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					                                                                                design by U1Sart Dezine 516.320.9041
                                                 SUNDAY, MAY 2, 2010
                                         YORK COLLEGE
                                   Performing Arts Center
                                             94-45 GUY R. BREWER BLVD.
                                                            JAMAICA NY

                            SPONSORSHIP PROPOSAL
                                     Martin’s International & Associates, LLC
www.IRAWMA.com • IRAWMAsponsor@gmail.com • www.martinsinterculture.com
                   MAIN OFFICE: 312-427-0266 • Chicago Fax: 312-427-0268
                                             New York Office: 877/9-REGGAE
TABLE OF CONTENTS
Table of Contents.............................................Page 2
Introduction & Background............................ Page 3
Fact Sheet......................................................... Page 4
Media & Promotional Plan............................ Page 5
Sponsorship Opportunities............................ Page 6
Title/Presenting Sponsor .............................. Page 7
Diamond Sponsor............................................Page 7
Platinum Sponsor............................................. Page 8
Gold Sponsor.................................................. Page 9
Silver Sponsor.................................................. Page 10
Bronze Sponsor................................................ Page 11
Sponsorship Confirmation Form.................... Page 12
 “Previous Strategic Branding Partners Include:



                         • Trump Hotel                      • Pepsi                 • Crest
    • Osco Drug
                         • Rennasance/Marriott Hotels       • Red Stripe Beer       • Heineken
    • MoneyGram
                         • CBS TV                           • Guinness              among others.
    • AT & T
                                                            • Citibank/Morgan Stanley
    • Upscale magazine • Coke
                                                            • Columbia University
    • ClearChannel Broadcasting
2
                                                                                   INTRODUCTION
               E      phraim M.
                      Martin- Entre-
                preneur, Publisher
                                       tural performers from all corners
                                       of the globe. This is an untapped
                                       industry with an estimated 2.1
                                                                             IRAWMA’s list of award winners
                                                                             includes the biggest and brightest
                and TV personal-       billion fans worldwide, which is      stars in the world music industry,
                ity, is the founder    very good audience for business       plus those outside of the genre,
                and chairman of        corporations.                         who were given Special Awards.
                the prestigious an-                                          Past awardees include: Bob
                nual International     The mission of the International      Marley, Peter Tosh, Bunny Wailer,
                Reggae and World       Reggae and World Music Awards,        Jimmy Cliff, Stevie Wonder, Gloria
                Music Awards           established in 1982, is to acknowl-   Estefan, Marcia Griffiths, Rita Mar-
(IRAWMA), which is produced by         edge and honor the accomplish-        ley, Damian Marley, Sean Paul,
Martin’s International and Associ-     ments and contributions of the        Shaggy, UB40, Ziggy Marley,
ates, LLC. Ephraim is the 2006         artists in the categories of reggae   Kymani Marley, Steven Marley,
recipient of the prestigious Black     and world music. Furthermore, its     Harry Belafonte, Shabba Ranks,
Heritage Image Award; He was           mission is to provide a forum for     Buju Banton, Beenie Man, Lionel
named among the top ten “People        songwriters, performers and musi-     Richie, Eddy Grant, Billy Ocean,
who Rock Chicago” by New City          cians recognizing them for their      Machel Montano, Bono and Tina
weekly newspaper; and was hon-         artistic efforts and achievements.    Turner.
ored among the top fifteen Afri-       The impetus behind the awards is
can-American “Men Who Lead” by         a commitment to promote greater       Today, IRAWMA sits on a solid
Afrique Magazine.                      participation and acceptance of       foundation with 29 consecu-
                                       Reggae, Caribbean and World           tive years of honoring Reggae
At the request of the people of        Music, internationally.               and World Music’s best. Martin’s
New York and members of the                                                  International and Associates is
business and entertainment             IRAWMA brings together the best       recognized as the industry’s oldest
communities- the 29th INTERNA-         and the most talented in world        and most prestigious forum in its
TIONAL REGGAE AND WORLD                music. The “made for television”      category.
MUSIC AWARDS (IRAWMA) will             event ‘harmonizes’ the industry’s
again be held in New York City,        most prominent world entertainers     IRAWMA has been staged in
Sunday, May 2nd, 2010 This will        from across the globe and recog-      many major world class cities
be the seventh consecutive year        nizes their accomplishments in        including Atlanta, Chicago, Fort
that New York has been the host        some 40 Reggae and World Music        Lauderdale, Miami, New Orleans,
city for this outstanding awards       categories. Prior to the event,       New York, Montego Bay and Ocho
ceremony. As the world’s largest       throughout the event and post         Rios, Jamaica
city, New York opens its welcom-       event, the sponsors, contributors
ing arms to the Reggae and World       and supporters will be recognized
Music industry, to gather and give     and awarded for their contribu-
accolades to the finest multicul-      tions to Reggae and World Music.
                                                                                                               3
FACT SHEET
                                                 EVENT
          International Reggae and World Music Awards (IRAWMA) MADE FOR TELEVISION

