Commercial real estate, as the name implies, as a commercial real estate-to distinguish them from the residential function-based residential real estate, to industrial production capabilities-based industrial real estate, etc. Commercial real estate broadly usually refers to a variety of retail, wholesale, food, entertainment, health, leisure and business purposes of real estate forms, from operating mode, function and purpose different from the ordinary housing, apartments, villas, real estate forms. To the main Office for the purposes of real estate, commercial real estate, areas, or a single column. Abroad with more vocabulary is the concept of the retail real estate. General term used for retail real estate forms, is narrow commercial real estate.
Re-Imagining Shopping Malls Generate New Revenue from Thin Air Re-Imagining Shopping Malls Big Spaces and Even Bigger Opportunities Revenue Magic Where most people see a blank surface or empty space, Britten envisions opportunities for new advertising revenue. Our breathtaking and innovative banner advances make it easy for malls to generate additional revenue. You’ve already got the space… now let us help you turn it into dollars! The possibilities are virtually limitless: • Entrances • Courtyards • Escalator walls • Ceilings • Elevator shafts • Floors • Elevator interiors • Bulkheads Galleria at Tyler (Riverside, CA) Welcome to a new era in mall revenue — made possible by Britten innovations in display installation, printing, design and service. Britten can show you how to turn existing mall space into advertising dollars. Imagine a multi-story banner hanging from In Plain View. Thanks to Britten’s market- Now Earning. Today, a growing number of your central courtyard dome. Or a high-impact inspired innovations — including our patented major mall developers — such as General decal extending the entire length of an lift-free banner hoisting system and digital Growth Properties (GGP), Simon Property escalator’s outside wall. Or a dazzling ad mesh-print technology — potential ad space Group, CBL, Westfield Group, and others — stretched top-to-bottom around a freestand- is everywhere. are relying on Britten as their turnkey ad ing elevator shaft. Now imagine every piece program partner. easily installed… and just as easily replaced And so are potential advertisers. Britten with the next new ad buy. ingenuity makes it easy to attract advertisers Britten Shopping Mall Advisors are helping of all kinds: in-mall retail chains and stores, these customers make large-scale advert- New technologies from Britten make national companies such as beverage, ising a profitable part of their everyday mall unprecedented mall advertising possible and fashion and digital services firms, and local experience, simultaneously exciting shoppers profitable — and so attractive to potential groups including hospitals and automobile and shareholders. advertisers that your new revenue stream can dealers. Plus, Britten’s program offers a wide start flowing in the first month. assortment of ad products, so you can sell multiple placements per client, from mall entries to storefronts. 1.800.426.9496 www.BrittenBanners.com Britten’s BannerDrop™ ceiling hoist system lets malls display and change an endless succession of ad banners without lift rentals or labor costs. Just push a button and it’s done! Fashion Centre at Pentagon City (Arlington, VA) Fashion Valley Mall (San Diego, CA) The Domain (Austin, TX) Everything You Need To Make Money… Our new SignSpace DataBase™ tool helps Installing Wherever and Whenever. Britten’s Everywhere You Look. Whether you start with track ad space availability, costs and schedul- exclusive, patented mounting mechanisms one mall or many, our experienced Britten ing, further speeding sales. are often at the heart of a mall’s ad program, Shopping Mall Advisors will be there to help making installation and rotation easy and you plan and implement every phase of your Creating Ads. Britten’s state-of-the-art digital cost-effective. Our nationwide professional program including installation. Our nationwide equipment prints images on solid decals, installation force offers extra convenience and network of professionals delivers ongoing, on- view-through decals, banners 100 feet or efficiency. Armed with specialized installation site operations management — soup-to-nuts more long, and on materials ranging from equipment and a zealous dedication to each services and support — right when you need it. stretch mesh to rigid board to paper, poly and client, we get materials in place on time. fabric. We can apply ads to just about any Your program’s success becomes our mission. surface area — floors, columns, ceilings — so Britten makes even high placements unbeliev- virtually every area can generate revenue. ably easy and cost-effective with BannerDrop®, Finding the Space. We start with identifying our ceiling hoist display system. Display and and measuring all potential ad placement And with our award-winning in-house design change the endless succession of ad banners areas within your mall, then compile the studio, malls can sell space to the broadest you sell without lift rentals or labor costs. Just strongest opportunities into a portfolio your range of advertisers, from well-branded inter- push a button and it’s done! sales team can take straight to prospects. national companies to marketing newcomers. Britten: The Trusted Armed with specialized installation equipment and a zealous dedication to each client, Britten Shopping Mall Ad Partner gets your materials in place on time. How Britten says “Yes.” Where there’s a need, Britten finds a solution, developing innovative technolo- gies and services to meet a special chal- lenge or create new opportunities. Our commitment to saying “Yes” to partners has led to these revolutionary advances for Shopping Malls: • BannerDrop® — mounts banners with pushbutton ease, eliminating expensive lift rentals and insurance fees • BannerStretch™ — elegant “frames” for large-format images anywhere • BannerBooster ™ — our wall-mounted, lift-free banner solution Britten’s partnership with leading mall Here’s a small sampling of the internationally- • Large-Scale Decals — opaque or developers is changing the profit profile of recognized brands and businesses that have see-through images, long or short, hundreds of malls. Simon Property Group, counted on Britten’s innovative shopping mall high or low General Growth Properties (GGP), Westfield advertising solutions to build their revenues: • AdMesh™ Banners — the ultimate Group, CBL and numerous regional firms AT&T Movado advertising wrap are among the developers using Britten’s Comcast Nordstrom • ColorJazz Digital Printing — dazzling Disney Qwest programs to generate new revenue from their banners up to a seamless 16' x 150', Eddie Bauer Sephora properties across the country and around the ESPN Tab even larger if needed world. Examples include: General Motors Visa • Digital MallPaper ™ — transforms Anchorage 5th Avenue, AK … plus local and regional advertisers blank walls and empty storefronts into Dadeland Mall, Miami, FL hi-quality ads Fashion Centre at Pentagon City, DC To learn what Britten can do for your proper- The Galleria at Houston, TX ties, speak to one of our Britten Shopping To learn more about any or all of Lenox Square, Atlanta, GA Mall Advisors. It could be the start of a very these advances, talk to your Britten Menlo Park, Edison, NJ productive — and profitable — relationship! Shopping Mall Advisor or visit us at Miller Hill Mall, Duluth, MN www.BrittenBanners.com. Northgate Mall, Seattle, WA Northridge Fashion Center, Northridge, CA Pabellon Altavista, Mexico City, Mexico Roosevelt Field, Garden City, NY Westfield Burwood, Australia West Towne Mall, Madison, WI Whaler’s Village, Maui, HI MktSeg_ShpMalls_03.20.08 Ready to go? Want to learn more? Call us toll-free 24/7 at 1.800.426.9496 or visit www.BrittenBanners.com
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