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LIST OF COURSES FOR MBA PROGRAMME

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   MAHATMA GANDHI UNIVERSITY




MASTER OF BUSINESS ADMINISTRATION




              SCHEME & SYLLABUS
       (From the academic year 2008 - 2009onwards)
                                               2
Guidelines for the conduct of Undergraduate and Post graduate courses in the
    Off-Campus Academic Centres of the School of Distance Education,
            Mahatma Gandhi University, Kottayam Kerala,India.

         The following guidelines are to be adopted in the conduct of Undergraduate and Post
graduate courses commencing at the Off-campus academic centres of the School of Distance
Education, Mahatma Gandhi University from 2001
1. Eligibility for Admission: All courses at the Off- Campus academic Centres of the School of
Distance Education will be governed by the rules for private registration in force at Mahatma
Gandhi University.( This is applicable to all subjects including those for which no private
registration is offered at present).Specific details may be had from the prospectus of individual
subjects.
         Entrance tests will be conducted for admission to MBA/MCA course s, as per rules in this
regard.
2. Examination: all examinations under the School of distance Education will be conducted by
the controller of Examinations, Mahatma Gandhi University
         Courses under the School of Distance Education will follow the semester pattern but
annual examination i.e. the first and second semester examination will be conducted at the end of
first year and the third and fourth semester examinations at the end of the second year as per
rules in this regard.Similarly, as in the case of the BCA/ MCA and similar courses, the fifth and
sixth semester examinations will be conducted at the end of the third year. Examination
schedules will be intimated to the Centres concerned sufficiently in advance.
3. Attendance: 75%of the attendance prescribed by the School of Distance education is
compulsory for all courses.
4. Inte rnal Assesment: Internal Marks will be awarded as per the Norms of Private registration.
5. Practical Examinations Practical examination for courses requiring the same will be
conducted by officially constituted bodies as per relevant rules in this regard.
6. Optionals/Electives: The Optional/Elective papers to be followed for particular courses will
be decided upon by the SDE.(In the case of courses that have a dissertation requirement, students
will take instead an additional Elective paper prescribed by the School of Distance Education.)
7. Minium Marks: The Minimum marks prescribed for pass and Class as in the regulations for
the Regular courses shall be followed without any change.
8. Course Completion: Courses should be completed within the prescribed period as mentioned
in the regulations applicable to regular candidate. Those who do not complete the Courses within
the stipulated period may apply to the University for Extension of the time to complete the
course/re-admission.
9. Viva-Voce: General rules existing in the case of Regular courses will be followed in the
conduct of Viva-Voce examinations and valuation of project studies under the School of
Distance Education. The Viva –Voce will be conducted by Examiners appointed by the
University as the case of regular candidates
10. Inter Centre Transfer: Inter Centre transfer of students may be allowed as in the case of
inter college transfers as per relevant rules in this regard.
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Scheme and Other Details of MBA P rogramme of Mahatma Gandhi
                   University, Kerala, India
1. General Outline
        The MBA programme of the Mahatma Gandhi University shall be for duration of two
years, spread over 4 semesters. Classes will be conducted on the semester pattern, consisting of 4
semesters. A University Examination will be conducted at the end of each year. Specialization is
offered in3 functional areas-1.Marketing2.finance3.Human Resource Management. The MBA
Programme consists of 29n courses and 2 Viva –Voce Examinations
2. Admission
a) Eligibility: A pass in any Bachelor‟s Degree examination of the Mahatma Gandhi University
or an equivalent degree of any other University duly recognized by the Mahatma Gandhi
University
b) Admission to the off-Campus programme of the School of distance Education, Mahatma
Gandhi University shall be on the basis of the entrance test conducted by the School. There is no
weightage given for academic qualification. the admission test is designed to assess the ability of
the candidate in verbal reasoning quantitative reasoning, data interpretation, mathematical
comprehension and proficiency in English
3. Course Structure
3.1. The full time two year MBA Programme will have 4 semesters‟ each having16 work weeks
3.2. The first and second semesters each will have 8 full courses with 60 contact hours each. All
courses carry100 marks (Internal 40 and External 60).In addition an external viva –voce
examination will also be conducted at the end of the second semester, thus there will be a total of
1700 marks for first and second semesters (800+900)
3.3. The third semester will have 7 courses with 60 contact hours each and a placement in
connection with an organization centred study. Out of the 7 courses one is compulsory and the
other 6are electives. Of the 6 six electives four are in a major functional area opted by the student
and the remaining two are in the minor functional area opted by the student. Every student has to
undergo a placement work and produce a report on a n organization centred study based on the
organization to which he/she is deputed. This work and its report will be treated as full course
carrying 100 marks .there will be a total of 800 marks in the third semester.
3.4. For the fourth semester, there are four full courses of which one is compulsory. Of the
remaining three, two will be from the first major functional area opted by the student and one
from the second minor area opted by the student .In addition the students are required to do a
project work of a problem centred nature and the dissertation to be submitted before the
commencement of fourth semester examination. Total duration of this project study is 8 weeks
and total marks for the dissertation is 100
3.5. Total marks for third and fourth semester will be 1400(800+600)
4. Assessment and Grading
4.1. External Examination
        For all the courses, a written examination of the duration of three hours will be conducted
at the end of each academic year. The maximum marks for these examinations are 100 for each
paper.
4.2 Pass Grades
        The minimum marks required for a pass in the MBA programme is 50%.Candidateswho
have secured not less than 60% marks in aggregate for all the four semesters shall be declared to
have passed M.B.A degree examination in first class
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              Candidates for the M.B.A degree course shall be eligible to undergo the course of study
     in the subsequent semester and take the examination of that semester irrespective of the
     examination results pf the previous semester, provided they have completed all formalities of
     attendance, payment of all fees due to the University and registration for the examination in the
     earlier semesters
     4.3 Attendance
              No student shall be allowed to appear for the University examination of a course, if
     he/she has not secured attendance of 75% of the total instructional hours




                                Curriculum for MBA Programme
                                           A Glance


Course No. Subject                          Internal Evaluation External Evaluation          Total
                                                  Marks              Marks                   Marks
First Semester

CC 101      Management Process and
            Organizational Behavior              40                     60                    100

CC 102      Quantitative Methods for
            Management                           40                     60                    100

CC 103      Managerial Economics                 40                     60                    100

CC 104      Accounting for management            40                     60                    100

CC 105      Legal Environment Business           40                     60                    100

CC 106      Information processing using
            Computers                            40                     60                    100

CC 107      Business Communication               40                     60                    100

CC 108      Business Ethics                      40                    60                     100
                                               ------                 -------               ---------
                                               320                    480                     800
Second Semester

CC 201      Environment Management               40                     60                    100

CC 202      Financial Management                 40                     60                    100

CC 203      Marketing Management                 40                     60                    100

CC 204      Operation Management                 40                     60                    100
                                                     5

CC 205      Human Resource Management          40           60        100

CC 206      Research Methodology               40           60        100

CC 207      Management Information Systems     40           60        100

CC 208      Management Science                 40           60        100

CC 209      Viva Voce                          -          100          100
                                             ------      -------      ------
                                             320          580          900
Third Semester

