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1 MAHATMA GANDHI UNIVERSITY MASTER OF BUSINESS ADMINISTRATION SCHEME & SYLLABUS (From the academic year 2008 - 2009onwards) 2 Guidelines for the conduct of Undergraduate and Post graduate courses in the Off-Campus Academic Centres of the School of Distance Education, Mahatma Gandhi University, Kottayam Kerala,India. The following guidelines are to be adopted in the conduct of Undergraduate and Post graduate courses commencing at the Off-campus academic centres of the School of Distance Education, Mahatma Gandhi University from 2001 1. Eligibility for Admission: All courses at the Off- Campus academic Centres of the School of Distance Education will be governed by the rules for private registration in force at Mahatma Gandhi University.( This is applicable to all subjects including those for which no private registration is offered at present).Specific details may be had from the prospectus of individual subjects. Entrance tests will be conducted for admission to MBA/MCA course s, as per rules in this regard. 2. Examination: all examinations under the School of distance Education will be conducted by the controller of Examinations, Mahatma Gandhi University Courses under the School of Distance Education will follow the semester pattern but annual examination i.e. the first and second semester examination will be conducted at the end of first year and the third and fourth semester examinations at the end of the second year as per rules in this regard.Similarly, as in the case of the BCA/ MCA and similar courses, the fifth and sixth semester examinations will be conducted at the end of the third year. Examination schedules will be intimated to the Centres concerned sufficiently in advance. 3. Attendance: 75%of the attendance prescribed by the School of Distance education is compulsory for all courses. 4. Inte rnal Assesment: Internal Marks will be awarded as per the Norms of Private registration. 5. Practical Examinations Practical examination for courses requiring the same will be conducted by officially constituted bodies as per relevant rules in this regard. 6. Optionals/Electives: The Optional/Elective papers to be followed for particular courses will be decided upon by the SDE.(In the case of courses that have a dissertation requirement, students will take instead an additional Elective paper prescribed by the School of Distance Education.) 7. Minium Marks: The Minimum marks prescribed for pass and Class as in the regulations for the Regular courses shall be followed without any change. 8. Course Completion: Courses should be completed within the prescribed period as mentioned in the regulations applicable to regular candidate. Those who do not complete the Courses within the stipulated period may apply to the University for Extension of the time to complete the course/re-admission. 9. Viva-Voce: General rules existing in the case of Regular courses will be followed in the conduct of Viva-Voce examinations and valuation of project studies under the School of Distance Education. The Viva –Voce will be conducted by Examiners appointed by the University as the case of regular candidates 10. Inter Centre Transfer: Inter Centre transfer of students may be allowed as in the case of inter college transfers as per relevant rules in this regard. 3 Scheme and Other Details of MBA P rogramme of Mahatma Gandhi University, Kerala, India 1. General Outline The MBA programme of the Mahatma Gandhi University shall be for duration of two years, spread over 4 semesters. Classes will be conducted on the semester pattern, consisting of 4 semesters. A University Examination will be conducted at the end of each year. Specialization is offered in3 functional areas-1.Marketing2.finance3.Human Resource Management. The MBA Programme consists of 29n courses and 2 Viva –Voce Examinations 2. Admission a) Eligibility: A pass in any Bachelor‟s Degree examination of the Mahatma Gandhi University or an equivalent degree of any other University duly recognized by the Mahatma Gandhi University b) Admission to the off-Campus programme of the School of distance Education, Mahatma Gandhi University shall be on the basis of the entrance test conducted by the School. There is no weightage given for academic qualification. the admission test is designed to assess the ability of the candidate in verbal reasoning quantitative reasoning, data interpretation, mathematical comprehension and proficiency in English 3. Course Structure 3.1. The full time two year MBA Programme will have 4 semesters‟ each having16 work weeks 3.2. The first and second semesters each will have 8 full courses with 60 contact hours each. All courses carry100 marks (Internal 40 and External 60).In addition an external viva –voce examination will also be conducted at the end of the second semester, thus there will be a total of 1700 marks for first and second semesters (800+900) 3.3. The third semester will have 7 courses with 60 contact hours each and a placement in connection with an organization centred study. Out of the 7 courses one is compulsory and the other 6are electives. Of the 6 six electives four are in a major functional area opted by the student and the remaining two are in the minor functional area opted by the student. Every student has to undergo a placement work and produce a report on a n organization centred study based on the organization to which he/she is deputed. This work and its report will be treated as full course carrying 100 marks .there will be a total of 800 marks in the third semester. 3.4. For the fourth semester, there are four full courses of which one is compulsory. Of the remaining three, two will be from the first major functional area opted by the student and one from the second minor area opted by the student .In addition the students are required to do a project work of a problem centred nature and the dissertation to be submitted before the commencement of fourth semester examination. Total duration of this project study is 8 weeks and total marks for the dissertation is 100 3.5. Total marks for third and fourth semester will be 1400(800+600) 4. Assessment and Grading 4.1. External Examination For all the courses, a written examination of the duration of three hours will be conducted at the end of each academic year. The maximum marks for these examinations are 100 for each paper. 4.2 Pass Grades The minimum marks required for a pass in the MBA programme is 50%.Candidateswho have secured not less than 60% marks in aggregate for all the four semesters shall be declared to have passed M.B.A degree examination in first class 4 Candidates for the M.B.A degree course shall be eligible to undergo the course of study in the subsequent semester and take the examination of that semester irrespective of the examination results pf the previous semester, provided they have completed all formalities of attendance, payment of all fees due to the University and registration for the examination in the earlier semesters 4.3 Attendance No student shall be allowed to appear for the University examination of a course, if he/she has not secured attendance of 75% of the total instructional hours Curriculum for MBA Programme A Glance Course No. Subject Internal Evaluation External Evaluation Total Marks Marks Marks First Semester CC 101 Management Process and Organizational Behavior 40 60 100 CC 102 Quantitative Methods for Management 40 60 100 CC 103 Managerial Economics 40 60 100 CC 104 Accounting for management 40 60 100 CC 105 Legal Environment Business 40 60 100 CC 106 Information processing using Computers 40 60 100 CC 107 Business Communication 40 60 100 CC 108 Business Ethics 40 60 100 ------ ------- --------- 320 480 800 Second Semester CC 201 Environment Management 40 60 100 CC 202 Financial Management 40 60 100 CC 203 Marketing Management 40 60 100 CC 204 Operation Management 40 60 100 5 CC 205 Human Resource Management 40 60 100 CC 206 Research Methodology 40 60 100 CC 207 Management Information Systems 40 60 100 CC 208 Management Science 40 60 100 CC 209 Viva Voce - 100 100 ------ ------- ------ 320 580 900 Third Semester CC 301 Global Business Environment 40 60 100 EC 302 Elective 1 40 60 100 EC 303 Elective 2 40 60 100 EC 304 Elective 3 40 60 100 EC 305 Elective 4 40 60 100 EC 306 Elective 5 40 60 100 EC 307 Elective 