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      Milwaukee, Wis., Ranks as One of the Nation’s Most Affordable Markets

   MILWAUKEE, Ill. (Sept. 23, 2010) – Coldwell Banker Real Estate LLC released its
Home Listing Report, a snapshot survey of U.S. four-bedroom, two-bathroom home
listings, which found a $1.7 million difference between America’s most expensive and
most affordable housing markets. Newport Beach, Calif., led the list of most expensive
real estate markets in America, with an average home listing price of approximately
$1.83 million for property listings meeting the subject home criteria. By contrast,
America’s most affordable housing market was Detroit, Mich., with an average home
listing price of approximately $68,000.
   While the U.S. average for the surveyed listings was approximately $353,000, this
year’s study reveals that home listing prices in Milwaukee average $186,327, making
Milwaukee one of the most affordable markets in the nation. Comparatively, the average
listing price of homes in Knoxville, Tenn., were $185,637 and Charleston, W. Va., were
   “The HLR is a great way for people who are curious about home listing prices to get
a glimpse of various markets," said Judy Hearst, regional vice president of Coldwell
Banker Residential Brokerage. “By reviewing the report data, people can truly recognize
the local nature of real estate.
   The Coldwell Banker Home Listing Report (HLR) is the brand’s latest development
designed to provide comprehensive information on real estate data from around the
country for homebuyers and sellers. The HLR provides the average home listing price of
more than 18,000 four-bedroom, two-bathroom properties on that
were listed between February and August 2010 from nearly 300 select U.S. markets
where Coldwell Banker Real Estate has a presence. The U.S. average for the surveyed
listings was approximately $353,000. Markets included in this report were required to
have at least six properties fitting the above criteria within the relevant timeframe. 1
   Hearst also indicates that through the comprehensive HLR section on, consumers can research home listing values in their area
and others around the United States to gather preliminary intelligence about the
affordability of homes from one market to another.

   Coldwell Banker Real Estate has released national real estate market reports
annually for many years to provide consumers with insight into local market conditions,”
said Jim Gillespie, chief executive officer, Coldwell Banker Real Estate LLC. “Our study
shows that homeownership in the United States is affordable, with nearly 30 percent of
the studied markets averaging $200,000 or less for a four-bedroom, two-bathroom home
– a size many buyers aspire to own. Those who have financial security and a lifestyle
reason to move have a unique opportunity to take advantage of historically low mortgage
interest rates coupled with comparatively lower prices and higher inventory levels, which
translates to a greater selection of homes on the market.”

TABLE 1 – Here’s how Wisconsin fared in the survey:

                                                     Avg. Listing Price for
            CITY                                       Feb. – Aug. 2010
            Milwaukee, Wis.                                  $186,327
            Eau Claire, Wis.                                 $176,473
            Green Bay, Wis.                                  $164,208
            Wausau, Wis.                                     $160,682
            Fond du Lac, Wis                                 $119,838

2010 Coldwell Banker U.S. Home Listing Report – Highlights

      Homeownership Affordability: In total, there are 85 U.S. markets in the HLR
       with average reported listing prices less than $200,000. There are 183 markets
       (out of a total of 296 surveyed) that are less than $300,000.

      Great Midwest: Michigan has three markets on the most affordable housing list
       (Detroit, Grayling and Port Huron), and all 10 of the most affordable markets are
       in the Midwest.

      Low Monthly Payments: Put in perspective, a $200,000 30-year-fixed
       mortgage at a 4.5% rate could cost a buyer a relatively low monthly mortgage
       payment of just above $1,000. The average $68,000 four-bedroom, two-
       bathroom home in Detroit could average less than $350 a month.

      Pacific Paradise: Out of the 10 most expensive real estate markets, six are from
       California: Newport Beach, Palo Alto, San Francisco, La Jolla, Pasadena and
       Santa Barbara.
      Above $750,000: The survey included 25 housing markets where the average
       listing price for the subject home was more than $750,000, including 10 markets
       whose average listing price exceeded $1 million.


For all markets included in the U.S. Home Listing Report, below are the most
expensive and most affordable markets by state (as well as Puerto Rico):
State            Most               Avg.      Most                  Avg.
                 Expensive         Listing    Affordable           Listing
                                 Price for                        Price for
                                   Feb. –                        Feb. – Aug.
                                 Aug. 2010                          2010
                                  In U.S. $                       In U.S. $

