Shopping Malls by bestt571


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Shopping Malls
Generate New Revenue from Thin Air
 Re-Imagining Shopping Malls

 Big Spaces and Even Bigger Opportunities

                                                                                                    Revenue Magic
                                                                                                    Where most people see a blank surface or
                                                                                                    empty space, Britten envisions opportunities
                                                                                                    for new advertising revenue. Our breathtaking
                                                                                                    and innovative banner advances make it easy
                                                                                                    for malls to generate additional revenue.
                                                                                                    You’ve already got the space… now let us
                                                                                                    help you turn it into dollars! The possibilities
                                                                                                    are virtually limitless:
                                                                                                     •   Entrances             •   Courtyards
                                                                                                     •   Escalator walls       •   Ceilings
                                                                                                     •   Elevator shafts       •   Floors
                                                                                                     •   Elevator interiors    •   Bulkheads
 Galleria at Tyler (Riverside, CA)

 Welcome to a new era in mall revenue — made possible by Britten innovations in display
 installation, printing, design and service. Britten can show you how to turn existing mall
 space into advertising dollars.
 Imagine a multi-story banner hanging from       In Plain View. Thanks to Britten’s market-        Now Earning. Today, a growing number of
 your central courtyard dome. Or a high-impact   inspired innovations — including our patented     major mall developers — such as General
 decal extending the entire length of an         lift-free banner hoisting system and digital      Growth Properties (GGP), Simon Property
 escalator’s outside wall. Or a dazzling ad      mesh-print technology — potential ad space        Group, CBL, Westfield Group, and others —
 stretched top-to-bottom around a freestand-     is everywhere.                                    are relying on Britten as their turnkey ad
 ing elevator shaft. Now imagine every piece                                                       program partner.
 easily installed… and just as easily replaced   And so are potential advertisers. Britten
 with the next new ad buy.                       ingenuity makes it easy to attract advertisers    Britten Shopping Mall Advisors are helping
                                                 of all kinds: in-mall retail chains and stores,   these customers make large-scale advert-
 New technologies from Britten make              national companies such as beverage,              ising a profitable part of their everyday mall
 unprecedented mall advertising possible and     fashion and digital services firms, and local     experience, simultaneously exciting shoppers
 profitable — and so attractive to potential     groups including hospitals and automobile         and shareholders.
 advertisers that your new revenue stream can    dealers. Plus, Britten’s program offers a wide
 start flowing in the first month.               assortment of ad products, so you can sell
                                                 multiple placements per client, from mall
                                                 entries to storefronts.

                                                                       Britten’s BannerDrop™ ceiling hoist system lets malls display and change
                                                                         an endless succession of ad banners without lift rentals or labor costs.
                                                                                                                Just push a button and it’s done!

Fashion Centre at Pentagon City (Arlington, VA)   Fashion Valley Mall (San Diego, CA)                The Domain (Austin, TX)

Everything You Need To Make Money…                Our new SignSpace DataBase™ tool helps             Installing Wherever and Whenever. Britten’s
Everywhere You Look. Whether you start with       track ad space availability, costs and schedul-    exclusive, patented mounting mechanisms
one mall or many, our experienced Britten         ing, further speeding sales.                       are often at the heart of a mall’s ad program,
Shopping Mall Advisors will be there to help                                                         making installation and rotation easy and
you plan and implement every phase of your        Creating Ads. Britten’s state-of-the-art digital   cost-effective. Our nationwide professional
program including installation. Our nationwide    equipment prints images on solid decals,           installation force offers extra convenience and
network of professionals delivers ongoing, on-    view-through decals, banners 100 feet or           efficiency. Armed with specialized installation
site operations management — soup-to-nuts         more long, and on materials ranging from           equipment and a zealous dedication to each
services and support — right when you need it.    stretch mesh to rigid board to paper, poly and     client, we get materials in place on time.
                                                  fabric. We can apply ads to just about any
Your program’s success becomes our mission.       surface area — floors, columns, ceilings — so      Britten makes even high placements unbeliev-
                                                  virtually every area can generate revenue.         ably easy and cost-effective with BannerDrop®,
Finding the Space. We start with identifying                                                         our ceiling hoist display system. Display and
and measuring all potential ad placement          And with our award-winning in-house design         change the endless succession of ad banners
areas within your mall, then compile the          studio, malls can sell space to the broadest       you sell without lift rentals or labor costs. Just
strongest opportunities into a portfolio your     range of advertisers, from well-branded inter-     push a button and it’s done!
sales team can take straight to prospects.        national companies to marketing newcomers.
                           Britten: The Trusted                                                                             Armed with specialized installation equipment
                                                                                                                            and a zealous dedication to each client, Britten
                           Shopping Mall Ad Partner                                                                                   gets your materials in place on time.