6 40 60 100 CC 308 Organizational Study 40 60 100 ----- ------- ------- 320 480 800 Fourth Semester EC 401 Strategic Management 40 60 100 EC 402 Elective 7 40 60 100 EC 403 Elective 8 40 60 100 EC 404 Elective 9 40 60 100 CC 405 Comprehensive Via-Voce - 100 100 CC 406 Summer Placement Report - 100 100 ------- --------- ------ 160 440 600 Total 3100 6 Electives offered on the Off-campus stream 1. Marketing 2. Finance 3. Human Resource Management OUT OF THESE THREE ELECTIVES CANDIDATES CAN OPT ONE AS MAJOR ELECTIVE AND ONE AS MINOR ELECTIVE.THE SELECTION OF ELECTIVES SHOULD BE MADE AT THE TIME OF ADMISSION ITSELF LIST OF ELECTIVE PAPERS MARKETING 1. Cons umer Behaviour 2. Management of Marketing Communication 3. Services Marketing 4. Marketing Research 5. Industrial Marketing 6. Product & Brand Manage ment FINANCE 1. Advanced Corporate finance 2. Advanced Managerial Accounting 3. Bank Management 4. Management of Financial Services 5. Tax Management 6. Inte rnational Finance HRM 1. Counseling Skills for Manage rs 2. Industrial Relations 3. Reward Manage ment 4. Training & Development 5. Performance Management 6. Managing of Interpe rsonal & Group Process 7 Elective Groups Allowed in the III & IV semesters of Off-campus Stream of MBA Course (2008 Admission) 1Finance (Major Elective) & Marketing (Minor Elective) Third semester pape rs- CC301 Global business environment EC302 Advanced Corporate Finance EC303 Advanced Managerial Accounting EC304 Bank Management EC305 Manage ment of Financial Se rvices EC306 Consumer Behaviour EC307 Service marketing CC308 Organizational study Fourth semester pape rs- CC401 Strategic management EC402 Tax manage ment EC403 International finance EC404 Product and Brand Management CC405 Comprehensive Viva-voce CC406 Summe r place ment report 2. Finance (Major Elective) & HRM (Minor Elective) Third semester pape rs CC301 Global business environment EC302 Advanced Corporate Finance EC303 Advanced Managerial Accounting EC304 Bank Management EC305 Manage ment of Financial Se rvices EC306 Training and Development EC307 Performance Management CC308 Organizational study Fourth semester pape rs- CC401 Strategic management EC402 Tax manage ment EC403 International finance EC404 Managing of inter-personal CC405 Comprehensive Viva-voce CC406 Summe r place ment report 8 3.Marketing (Major Elective) & Finance (Minor Elective) Third semester pape rs CC301 Global business environment EC302 Consumer Behaviour EC303 Manage ment of Marketing Communication EC304 Services marketing EC305 Marketing Research EC306 Advance Corporate Finance EC307 Bank Management CC308 Organizational study Fourth semester pape rs- CC401 Strategic management EC402 Industrial Marketing EC403 Product and Brand Management EC404 Manage ment of Financial services CC405 Comprehensive Viva-voce CC406 Summe r place ment report 4. Marketing (Major Elective) & HRM (Minor Elective) Third semester pape rs CC301 Global business environment EC302 Consumer Behaviour EC303 Manage ment of Marketing Communication EC304 Services marketing EC305 Marketing Research EC306 Training & Development EC307 Performance Management CC308 Organizational Study Fourth semester pape rs- CC401 Strategic management EC402 Industrial Marketing EC403 Product and Brand Management EC404 Managing of Inte rpersonal & Group Process CC405 Comprehensive Viva-voce CC406 Summe r place ment report 5. HRM (Major Elective) &Finance (Minor Elective) Third semester pape rs CC301 Global business environment EC302 Counseling for Managers EC303 Industrial Relations EC304 Reward Management EC305 Training & Development 9 EC306 Advance Corporate Finance EC307 Bank Management CC308 Organizational Study Fourth semester pape rs- CC401 Strategic management EC402 Performance Management EC403 Managing of Inte rpersonal & Group Process EC404 Manage ment of Financial Se rvices CC405 Comprehensive Viva-voce CC406 Summe r place ment report 6. HRM (Major Elective) &Marketing (Minor Elective) Third semester pape rs CC301 Global business environment EC302 Counseling for Managers EC303 Industrial Relations EC304 Reward Management EC305 Training & Development EC306 Consumer Behaviour EC307 Services Marketing CC308 Organizational Study Fourth semester pape rs- CC401 Strategic management EC402 Performance Management EC403 Managing of Inte rpersonal & Group Process EC 404 Products and Brand Management CC405 Comprehensive Viva-voce CC406 Summe r Place ment Report GUIDELINES FOR ORGANISATIONAL STUDY (Course code-308) 1. Conduct of the Study The study has to be conducted in an industrial / business or service organization. The project study has to be conducted under the guidance of the project guide and the report has to be prepared and submitted after being duly signed by the project guide and the centre co-ordinator.The Student should submit the project report within five months from the commencement of the third semester 2. NO.of copies of Study Report Five copies of the report are to be submitted to the centre co-ordinator within the specified date The centre co- ordinator should forward two copies for the Chairman of Viva Voce board to the school of Distance education within 15 days of submission by the student. One copy has to be retained in the centre for the purpose of evaluation by the external examiners appointed for the concerned centre by 10 the controller of Examinations, Mahatma Gandhi University. One copy has to be presented by the student before the Viva Voce board at the time of Viva-Voce examination. The fifth copy should be kept in the library of the centre 3. Certificates to be attached in the Study Report 3.1. An original certificate issued by the concerned institution in which the study was conducted 3.2 A certificate issued by the guide and countersigned by the Centre-co-ordinator 3.3Student should submit a signed statement certifying that the work is an original/bonafide one and has not been submitted to this University or any other institution for the fulfillment of the requirement of a course study. The above certificate has to be countersigned with date by the project guide. 4. Length of the Study Report The study report shall not exceed 50 foolscap pages, typewritten of 11/2 space 5. Cover Page The cover /First page of the Study Report should contain the title of the Studyt, course code, the name of the Off-campus academic Centre and Place 6. Incomplete/late submissions Incomplete or late submission of the project will not be entertained under any circumstances. Hence students should see to it that the study reports are completed and submitted to the centre co- ordinator within the specified date GUIDELINES FOR SUMMER PLACEMENT PROJECT (Course code 406) 1. Introduction The Organization Based /attached project study for the fourth semester is a dissertation or problem centred study. The duration of the project is 8 weeks .The project study carries 100 marks .the project study should be submitted before the completion of the fourth semester course 2. Type and conduct of the study The Project/dissertation should be a research oriented study carried out in an institution or industrial concern 3. Format of the study A detailed executive summary of the study Chapter1.( Introduction/ Background of study, nature of Problem/study objectives /hypothesis) 11 Chapter2and 3(about organization, Industry, Literature review about the concepts focused in the study) Chapter 4( Methodology/a detailed description about research process, its stages, tools used for data collection analysis sample selection method choice, analysis carried out etc) Chapter 5( the data presentation, analysis and findings from the study) Chapter 6.(Management implications derived from the study recommendation and conclusion from the study)) * Individual Project studies are preferred. However if Group studies are conducted; individual project reports are to be given on separate topics. Students are not allowed to submit Organizational study report and summe r Place ment Project report on the same topic. There has to be diffe rence in the topic chosen for study. 