                                                    DATE
                                           Sunday, May 2, 2010

                                                    TIME
                          6:00pm VIP Reception, 7:00pm Ceremony/Concert

                                                   WHERE
                                   YORK COLLEGE Performing Arts Center
                                   94-45 Guy R. Brewer Blvd. Jamaica NY

                                            YEAR OF PRODUCTION
                                            28 years, since 1982.

            TV BROADCAST REACHED                                          HEALTH AWARENESS
                                                    Dedicated to “Health Awareness” the focus of which
    12 MILLION         fans viewed
ThE 27Th IRAWMA ON TELEvISION-2008
                                                    will be centered around increasing diabetes awareness
                                                    in the US and around the world

PRINT MEDIA IMPRESSION                   FLYERS/POSTERS                                    IRAWMA MAGAZINE
3,000,000+. Media include                 2OO, OOO, for distribution in                    10,000 collector’s copies for
Daily News, Carib News,                   New York tri-states and other                    keepsakes, souvenirs
Jamrock Magazine, Caribbean               locations                                        Available for reading on the
Life, Gleaner Newspapers,                                                                  internet, visit www.irawma.com
Star News, Hoy, Village Voice,
Street Hype, African Spectrum
and Observer, among others.

TARGET MARKET:
Caribbean, Latino, American, African, Japanese and other
world beat/ reggae/calypso music fans of all nationali-            ATTENDANCE EXPECTED:
ties, socioeconomic, education and age background; Local
                                                                                          INCLUDES:
patrons 65% (prime age 18-35), and 35% drawn from other
states, Canada, the Caribbean, Europe and other countries.
                                                                   2,500                  RED CARPET
The trendy IRAWMA’s audience is comprised of reggae and world music consumers, whose
demographics are culturally diverse and unified through the common ties that bind their his-
tory and heritage. They are indeed a fiercely loyal consumer group that demonstrates unwav-
ering support for consciously diverse and multi-cultural brands. They appreciate companies
and organizations that demonstrate concern for their culture and identity.
4
                                                                                MEDIA PLAN
                                      PROmOtiOnAL APPROACh
To reach our prospective attendees and supporters, we will use a variety of media tailored to the specific
          demographics and opportunity target markets. The primary media sources include:

                                          tELEViSiOn:
 Paid commercials promoting the awards and other promotional exposure through participation in talk
shows and interviews on programs addressing issues such as travel, entertainment and cultural enrich-
                          ment. Commercials on the following TV stations:
       NBC TV 4, NBC TV SPORTS, NBC TV WEATHER, CBS TV, ABC TV, CNN TV, BET, MTV, VHI,
                  CIN TV, NY One TV, CVM TV, Plush TV and Irie TV, among others.

                                               RADiO:
  Paid commercials promoting the awards, and other promotional exposure through public service an-
 nouncements on reggae and community based stations, participation in talk shows and interviews on
programs addressing issues such as travel, entertainment and cultural enrichment. Commercials will be
                                  aired on the following stations:
      WBLS FM, Hot 97 FM, Power 105 FM, KISS FM, WVIP FM, Linkup Media Radio, IRIE Jam Radio,
                                             WPAT AM,


                                    PRESS RELEASES AnD COnFEREnCES:
  Primarily in New York/New Jersey, we will host pre-event press conferences and other promotional ac-
 tivities to showcase artists, announce our sponsors, release our nominees, maintain momentum for the
                 awards and provide on-going exposure for weekend awards celebration.

                                                     PRint:
IRAWMA will utilize several print media to reach our prospective patrons, including magazines and news-
 papers in major markets, in addition to flyers, billboards, street-boards and other promotional materials.

                                           tRAVEL PROmOtiOnS:
   Through select travel agencies, we will offer discounted travel packages and admission tickets. The
primary goal of the promotion is to make it more convenient for our patrons outside of New York to attend
                                                the awards.