CC 301      Global Business Environment        40           60        100

EC 302      Elective 1                         40           60        100

EC 303      Elective 2                         40           60        100

EC 304      Elective 3                         40           60        100

EC 305      Elective 4                         40           60        100

EC 306      Elective 5                         40           60        100

EC 307      Elective 6                         40           60        100

CC 308      Organizational Study              40           60         100
                                             -----        -------    -------
                                             320          480         800

Fourth Semester

EC 401      Strategic Management               40           60        100

EC 402      Elective 7                         40           60        100

EC 403      Elective 8                         40           60        100

EC 404      Elective 9                         40           60        100

CC 405      Comprehensive Via-Voce              -           100       100

CC 406      Summer Placement Report             -          100        100
                                             -------     ---------   ------
                                              160          440        600


    Total                                                            3100
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Electives offered on the Off-campus stream

   1. Marketing
   2. Finance
   3. Human Resource Management
   OUT OF THESE THREE ELECTIVES CANDIDATES CAN OPT ONE AS MAJOR
   ELECTIVE AND ONE AS MINOR ELECTIVE.THE SELECTION OF ELECTIVES
   SHOULD BE MADE AT THE TIME OF ADMISSION ITSELF

                                  LIST OF ELECTIVE PAPERS


   MARKETING

      1. Cons umer Behaviour
      2. Management of Marketing Communication
      3. Services Marketing
      4. Marketing Research
      5. Industrial Marketing
      6. Product & Brand Manage ment
   FINANCE
      1. Advanced Corporate finance
      2. Advanced Managerial Accounting
      3. Bank Management
      4. Management of Financial Services
      5. Tax Management
      6. Inte rnational Finance
   HRM
      1. Counseling Skills for Manage rs
      2. Industrial Relations
      3. Reward Manage ment
      4. Training & Development
      5. Performance Management
      6. Managing of Interpe rsonal & Group Process
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 Elective Groups Allowed in the III & IV semesters of Off-campus Stream of
                      MBA Course (2008 Admission)
   1Finance (Major Elective) & Marketing (Minor Elective)
   Third semester pape rs-
CC301 Global business environment
EC302 Advanced Corporate Finance
EC303 Advanced Managerial Accounting
EC304 Bank Management
EC305 Manage ment of Financial Se rvices
EC306 Consumer Behaviour
EC307 Service marketing
CC308 Organizational study
Fourth semester pape rs-

CC401 Strategic management
EC402 Tax manage ment
EC403 International finance
EC404 Product and Brand Management
CC405 Comprehensive Viva-voce
CC406 Summe r place ment report

2. Finance (Major Elective) & HRM (Minor Elective)
 Third semester pape rs

 CC301 Global business environment
  EC302 Advanced Corporate Finance
  EC303 Advanced Managerial Accounting
 EC304 Bank Management
 EC305 Manage ment of Financial Se rvices
 EC306 Training and Development
 EC307 Performance Management
 CC308 Organizational study
Fourth semester pape rs-

  CC401 Strategic management
  EC402 Tax manage ment
  EC403 International finance
  EC404 Managing of inter-personal
  CC405 Comprehensive Viva-voce
  CC406 Summe r place ment report
                                          8
3.Marketing (Major Elective) & Finance (Minor Elective)
Third semester pape rs

 CC301 Global business environment
 EC302 Consumer Behaviour
 EC303 Manage ment of Marketing Communication
 EC304 Services marketing
 EC305 Marketing Research
 EC306 Advance Corporate Finance
 EC307 Bank Management
 CC308 Organizational study
Fourth semester pape rs-

 CC401 Strategic management
 EC402 Industrial Marketing
 EC403 Product and Brand Management
 EC404 Manage ment of Financial services
 CC405 Comprehensive Viva-voce
 CC406 Summe r place ment report

 4.    Marketing (Major Elective) & HRM (Minor Elective)

        Third semester pape rs

 CC301 Global business environment
 EC302 Consumer Behaviour
 EC303 Manage ment of Marketing Communication
 EC304 Services marketing
 EC305 Marketing Research
 EC306 Training & Development
 EC307 Performance Management
 CC308 Organizational Study

       Fourth semester pape rs-

 CC401 Strategic management
 EC402 Industrial Marketing
 EC403 Product and Brand Management
 EC404 Managing of Inte rpersonal & Group Process
 CC405 Comprehensive Viva-voce
 CC406 Summe r place ment report

5. HRM (Major Elective) &Finance (Minor Elective)

              Third semester pape rs
CC301 Global business environment
EC302 Counseling for Managers
EC303 Industrial Relations
EC304 Reward Management
EC305 Training & Development
                                                9
EC306 Advance Corporate Finance
EC307 Bank Management
CC308 Organizational Study

       Fourth semester pape rs-
CC401 Strategic management
EC402 Performance Management
EC403 Managing of Inte rpersonal & Group Process
EC404 Manage ment of Financial Se rvices
CC405 Comprehensive Viva-voce
CC406 Summe r place ment report

6. HRM (Major Elective) &Marketing (Minor Elective)

             Third semester pape rs
CC301 Global business environment
EC302 Counseling for Managers
EC303 Industrial Relations
EC304 Reward Management
EC305 Training & Development
EC306 Consumer Behaviour
EC307 Services Marketing
CC308 Organizational Study

       Fourth semester pape rs-
CC401 Strategic management
EC402 Performance Management
EC403 Managing of Inte rpersonal & Group Process
EC 404 Products and Brand Management
CC405 Comprehensive Viva-voce
CC406 Summe r Place ment Report

GUIDELINES FOR ORGANISATIONAL STUDY (Course code-308)


1. Conduct of the Study
The study has to be conducted in an industrial / business or service organization. The project study
has to be conducted under the guidance of the project guide and the report has to be prepared and
submitted after being duly signed by the project guide and the centre co-ordinator.The Student should
submit the project report within five months from the commencement of the third semester
2. NO.of copies of Study Report
       Five copies of the report are to be submitted to the centre co-ordinator within the specified date
The centre co- ordinator should forward two copies for the Chairman of Viva Voce board to the school
of Distance education within 15 days of submission by the student. One copy has to be retained in the
centre for the purpose of evaluation by the external examiners appointed for the concerned centre by
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 the controller of Examinations, Mahatma Gandhi University. One copy has to be presented by the
 student before the Viva Voce board at the time of Viva-Voce examination. The fifth copy should be
 kept in the library of the centre
 3. Certificates to be attached in the Study Report
3.1. An original certificate issued by the concerned institution in which the study was conducted
3.2 A certificate issued by the guide and countersigned by the Centre-co-ordinator
3.3Student should submit a signed statement certifying that the work is an original/bonafide one and has
not been submitted to this University or any other institution for the fulfillment of the requirement of a
course study. The above certificate has to be countersigned with date by the project guide.
4. Length of the Study Report
The study report shall not exceed 50 foolscap pages, typewritten of 11/2 space


5. Cover Page
The cover /First page of the Study Report should contain the title of the Studyt, course code, the name of
the Off-campus academic Centre and Place


6. Incomplete/late submissions
Incomplete or late submission of the project will not be entertained under any circumstances.
Hence students should see to it that the study reports are completed and submitted to the centre
co- ordinator within the specified date


GUIDELINES FOR SUMMER PLACEMENT PROJECT
(Course code 406)
1. Introduction
The Organization Based /attached project study for the fourth semester is a dissertation or problem
centred study. The duration of the project is 8 weeks .The project study carries 100 marks .the project
study should be submitted before the completion of the fourth semester course
2. Type and conduct of the study
The Project/dissertation should be a research oriented study carried out in an institution or industrial
concern
3. Format of the study
A detailed executive summary of the study
Chapter1.( Introduction/ Background of study, nature of Problem/study objectives /hypothesis)
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Chapter2and 3(about organization, Industry, Literature review about the concepts focused in the study)
Chapter 4( Methodology/a detailed description about research process, its stages, tools used for data
collection analysis sample selection method choice, analysis carried out etc)
Chapter 5( the data presentation, analysis and findings from the study)
Chapter 6.(Management implications derived from the study recommendation and conclusion from the
study))
* Individual Project studies are preferred. However if Group studies are conducted; individual
project reports are to be given on separate topics. Students are not allowed to submit
Organizational study report and summe r Place ment Project report on the same topic. There has
to be diffe rence in the topic chosen for study.