4.The Supe rvisor A qualified teacher/person approved by the University (SDE) shall be the supervisor 5. Preparation and submission of the Project study/Dissertation The project study/Dissertation has to be conducted under the guidance of the supervising teacher and has to be prepared and submitted after being duly signed by the supervisor and the centre co-ordinator.The student should submit the dissertation fifteen days before the beginning of the second year final examination 6.Project study/Dissertation Evaluation The evaluation of the project study will be conducted by the University. The following number of copies are to be submitted for evaluation Five copies of the report are to be submitted to the centre co-ordinator within the specified date The centre co- ordinator should forward two copies for the Chairman of Viva Voce board to the school of Distance education within 15 days of submission by the student. One copy has to be retained in the centre for the purpose of evaluation by the external examiners appointed for the concerned centre by the controller of Examinations, Mahatma Gandhi University. One copy has to be presented by the student before the Viva Voce board at the time of Viva-Voce examination. The fifth copy should be kept in the library of the centre for reference 7. Certificates to be attached in the project study/Dissertation 1. An original certificate issued by the concerned institution in which the study was conducted 3.2 A certificate issued by the guide and countersigned by the Centre-co-ordinator 12 3.3Student should submit a signed statement certifying that the work is an original/bonafide one and has not been submitted to this University or any other institution for the fulfi llment of the requirement of a course study. The above certificate has to be countersigned with date by the project guide. 8. Length of Dissertation The study report shall not exceed 100 foolscap pages, typewritten of 11/2 space 9. Cover Page The cover /First page of the Study Report should contain the title of the Studyt, course code, the name of the Off-campus academic Centre and Place 6. Incomplete/late submissions Incomplete or late submission of dissertation will not be entertained under any circumstances. Hence students should see to it that the study reports are completed and submitted to the centre co- ordinator within the specified date 13 DETAILED SYLLABUS SEMESTER -I Management Process and Organisational Behaviour Module I: Evolution of Management as a discipline-Significance of Management – Definitions of Management – Functions of Managers – Management as Science and Art-Administration vs Management – Theories of Modern Management – Fayol‟s principles of management – Taylor‟s Scientific Management – Elton Mayo and Human Relations Schools – Drucker‟s contributions to Management – Various approaches to management with emphasis on Systems approach to management. Module II: Understanding business entity – Proprietary ownership – Private Limited Companies – Public Limited Companies – Public section Co-operatives, Multinational Corporations – Global Corporation. Overview of corporate organization hierarchy (shareholders, board of directors, CEO). The concept of a corporate vision mission – objectives. Module III: Basic Management Process – Planning – Essentials – Managing by Objectives-Strategies, Policies and Planning Premises – Decision Making – Organising – The Nature-Structure-Line/Staff authority, span of control, delegation and decentralization, empowerment, effectiveness. Module IV: Staffing – Human Resources Management to include Recruitment, Selection, Performance appraisal and Career planning. Leading to include Types of Leadership Committees, Teams and Group Decision Making. Controlling to include systems and process of controlling, control techniques and impact of IT on control, preventive control. Module V: Organisational Behaviour-Basic Concepts-Individual behaviour-Motivation Perception- Learning-Personality factors-Interpersonal and Group Behaviour-Motivation perception- learning- Personality factors-Interpersonal and group Behaviour-Leadership counselling- Team Behaviour-Inter personal and Group Dynamics. Quantitative Methods for Management Module I: Matrices – arithmetical operations involving matrices. Determinants, inverse of a matrix. Solving simultaneous equations using matrix. Introduction to calculus- introduction to differentiation and integration application in business 14 Module II: Presentation of data – graphs and charts – frequency distribution. Descriptive statistics: Measures of central tendency – Measures of dispersion – Measures of position . Module III: Basic probability concepts – Marginal, joint and conditional probability-Addition and Multiplication theorem of probability- Baye‟s theorem and its business applications. Module IV: Probability distributions-Binomial, Poisson, Normal, Exponential distributions. Business applications of the above. Concept of sampling and sampling distributions. Module V: Correlation and Regression analysis: Correlation: Different types of correlation-Coefficient of correlation-Karl Pearson‟s correlation coefficient-Spearman‟s rank correlation coefficient-Concurrent deviation method- Coefficient of determination. Regression analysis: Line of best fit, least square method. Business application. Time series analysis – Different components of time series – simple problems only. Managerial Economics Module I: Managerial economics – Definition and scope. Steps in decision making, basic concepts that aid decision making- incremental concept, discounting concept, opportunity cost concept, time concept, equi- marginal concept. Application of these concepts using case lets. Demand analysis-Factors affecting demand, equilibrium of the consumer based on cardinal and ordinal utility, changes in consumer‟s equilibrium-price effect, income effect and substitution effect. Elasticity of demand, different types of elasticity, their app lications. Module II: Demand forecasting, Methods of forecasting demand for consumer non durable goods, consumer durables and capital goods, uses of demand forecast. National income and use of National income data for demand forecasting. Module III: Supply – Factors affecting supply. Cost analysis – cost concepts, short run and long run cost curves, why cost curves, why cost curves are “U” shaped? Laws of returns, Economies of scale and economies of scope. Production possibility curve, production function, production function with two variables. Isoquants, best production possibility. Cost-Volume-profit analysis-calculation of break – even point, Margin of safety, calculation of margin of safety, calculation of output for earning the targeted profit, calculation of break-even point for multi-product firms. Uses of break-even analysis for decision –making. Module IV: Economic systems. Investment decision under capitalism. Project evaluation technique, merits and de- merits of each technique; extended benefit-cost analysis, EIA statement. Impact of Fiscal and Monetary policies on resource allocation. Balance of payment and its impact on the economy. Module V: Market structure – Different types of market-perfect, imperfect monopoly, duopoly, oligopoly, monopolistic and bilateral monopoly. Price discrimination under monopoly-conditions for price discrimination, when price discrimination is profitable? Pricing – Pricing in practice, different pricing policies, transfer pricing. Theories of the firm. 15 Accounting for Management Module I: Financial Accounting – Concept Importance and Scope – Accounting Principles. Module II: Preparation of Financial Statements with special reference to analysis of Balance Sheet – Depreciation – Financial Statement analysis. Module III: Fund Flow Analysis – Statement of cash flows – Management accounting – Concept, Need, Importance and Scope. Module IV: Computerised Acc. Package – Tally, Peach Tree, Dae – etc. Module V: Indian Financial System incorporate introduction to Stock Market. Legal Environment of Business Module I: Introduction-Overview of sources of law and interpretation of law- principles of natural justice – the constitution of India with special reference to economic principles enshrined in the constitution – Fundamental rights and fundamental duties. Module II: The contact Act – essential features of contract – offer and acceptance – consideration – competence of parties – free consent – void and void able contracts – performance of contracts – discharge of contracts - breach of contracts – Quasi contracts – Indemnity and Guarantee – Bailment and Pledge – Law of Agency. Module III: Negotiable Instruments Act – cheques – Bills of Exchange – Promissory Notes – Definitions and Characteristics of Negotiable Instruments – Dishonour and Discharge of Negotiable Instruments – Court decisions – Recent amendments of Negotiable instruments Act. Partnership Act-Registration of partnership firms –Rights and duties of partners-admission and retirement of partners - rights and liabilities of incoming and retiring partners. Module IV: Company Law – Nature and types of a companies – incorporation of company – Memorandum and Articles of Association – share capital – Prospectus and its features – Different types of shares – Membership – Borrowing powers – Company meetings and resolutions – Board of Directors – Accounts and Audit-Multi National Corporations – Mergers and Acquisitions – Amalgamations. Module V: Consumer Protection Act – Consumer redressal mechanisms – Court decisions. Foreign exchange Management Act-Objectives and features – Court Decision. Cyber laws in India- Information Technology Act 2000; 2004 – Patents Act-Copy right. Overview of Central Excise Laws- Value Added Tax (VAT) – Minimum Alternate Tax (MAT) – Service Tax – Fringe Benefit Tax(FBT) – Mututal Funds. Trade Related Intellectual Properties (TRIPS) – Trade Related Intellectual Measures (TRIS) 16 CC 106 INFORMATION PROCESSING USING COMPUTERS Course Outline Module I : Introduction to computers – overview computer architecture – input, output and storage devices – data storage and retrieval – operating systems – WINDOWS Module II: Text processing using word – introduction to the concept of spread – sheet – creation of spread sheets – range, formulas, functions, database functions. Creating graphs using spreadsheet – creating macros and menus – importing of data Module III: Database concepts with specific reference to relational database – database creation – type of fields – querying. Module IV: Sorting, indexing and report generation – joining databases and programming using database software – SQL and menu processing. Module V: Data communications and computer networks – LANs and WANs – Network topologies – world wide web and business community – communication through computer networks – E – Commerce, EFT and e- mail. Business Communication Module I: Communication-communication process-functions of communication –types of communication-channels of communication-barriers to effective communication physical and psychological barriers. Module II: Development of oral communication- interpersonal communication- interviews- conversational skills-public speaking-nature, structure and styles of speeches-public meeting and press meeting-board meeting and annual general meeting-business presentations-role of audiovisual aids and computers in oral presentations. Module III: Development of written communication skills- letter writing-report writing-types of reports, self-report, interview report, evaluation report, problem solution report, research report. Analysis and interpretations of reports-preparation of resume and job applications. Module IV: Business communication: Structure and formats of various official documents like, memo, notes, quotations, orders and tenders, claim and adjustment letters, interoffice and intra office communications, correspondence with external organizations notice, and minutes-press release. Module V: Art of listening – listening vs. hearing barriers to effective listening – nonverbal communication – body language- impact of growth of information technology on communication – email-teleconferencing video conferencing – threats of communicating through computer net works. 17 Business Ethics Module I: Introduction to ethics as part of philosophy – Technological and dentological theories – justice-ethics and morality – ethics and law. Module II: Business Ethics-Ethical Dilemma – Ethical Displacement – Ethical Leadership – Ethical issues in Corruption – Discrimination – Whistle Blowing – Competition – Privacy – Trade Secrets. Module III: Ethical issues in Marketing – Finance – Human Resource Development – Information Technology and Business Strategy. Module IV: Corporate Governance – Corporate Social Responsibility – Social Audit – Ethics and Government – Ethics in different nations. Module V: Recent Corporate Governance initiatives abroad and in India – Recent Government rules and regulations and important Court verdicts in the domain of business ethics. 18 S E M E S T E R - II Environment Business and Sustainable Development Module I: Definition of Ecology and Environment. Industrial collision with reference Global warming, Ozone layer depletion. Impact of Industrial waster on the loca l environment. Environment as stakeholder in Business. Module II: International treaties related to environment and their impact of business. Overview of Antarctic treaty, basal convention, convention on biological diversity. Convention on fishing and conservation of living resources of high seas. Module III: Role of NGO‟s in environmental movements, Impact of environmental NGO on business activities. A study of mission and recent activities of green Peace International and Friends of Earth and their impact of business. Module IV: Business non-conventional energy – solar, wind, hydal, tidal, biogas, biodisesal. Standards ISO 14000 and 14000 – I. Module V: Environmental laws of India – Environment system policy of Govt. Of India. Constitutional position on environment, environment protection act 1986. FINANCIAL MANAGEMENT Module I: Aims and Objectives of R.M., Financial analysis and control. Module II: Cost, Volume, Profit Analysis; Operating and financial coverage, time value of Money. Module III: An overview of risk adjusted methods. Module IV: Investment and capital structure decisions – instruments of long term finance, Different sources of raising capital. Module V: Management of working capital, Methods of capital budgeting, short term financing investment. 19 MARKETING MANAGEMENT Module I : Introduction: Concept, nature, scope and importance of marketing; marketing concept and its evolution – the philosophy or customer orientation; marketing mix; marketing organization, strategic marketing planning – an overview. Module II: Market analysis and Selection: Marketing environment – macro and micro components and their impact on marketing decisions; Marketing Information System and Marketing research process, analyzing competit ion, demand forecasting, marketing segmentation, targeting and positioning; buyer behavior, consumer versus organizational buyers; consumer decision – making process. Module III: Product and pricing Decisions: Concept of a product; classification of prod ucts; goods versus services; major product decisions, product line and product mix; branding and brand management, packing and labeling, product life cycle, strategic implications; new product development and consumer adoption process. Pricing: factors affecting price determination, pricing policies and strategies. Module IV: Distribution and promotion decisions: Distribution channels and physical distribution decisions: nature, functions and types of distribution channels; distribution channel intermediaries; logistics, channel management decisions, retailing and wholesaling, managing sales force. Promotion decisions: Communication process; promotion mix-advertising, personal selling, direct marketing, sales promotion, publicity and public relations, comp arative advantages and disadvantages. Module V: Issues and developments in marketing: Social, ethical and legal aspects of marketing: Social ethical and legal aspects of marketing; cause related marketing, marketing controls; marketing of services; globalization & international marketing: Green marketing; cyber marketing; consumerism, social marketing, relationship marketing, rural marketing and other developments in marketing. OPERATIONS MANAGEMENT Course Contents: Module I: Introduction: Production and operation management as function, nature and scope, decision areas, historical developments. Operations strategy, different production systems product, process and capacity planning. Module II: total Qualify Management: Elements, tools for TQM, Cost of Quality. Quality Stds. – ISO 9000. Quality circles, Statistical process control, control charts. Concepts of acceptance sampling – OC curve, TPM 20 Module III: Design of goods