                                         WEBSitE PROmOtiOnS:
            To promote IRAWMA in the expanding e-commerce market, we have established links with
          major reggae and world music websites and seek placement of our event on all major calendar
           of events for reggae related activities. Surfing prospects will be able to view our website from
             around the world providing additional exposure to the awards and its sponsors. This highly
           targeted marketing strategy identifies buying preferences, the constraints of each market, and
             provides information and a purchase opportunity to each prospective attendee, while provid-
                   ing broad exposure for the awards and its sponsors among this prime target market.
                                                                                                              5
SPONSORSHIP OPPORTUNITIES
The International Reggae and World Music Awards (IRAWMA) reach over 12 million annually via
television and provides sponsors numerous promotional opportunities to reach the vast untapped
market of reggae and world music fans, artist, and industry professionals throughout the world.
Reggae music has transcended the regional and cultural boundaries of the Caribbean and has be-
come recognized and enjoyed internationally as a world-class music form.

Today, Reggae and World music is embraced by an estimated 2.1 billion people all over the globe,
and is played on major radio and television stations in most major cities around the world. Promo-
tional opportunities exist for companies involved in various industries and services, such as: com-
munications, financial services, airlines, media, hair care and beauty supplies; travel, hotel, bever-
ages, apparel, food service, technology and many others.

The market for the International Reggae and World Music Awards is a cost effective tool for corpo-
rations, small businesses, educational institutions, community organizations, publications, govern-
ment entities, retail businesses and other supporters of Reggae and World music to establish a
direct link with consumers or constituents.

Your sponsorship affords you the opportunity in program designs, and grants you access to a prime
market, promotes awareness of your products and services, promotes brand identifications, in-
creases product usage and strengthens your brand identification with the general population and
the entertainment industries.


                 Sponsorship levels are listed below:
                TITLE/PRESENTING SPONSOR                            MARKET VALUE
                Diamond Sponsor                                       $100,000
                Platinum Sponsor                                      $50,000
                Gold Sponsor                                          $30,000
                Silver Sponsor                                        $20,000
                Bronze Sponsor                                        $10,000
      (See the following pages for complete benefits or contact Marketing Agent for customized package benefits)

 A detailed list of benefits for each sponsorship package is presented on the following
 pages.

  We hope you will consider supporting this world-class reggae and world music event and
 join other businesses and organizations, whose exemplary leadership has contributed to
 the success of this annual awards celebration.

 6
                            TITLE/PRESENTING SPONSOR: MARkET VALUE
                                                             Benifits to be discussed upon agreement

                                             DIAMOND SPONSOR
                                   DIAMOND SPONSOR: $100K
                             The Diamond Sponsor will receive the following promotional benefits:
                      Example: Event will be pre- promoted and presented as “ABC Corp invites you to 29th
                                   Annual International Reggae and World Music Awards.”

       tELEViSiOn • Company name/logo in TV Commercials (250 spots minimum), includes: NBC TV, CVM TV, ABC TV,
                       CBS TV, CNN, NY One, BET, MTV, CIN TV, Plush TV and IrieJam TV among others.
                     • Recognition as Diamond sponsor during talk/show programs

            RADiO • Named as Diamond Sponsor in all radio commercials ( up to 700 spots) on:
                      HOT 97 FM, POWER 105 FM, WBLS 107.5 FM, WPAT 930 AM WVIP FM, Linkup Media, IrieJam Radio
                      and KISS FM, among others.
                    • Recognition during interviews/talk show programs
                    • Personal interview with you or your representatives on various radio stations

            PRint • Logo/Name in display advertisement (up to 50 insertions), includes: Daily News, Jamrock Magazine,
                        Village Voice, Carib News, Star Newspaper, Caribbean Life, Gleaner and others.
                     • Greeting and profile in IRAWMA magazine
                     • Feature article in IRAWMA Magazine
                     • Advertisement in IRAWMA Magazine-full/double page
                        ( Inside-front , back cover or double pages inside)
                     • Name/Logo on street-boards
                     • Name/Logo on flyers and posters
                     • Logo in IRAWMA magazine advertisements
                     • Logo in newspaper advertisements
                     • Insert materials in press release portfolio
                     • Logo on official IRAWMA t-shirts and other merchandise

ELECtROniC mEDiA • Company display banner prominently placed on IRAWMA website
                    • Company ad placement on IRAWMA site
                    • IRAWMA site link to sponsor’s website
                    • Company name link to one of the award categories on the online ballot