4.The Supe rvisor
A qualified teacher/person approved by the University (SDE) shall be the supervisor
5. Preparation and submission of the Project study/Dissertation
The project study/Dissertation has to be conducted under the guidance of the supervising teacher and has
to be prepared and submitted after being duly signed by the supervisor and the centre co-ordinator.The
student should submit the dissertation fifteen days before the beginning of the second year final
examination
6.Project study/Dissertation Evaluation
The evaluation of the project study will be conducted by the University. The following number of copies
are to be submitted for evaluation


 Five copies of the report are to be submitted to the centre co-ordinator within the specified date
The centre co- ordinator should forward two copies for the Chairman of Viva Voce board to the school
of Distance education within 15 days of submission by the student. One copy has to be retained in the
centre for the purpose of evaluation by the external examiners appointed for the concerned centre by the
controller of Examinations, Mahatma Gandhi University. One copy has to be presented by the student
before the Viva Voce board at the time of Viva-Voce examination. The fifth copy should be kept in the
library of the centre for reference
7. Certificates to be attached in the project study/Dissertation
1. An original certificate issued by the concerned institution in which the study was conducted
3.2 A certificate issued by the guide and countersigned by the Centre-co-ordinator
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3.3Student should submit a signed statement certifying that the work is an original/bonafide one and has
not been submitted to this University or any other institution for the fulfi llment of the requirement of a
course study. The above certificate has to be countersigned with date by the project guide.


8. Length of Dissertation
The study report shall not exceed 100 foolscap pages, typewritten of 11/2 space


9. Cover Page
The cover /First page of the Study Report should contain the title of the Studyt, course code, the name of
the Off-campus academic Centre and Place
6. Incomplete/late submissions
Incomplete or late submission of dissertation will not be entertained under any circumstances.
Hence students should see to it that the study reports are completed and submitted to the centre
co- ordinator within the specified date
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                           DETAILED SYLLABUS

                                 SEMESTER -I

Management Process and Organisational Behaviour


Module I: Evolution of Management as a discipline-Significance of Management – Definitions of
Management – Functions of Managers – Management as Science and Art-Administration vs
Management – Theories of Modern Management – Fayol‟s principles of management – Taylor‟s
Scientific Management – Elton Mayo and Human Relations Schools – Drucker‟s contributions to
Management – Various approaches to management with emphasis on Systems approach to
management.

Module II: Understanding business entity – Proprietary ownership – Private Limited Companies –
Public Limited Companies – Public section Co-operatives, Multinational Corporations – Global
Corporation. Overview of corporate organization hierarchy (shareholders, board of directors, CEO).
The concept of a corporate vision mission – objectives.

Module III: Basic Management Process – Planning – Essentials – Managing by Objectives-Strategies,
Policies and Planning Premises – Decision Making – Organising – The Nature-Structure-Line/Staff
authority, span of control, delegation and decentralization, empowerment, effectiveness.

Module IV: Staffing – Human Resources Management to include Recruitment, Selection,
Performance appraisal and Career planning. Leading to include Types of Leadership Committees,
Teams and Group Decision Making. Controlling to include systems and process of controlling,
control techniques and impact of IT on control, preventive control.

Module V: Organisational Behaviour-Basic Concepts-Individual behaviour-Motivation Perception-
Learning-Personality factors-Interpersonal and Group Behaviour-Motivation perception- learning-
Personality factors-Interpersonal and group Behaviour-Leadership counselling- Team Behaviour-Inter
personal and Group Dynamics.



Quantitative Methods for Management

Module I: Matrices – arithmetical operations involving matrices. Determinants, inverse of a matrix.
Solving simultaneous equations using matrix. Introduction to calculus- introduction to differentiation
and integration application in business
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Module II: Presentation of data – graphs and charts – frequency distribution. Descriptive statistics:
Measures of central tendency – Measures of dispersion – Measures of position .

Module III: Basic probability concepts – Marginal, joint and conditional probability-Addition and
Multiplication theorem of probability- Baye‟s theorem and its business applications.

Module IV: Probability distributions-Binomial, Poisson, Normal, Exponential distributions.
Business applications of the above. Concept of sampling and sampling distributions.

Module V: Correlation and Regression analysis:
        Correlation: Different types of correlation-Coefficient of correlation-Karl Pearson‟s
correlation coefficient-Spearman‟s rank correlation coefficient-Concurrent deviation method-
Coefficient of determination.
        Regression analysis: Line of best fit, least square method. Business application. Time series
analysis – Different components of time series – simple problems only.


Managerial Economics

Module I: Managerial economics – Definition and scope. Steps in decision making, basic concepts
that aid decision making- incremental concept, discounting concept, opportunity cost concept, time
concept, equi- marginal concept. Application of these concepts using case lets.

        Demand analysis-Factors affecting demand, equilibrium of the consumer based on cardinal and
ordinal utility, changes in consumer‟s equilibrium-price effect, income effect and substitution effect.
Elasticity of demand, different types of elasticity, their app lications.

Module II: Demand forecasting, Methods of forecasting demand for consumer non durable goods,
consumer durables and capital goods, uses of demand forecast. National income and use of National
income data for demand forecasting.

Module III: Supply – Factors affecting supply. Cost analysis – cost concepts, short run and long run
cost curves, why cost curves, why cost curves are “U” shaped? Laws of returns, Economies of scale
and economies of scope. Production possibility curve, production function, production function with
two variables. Isoquants, best production possibility.

       Cost-Volume-profit analysis-calculation of break – even point, Margin of safety, calculation of
margin of safety, calculation of output for earning the targeted profit, calculation of break-even point
for multi-product firms. Uses of break-even analysis for decision –making.

Module IV: Economic systems. Investment decision under capitalism. Project evaluation technique,
merits and de- merits of each technique; extended benefit-cost analysis, EIA statement. Impact of
Fiscal and Monetary policies on resource allocation. Balance of payment and its impact on the
economy.

Module V: Market structure – Different types of market-perfect, imperfect monopoly, duopoly,
oligopoly, monopolistic and bilateral monopoly. Price discrimination under monopoly-conditions for
price discrimination, when price discrimination is profitable?
        Pricing – Pricing in practice, different pricing policies, transfer pricing. Theories of the firm.
                                              15



Accounting for Management

Module I: Financial Accounting – Concept Importance and Scope – Accounting Principles.