and services. Process Technology. Facility location, layout planning. Work study, method study and work measurement, Value analysis, Industrial safety. Module IV: Inventory management – independent items, basic EOQ and production quantity models, reorder point, safety stock, lead time. Dependent items, Basic MRP structure, CRP, DRP, Materials management classification system. JIT system. Purchasing stores management. Module V: Production planning and control in different production systems, Operations forecasting and Techniques, aggregate planning, short terms scheduling SCM concepts. Maintenance management. Fundamental concepts in modern manufacturing techniques like FMS, CNC, Cellular manufacturing. HUMAN RESOURCE MANAGEMENT Course Outline: Module I: Concept of HRM Definition and Scope of HRM – difference between traditional Personal Management. Modern HRM concept & HRD – approaches to HRM – HR policy – Strategic HRM – Human Resource Planning – recruitment – Selection – Induction Placement – Transfer. Module II: Human Resource Development (HRD) Training and Development –Cross Cross Cultural Training-performance Management Competency Profiling gaps, personal development plans, training/learning and development, performance. Counseling, job enrichment/enlargement-appraisal & competency mapping – employee counseling – career management – knowledge management-counseling. Module III: Compensation & Motivation Wage and salary administration – job evaluation – Brief study of Acts related to wages – performance linked pay – Labour welfare-employee safety and security-employee morale and job satisfaction- workers participation in management – Quality circles and TQM- Quality of work life-Flexi-Time work schedule-Tele commuting and e-enable Business Managers. Module IV: Industrial Relations Definition and concepts – Brief study of legal framework and Acts – Industrial Disputes – IR Machinery Trade Unions: Role, Growth, Issues/Problems of „trade Unions – Employers Association – Govt. Roles – Changing natures of IR, Collective Bargaining, Out sourcing and Outplacement, Absenteeism and Turnover. Module V: Management of Differences and Latest Trends Complaint and grievance – grievance handling – employee discipline – Control Mechanisms – Handling of sexual harassment in the work place – Ethics at work place Human Resource Information System – Changing Trend in environment and their implications in HRM – Human – Resource Accounting & Audit.. Global HRM, Measurement issues in HRM 21 RESEARCH METHODOLOGY Module I: Research: Definition meaning and research as the application of scientific method; Importance of research in managerial decision making; The Research Process and types of Research; Defining the Research Problem: Problem Formulation and Statement of Research Problem. Module II: Research Design: Exploratory, Descriptive, Diagnostic/Conclusive and Experimental Researches – Details and applications; Operational and Administrative structure for research. Sampling and Sampling Designs. Module III: Methods & Techniques of data collection: Observational and other survey, methods, Development and designing of tools of data collection, Attitude measurement scales; Levels of measurement and questions of Validity and reliability. Module IV: Fieldwork in research and data processing, Analysis and Interpretation of Data: Univariate analysis, Bivariate analysis of data –Correlation and Regression; Testing of Hypothesis; Parametric and Non-parametric tests, „t‟ test, One way ANOVA and Chi-square statistic, Essential ideas of Multivariate analysis of data-ANOVA, Factor Analysis, Discriminant Analysis, Use of Statistical Software Packages. Module V: Reporting of research – Types of Reports - Substance of Reports – Format of Report – Presentation of Reports. MANAGEMENT INFORMATION SYSTEM Module I: Introduction: Concepts of data and information – Management process and information needs – Systems approach to problem solving – levels, classification and capabilities of information systems. Strategic role of information systems – information for competitive advantage – Business Process Reengineering – case studies. Module II: Modern data bases – concept of database – differences from traditional file organization systems – DBMS and its advantages – Classification of data base systems – Schema and subschema, Data dictionary and data manipulation language etc. – Modern and advanced databases – Data Warehousing and Data mining. Module III: System Analysis and implementation Information system building – Traditional life cycle method – other methodologies, like prototyping, for systems development, Tools used for system design such as data flow diagrams, Entity relationship diagram, Context diagram, System flow charting, Input-Output chart etc. System development and implementation – system operational phase. Module IV: Application of information Systems in Functional areas – HRIS, FIS, manufacturing information system – Marketing information system – Application in banking and other services. 22 Module V: Introduction in Networking – World Wide Web and Internet – Decision Support Systems – Expert Systems – concepts of ERP, SCM, CRM and E- Business – knowledge Management – Information security aspects. MANAGEMENT SCIENCE Module I: Introduction OR – application of OR techniques in modern managerial decision making – Linear programming – formulation of LP – Solving LP – graphical method, Simplex method –Special cases in LP – degeneracy, alternate optima, unbounded solution, infeasible solution, Concept of duality and sensitivity analysis. Module II: Transportation and Assignment Modes: Transportation Model – Finding Initial Basic Feasible Solution – North West Corner Rule, Least Cost Method, Vogel‟s approximation method. Optimum solution using MODI method, Special cases – unbalanced TP, degeneracy in TP, alternate solution. Transshipment model Assignment model – Hungarian method. Module III: Network models – PERT/CPM: application and importance. Construction of networks – determination of critical paths – slacks and floats. Determination of PERT times – crashing – resource allocation and leveling. Module IV: Decision theory – types of decision making environment – decision making under certainty risk and uncertainty. Decision tree approach. Module V: Simulation: basic concepts, Monte-Carlo simulation. Queuing Theory: basic elements of queuing model – operating characteristics of queuing system (M/M/I model). S E M E S T E R -III&IV GLOBAL BUSINESS ENVIRONMENT(cc301) Module 1 Introduction to International Business Globalization of the world economy World trade and foreign investment trends Technological changes Types of international business Economics political and legal systems The cultural dimensions of international business Module 2 The global trade and investment environment Government influence 23 Trading practices Independence, interdependence and dependence World financial environment Cross national cooperation and agreements Tarrif and non tarrif barriers WTO, Regional blocks Production and operations management in international trade Module 3 Global Financial Environment Foreign exchange market mechanism Determinants of exchange rates Nature of international capital market The euro currency market Off shore financial centers International banks Non banking financial institutions Module 4 Global competitiveness: Export Management Procedures export and import financing Export assistance Licensing and joint ventures Globalisation of human resource development Research and development in Global market Module 5 Globalisation with social responsibility World economic growth and environment Country evaluation and selection International business diplomacy Negotiation in international business: Issues in asset protection Multilateral settlements IV SEMESTER CC401 STRATEGIC MANAGEMENT Module I – Business policy as a field of study – General management point of view - Vision – mission, strategic management process Module II – Objectives and policies – Environmental analysis – Impact matrices BCG matrix – GEC model. Module III – Industry analysis – Concept of value chain - Strategic Profile of a firm – frame work for analyzing competition. 