On SitE/On StAGE • On-stage presentation during IRAWMA ceremony
                    • Your company will receive a special award certificate during IRAWMA VIP Reception
                    • Display/Exhibit space on event literature/information table
                    • Complementary table for 30 or as reasonably requested at IRAWMA ceremony.
                    • Logo presence on sound wings
                    • Two award categories will be named in sponsor’s honor
                    • Logo presence on IRAWMA banners
                    • Opportunity to sample, test and introduce products to patrons

   ACCOmmODAtiOnS & • 2 -First Class Air Package, if needed
              OthER • 2-double (four people) rooms hotel accommodations
         inCEntiVES • Hospitality suite for business
                           • 1st right of refusal for the following year’s event
                           • Authorization to use awards logo in corporate promotions


                                                                                                                        7
PLATINUM SPONSOR
                                PLATINUM SPONSOR: $50K
                       The Platinum Sponsor will receive the following promotional benefits:

 • Sponsor’s name or logo in TV commercial (up to 150 spots) , includes: CBS TV-,                tELEViSiOn
   NBC TV-4, CBS TV, BET, MTV, CNN, NY One, CVM TV and VH1, and others
 • Recognition as platinum sponsor during interviews and talk show programs

• Recognition as sponsor in radio commercial (up to 300 spots), includes:                        RADiO
  WBLS 107.5 FM, HOT 97 FM, Power 105 FM, WVIP FM, WPAT 930 AM,
  Linkup Media, IrieJam Media and KISS FM, among others.
• Recognition during talk shows programs

• Company logo/name in print display advertisement (up to 25 insertions, includes: Daily News,   PRint
  Village Voice, Jamrock Magazine, Carib News, Star Newspaper and Hype newspapers, among
  others.
• Greeting in IRAWMA Magazine
• Feature article in IRAWMA Magazine
• Advertisement in IRAWMA Magazine
• Special position ad, inside-front or inside cover ad in IRAWMA Magazine
• Name/logo on street-boards
• Name/logo on flyers and posters
• Logo in magazine advertisements
• Logo in newspaper advertisements
• Insert materials in press release portfolio
• Logo on official IRAWMA t-shirts and other merchandise

• Name on “Official Awards Website”                                                              ELECtROniC mEDiA
• Website link to sponsor’s website

• On-Stage presentation during the IRAWMA’s ceremony.                                            On SitE/On StAGE
• Special award/certificate to your company during VIP reception
• Display/exhibit space on event literature/information table
• Complementary table for 15 at event.
• Logo presence on sound wings
• Logo presence on IRAWMA banners
• One of the awards categories will be named in your company’s honor
• Opportunity to sample, test and introduce products to attendees

• 10-VIP admission passes , in addition to your table for 15                                     ACCOmmODAtiOnS &
• Business Class air package 2, if needed
• One-double (two persons) hotel accommodations
                                                                                                 OthER
• 1st right of refusal for next year’s event                                                     inCEntiVES
• Authorization to use IRAWMA Logo in corporate promotions




        8
                                                                           GOLD SPONSOR
                                          GOLD SPONSOR: $30K
                               The Gold Sponsor will receive the following promotional benefits:


         tELEViSiOn • Company name/logo in l TV Commercials (up to 75 spots minimum), includes: CNN, BET, MTV, VH1,
                         CVM TV and CIN TV, etc.
                       • Recognition during talk/show programs• Recognition during talk/show programs

            RADiO     • Recognition as sponsor in radio commercial (up to 200 spots), includes: WVIP FM, WBLS FM, Linkup
                        Radio, IrieJam Radio and WPAT 930 AM.)
                      • Recognition during talk/show programs


              PRint • Name/logo in print display ads (up to 20), includes: Jamrock magazine, Daily News, Carib News, Hype
                      newspaper and Gleaner newspaper, etc.
                      • Advertisement in IRAWMA magazine
                      • Name/logo on street-boards
                      • Name/logo on flyers/posters
                      • Logo in newspaper advertisements
                      • Insert materials in press release portfolio
                      • Logo on official IRAWMA t-shirts and other merchandise


 ELECtROniC mEDiA • Logo on IRAWMA website
                      • Website link to sponsor’s website


   On SitE/On StAGE • On-stage presentation – IRAWMA ceremony
                      • Company as recipient of award/certificate at VIP reception
                      • Display space on event literature/information table
                      • Complementary table for 10 at IRAWMA ceremony.
                      • Name presence on IRAWMA banners
                      • An award category will be named in sponsor’s honor
                      • Opportunity to sample, test and introduce products to the patrons