Module II: Preparation of Financial Statements with special reference to analysis of Balance Sheet –
Depreciation – Financial Statement analysis.

Module III: Fund Flow Analysis – Statement of cash flows – Management accounting – Concept,
Need, Importance and Scope.

Module IV: Computerised Acc. Package – Tally, Peach Tree, Dae – etc.

Module V: Indian Financial System incorporate introduction to Stock Market.



Legal Environment of Business

Module I: Introduction-Overview of sources of law and interpretation of law- principles of natural
justice – the constitution of India with special reference to economic principles enshrined in the
constitution – Fundamental rights and fundamental duties.

Module II: The contact Act – essential features of contract – offer and acceptance – consideration –
competence of parties – free consent – void and void able contracts – performance of contracts –
discharge of contracts - breach of contracts – Quasi contracts – Indemnity and Guarantee – Bailment
and Pledge – Law of Agency.

Module III: Negotiable Instruments Act – cheques – Bills of Exchange – Promissory Notes –
Definitions and Characteristics of Negotiable Instruments – Dishonour and Discharge of Negotiable
Instruments – Court decisions – Recent amendments of Negotiable instruments Act.
        Partnership Act-Registration of partnership firms –Rights and duties of partners-admission and
retirement of partners - rights and liabilities of incoming and retiring partners.

Module IV: Company Law – Nature and types of a companies – incorporation of company –
Memorandum and Articles of Association – share capital – Prospectus and its features – Different
types of shares – Membership – Borrowing powers – Company meetings and resolutions – Board of
Directors – Accounts and Audit-Multi National Corporations – Mergers and Acquisitions –
Amalgamations.

Module V: Consumer Protection Act – Consumer redressal mechanisms – Court decisions. Foreign
exchange Management Act-Objectives and features – Court Decision. Cyber laws in India-
Information Technology Act 2000; 2004 – Patents Act-Copy right. Overview of Central Excise Laws-
Value Added Tax (VAT) – Minimum Alternate Tax (MAT) – Service Tax – Fringe Benefit Tax(FBT)
– Mututal Funds. Trade Related Intellectual Properties (TRIPS) – Trade Related Intellectual Measures
(TRIS)
                                               16

CC 106 INFORMATION PROCESSING USING COMPUTERS

Course Outline

Module I : Introduction to computers – overview computer architecture – input, output and storage
devices – data storage and retrieval – operating systems – WINDOWS

Module II: Text processing using word – introduction to the concept of spread – sheet – creation of
spread sheets – range, formulas, functions, database functions.

       Creating graphs using spreadsheet – creating macros and menus – importing of data

Module III: Database concepts with specific reference to relational database – database creation –
type of fields – querying.

Module IV: Sorting, indexing and report generation – joining databases and programming using
database software – SQL and menu processing.

Module V: Data communications and computer networks – LANs and WANs – Network topologies
– world wide web and business community – communication through computer networks – E –
Commerce, EFT and e- mail.


Business Communication


Module I:      Communication-communication process-functions of communication –types of
communication-channels of communication-barriers to effective communication physical and
psychological barriers.


Module II:       Development of oral communication- interpersonal communication- interviews-
conversational skills-public speaking-nature, structure and styles of speeches-public meeting and press
meeting-board meeting and annual general meeting-business presentations-role of audiovisual aids and
computers in oral presentations.

Module III: Development of written communication skills- letter writing-report writing-types of
reports, self-report, interview report, evaluation report, problem solution report, research report.
Analysis and interpretations of reports-preparation of resume and job applications.

Module IV: Business communication: Structure and formats of various official documents like,
memo, notes, quotations, orders and tenders, claim and adjustment letters, interoffice and intra office
communications, correspondence with external organizations notice, and minutes-press release.

Module V: Art of listening – listening vs. hearing barriers to effective listening – nonverbal
communication – body language- impact of growth of information technology on communication –
email-teleconferencing video conferencing – threats of communicating through computer net works.
                                             17

Business Ethics

Module I: Introduction to ethics as part of philosophy – Technological and dentological theories –
justice-ethics and morality – ethics and law.

Module II: Business Ethics-Ethical Dilemma – Ethical Displacement – Ethical Leadership – Ethical
issues in Corruption – Discrimination – Whistle Blowing – Competition – Privacy – Trade Secrets.

Module III: Ethical issues in Marketing – Finance – Human Resource Development – Information
Technology and Business Strategy.

Module IV: Corporate Governance – Corporate Social Responsibility – Social Audit – Ethics and
Government – Ethics in different nations.

Module V: Recent Corporate Governance initiatives abroad and in India – Recent Government rules
and regulations and important Court verdicts in the domain of business ethics.
                                               18
                                S E M E S T E R - II

Environment Business and Sustainable Development


Module I: Definition of Ecology and Environment. Industrial collision with reference Global
warming, Ozone layer depletion. Impact of Industrial waster on the loca l environment. Environment
as stakeholder in Business.

Module II: International treaties related to environment and their impact of business. Overview of
Antarctic treaty, basal convention, convention on biological diversity. Convention on fishing and
conservation of living resources of high seas.

Module III: Role of NGO‟s in environmental movements, Impact of environmental NGO on business
activities. A study of mission and recent activities of green Peace International and Friends of Earth
and their impact of business.

Module IV: Business non-conventional energy – solar, wind, hydal, tidal, biogas, biodisesal.
Standards ISO 14000 and 14000 – I.

Module V: Environmental laws of India – Environment system policy of Govt. Of India.
Constitutional position on environment, environment protection act 1986.




FINANCIAL MANAGEMENT


Module I: Aims and Objectives of R.M., Financial analysis and control.

Module II: Cost, Volume, Profit Analysis; Operating and financial coverage, time value of Money.

Module III: An overview of risk adjusted methods.

Module IV: Investment and capital structure decisions – instruments of long term finance, Different
sources of raising capital.

Module V: Management of working capital, Methods of capital budgeting, short term financing
investment.
                                               19
MARKETING MANAGEMENT

Module I : Introduction:

Concept, nature, scope and importance of marketing; marketing concept and its evolution – the
philosophy or customer orientation; marketing mix; marketing organization, strategic marketing
planning – an overview.

Module II: Market analysis and Selection:

Marketing environment – macro and micro components and their impact on marketing decisions;
Marketing Information System and Marketing research process, analyzing competit ion, demand
forecasting, marketing segmentation, targeting and positioning; buyer behavior, consumer versus
organizational buyers; consumer decision – making process.

Module III: Product and pricing Decisions:

Concept of a product; classification of prod ucts; goods versus services; major product decisions,
product line and product mix; branding and brand management, packing and labeling, product life
cycle, strategic implications; new product development and consumer adoption process.
Pricing: factors affecting price determination, pricing policies and strategies.

Module IV: Distribution and promotion decisions:
Distribution channels and physical distribution decisions: nature, functions and types of distribution
channels; distribution channel intermediaries; logistics, channel management decisions, retailing and
wholesaling, managing sales force.

Promotion decisions: Communication process; promotion mix-advertising, personal selling, direct
marketing, sales promotion, publicity and public relations, comp arative advantages and disadvantages.