24 Module IV – Growth strategies –reduction strategies – horizontal and vertical integrations – Turn around strategies – generation of strategic alternatives. Organizational level strategies – mergers - acquisitions – takeovers – conglomerate expansion. Module V – Strategy Implementation, evaluation and control. 25 ELECTIVES ELECTIVE – MARKETING CONSUMER BEHAVIOUR Course Objective: To enable the participants to understand consumer behaviour in the marketplace and to use that in the development of marketing strategies. Module I Introduction to consumer decision making models – EPS, LPS, RRB – stages in consumer decision making process – need analysis – information search – evaluation, - purchase and post purchase behaviours – factors influencing consumer behaviour. Module II Consumer as an individual – consumer needs and motivation – nature of personality and self concept – behavioural learning theories – characteristics of a group – types of groups – consumer relevant groups – reference groups – promotional applications of reference group concept – the family decision making – family life cycle – marketing behaviour – so cial class categories – consumer behavioural applications of social classification. Module III Social impact on the consumer – culture – social classes – family and personal influence – characteristics of a group – types of groups – consumer relevant groups – reference groups – promotional applications of reference group concept – the family decision making – family life cycle – marketing behaviour – social class categories – consumer behaviour applications of social classification. Module IV Course and consumer behaviour – characteristics of culture – sub culture – cross cultural marketing – personal influence and opinion leadership – dynamics of opinion leadership process – influence of opinion leaders in the promotional strategy of a firm – adoption and diffusion of an innovation – profile of consumer innovators – marketing applications 26 Module V Impact of environment on consumer behaviour – temporal effects – instore merchandising – store layout – store ambience – models of consumer decision making – Indian consumers – behavioural patterns of Indian consumer – cultural and religious issues in marketing in India – organizational buying process and factors influencing organizational buying behaviour. MANAGEMENT OF MARKETING COMMUNICATIONS Objective This course provides the student with a thorough understanding of the decision process involved in marketing communications. Apart from providing analytical skills for dealing with promotional decisions, the course will also provide an understanding of the conceptual as well as practical aspects of the subject. Module I Introduction to marketing communications, History of marketing communications, Marketing Communication & Consumer Behaviour, Role of promotion in the marketing mix, Integrated Marketing Communication – Advertising, PR, Publicity, Sales Promotion, Direct Marketing, Event Management: relative advantages and disadvantages, Internet & Marketing Communications. Module II Need for Marketing Communications – Market Research, Media Options – Different types of Media – Comparative Advantages & Disadvantages, Media Management, Media planning, Media Scheduling, Development of a media plan, Market identification and media strategy, Media strategies at different stages of brand life cycle. Module III Introduction to creativity concept, Growth of advertising in India, Objectives of advertising, Benefits of advertising, Types of advertising, Advertising organization, Advertising communication process, Construction of an advertisement, Development and appraising advertising messages, Advertising media, Budgeting for advertisement programs, Research in advertising, Evaluation of advertising effectiveness and advertising agencies, Economic & social aspects of advertising, the ethical aspects of advertising, Trends in Advertising. Module IV Sales Promotion: Definition, Scope – Sales Promotion Tools – Developing Sales promotion campaigns – Implementation and evaluation of sales promotion campaigns – Trends in sales promotions. 27 Module V Publicity and Public Relations: role and importance – tools used – Direct Marketing – Scope and tools, telemarketing, internet marketing, direct mailers – Event Management – Event as a promotional tool, Integration of Marketing Communication. SERVICES MARKETING Course Objective This course intends to familiarize the students with the concept of service marketing, its different aspects and how it can be managed. Module I Definition of service – nature and characteristics – classification of services – the role of services in the economy – evolution of services marketing – distinction between goods and services. Module II Service mssion – developing a service mission – customer oriented service marketing – service marketing segmentation – process, identifying alternative bases for segmentation – identifying and selection target markets – positioning and differentiation of services – levels of positioning and process. Module III The services marketing mix – developing marketing mix strategy – service marketing triangle – managing demand – expectation and perception of service quality – service encounters – customer retention, CRM – measuring services quality and customer satisfaction – SERVQUAL – The Gap model – TQM. Module IV Service marketing planning process – environment – service scapes – resource allocation and monitoring – distribution – pricing of services – process, types – Promotion of services – advertisement, personal selling, direct marketing, sales promotion, publicity and PR – Service product development and management. Module V Marketing Information System and Marketing Research – application of sevices marketing in various industries – financial services, health care, hospitality, IT public utilities – recent trends in service marketing – govt. regulations, policies. 28 MARKETING RESEARCH Course Objectives Marketing Research aims of researching the market to guide the manager in his decision making. This course is designed to equip the student in planning, executing the marketing research process and collating and interpreting the data thus received. Module I Introduction to marketing research – importance, role and application – types of research and research agencies – marketing information system and decision support system – cost and time consideration in research – role of information in decision making – concept of decision making under uncertainty and cost of additional information. Module II The research process – identifying research problems and setting research objectives – developing research proposals – research design – data sources – primary and secondary source – adults and panel data – surveys and experiments in marketing research – experimental designs. Module III Designing tools for data collection – questionnaires and schedules – data collection methods – observation, physiological measures, direct interview, telephone, mail and use of internet – qualitative research – FGDs, depth interviews, projective techniques – field work planning and control – problems in data collection. Module IV Sampling design – sample frame, sample unit, sample size determination, sampling method – sampling errors – data editing – coding and tabulation – uses of software for processing of data – data analysis and interpretation – different methods of analysis – report preparation – final presentation. Module V Application of research process in marketing activities – research for new product development – assessing market potential for products – pricing studies – measuring brand equity – distribution studies – consumer perception and behaviour studies – advertising research – studies for other promotion activities – opinion surveys. 