Realty/Anderson        • Whenever possible, avoid being at the
Victoria McCormick, RE/MAX Foothills Realty/Anderson    office alone.
Evelynn O’Leary, RE/MAX Foothills Realty/Anderson       • Take a personal safety course.
Emily Richens, RE/MAX Foothills Realty/Anderson         • Install deadbolts with full one-inch bolts
Cameron Saylors, RE/MAX Foothills Realty/Anderson       on all entry doors to your home; install a
Yvonne Schmidt, RE/MAX Foothills Realty/Anderson        deadbolt lock inside the door to you home
Eugene Stuckey, RE/MAX Foothills Realty/Anderson        office.
Gloria Summey, RE/MAX Foothills Realty/Anderson
                                                        • Even with a regular telephone in your
Robin Whitener, RE/MAX Foothills Realty/Anderson
                                                        home office, keep a fully charged mobile
Bruce Smith, RE/MAX Foothills Realty/Greenville
Angie White, Real Property Services                     phone with you at all times.
Ann Simpson, Simpson Realty                             • Make sure you know your route to and
Terri Anderson, Terri’s Team Real Estate                from each property you visit.
Johnny Bernhardt, Terri’s Team Real Estate              • When you’re alone getting into your car,
Mary Blakely, Terri’s Team Real Estate                  the first thing you should do is lock the
Ala Chappelear, Terri’s Team Real Estate                doors.
Jimbo Cooper, Terri’s Team Real Estate
Sherry Skelton, Terri’s Team Real Estate                For more information and tips go to NAR’s
Sandy Crain, The Real Estate Book                       Website:
Carol Johnson, The Riley Group
                                                        http://www.realtor.org/about_nar/
Riley Johnson, The Riley Group
                                                        safety_week/realtors.html
Rhonda Goodman, Wachovia - Clemson
Harry Wilkinson, Wilkinson Realty
                                                                                                                7

Education News
                                                       Learn how to keep them from straying.
                                                       Who you are, and what you are, make a big differ-
                                                       ence. ABR® after your name tells buyers that you’ll
                                                       provide the attentive service they expect - and that
                                                       you’ll be loyal to them too as you track the scent of
                                                       their new home together.

                                                       Coming to Anderson - November 7 & 8th

                                                       Registration available in this publication.


                    Upcoming Mandatory Continuing Education classes...
                              Wednesday, October 12, 2005
                              Seven Rules of Risk Reduction (4 hrs. Core Credit)
    An overview of the high-risk areas of real estate: License law compliance, Agency Disclo-
     sure, Property Disclosure, Fair Housing, Anti-Trust, RESPA, Office Policy Compliance
             Consumer Protection Through Property Disclosure                             (4 hrs. Core Credit)
  Focuses on the legal issues involved in misrepresentation, including fraud, negligence, and
    negligent misrepresentation. Includes a section on state specific forms and mandated
        disclosures and incorporates video and Internet segments for further research
                   Register online at http://www.upstatemlssc.com/mandatory.php


                                   Ten Things You Should Know About Mold
  1. Potential health effects and symptoms associated with mold exposures include allergic reactions,
  asthma, and other respiratory complaints.
  2. There is no practical way to eliminate all mold and mold spores in the indoor environment; the way to
  control indoor mold growth is to control moisture.
  3. If mold is a problem in your home or school, you must clean up the mold and eliminate sources of
  moisture.
  4. Fix the source of the water problem or leak to prevent mold growth.
  5. Reduce indoor humidity (to 30-60%) to decrease mold growth by: a. venting bathrooms, dryers, and
  other moisture-generating sources to the out side; b. using air conditioners and dehumidifiers; c.
  increasing ventilation; d. and using exhaust fans whenever cooking, dishwashing, and cleaning.
  6. Clean and dry any damp or wet building materials and furnishings within 24-48 hrs to prevent mold
  growth.
  7. Clean mold off hard surfaces with water & detergent, and dry completely. Absorbent materials such
  as ceiling tiles, that are moldy, may need to be replaced.
  8. Prevent condensation; Reduce the potential for condensation on cold surfaces (i.e., windows, piping,
  exterior walls, roof, or floors) by adding insulation.
  9. In areas where there is a perpetual moisture problem, do not install carpeting (i.e., by drinking
  fountains, by classroom sinks, or on concrete floors with leaks or frequent condensation).
  10. Molds can be found almost anywhere; they can grow on virtually any substance, providing moisture
  is present. There are molds that can grow on wood, paper, carpet, and foods.