ALABAMA          Huntsville      $221,687     Mobile              $199,596
ALASKA           Anchorage       $326,399     Fairbanks           $262,752
ARIZONA          Scottsdale      $493,316     Mesa                $199,219
ARKANSAS         Fort Smith      $238,540     Little Rock         $208,438
CALIFORNIA       Newport Beach   $1,826,348   Lancaster           $141,116
COLORADO         Boulder         $788,404     Colorado Springs    $227,131
CONNECTICUT      Greenwich       $1,195,614   West Hartford       $379,968
DELAWARE         Wilmington*                   $273,271
FLORIDA          Key West        $643,333     Jacksonville        $185,415
GEORGIA          Atlanta         $288,032     Macon               $160,387
HAWAII           Honolulu*                      $1,026,821
IDAHO            Coeur d’Alene   $239,540     Boise               $194,903
ILLINOIS         Deerfield       $552,918     Rockford            $174,566
INDIANA          Munster         $285,944     Muncie              $100,314
IOWA             Iowa City       $247,076     Sioux City          $85,967
KANSAS           Overland Park   $230,988     Topeka              $116,343
KENTUCKY         Lexington       $231,547     Louisville          $199,200
LOUISIANA        Baton Rouge     $246,106     New Orleans         $166,009
MAINE            Portland        $406,346     Lewiston            $134,908
MARYLAND         Bethesda        $806,817     Hagerstown          $256,344
MASSACHUSETTS    Wellesley       $1,080,458   Springfield         $142,048
MICHIGAN         Indian River    $361,738     Detroit             $68,007
MINNESOTA        Edina           $403,473     Rochester           $172,004
MISSISSIPPI      Gulfport        $223,525     Jackson             $149,288
MISSOURI         St. Louis       $223,819     Kansas City         $112,449
MONTANA          Bozeman         $356,066     Great Falls         $179,737
NEBRASKA         Kearney         $143,266     Norfolk             $107,814
NEVADA           Reno            $219,677     Las Vegas           $167,133
NEW HAMPSHIRE    Hanover         $908,862     Nashua              $297,933
NEW JERSEY       Basking Ridge   $820,207     Toms River          $374,883
NEW MEXICO       Santa Fe        $410,707     Albuquerque         $355,169
NEW YORK         Rye             $1,325,500   Binghamton          $190,533
NORTH CAROLINA   Raleigh         $280,502     Greensboro          $204,383
NORTH DAKOTA     Minot           $216,248     Grand Forks         $197,644
OHIO             Cincinnati      $217,709     Cleveland           $87,240
OKLAHOMA         Oklahoma City   $171,095     Tulsa               $141,143
OREGON           Portland        $417,395     Medford             $286,971
PENNSYLVANIA                 Doylestown            $513,663            Erie                    $179,759
RHODE ISLAND                 Providence*                                      $144,900
SOUTH CAROLINA               Charleston            $307,817            Columbia                $230,229
TENNESSEE                    Nashville             $213,190            Memphis                 $126,617
TEXAS                        Austin                $297,890            Arlington               $155,286
UTAH                         Salt Lake City        $401,354            Provo                   $193,325
VERMONT                      Burlington            $332,570            Rutland                 $176,100
VIRGINIA                     Alexandria            $703,513            Lynchburg               $165,100
WASHINGTON                   Bellevue              $702,048            Spokane                 $193,444
WEST VIRGINIA                Beckley               $238,344            Parkersburg             $164,261
WISCONSIN                    Madison               $299,675            Fond du Lac             $119,838
   The Coldwell Banker U.S. Home Listing Report includes residential real estate listings appearing
  on Coldwell This market data includes property listings from Coldwell Banker
  affiliates as well as listings from other Realogy franchise brands that fit the same four-bedroom,
  two-bathroom criteria.
   Currency rates were calculated on on September 14, 2010, and rounded to the
  nearest dollar amount.

  About Coldwell Banker Residential Brokerage ®
  Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company
  serving Chicagoland, Northwest Indiana, Southeast Wisconsin and Southwest Michigan, operates
  57 offices with more than 3,700 sales associates. Coldwell Banker Residential Brokerage is part
  of NRT LLC, the nation’s largest residential real estate brokerage company. NRT, a subsidiary of
  Realogy Corporation, operates Realogy’s company-owned real estate brokerage offices. For
  more information, please visit

  About Coldwell Banker®
  Since 1906, the Coldwell Banker® organization has been a premier provider of full-service
  residential and commercial real estate. Coldwell Banker is the oldest national real estate brand
  in the United States and today has a network of nearly 93,000 sales associates and brokers
  working in approximately 3,300 offices in 49 countries and territories. The Coldwell Banker
  brand is known for creating innovative consumer services as recently seen by being the first
  national real estate brand to augment its web site for smart phones, the
  first to create a iPhone application and the first to fully harness the power of video in real estate
  listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The
  Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury
  properties through its Coldwell Banker Previews International® marketing program. Coldwell
  Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal
  Opportunity Act. Each office is independently owned and operated.

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