29 INDUSTRIAL MARKETING Course Objective This course is intended to familiarize the students with the characteristics, process and challenges that are specific to industrial marketing. Module I Industrial Marketing – meaning and scope – characteristics of industrial goods, types/categories of industrial goods – differences between industrial and consumedr goods – industrial customers – demand for industrial goods. Industrial market segmentation – macro and micro segmentations – nested approach to segmentation – targeting and positioning. Module II Industrial buying – factors influencing industrial buying, buying centre roles – models of buyer behaviour – industrial buying process stages, industrial buying practices – enquiries and tenders – supplier evaluation – building customer relationships – partnering – the role of CRM Module III Managing industrial product lines – industrial product life cycle – reasons for failure of products – product revitalization/elimination decisions – industrial pricing – characteristics of industrial pricing – factors influencing industrial pricing – industrial pricing methods and strategies – leasing. Module IV Industrial channels of distribution – types of distribution systems – choice of channel systems – channel partners and channel conflicts – distribution logistics – personal selling, industrial sales force management, post sales service, customer satisfaction and evaluation. Module V Industrial marketing communication mix – sailent features of industrial goods promotion, branding of industrial products, creating corporate image, industrial advertising – industrial marketing control. 30 PRODUCT & BRAND MANAGEMENT Course objective This course is intended to give an insight into an integrated approach to the management of products and brands. Module I Product management – concept and importance – role of product manager – product policy – product oriented organization and product teams – market segmentation – product differentiation – targeting & product positioning – product plans – components of a product plan – product audit. Module II Demand forecasting – feasibility and new product research – new product development stages – diffusion and adoption process – new product launch – strategies – successes and failure. Module III Product life cycle – stages – strategies adopted at different stages – managing product line and product mix – product portfolio models – criticisms of portfolio models – managing product portfolio – product deletions – product revitalization. Module IV Brand management – concept and definition of brand – value addition from branding – stages in brand building – brand identity – brand naming process – brand extensions – brand equity – components and management of brand equity – brand awareness, brand loyalty, brand associations, perceived quality – brand equity measurement – brand as feelings. Module V Brand personality – brand perception – concept and importance – managing brand personality and its measurement – difference between brand personality, brand ambassador and celebrity models – trends in product and brand management – global branding – mass customization – co-branding – turbo marketing – marketing through internet – e-commerce. 31 ELECTIVE – FINANCE ADVANCED CORPORATE FINANCE Module 1: Working Capital Management – Determination of level of current Assets. Sources for financing working capital. Bank finance for working capital. (No problems on estimation of working capital) Working capital financing - Short term financing of Working Capital, Long term financing of working capital. Working capital Leverages. Module 2: Cash Management – Forecasting cash flows – Cash Budgets, Long term cash forecasting, monitoring collections and receivables, optimal cash balances, Baumol Model, Miller-orr model, stone model. Strategies for managing surplus fund. Module 3: Capital structure decisions – capital structure & market value of a firm. Theories of capital structure – NI approach, NOI approach, Modigliani & Miller approach. Traditional Approach. Arbitrage process in capital structure. Planning the capital structure: EBIT and EPS analysis, ROI & ROE analysis. Capital structure policy. Module 4: Dividend policy – Theories of dividend policy: relevance & irrelevance dividend decision. Walter‟s & Gordons Model, Modigliani & Miller approach. Dividend policies – stable dividend, stable payout & growth. Bonus shres & stock split corporate dividend behaviour. Legal and procedural aspects of Dividends. Corporate Dividend Tax. Module 5: Corporate Financial Modelling – Agency problem & Consideration, Effect of inflation on: Asset Value, Firm Value, returns, corporate governance, Concept, components of EVA. Market Value Added EVA, MVA, Financial Reengineering, Behavioural Finance, 32 ADVANCED MANAGERIAL ACCOUNTING Module 1: Nature and scope of management accounting – Need for management accounting. Features, objectives, scope, functions, advantages and limitations – Management accountant, functions, roles, duties and qualities – organization of management accounting – management accounting and finance function. Module 2: Job and batch costing – contract costing and process costing – application of process costing, inter process profit. Equivalent production. Joint product and byproduct. Module 3: Operating or service costing – transport costing, powerhouse costing, Canteen costing, Hospital costing, Cinema costing, Advertising Based Costing, Introduction & Implementation of A B C System. Module 4 Transfer Pricing, productivity Measures, Bench Marking, Choice of performance metrices for compensation purposes. The Balanced scorecard. Module 5: Human resource Accounting – Need & Development concept, valuation of Human Resources – Recording & Disclosure in Financial Accounting – Importance of Human Resource Accounting – Objections against Human Resource Accounting – Human resource Accounting in India – Social Accounting. BANK MANAGEMENT Module 1: Origin and kinds of Banks – Unit and branch banking – Universal Banking – Banking system in India – Central bank – Evolution – Functions – control of credit – Role of RBI – Organization and Management. Commercial banks – Corporative Banks – Development banking – NBFC‟s- Unorganized sector – Nationalization and social responsibility of banking – Privitaization & infusion of financial efficiency. Module 2: 33 Commercial Banks – Functions of Commercial Banks – Agency Services – General Utility Services – Credit creation & Limitations of Credit creation. Practice of Banking – Banker – Customer Relationship – special Relationship, Law of Limitation – Banker as A trustee & an agent – Appropriation of payment – Right of lien and setoff – Obligation to maintain secrecy – Garnishee order. Module 3: Electronic payment Stystems – Teller Machines – Cash dispensers – ATMs – Anywhere Anytime Banking – Home Banking – Online enquiry and update facilities – Personal Identification Numbers – and their use – credit and debit cards – smart cards – signature storage & display by electronic means – MICR cheques. Module 4 Electronic Banking and Internet Banking – Electronic Fund Transfer System – Plain Messages – Structural Messages – SWIFT – CHIPS-CHAPS – FEDWIRE – RTGS – Facets of Electronic banking – Bank to Bank – E Banking – Electronic central Banking – E Banking transactions – Internet Banking – security considerations – rangaraj or Sacraf and Schere Committee recommendations. Module 5 International Banking – Exchange rate – Documentary letter of credit – Facilities for exporters and importers – correspondent banking and BRI bank accounts – EXIM Banks – ECGC Banks – Role of FEDAI. Evaluating Bank Performance – ROE Model – CAMEL‟s ratings – Traditional GAAP based performance Measures – Portability Analysis, Balanced Scorecard. Mergers and Acquisitions in Banks – Value creation through mergers – motives behind mergers – valuation procedures – Financial and Non-Financial considerations in Mergers and Acquisitions. MANAGEMENT OF FINANCIAL SERVICES Module 1: Nature & Scope of Cinancial Services Lease Financing _ Meaning & Types, Lease Evaluation, Docum,entation & Agreement – Financial Evaluation. Hire Purchasing – Concepts & Characteristics – Financial Evaluation – Conditions & Warranties. Module 2: Factoring & Forfeiting – Theoretical Framework – Factoring in India – Bills Disconnectiong – Bill Markets – Mutual funds – meaning, Types – Major Players. Module 3: House Finance – HFC – Equity Support to HFC – Refinance – Housing Finance System Secularization – Venture Capital – Theoretical framework – Indian Venture Capital Scenario. 