  Reprinted with permission from the National Association of Certified Home Inspectors
                                                                                                                                      8

Education News
                          ABR Designation Course (CEC 007063) 15 CORE Hours
Instructor: Frank Mears,
Cost: $295.00 (Covers both days, Materials, Exam, & 1 yr. membership to REBAC)
Location: AAR office, 600 McGee Rd., Anderson SC 29625
Event Dates: November 7 & 8, 2005
Time: Registration 8:00 a.m., class 8:30 a.m. to 5:00 p.m.
Why should I earn the Accredited Buyer Representative (ABR) Designation?

The Accredited Buyer Representative (ABR) Designation is the benchmark of excellence in buyer representation. This
designation is awarded by the Real Estate BUYER’S AGENT Council (REBAC), an affiliate of the National Association
of REALTORS®, to real estate practitioners who meet the specified educational and practical experience criteria.

ABR Designation Requirements: Four (4) requirements must be met to attain and use the ABR® designation:
1. Successful completion of the two-day ABR® Designation Course, including an 80% passing grade on the exam. After
completion of the ABR Designation Course, you will have three (3) years in which to complete the other ABR
designation requirements.
2. Successful completion of one approved elective course, including an 80% passing grade on the exam, within three
(3) years of completing the ABR® Designation Course. (See GRI Registration in this publication)
3. Documentation verifying five (5) completed transactions in which you acted solely as a buyer representative (no dual
agency). Any transactions closed prior to taking the ABR® Designation Course or closed within three years after
completing the ABR® Designation Course are eligible for credit. Documentation necessary for each of your five (5)
completed transactions include: Copy of the signed buyer agency agreement OR purchase/sale agreement OR
disclosure. The contract must verify the agent’s name and/or include the agent’s signature as the buyer’s agent.
Providing only the name and/or signature of the buyer’s agent is not sufficient. AND, copy of the closing/settlement
statement verifying that each transaction closed.
4. Membership in good standing in the Real Estate BUYERS AGENT Council and the National Association of
REALTORS®.
Please register me for the following:        2 Day ABR $295.00 OR            2 Day ABR AND 1 Day GRI to satisfy the ABR
                                                                            elective requirement $394.00 (GRI $124 at the door)

NAME (as it appears on RE license)

SOCIAL SECURITY NUMBER                                                                       RE LICENSE NUMBER

COMPANY                                                          MAILING ADDRESS           CITY                  ZIP

PHONE                                                            EMAIL

PLEASE READ: THE CLASSROOM IS USUALLY KEPT VERY COOL. FOR YOUR COMFORT, WE SUGGEST LAYERED CLOTHING.
Make checks payable to Anderson Association of REALTORS® (Mail to: 600 McGee Road, Anderson SC 29625)
Class Conduct: All pager and/or cellular phones are to be turned off during class room hours. The instructor has the right to have any
disruptive student removed from the class.
Refunds: Payment in full must accompany all applications or on-site registrations. One-half tuition will be refunded if written notice is
received between two weeks and two days prior to class. No exceptions.
Certificate: Upon successful completion of this course, students will receive certificate of attendance.
Cancellation of Course: We reserve the right to cancel the course if a minimum of ten (10) students do not register. If an emergency
warrants the rescheduling of a course, all possible care will be taken to advise you as soon as possible. Our courses are offered to
anyone regardless of race, color, religion, sex, national origin, familiar status, or handicap. If you need special accommodations,
please notify us at enrollment.
Mandatory Attendance: I understand that registering for this class requires me to attend the entire seminar in order to receive
Mandatory Continuing Education Credit. No partial credit will be given. If for any reason I am unable to attend the entire seminar, it will
jeopardize any MCE credit I may have received.

I have read and hereby consent to the above policies.