Module V: Issues and developments in marketing:
Social, ethical and legal aspects of marketing:
Social ethical and legal aspects of marketing; cause related marketing, marketing controls; marketing
of services; globalization & international marketing: Green marketing; cyber marketing; consumerism,
social marketing, relationship marketing, rural marketing and other developments in marketing.


OPERATIONS MANAGEMENT

Course Contents:

Module I: Introduction: Production and operation management as function, nature and scope,
decision areas, historical developments. Operations strategy, different production systems product,
process and capacity planning.

Module II: total Qualify Management: Elements, tools for TQM, Cost of Quality. Quality Stds. –
ISO 9000. Quality circles, Statistical process control, control charts. Concepts of acceptance
sampling – OC curve, TPM
                                           20
Module III: Design of goods and services. Process Technology. Facility location, layout planning.
Work study, method study and work measurement, Value analysis, Industrial safety.

Module IV: Inventory management – independent items, basic EOQ and production quantity models,
reorder point, safety stock, lead time. Dependent items, Basic MRP structure, CRP, DRP, Materials
management classification system. JIT system. Purchasing stores management.

Module V: Production planning and control in different production systems, Operations forecasting
and Techniques, aggregate planning, short terms scheduling SCM concepts.            Maintenance
management. Fundamental concepts in modern manufacturing techniques like FMS, CNC, Cellular
manufacturing.


HUMAN RESOURCE MANAGEMENT

Course Outline:

Module I: Concept of HRM
Definition and Scope of HRM – difference between traditional Personal Management. Modern HRM
concept & HRD – approaches to HRM – HR policy – Strategic HRM – Human Resource Planning –
recruitment – Selection – Induction Placement – Transfer.

Module II: Human Resource Development (HRD)

Training and Development –Cross Cross Cultural Training-performance Management Competency
Profiling gaps, personal development plans, training/learning and development, performance.
Counseling, job enrichment/enlargement-appraisal & competency mapping – employee counseling –
career management – knowledge management-counseling.

Module III: Compensation & Motivation
Wage and salary administration – job evaluation – Brief study of Acts related to wages – performance
linked pay – Labour welfare-employee safety and security-employee morale and job satisfaction-
workers participation in management – Quality circles and TQM- Quality of work life-Flexi-Time
work schedule-Tele commuting and e-enable Business Managers.


Module IV: Industrial Relations

Definition and concepts – Brief study of legal framework and Acts – Industrial Disputes – IR
Machinery Trade Unions: Role, Growth, Issues/Problems of „trade Unions – Employers Association –
Govt. Roles – Changing natures of IR, Collective Bargaining, Out sourcing and Outplacement,
Absenteeism and Turnover.

Module V: Management of Differences and Latest Trends

Complaint and grievance – grievance handling – employee discipline – Control Mechanisms –
Handling of sexual harassment in the work place – Ethics at work place Human Resource Information
System – Changing Trend in environment and their implications in HRM – Human – Resource
Accounting & Audit..
Global HRM, Measurement issues in HRM
                                              21


RESEARCH METHODOLOGY

Module I: Research: Definition meaning and research as the application of scientific method;
Importance of research in managerial decision making; The Research Process and types of Research;
Defining the Research Problem: Problem Formulation and Statement of Research Problem.

Module II: Research Design: Exploratory, Descriptive, Diagnostic/Conclusive and Experimental
Researches – Details and applications; Operational and Administrative structure for research.
Sampling and Sampling Designs.

Module III: Methods & Techniques of data collection: Observational and other survey, methods,
Development and designing of tools of data collection, Attitude measurement scales; Levels of
measurement and questions of Validity and reliability.

Module IV: Fieldwork in research and data processing, Analysis and Interpretation of Data:
Univariate analysis, Bivariate analysis of data –Correlation and Regression; Testing of Hypothesis;
Parametric and Non-parametric tests, „t‟ test, One way ANOVA and Chi-square statistic, Essential
ideas of Multivariate analysis of data-ANOVA, Factor Analysis, Discriminant Analysis, Use of
Statistical Software Packages.

Module V: Reporting of research – Types of Reports - Substance of Reports – Format of Report –
Presentation of Reports.



MANAGEMENT INFORMATION SYSTEM

Module I: Introduction:
Concepts of data and information – Management process and information needs – Systems approach
to problem solving – levels, classification and capabilities of information systems.
Strategic role of information systems – information for competitive advantage – Business Process
Reengineering – case studies.

Module II: Modern data bases – concept of database – differences from traditional file organization
systems – DBMS and its advantages – Classification of data base systems – Schema and subschema,
Data dictionary and data manipulation language etc. – Modern and advanced databases – Data
Warehousing and Data mining.

Module III: System Analysis and implementation
Information system building – Traditional life cycle method – other methodologies, like prototyping,
for systems development, Tools used for system design such as data flow diagrams, Entity relationship
diagram, Context diagram, System flow charting, Input-Output chart etc. System development and
implementation – system operational phase.

Module IV: Application of information Systems in Functional areas – HRIS, FIS, manufacturing
information system – Marketing information system – Application in banking and other services.
                                          22
Module V: Introduction in Networking – World Wide Web and Internet – Decision Support Systems
– Expert Systems – concepts of ERP, SCM, CRM and E- Business – knowledge Management –
Information security aspects.


MANAGEMENT SCIENCE

Module I: Introduction OR – application of OR techniques in modern managerial decision making –
Linear programming – formulation of LP – Solving LP – graphical method, Simplex method –Special
cases in LP – degeneracy, alternate optima, unbounded solution, infeasible solution, Concept of
duality and sensitivity analysis.

Module II: Transportation and Assignment Modes:
Transportation Model – Finding Initial Basic Feasible Solution – North West Corner Rule, Least Cost
Method, Vogel‟s approximation method. Optimum solution using MODI method, Special cases –
unbalanced TP, degeneracy in TP, alternate solution.
Transshipment model
Assignment model – Hungarian method.

Module III: Network models – PERT/CPM: application and importance. Construction of networks –
determination of critical paths – slacks and floats.
Determination of PERT times – crashing – resource allocation and leveling.

Module IV: Decision theory – types of decision making environment – decision making under
certainty risk and uncertainty. Decision tree approach.

Module V: Simulation: basic concepts, Monte-Carlo simulation.
Queuing Theory: basic elements of queuing model – operating characteristics of queuing system
(M/M/I model).



                            S E M E S T E R -III&IV

                          GLOBAL BUSINESS ENVIRONMENT(cc301)

Module 1
Introduction to International Business
Globalization of the world economy
World trade and foreign investment trends
Technological changes
Types of international business
Economics political and legal systems
The cultural dimensions of international business

Module 2
The global trade and investment environment
Government influence
                                                 23
Trading practices
Independence, interdependence and dependence
World financial environment
Cross national cooperation and agreements
Tarrif and non tarrif barriers
WTO, Regional blocks
Production and operations management in international trade

Module 3
Global Financial Environment
Foreign exchange market mechanism
Determinants of exchange rates
Nature of international capital market
The euro currency market
Off shore financial centers
International banks
Non banking financial institutions

Module 4
Global competitiveness: Export Management
Procedures export and import financing
Export assistance
Licensing and joint ventures
Globalisation of human resource development
Research and development in Global market

Module 5
Globalisation with social responsibility
World economic growth and environment
Country evaluation and selection
International business diplomacy
Negotiation in international business: Issues in asset protection
Multilateral settlements

IV SEMESTER
       CC401 STRATEGIC MANAGEMENT


Module I – Business policy as a field of study – General management point of view -
           Vision – mission, strategic management process

Module II – Objectives and policies – Environmental analysis – Impact matrices
            BCG matrix – GEC model.