34 Module 4: Issue Management – Intermediaries – Activities – Procedures – Pre Issue & Post Issue Obligations – Merchant Bankers – Credit Rating Agencies – Process & Methodology. Module 5: Stock Market – Stock Broking – Trading System – Depository Services – Role of Depositories – NSDL – CSDL – SEBIs regulations regarding financial services, Regulatory Bodies. TAX MANAGEMENT Module 1: Taxation system in India: Direct & Indirect. Income Taxation: Basics of change concepts: Income, Person, PY/AY, Residence Total Income. Meaning of Tax free Income, FTZ & EOUs. Module 2: Taxton Process: An overview of the 5 heads of Income Module 3: Taxation in companies: Heads of income, Setoff & carry forward Decline & exceptions, depreciation. Computation of tax liability. Module 4: Tax Management, Financial Decision Making – Basis of location, Type of Activity, ownership pattern, Dividends & inter corporate dividends transfer. Tax Management, Specific Managerial Decisions – Make/Buy,Own/Lease, Closure/Continue. Sale in domestic Foreign Markets, replacements. Module 5 Double Tax Agreement: Meaning, Implication, FBT, STT, BCTT, Service Tax, MAT. Tax Planning: Tax Avoidance, Evasion planning & Management. INTERNATIONAL FINANCE Module 1: Significance of foreign exchange rate Introduction: Growing importance of international finance – Introduction to foreign exchange markets – Exchange rate determinants – Supply of demand factors of currency – Exchange rate theories. 35 Module 2: International Finance System. Exchange rate systems in the world – Role of IMF and world Bank – Impact of regional economic integrations – Global integration of economic systems and exchange rate – Issues relating to developing countries – Capital account convertibility. Module 3: International financial markets. Major International financial markets – Euro Banking and Euro currency market – American and Japanese capital markets – Term structuring international capital markets. Module 4: International Financing Modes of International equity financing – Depository receipts – Issue mechanisms – International credit syndication mechanism – Recent developments in the Euromarket – Risk factors in international Financing. Module 5 International Investing International Investing. Capital budgeting for International Investments – Foreign direct investments – Problems in valuation of cash flows – Cash management from international business – International portfolio investing – Opportunities and challenges ELECTIVE – H R M COUNSELLING SKILLS FOR MANAGERS Module 1: Emergence and growth of counseling services, Approaches to counseling Module 2 Counseling process – Beginning, developing and terminating a counseling relationship and follow up. Module 3 Counselor‟s attitude and skills of counseling, assessing client problems Module 4 36 Selecting counseling strategies and interventions – Changing behaviour through counseling Module 5 Special problems in counseling, application of counseling to organizational situations with a focus on performance counseling. INDUSTRIAL RELATIONS Module 1 Industrial Relations – Evolution and Characteristics, Theories and Approaches, Emerging socio economic and technological scenario in India, Industrial unrest, Industrial conflict conditions of good industrial relations – emerging trends, ethical codes and IR Role of ILO. Module 2: Role and future of Trade Unions, trade union and the employee, trade union and the management, Problems of trade union, Trade Union Act, Workers education and training. Module 3: Overview of Industrial Disputes Act, discipline and grievance management, code of discipline in industry, unfair labour practices, grievance and IR, grievance procedure, dispute settlement and preventive machinery. Module 4: Collective bargaining – Concepts, theories, Collective bargaining and IR systems, Negotiation and collective bargaining, collective bargaining practices, wage policy and wage regulation machinery, productivity bargaining and gain sharing, Participative management – concepts, importance and practices. Module 5 Employee empowerment and quality management – Quality circles, concept of technological change – its relevance to Indian context. REWARD MANAGEMENT Module 1: Employee rewards: Concepts and components; the total reward system; Reward policy in organizations. Wage concepts: Minimum wage, fair wage, Living wage, types of wages, Wage policy in India. Wage determination: Wage determinant methods, Wage differentials, Working of different institutions relating to reward systems like Wage Boards and pay commission. 37 Module 2: Job Evaluation: Introduction, internal and External Equity, Methods of evaluation and process, Computer based support systems. Module 3: Pay structure, board banding, contingent pay, pay for performance, competence, skill based incentive schemes, Executive and shop floor level, team rewards, profit sharing and gain sharing, stock options, compensating expatriates and knowledge workers, Module 4: Benefits and allowance, downsizing, VRS, pay restructuring in mergers, acquisitions and alliances, partnership turnarounds, boardroom pay, pay structure for start up organizations, Module 5 Legal frame work of wage determination, payment and social security, emerging issues in compensation management, future trends, international remuneration, tax planning in organizations. TRAINING AND DEVELOPMENT Module 1 Training, concepts, strategy, definition concepts, training as a subset of HR training process, Training Need Identification and Analysis (TNIA), important steps in TNIA, the frame work. Module 2: Programme design, planning and implementation, training objectives, training models, budget for training, types of training, roles, responsibilities and challenges for training managers. Module 3: Programme context, teaching aids for training, types of training, e- learning and computer based training, classification of training methods, importance of training methods and criterion for selecting training methods, MDP – Different methods. Module 4: Psychology of learning, learning principles and conditions, adult learning process, procedures and practices, principles of adult learning, organizational learning and development. Module 5: 38 Implementation of training programmes, training outcomes, training evaluation, training audit, training and development practices in Indian organizations, best practices, procedures and activities in training effectiveness ROI in training. PERFORMANCE MANAGEMENT Module 1: Definition, objectives, issues, problems, scope, benefits, measuring contribution and impact, job analysis, role analysis and competency analysis in performance management system. Goal setting process, organizational, functional and individual, key result area, key performance indicators. Module 2: Methods of performance appraisal, traditional and modern methods, MBO, appraisal forms and formats, measurement in performance appraisal, process, pote ntial appraisal – documedntation and appraisal communication appraisal interview, feedback – 360 degree or multirater assessment and counseling, performance coaching. Module 3: Measuring performance, measurement issues, talent identification and manageme nt, criteria for performance measures, types of measures, performance indicators, objectives and performance standards. Module 4: Developing, implementing and maintaining performance management systems, performance improvement and performance management discipline, performance management systems in public and private organizations. Module 5: Competency mapping and management, core competencies, work place competencies, competency framework. People competency maturity model (PCMM) and its benefits. HR score card, Six Sigma, Balance score card. MANAGING OF INTERPERSONAL AND GROUP PROCESS Module 1: Intra personal process - understanding human behaviour, self concept, perception, attention, distraction, attitude, occupational stress and copying, impression management. 39 Module 2: Memory – Process and types, intelligence, intelligence quotient, emotional intelligence, emotional quotient, Module 3: Inter personal process – transactional analysis – Johasi window helping process, communication and feedback, interpersonal styles. Module 4: Group and inter group process – group formation and group process, organizational communication, team development and team functioning, conflict, collaboration and competition, sensitivity training. Module 5: Organizational process – an overview of major concepts on emerging trends – power, politics, authority, integration and control, organizational climate and culture, organizational effectiveness.
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