Signature :_____________________________________________________________ (Required for registration)
                      Anderson Association of REALTORS®, Inc. 600 McGee Road, Anderson, SC 29625
                Phone: 864-224-7941, 864-882-8611 Fax: 864-224-7942, 864-882-5516 www.upstatemlssc.com
                                                                                                                                                            9
 Education News

                     GRI 411: Successful Buyer Representation in
                                  New Home Sales
                             Wednesday, November 9, 2005
                                  8:00 am - 5:30 pm
                     Anderson Association of REALTORS® Classroom
                            600 McGee Road, Anderson, SC
    Become A New Home Specialist                                                 Mandatory Continuing Education Credit
                                                                                  8 Hours Elective Credit (CEE007066)
    •Elements of Construction
    •Working With Builders                                                                  8 Hours GRI Credit
    •Marketing                                                                      This course is also an ABR elective.
    Instructor: Frank Mears, ABR, CRB,                                                            Course Fee: $99
    CSP, GRI                                                         (Please add $25 when registering less than one week before
                                                                                    the start date of the course.)


           Presented by South Carolina Association of REALTORS® and
                                                                   Anderson Association of REALTORS®
 Please register me for GRI 411: Successful Buyer Representation in New Home Sales on November 9,
2005.
Name_______________________________Soc.Sec.No.__________________ License #______________
Company ____________________________________________________________________________
Office Address_________________________________City________________State_____Zip___________
Phone ________________________FAX _____________________ Email__________________________

Pay by:    Check (Payable to S.C.A.R.) MasterCard   Visa Total Paid $_________________
Acct #_____________________________________________________________Exp Date____________

Register by Mail: S.C.A.R., PO Box 21827, Columbia, SC 29221; FAX: (803) 798-6650;
Website: SCREALTORS.com.

I understand that registering for this MCE course requires me to attend the entire seminar. Full refunds paid only if written notice is postmarked or faxed
at least one week before the course. One-half tuition will be refunded if written notice is received between one week and two days prior to the course. No
refunds will be given if you do not cancel at least two days before the course. You may transfer registration from one class to a comparable class for a
$25 transfer fee. Requests for transfer must be submitted in writing before the original class begins. The South Carolina Association of REALTORS® reserves
the right to cancel or postpone courses due to low pre-registration or weather emergencies. My signature on the registration form indicates that I have read, understand
and consent to the above policy. If you have a disability for which the provision of auxiliary aids or services would enhance your ability to benefit from the program
please contact South Carolina Association of REALTORS® .


Signature:________________________________________

                            South Carolina Association of REALTORS®, PO Box 21827, Columbia, SC 29221
                                                Phone (803) 772-5206; (800) 233-6381
                                                                                                     10

NAR News
                   Media Reports on Housing Market “Irresponsible”
  “Is there a housing bubble?” “When will it burst?” It’s no surprise that those are the most
  frequently asked questions of NAR Chief Economist David Lereah.

  Lereah told attendees of NAR’s Leadership Summit in Chicago last month that these ques-
  tions are valid but the answers provided by some national media outlets are not.

  “I see a healthy market with some growing pains, and they see a bubble about to burst,” he
  said of recent newspaper and magazine reports that predict a housing market bust.
  “They’re having, in my opinion, an inappropriate relationship with the facts.”

  Market in Very Good Shape
  A close look at housing statistics actually shows that the national market has strong funda-
  mentals, with a lean supply of homes, a growing pool of homebuyers, an improving job
  market, and continued low interest rates, Lereah said.

  However, he acknowledged that local markets differ. Some cities haven’t seen close to the
  double-digit annual price growth experienced in the hottest markets, while in other areas
  home prices have soared out of reach due to a supply-and-demand imbalance. In San
  Francisco, for example, the median price now exceeds $700,000.

  The widespread availability of specialty mortgages, such as ARMs, interest-only loans, and
  low-downpayment mortgages, only compounds the problem in such pricey markets, Lereah
  said. Specialty mortgages can overstretch homebuyers’ credit, allowing them to buy a
  more expensive house than they really can afford and posing a higher risk of default. (To
  educate consumers on risky loans and abusive lending practices, NAR has released a new
  brochure in partnership with the Center for Responsible Lending titled “Shopping for a
  Mortgage? Do Your Homework First.”)

  But even in the most steamy of local housing markets, Lereah said there will be no bursting
  bubbles. Rather, the air will likely leak out gradually, returning prices to more normal mar-
  ket conditions.