Module III – Industry analysis – Concept of value chain - Strategic Profile of a firm –
            frame work for analyzing competition.
                                              24
Module IV – Growth strategies –reduction strategies – horizontal and vertical
            integrations – Turn around strategies – generation of strategic alternatives.
            Organizational level strategies – mergers - acquisitions – takeovers –
            conglomerate expansion.

Module V – Strategy Implementation, evaluation and control.
                                               25




        ELECTIVES
                    ELECTIVE – MARKETING

CONSUMER BEHAVIOUR

Course Objective:

        To enable the participants to understand consumer behaviour in the marketplace and to use that
in the development of marketing strategies.

Module I

       Introduction to consumer decision making models – EPS, LPS, RRB – stages in consumer
decision making process – need analysis – information search – evaluation, - purchase and post
purchase behaviours – factors influencing consumer behaviour.

Module II

       Consumer as an individual – consumer needs and motivation – nature of personality and self
concept – behavioural learning theories – characteristics of a group – types of groups – consumer
relevant groups – reference groups – promotional applications of reference group concept – the family
decision making – family life cycle – marketing behaviour – so cial class categories – consumer
behavioural applications of social classification.

Module III

         Social impact on the consumer – culture – social classes – family and personal influence –
characteristics of a group – types of groups – consumer relevant groups – reference groups –
promotional applications of reference group concept – the family decision making – family life cycle –
marketing behaviour – social class categories – consumer behaviour applications of social
classification.

Module IV

        Course and consumer behaviour – characteristics of culture – sub culture – cross cultural
marketing – personal influence and opinion leadership – dynamics of opinion leadership process –
influence of opinion leaders in the promotional strategy of a firm – adoption and diffusion of an
innovation – profile of consumer innovators – marketing applications
                                               26
Module V

        Impact of environment on consumer behaviour – temporal effects – instore merchandising –
store layout – store ambience – models of consumer decision making – Indian consumers –
behavioural patterns of Indian consumer – cultural and religious issues in marketing in India –
organizational buying process and factors influencing organizational buying behaviour.




                   MANAGEMENT OF MARKETING COMMUNICATIONS

Objective

        This course provides the student with a thorough understanding of the decision process
involved in marketing communications. Apart from providing analytical skills for dealing with
promotional decisions, the course will also provide an understanding of the conceptual as well as
practical aspects of the subject.

Module I

       Introduction to marketing communications, History of marketing communications, Marketing
Communication & Consumer Behaviour, Role of promotion in the marketing mix, Integrated
Marketing Communication – Advertising, PR, Publicity, Sales Promotion, Direct Marketing, Event
Management: relative advantages and disadvantages, Internet & Marketing Communications.

Module II

         Need for Marketing Communications – Market Research, Media Options – Different types of
Media – Comparative Advantages & Disadvantages, Media Management, Media planning, Media
Scheduling, Development of a media plan, Market identification and media strategy, Media strategies
at different stages of brand life cycle.

Module III

        Introduction to creativity concept, Growth of advertising in India, Objectives of advertising,
Benefits of advertising, Types of advertising, Advertising organization, Advertising communication
process, Construction of an advertisement, Development and appraising advertising messages,
Advertising media, Budgeting for advertisement programs, Research in advertising, Evaluation of
advertising effectiveness and advertising agencies, Economic & social aspects of advertising, the
ethical aspects of advertising, Trends in Advertising.

Module IV

       Sales Promotion: Definition, Scope – Sales Promotion Tools – Developing Sales promotion
campaigns – Implementation and evaluation of sales promotion campaigns – Trends in sales
promotions.
                                                27

Module V

       Publicity and Public Relations: role and importance – tools used – Direct Marketing – Scope
and tools, telemarketing, internet marketing, direct mailers – Event Management – Event as a
promotional tool, Integration of Marketing Communication.


SERVICES MARKETING

Course Objective

        This course intends to familiarize the students with the concept of service marketing, its
different aspects and how it can be managed.

Module I

       Definition of service – nature and characteristics – classification of services – the role of
services in the economy – evolution of services marketing – distinction between goods and services.

Module II

        Service mssion – developing a service mission – customer oriented service marketing – service
marketing segmentation – process, identifying alternative bases for segmentation – identifying and
selection target markets – positioning and differentiation of services – levels of positioning and
process.

Module III

        The services marketing mix – developing marketing mix strategy – service marketing triangle
– managing demand – expectation and perception of service quality – service encounters – customer
retention, CRM – measuring services quality and customer satisfaction – SERVQUAL – The Gap
model – TQM.

Module IV

        Service marketing planning process – environment – service scapes – resource allocation and
monitoring – distribution – pricing of services – process, types – Promotion of services –
advertisement, personal selling, direct marketing, sales promotion, publicity and PR – Service product
development and management.

Module V

        Marketing Information System and Marketing Research – application of sevices marketing in
various industries – financial services, health care, hospitality, IT public utilities – recent trends in
service marketing – govt. regulations, policies.
                                               28
MARKETING RESEARCH

Course Objectives

       Marketing Research aims of researching the market to guide the manager in his decision
making. This course is designed to equip the student in planning, executing the marketing research
process and collating and interpreting the data thus received.

Module I

       Introduction to marketing research – importance, role and application – types of research and
research agencies – marketing information system and decision support system – cost and time
consideration in research – role of information in decision making – concept of decision making under
uncertainty and cost of additional information.

Module II

        The research process – identifying research problems and setting research objectives –
developing research proposals – research design – data sources – primary and secondary source –
adults and panel data – surveys and experiments in marketing research – experimental designs.

Module III

       Designing tools for data collection – questionnaires and schedules – data collection methods –
observation, physiological measures, direct interview, telephone, mail and use of internet – qualitative
research – FGDs, depth interviews, projective techniques – field work planning and control –
problems in data collection.

Module IV

       Sampling design – sample frame, sample unit, sample size determination, sampling method –
sampling errors – data editing – coding and tabulation – uses of software for processing of data – data
analysis and interpretation – different methods of analysis – report preparation – final presentation.

Module V

        Application of research process in marketing activities – research for new product development
– assessing market potential for products – pricing studies – measuring brand equity – distribution
studies – consumer perception and behaviour studies – advertising research – studies for other
promotion activities – opinion surveys.
                                            29
                                    INDUSTRIAL MARKETING

Course Objective

       This course is intended to familiarize the students with the characteristics, process and
challenges that are specific to industrial marketing.

Module I

        Industrial Marketing – meaning and scope – characteristics of industrial goods,
types/categories of industrial goods – differences between industrial and consumedr goods – industrial
customers – demand for industrial goods. Industrial market segmentation – macro and micro
segmentations – nested approach to segmentation – targeting and positioning.