ACCOmmODAtiOnS & • 6-VIP admission passes to event
           OthER • 1-double (two persons) hotel accommodations
      inCEntiVES • 1st right of refusal for next year’s event
                      • Authorization to use IRAWMA logo in corporate promotions




                                                                                                                 9
SILVER SPONSOR
                                 SILVER SPONSOR: $20K
                       The Silver Sponsor will receive the following promotional benefits:

 • Name as sponsor in TV commercials (up to 50 spots, includes: CNN TV, MTV, BET,       tELEViSiOn
   VHI, NY One and Plush TV.
 • Recognition during interview/talk show programs as sponsor

• Recognition as sponsor in radio commercials (up to 100 spots, includes: WBLS FM, RADiO
  WVIP FM, WPAT FM, KISS FM, Linkup Media, IrieJam Radio and Culture Jam Radio.
• Recognition during some talk show/interview programs



• Company name or logo in print display advertisement (up to 10, include: Daily News,   PRint
   Carib News, Caribbean Life, Hype Newspaper and Gleaner Newspaper, etc.
• Full-page ad in IRAWMA Magazine
• Name/logo on flyers/posters
• Insert materials in press release portfolio


• Logo on IRAWMA website                                                                ELECtROniC mEDiA
• Website link to sponsor’s website


• On-stage presentation at IRAWMA ceremony                                              On SitE/On StAGE
• Sponsor will be the recipient of award/certificate during VIP reception
• Display space on event literature/information table
• Complementary table for 10 at IRAWMA ceremony.
• Logo presence on IRAWMA banners
• Opportunity to sample, test and and introduce company’s products to attendees.


• 4-VIP admission passes to event                                                       ACCOmmODAtiOnS &
• Lodging accommodations for one                                                        OthER
• 1st right of refusal for next year’s event                                            inCEntiVES
• Authorization to use IRAWMA logo in corporate promotions




    10
                                                        BRONZE SPONSOR
                                   BRONZE SPONSOR: $10K
                           The Bronze Sponsor will receive the following promotional benefits:


             RADiO • Mention as sponsor in radio commercials (up to 50), includes: WBLS FM, WVIP FM, WPAT
                       AM, Linkup Media, IrieJam Radio and Culture Jam Radio.
                     • Recognition during talk/show program


             PRint   • Full page ad in IRAWMA magazine
                     • Name/logo on flyers/posters
                     • Logo in magazine advertisements
                     • Mention in all press releases
                     • Name in newspaper advertisements


 ELECtROniC mEDiA • Website link to sponsor’s website
                     • Placement of company ad on IRAWMA website
                     • Onsite award category named in sponsor’s honor


  On SitE/On StAGE • Complementary table for 4 at IRAWMA ceremony.
                     • One Award category will be named in sponsor’s honor


ACCOmmODAtiOnS & • 1st right of refusal for next year’s event
           OthER • Authorization to use IRAWMA logo in corporate promotions
      inCEntiVES




                                                                                                  11
IRAWMA
iNTERNATIONAL REGGAE AND WORLD MUSIC AWARDS

SPONSORShIP CONFIRMATION FORM

   _____Title/Presenting Sponsor         Market Value
   _____Diamond Sponsor                  $100,000
   _____Platinum Sponsor                 $50,000
   _____Gold Sponsor                     $30,000
   _____Silver Sponsor                   $20,000
   _____Bronze Sponsor                   $10,000

   I, the duly authorized undersigned, having carefully read the Sponsorship Packet do hereby agree to enter
   into a contract with Martin International & Associates LLC by tendering this offer to provide sponsorship
   for the 29th Annual IRAWMA Awards. I will deliver this service per specifications found in this Sponsor-
   ship Packet.

   NAME: __________________________________________________________

   TITLE: __________________________________________________________

   COMPANY: ______________________________________________________

   ADDRESS: _______________________________________________________

   CITY: __________________________STATE:_______________ZIP:_______

   PHONE: ________________________FAX:____________________________

   E-MAIL:_________________________________________________________

   WEBSITE: _______________________________________________________

   __________________________________                  _______________________
   SIGNATURE                                           DATE

   ___Our check is enclosed.
   __Please invoice me: __once for full amount ___quarterly ___monthly

   To ensure that your company logo is included on the program and all print materials, please return this form
   to the following address by December 1, 2009: 1325 South Wabash Avenue, Suite 307, Chicago, Illinois
   60605, Attn: Ephraim Martin. Once we have received this form, our office manager will contact you re-
   garding the artwork and other sponsorship specifications.

				
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