  Ammunition for Bubble Questions
  Lereah knows that he isn’t the only one being bombarded with “bubble” questions. That’s
  why NAR’s Research Department has developed a tool to help local and state associations
  deal with queries from their members and the public, who may be looking for answers after
  reading negative news reports.

  The goal, Lereah said, is to show the public that the housing market is still going strong,
  despite the “irresponsible” news coverage about housing bubbles.

  “The good times are not turning bad,” Lereah said, predicting a healthy market through the
  remainder of the decade - as he did at last year’s summit. “I’ve got credibility on the line. If
  I think the market is going to turn sour, I’m going to say it.”
                                                                                                                 11

NAR News
REALTOR® Brand Worth 32 Grand to Every Member
The REALTOR® brand generates an average of $32,000 in incremental income for every REALTOR® during his or her
membership in the NATIONAL ASSOCIATION OF REALTORS®, according to a brand valuation study released last
week. Conducted by a leading, international brand valuation firm, the study calculated the marketplace advantage of the
REALTOR® brand above and beyond all other benefits of NAR membership.

The longer a REALTOR® is in business, the greater the benefits of the brand, according to the study. The average
member, who has six to 10 years’ experience, realizes $4,500 a year in incremental income due to the marketplace
advantages the REALTOR® brand brings to his or her business.

“For the first time, we have calculated in dollars and cents the value of the REALTOR® brand,” says NAR President Al
Mansell of Salt Lake City. “As the image of REALTORS® continues to improve, the value of being a REALTOR® also will
continue to rise. Our brand is based on the trust more than a million REALTORS® have established with consumers.”

According to consumer tracking studies conducted for NAR’s Public Awareness Campaign, consumer attitudes towards
REALTORS® improved 11 percentage points, from 48 percent in 2002 to 59 percent last year. However, the same study
found that less than half of all consumers who bought or sold a home in the past 12 months can recall whether the real
estate professional they worked with was a REALTOR®.

“Members receive the full value of their membership only if they tell every one of their customers that they are
REALTORS® and why it is important to work with a REALTOR®,” Mansell says. “Now we can prove that when members
fail to do so, it’s money out of their pocket.”

In the months to come, NAR will be working closely with boards and brokerages to provide them with training materials
to help members to communicate the benefits of working with a REALTOR® to their customers.

The brand valuation study used an income approach based on an estimate of the relief from royalties that real estate
professionals would have to pay for the marketplace advantages of the REALTOR® brand if it were not a free benefit of
NAR membership. The study was conducted by AbsoluteBRAND LLC, an independent, international brand valuation
firm, and it used data on industry licensing expenses and consumer attitudes towards REALTORS® to compute the
results. AbsoluteBRAND’s valuations abide by the Appraisal Foundation’s Uniform Standards of Professional Appraisal
Practice, the American Society of Appraisers’ Business Valuation Standards, and the IRS business valuation guidelines.

The REALTOR® brand is a collective membership mark owned by NAR. It was first registered with the U.S. Patent and
Trademark Office in 1947. The term REALTOR® and the “block R” REALTOR® logotype signify membership in NAR,
and they have achieved a high level of recognition as marketing symbols that denote professionalism and adherence to
NAR’s strict code of ethics. —NAR


                                      Calling all new REALTORS® …
                                      So, you have your real estate license and now you are ready to
                                      get out there and make some money…and, you really don’t
                                      know where to begin. Well, here is a great place to start:
REALTOR® Magazine Online’s new-salesperson resource provides all the information you need—including game
plans that will get you through the first year—to start earning commissions fast.

Choose “Prospecting: How Do You Find Clients” The key to successfully launching your business is acquiring clients.
Follow these tips to find prospects. Here you will find sample marketing plans and understanding import terminology.
The key to successfully launching your business is acquiring clients. Follow these tips to find prospects.