Module II

       Industrial buying – factors influencing industrial buying, buying centre roles – models of buyer
behaviour – industrial buying process stages, industrial buying practices – enquiries and tenders –
supplier evaluation – building customer relationships – partnering – the role of CRM

Module III

         Managing industrial product lines – industrial product life cycle – reasons for failure of
products – product revitalization/elimination decisions – industrial pricing – characteristics of
industrial pricing – factors influencing industrial pricing – industrial pricing methods and strategies –
leasing.

Module IV

       Industrial channels of distribution – types of distribution systems – choice of channel systems –
channel partners and channel conflicts – distribution logistics – personal selling, industrial sales force
management, post sales service, customer satisfaction and evaluation.

Module V

         Industrial marketing communication mix – sailent features of industrial goods promotion,
branding of industrial products, creating corporate image, industrial advertising – industrial marketing
control.
                                        30
                             PRODUCT & BRAND MANAGEMENT

Course objective

       This course is intended to give an insight into an integrated approach to the management of
products and brands.

Module I

        Product management – concept and importance – role of product manager – product policy –
product oriented organization and product teams – market segmentation – product differentiation –
targeting & product positioning – product plans – components of a product plan – product audit.

Module II

        Demand forecasting – feasibility and new product research – new product development stages
– diffusion and adoption process – new product launch – strategies – successes and failure.

Module III

       Product life cycle – stages – strategies adopted at different stages – managing product line and
product mix – product portfolio models – criticisms of portfolio models – managing product portfolio
– product deletions – product revitalization.

Module IV

       Brand management – concept and definition of brand – value addition from branding – stages
in brand building – brand identity – brand naming process – brand extensions – brand equity –
components and management of brand equity – brand awareness, brand loyalty, brand associations,
perceived quality – brand equity measurement – brand as feelings.

Module V

        Brand personality – brand perception – concept and importance – managing brand personality
and its measurement – difference between brand personality, brand ambassador and celebrity models –
trends in product and brand management – global branding – mass customization – co-branding –
turbo marketing – marketing through internet – e-commerce.
                                                31


ELECTIVE – FINANCE
                              ADVANCED CORPORATE FINANCE

Module 1:

Working Capital Management – Determination of level of current Assets. Sources for financing
working capital. Bank finance for working capital. (No problems on estimation of working capital)
Working capital financing - Short term financing of Working Capital, Long term financing of
working capital. Working capital Leverages.

Module 2:

Cash Management – Forecasting cash flows – Cash Budgets, Long term cash forecasting, monitoring
collections and receivables, optimal cash balances, Baumol Model, Miller-orr model, stone model.
Strategies for managing surplus fund.

Module 3:

Capital structure decisions – capital structure & market value of a firm. Theories of capital structure –
NI approach, NOI approach, Modigliani & Miller approach. Traditional Approach.
Arbitrage process in capital structure. Planning the capital structure: EBIT and EPS analysis, ROI &
ROE analysis. Capital structure policy.

Module 4:

Dividend policy – Theories of dividend policy: relevance & irrelevance dividend decision. Walter‟s &
Gordons Model, Modigliani & Miller approach. Dividend policies – stable dividend, stable payout &
growth. Bonus shres & stock split corporate dividend behaviour. Legal and procedural aspects of
Dividends. Corporate Dividend Tax.

Module 5:

Corporate Financial Modelling – Agency problem & Consideration, Effect of inflation on:
Asset Value, Firm Value, returns, corporate governance, Concept, components of EVA. Market Value
Added EVA, MVA, Financial Reengineering, Behavioural Finance,
                                                32



                          ADVANCED MANAGERIAL ACCOUNTING

Module 1:

Nature and scope of management accounting – Need for management accounting. Features, objectives,
scope, functions, advantages and limitations – Management accountant, functions, roles, duties and
qualities – organization of management accounting – management accounting and finance function.

Module 2:

Job and batch costing – contract costing and process costing – application of process costing, inter
process profit. Equivalent production. Joint product and byproduct.

Module 3:

Operating or service costing – transport costing, powerhouse costing, Canteen costing, Hospital
costing, Cinema costing, Advertising Based Costing, Introduction & Implementation of A B C
System.

Module 4

Transfer Pricing, productivity Measures, Bench Marking, Choice of performance metrices for
compensation purposes. The Balanced scorecard.

Module 5:

Human resource Accounting – Need & Development concept, valuation of Human Resources –
Recording & Disclosure in Financial Accounting – Importance of Human Resource Accounting –
Objections against Human Resource Accounting – Human resource Accounting in India – Social
Accounting.



                                      BANK MANAGEMENT


Module 1:

Origin and kinds of Banks – Unit and branch banking – Universal Banking – Banking system in India
– Central bank – Evolution – Functions – control of credit – Role of RBI – Organization and
Management.
Commercial banks – Corporative Banks – Development banking – NBFC‟s- Unorganized sector –
Nationalization and social responsibility of banking – Privitaization & infusion of financial efficiency.

Module 2:
                                            33
Commercial Banks – Functions of Commercial Banks – Agency Services – General Utility Services –
Credit creation & Limitations of Credit creation. Practice of Banking – Banker – Customer
Relationship – special Relationship, Law of Limitation – Banker as A trustee & an agent –
Appropriation of payment – Right of lien and setoff – Obligation to maintain secrecy – Garnishee
order.

Module 3:

Electronic payment Stystems – Teller Machines – Cash dispensers – ATMs – Anywhere Anytime
Banking – Home Banking – Online enquiry and update facilities – Personal Identification Numbers –
and their use – credit and debit cards – smart cards – signature storage & display by electronic means –
MICR cheques.

Module 4

Electronic Banking and Internet Banking – Electronic Fund Transfer System – Plain Messages –
Structural Messages – SWIFT – CHIPS-CHAPS – FEDWIRE – RTGS – Facets of Electronic banking
– Bank to Bank – E Banking – Electronic central Banking – E Banking transactions – Internet Banking
– security considerations – rangaraj or Sacraf and Schere Committee recommendations.

Module 5

International Banking – Exchange rate – Documentary letter of credit – Facilities for exporters and
importers – correspondent banking and BRI bank accounts – EXIM Banks – ECGC Banks – Role of
FEDAI.
Evaluating Bank Performance – ROE Model – CAMEL‟s ratings – Traditional GAAP based
performance Measures – Portability Analysis, Balanced Scorecard.
Mergers and Acquisitions in Banks – Value creation through mergers – motives behind mergers –
valuation procedures – Financial and Non-Financial considerations in Mergers and Acquisitions.



                          MANAGEMENT OF FINANCIAL SERVICES

Module 1:

Nature & Scope of Cinancial Services
Lease Financing _ Meaning & Types, Lease Evaluation, Docum,entation & Agreement – Financial
Evaluation. Hire Purchasing – Concepts & Characteristics – Financial Evaluation – Conditions &
Warranties.

Module 2:

Factoring & Forfeiting – Theoretical Framework – Factoring in India – Bills Disconnectiong – Bill
Markets – Mutual funds – meaning, Types – Major Players.

Module 3:

House Finance – HFC – Equity Support to HFC – Refinance – Housing Finance System Secularization
– Venture Capital – Theoretical framework – Indian Venture Capital Scenario.
                                              34

Module 4:

Issue Management – Intermediaries – Activities – Procedures – Pre Issue & Post Issue Obligations –
Merchant Bankers – Credit Rating Agencies – Process & Methodology.

