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Youtube Income Statement

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					     Primary Sources                                     Secondary Sources
Interviews                                            Government publications
Surveys                  Statistical Abstract of the USA
Observations             Survey of Current Businesses
Focus Groups             Census of Retail Trade
Online Surveys           Census of Transportation
Questionnaires           Annual Survey of Manufacturers
Customer comments                                     Commercial Publications
Letters from customers   ACNielson Company studies on retailing and media
                         Marketing Research Corp. of America studies on consumer purchases
                         Selling Areas - Marketing Inc. reports on food services
                                                      Magazines/Newspapers
                         Economist
                         BusinessWeek
                         Fortune
                         Harvard Business Review
                         Journal of Marketing
                         Trade Magazines such as National Fisherman or Coinslot
                         The Wall Street Journal
                                                          Internal Sources
                         Company records - Transactional Data
                         Balance Sheet
                         Income Statement
                         Prior Research Reports
                                                          General Sources
                         Commercial data bases
                         Google
http://www.nationalfisherman.com/
http://coinslot.co.uk/98/102/index.php?
        1860        1870        1880         1890        1900        1910        1920        1930




Production: Produce as much as you can because there was a limitless market (limited production
      capacity and vast demand). Greatest marketing need was: distribution and storage.




                                                                                        Sales: Production capacity be
                                                                                        production for fist time), so m
                                                                                        selling and advertising. Most
                                                                                                               after th
                 1940         1950         1960         1970       1980        1990                 2000




Sales: Production capacity began to exceed demand (mass
production for fist time), so marketing began to emphasize
selling and advertising. Most business did not offer service
                       after the sale.




                                       Customer demand and competition amongst businesses increase
                                     dramatically and the emphasis switched to the Marketing Concept: 1)
                                       A customer orientation (customer's needs); 2) Service orientation
                                       (Total organizational effort to meet customer's needs) 3) A profit
                                       orientation (focus of goods and services that are most profitable)



                                                                                      Customer Relationship: Learn as much
                                                                                      as possible about customers so you can
                                                                                           meet and exceed customer's
                                                                                        expectations. Goal: build long-term
                                                                                                      loyalty
                          2010




 er Relationship: Learn as much
ble about customers so you can
eet and exceed customer's
tations. Goal: build long-term
          loyalty
                                                          1860

                                                          1870

                                                          1880

                                                          1890
                                             Production




                                                          1900

                                                          1910

                                                          1920

                                                          1930

                                                          1940

                                                          1950
                                   Selling




                                                          1960

                                                          1970

                                                          1980

                                                          1990
               Marketing Concept




                                                          2000
                                                          2010
 Customer
Relationship
             Find opportunity


       Conduct preliminary research


         Identify a target market


Design a product to meet the need based on
                  research                   Product


            Do product testing


Determine a brand name, design a package,
              and set price                  Price


        Select a distribution system         Place


      Design a promotional program           Promotion


    Build a relationship with customers                  Circular
Problem that you can solve


Talk with people, look at competitors, research online


Is there a group of people that would buy your P or S?


Design product


Survey, geographical testing of sales

Name can come from testing, pakaging must keep items safe
and limit self space, set price comes from good cost


Distributor? Internet? How to get product out there?


High serach results, Blogs, YouTube, In store placement


Circular
                         Start Here First
Primary Sources          Secondary Sources
Observations             Google
Interviews               Internet
Surveys                  Government Publications (like Statistical Abstract of USA)
Online surveys           Commercial Publications (like ACNielson Company)
Questionnaires           Magazines (like Economist or Trade Magazines)
Customer comments        Newspapers (like WSJ or NYT)
Letters from Customers   Internal Sources (like database or accounting)
Focus groups             Commercial Databases
Consumer             100

Product               25
Place                 25
Promotion             25
Price                 25

Sociocultural
-Population shifts
-Values
-Attitudes
-Trends              0.2
Competitive
-Speed
-Service
-Price
-Selection           0.2
Economic
-GDP
-Disposable Income
-Competition
-Unemployment        0.2
Global
-Trade agreements
-Competition
-Trends
-Opportunities
-Internet            0.2
Technological
-Online Everything
-Telecommunication
-Bar codes
-Databases           0.2
          Sociocultural
        -Population shifts
            -Values
           -Attitudes
            -Trends
                  Product

    Technological
 -Online Everything
-TelecommunicationPrice
     -Bar codes
     -Databases
                    -Trade ag
-Trade ag


 -
cultural               Competitive
tion shifts               -Speed
 lues                    -Service
 tudes                     -Price
ends                    -Selection
  Product            Place
              Cons
                           Economic
              ume
 ng                          -GDP
                r
tionPrice Promotion  -Disposable Income
                         -Competition
          Global       -Unemployment
    -Trade agreements
       -Competition
-Trade agreements
   -Competition
      -Trends
  -Opportunities
     -Internet
 come

ment

				
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