Paste this link into your web browser and get started! http://www.realtor.org/rmotoolkits.nsf/pages/
rookiesmain_new?OpenDocument&Start=1&Count=1000

REALTOR® Magazine Online is a publication of the NATIONAL ASSOCIATION OF REALTORS®
                                                                                                              12

SCAR News

*S.C.A.R. 2005 MLS Stats
Number Of Residential Homes Sold

                           2nd Q 04 2nd Q 05 % chg.       4-Jul   5-Jul   % chg.   YTD 04   YTD 05   % chg.
Aiken                      321        411        28.04%   134     162     20.90%   653      878      34.46%
Beaufort                   301        390        29.57%   105     130     23.81%   614      757      23.29%
Chas. Trident              3518       4249       20.78%   1227    1359    10.76%   7244     9076     25.29%
Piedmont Regional ****     679        876        29.01%   289     319     10.38%   1450     1760     21.38%
Cherokee County            101        108        6.93%    39      37      -5.13%   204      215      5.39%
Co. Carolinas              2953       4047       37.05%   931     1425    53.06%   5752     8116     41.10%
Gr. Columbia               2839       2901       2.18%    1077    1108    2.88%    5918     6114     3.31%
Gr. Greenville             2166       2439       12.60%   796     837     5.15%    4411     4804     8.91%
Greenwood                  276        252        -8.70%   89      105     17.98%   577      557      -3.47%
Hilton Head Area           1185       1328       12.07%   327     487     48.93%   2271     2764     21.71%
Gr. Pee Dee**              508        589        15.94%   154     196     27.27%   977      1197     22.52%
Southern Midlands Assoc.   151        155        2.65%    51      63      23.53%   306      351      14.71%
Spartanburg                768        904        17.71%   276     314     13.77%   1613     1861     15.38%
Sumter/Clarendon County    411        462        12.41%   147     188     27.89%   859      991      15.37%
Upstate MLS***             964        1122       16.39%   334     392     17.37%   1923     2305     19.86%
State Totals               16880      20233      19.86%   5976    7122    19.18%   34511    41746    20.96%

Median Price of Residential Homes Sold (x1000)

                           2nd Q 04   2nd Q 05   % chg.   4-Jul   5-Jul   % chg.   YTD 04   YTD 05   % chg.
Aiken                      121        126        3.85%    123     132     7.32%    122      130      6.93%
Beaufort                   191        215        12.76%   210     229     9.05%    193      212      9.74%
Chas. Trident              186        187        0.54%    187     210     12.30%   182      192      5.57%
Cherokee County            71         80         12.21%   75      78      4.00%    73       80       9.57%
Piedmont Regional ****     140        147        5.25%    135     144     6.67%    136      142      3.99%
Co. Carolinas              135        183        35.31%   141     170     20.57%   134      167      24.21%
Gr. Columbia               109        131        20.55%   132     137     3.79%    122      132      7.92%
Gr. Greenville             133        137        3.27%    137     145     5.84%    133      138      3.92%
Greenwood                  97         110        13.75%   95      107     12.63%   92       103      12.06%
Hilton Head Area           290        362        24.57%   292     319     9.25%    290      331      14.31%
Gr. Pee Dee**              111        113        2.10%    118     115     -2.54%   109      110      0.61%
Southern Midlands Assoc.   70         95         36.36%   76      76      0.00%    71       84       19.06%
   *Approximate figures as accurate numbers cannot be 100% guaranteed


   **Florence & Pee Dee Area
   ***Anderson, Tri-County, Pickens Counties
   ****Rock Hill, York, Lancaster & Chester
                                                                                                                              13

Calendar of Events




1     Paragon Essentials 1-4 PM                                          10        Offices closed - Columbus Day observance
5     Offices closed - Labor Day observance                              11        New Member Orientation
14    Board of Directors meet 10:00 a.m.                                 12        8 hrs Mandatory Continuing Education
18-21 SCAR Annual Converence & Expo -                                    20        Association Membership Luncheon
      Hilton Head Island                                                           Noon at Tucker’s Restraunt
28-30 iBox Exchange                                                      24        New Member Orientation




                                               www.UpstateHomeServices.com
         The official Affiliate Website for the Anderson Association of REALTORS®


                  *All committee meetings and training classes held at the Association/MLS Office unless otherwise denoted.

                                             How to Reach AAR/MLS:
                                 Telephone Numbers: 864/224-7941      864/882-8611
                                    Fax Numbers: 864/224-7942     864/882-5516
                                            E-mail: peggyhill@carol.net
                                          Website: www.upstatemlssc.com

   Anderson Association of REALTORS®
   Upstate Multiple Listing Service of South Carolina
   600 McGee Road
   Anderson, SC 29625




     Anderson Association
     of REALTORS®
     The Voice of Real Estate™

				
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