Module 5:

Stock Market – Stock Broking – Trading System – Depository Services – Role of Depositories –
NSDL – CSDL – SEBIs regulations regarding financial services, Regulatory Bodies.



                                     TAX MANAGEMENT

Module 1:

Taxation system in India: Direct & Indirect. Income Taxation: Basics of change concepts: Income,
Person, PY/AY, Residence Total Income. Meaning of Tax free Income, FTZ & EOUs.

Module 2:

Taxton Process: An overview of the 5 heads of Income

Module 3:

Taxation in companies: Heads of income, Setoff & carry forward Decline & exceptions, depreciation.
Computation of tax liability.

Module 4:

Tax Management, Financial Decision Making – Basis of location, Type of Activity, ownership pattern,
Dividends & inter corporate dividends transfer.
Tax Management, Specific Managerial Decisions – Make/Buy,Own/Lease, Closure/Continue.
Sale in domestic Foreign Markets, replacements.

Module 5

Double Tax Agreement: Meaning, Implication, FBT, STT, BCTT, Service Tax, MAT. Tax Planning:
Tax Avoidance, Evasion planning & Management.



                                 INTERNATIONAL FINANCE

Module 1:

Significance of foreign exchange rate
Introduction: Growing importance of international finance – Introduction to foreign exchange markets
– Exchange rate determinants – Supply of demand factors of currency – Exchange rate theories.
                                                35

Module 2:

International Finance System.
Exchange rate systems in the world – Role of IMF and world Bank – Impact of regional economic
integrations – Global integration of economic systems and exchange rate – Issues relating to
developing countries – Capital account convertibility.

Module 3:

International financial markets.
Major International financial markets – Euro Banking and Euro currency market – American and
Japanese capital markets – Term structuring international capital markets.

Module 4:

International Financing
Modes of International equity financing – Depository receipts – Issue mechanisms – International
credit syndication mechanism – Recent developments in the Euromarket – Risk factors in international
Financing.

Module 5

International Investing
International Investing. Capital budgeting for International Investments – Foreign direct investments –
Problems in valuation of cash flows – Cash management from international business – International
portfolio investing – Opportunities and challenges




                 ELECTIVE – H R M
                           COUNSELLING SKILLS FOR MANAGERS

Module 1:

Emergence and growth of counseling services, Approaches to counseling

Module 2

Counseling process – Beginning, developing and terminating a counseling relationship and follow up.

Module 3

Counselor‟s attitude and skills of counseling, assessing client problems

Module 4
                                               36

Selecting counseling strategies and interventions – Changing behaviour through counseling

Module 5

Special problems in counseling, application of counseling to organizational situations with a focus on
performance counseling.



                                    INDUSTRIAL RELATIONS

Module 1

Industrial Relations – Evolution and Characteristics, Theories and Approaches, Emerging socio
economic and technological scenario in India, Industrial unrest, Industrial conflict conditions of good
industrial relations – emerging trends, ethical codes and IR Role of ILO.

Module 2:

Role and future of Trade Unions, trade union and the employee, trade union and the management,
Problems of trade union, Trade Union Act, Workers education and training.

Module 3:

Overview of Industrial Disputes Act, discipline and grievance management, code of discipline in
industry, unfair labour practices, grievance and IR, grievance procedure, dispute settlement and
preventive machinery.

Module 4:

Collective bargaining – Concepts, theories, Collective bargaining and IR systems, Negotiation and
collective bargaining, collective bargaining practices, wage policy and wage regulation machinery,
productivity bargaining and gain sharing, Participative management – concepts, importance and
practices.

Module 5

Employee empowerment and quality management – Quality circles, concept of technological change –
its relevance to Indian context.


                                    REWARD MANAGEMENT

Module 1:

Employee rewards: Concepts and components; the total reward system; Reward policy in
organizations. Wage concepts: Minimum wage, fair wage, Living wage, types of wages, Wage policy
in India. Wage determination: Wage determinant methods, Wage differentials, Working of different
institutions relating to reward systems like Wage Boards and pay commission.
                                                37

Module 2:

Job Evaluation: Introduction, internal and External Equity, Methods of evaluation and process,
Computer based support systems.

Module 3:

Pay structure, board banding, contingent pay, pay for performance, competence, skill based incentive
schemes, Executive and shop floor level, team rewards, profit sharing and gain sharing, stock options,
compensating expatriates and knowledge workers,

Module 4:

Benefits and allowance, downsizing, VRS, pay restructuring in mergers, acquisitions and alliances,
partnership turnarounds, boardroom pay, pay structure for start up organizations,

Module 5

Legal frame work of wage determination, payment and social security, emerging issues in
compensation management, future trends, international remuneration, tax planning in organizations.



                                TRAINING AND DEVELOPMENT

Module 1

Training, concepts, strategy, definition concepts, training as a subset of HR training process, Training
Need Identification and Analysis (TNIA), important steps in TNIA, the frame work.

Module 2:

Programme design, planning and implementation, training objectives, training models, budget for
training, types of training, roles, responsibilities and challenges for training managers.

Module 3:

Programme context, teaching aids for training, types of training, e- learning and computer based
training, classification of training methods, importance of training methods and criterion for selecting
training methods, MDP – Different methods.

Module 4:

Psychology of learning, learning principles and conditions, adult learning process, procedures and
practices, principles of adult learning, organizational learning and development.

Module 5:
                                              38
Implementation of training programmes, training outcomes, training evaluation, training audit, training
and development practices in Indian organizations, best practices, procedures and activities in training
effectiveness ROI in training.


                                PERFORMANCE MANAGEMENT

Module 1:

Definition, objectives, issues, problems, scope, benefits, measuring contribution and impact, job
analysis, role analysis and competency analysis in performance management system. Goal setting
process, organizational, functional and individual, key result area, key performance indicators.

Module 2:

Methods of performance appraisal, traditional and modern methods, MBO, appraisal forms and
formats, measurement in performance appraisal, process, pote ntial appraisal – documedntation and
appraisal communication appraisal interview, feedback – 360 degree or multirater assessment and
counseling, performance coaching.

Module 3:

Measuring performance, measurement issues, talent identification and manageme nt, criteria for
performance measures, types of measures, performance indicators, objectives and performance
standards.

Module 4:

Developing, implementing and maintaining performance management systems, performance
improvement and performance management discipline, performance management systems in public
and private organizations.

Module 5:

Competency mapping and management, core competencies, work place competencies, competency
framework. People competency maturity model (PCMM) and its benefits. HR score card, Six Sigma,
Balance score card.



                 MANAGING OF INTERPERSONAL AND GROUP PROCESS

Module 1:

Intra personal process - understanding human behaviour, self concept, perception, attention,
distraction, attitude, occupational stress and copying, impression management.
                                              39
Module 2:

Memory – Process and types, intelligence, intelligence quotient, emotional intelligence, emotional
quotient,

Module 3:

Inter personal process – transactional analysis – Johasi window helping process, communication and
feedback, interpersonal styles.

Module 4:

Group and inter group process – group formation and group process, organizational communication,
team development and team functioning, conflict, collaboration and competition, sensitivity training.

Module 5:

Organizational process – an overview of major concepts on emerging trends – power, politics,
authority, integration and control, organizational climate and culture, organizational effectiveness.

				
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