                                                                                                                                 How Britten says “Yes.”
                                                                                                                                 Where there’s a need, Britten finds a
                                                                                                                                 solution, developing innovative technolo-
                                                                                                                                 gies and services to meet a special chal-
                                                                                                                                 lenge or create new opportunities.
                                                                                                                                 Our commitment to saying “Yes” to
                                                                                                                                 partners has led to these revolutionary
                                                                                                                                 advances for Shopping Malls:
                                                                                                                                 • BannerDrop® — mounts banners with
                                                                                                                                   pushbutton ease, eliminating expensive
                                                                                                                                   lift rentals and insurance fees
                                                                                                                                 • BannerStretch™ — elegant “frames” for
                                                                                                                                   large-format images anywhere
                                                                                                                                 • BannerBooster ™ — our wall-mounted,
                                                                                                                                   lift-free banner solution

                           Britten’s partnership with leading mall        Here’s a small sampling of the internationally-
                                                                                                                                 • Large-Scale Decals — opaque or
                           developers is changing the profit profile of   recognized brands and businesses that have
                                                                                                                                   see-through images, long or short,
                           hundreds of malls. Simon Property Group,       counted on Britten’s innovative shopping mall
                                                                                                                                   high or low
                           General Growth Properties (GGP), Westfield     advertising solutions to build their revenues:         • AdMesh™ Banners — the ultimate
                           Group, CBL and numerous regional firms         AT&T                     Movado                          advertising wrap
                           are among the developers using Britten’s       Comcast                  Nordstrom                     • ColorJazz Digital Printing — dazzling
                                                                          Disney                   Qwest
                           programs to generate new revenue from their                                                             banners up to a seamless 16' x 150',
                                                                          Eddie Bauer              Sephora
                           properties across the country and around the   ESPN                     Tab                             even larger if needed
                           world. Examples include:                       General Motors           Visa                          • Digital MallPaper ™ — transforms
                           Anchorage 5th Avenue, AK                       … plus local and regional advertisers                    blank walls and empty storefronts into
                           Dadeland Mall, Miami, FL                                                                                hi-quality ads
                           Fashion Centre at Pentagon City, DC            To learn what Britten can do for your proper-
                           The Galleria at Houston, TX                    ties, speak to one of our Britten Shopping             To learn more about any or all of
                           Lenox Square, Atlanta, GA                      Mall Advisors. It could be the start of a very         these advances, talk to your Britten
                           Menlo Park, Edison, NJ                         productive — and profitable — relationship!            Shopping Mall Advisor or visit us at
                           Miller Hill Mall, Duluth, MN                                                                
                           Northgate Mall, Seattle, WA
                           Northridge Fashion Center, Northridge, CA
                           Pabellon Altavista, Mexico City, Mexico
                           Roosevelt Field, Garden City, NY
                           Westfield Burwood, Australia
                           West Towne Mall, Madison, WI
                           Whaler’s Village, Maui, HI

                           Ready to go? Want to learn more?
                           Call us toll-free 24/7 at 1.800.426.9496 or visit

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