"Business Proposal for Television Station - PDF"
design by U1Sart Dezine 516.320.9041 SUNDAY, MAY 2, 2010 YORK COLLEGE Performing Arts Center 94-45 GUY R. BREWER BLVD. JAMAICA NY SPONSORSHIP PROPOSAL Martin’s International & Associates, LLC www.IRAWMA.com • IRAWMAsponsor@gmail.com • www.martinsinterculture.com MAIN OFFICE: 312-427-0266 • Chicago Fax: 312-427-0268 New York Office: 877/9-REGGAE TABLE OF CONTENTS Table of Contents.............................................Page 2 Introduction & Background............................ Page 3 Fact Sheet......................................................... Page 4 Media & Promotional Plan............................ Page 5 Sponsorship Opportunities............................ Page 6 Title/Presenting Sponsor .............................. Page 7 Diamond Sponsor............................................Page 7 Platinum Sponsor............................................. Page 8 Gold Sponsor.................................................. Page 9 Silver Sponsor.................................................. Page 10 Bronze Sponsor................................................ Page 11 Sponsorship Confirmation Form.................... Page 12 “Previous Strategic Branding Partners Include: • Trump Hotel • Pepsi • Crest • Osco Drug • Rennasance/Marriott Hotels • Red Stripe Beer • Heineken • MoneyGram • CBS TV • Guinness among others. • AT & T • Citibank/Morgan Stanley • Upscale magazine • Coke • Columbia University • ClearChannel Broadcasting 2 INTRODUCTION E phraim M. Martin- Entre- preneur, Publisher tural performers from all corners of the globe. This is an untapped industry with an estimated 2.1 IRAWMA’s list of award winners includes the biggest and brightest and TV personal- billion fans worldwide, which is stars in the world music industry, ity, is the founder very good audience for business plus those outside of the genre, and chairman of corporations. who were given Special Awards. the prestigious an- Past awardees include: Bob nual International The mission of the International Marley, Peter Tosh, Bunny Wailer, Reggae and World Reggae and World Music Awards, Jimmy Cliff, Stevie Wonder, Gloria Music Awards established in 1982, is to acknowl- Estefan, Marcia Griffiths, Rita Mar- (IRAWMA), which is produced by edge and honor the accomplish- ley, Damian Marley, Sean Paul, Martin’s International and Associ- ments and contributions of the Shaggy, UB40, Ziggy Marley, ates, LLC. Ephraim is the 2006 artists in the categories of reggae Kymani Marley, Steven Marley, recipient of the prestigious Black and world music. Furthermore, its Harry Belafonte, Shabba Ranks, Heritage Image Award; He was mission is to provide a forum for Buju Banton, Beenie Man, Lionel named among the top ten “People songwriters, performers and musi- Richie, Eddy Grant, Billy Ocean, who Rock Chicago” by New City cians recognizing them for their Machel Montano, Bono and Tina weekly newspaper; and was hon- artistic efforts and achievements. Turner. ored among the top fifteen Afri- The impetus behind the awards is can-American “Men Who Lead” by a commitment to promote greater Today, IRAWMA sits on a solid Afrique Magazine. participation and acceptance of foundation with 29 consecu- Reggae, Caribbean and World tive years of honoring Reggae At the request of the people of Music, internationally. and World Music’s best. Martin’s New York and members of the International and Associates is business and entertainment IRAWMA brings together the best recognized as the industry’s oldest communities- the 29th INTERNA- and the most talented in world and most prestigious forum in its TIONAL REGGAE AND WORLD music. The “made for television” category. MUSIC AWARDS (IRAWMA) will event ‘harmonizes’ the industry’s again be held in New York City, most prominent world entertainers IRAWMA has been staged in Sunday, May 2nd, 2010 This will from across the globe and recog- many major world class cities be the seventh consecutive year nizes their accomplishments in including Atlanta, Chicago, Fort that New York has been the host some 40 Reggae and World Music Lauderdale, Miami, New Orleans, city for this outstanding awards categories. Prior to the event, New York, Montego Bay and Ocho ceremony. As the world’s largest throughout the event and post Rios, Jamaica city, New York opens its welcom- event, the sponsors, contributors ing arms to the Reggae and World and supporters will be recognized Music industry, to gather and give and awarded for their contribu- accolades to the finest multicul- tions to Reggae and World Music. 3 FACT SHEET EVENT International Reggae and World Music Awards (IRAWMA) MADE FOR TELEVISION DATE Sunday, May 2, 2010 TIME 6:00pm VIP Reception, 7:00pm Ceremony/Concert WHERE YORK COLLEGE Performing Arts Center 94-45 Guy R. Brewer Blvd. Jamaica NY YEAR OF PRODUCTION 28 years, since 1982. TV BROADCAST REACHED HEALTH AWARENESS Dedicated to “Health Awareness” the focus of which 12 MILLION fans viewed ThE 27Th IRAWMA ON TELEvISION-2008 will be centered around increasing diabetes awareness in the US and around the world PRINT MEDIA IMPRESSION FLYERS/POSTERS IRAWMA MAGAZINE 3,000,000+. Media include 2OO, OOO, for distribution in 10,000 collector’s copies for Daily News, Carib News, New York tri-states and other keepsakes, souvenirs Jamrock Magazine, Caribbean locations Available for reading on the Life, Gleaner Newspapers, internet, visit www.irawma.com Star News, Hoy, Village Voice, Street Hype, African Spectrum and Observer, among others. TARGET MARKET: Caribbean, Latino, American, African, Japanese and other world beat/ reggae/calypso music fans of all nationali- ATTENDANCE EXPECTED: ties, socioeconomic, education and age background; Local INCLUDES: patrons 65% (prime age 18-35), and 35% drawn from other states, Canada, the Caribbean, Europe and other countries. 2,500 RED CARPET The trendy IRAWMA’s audience is comprised of reggae and world music consumers, whose demographics are culturally diverse and unified through the common ties that bind their his- tory and heritage. They are indeed a fiercely loyal consumer group that demonstrates unwav- ering support for consciously diverse and multi-cultural brands. They appreciate companies and organizations that demonstrate concern for their culture and identity. 4 MEDIA PLAN PROmOtiOnAL APPROACh To reach our prospective attendees and supporters, we will use a variety of media tailored to the specific demographics and opportunity target markets. The primary media sources include: tELEViSiOn: Paid commercials promoting the awards and other promotional exposure through participation in talk shows and interviews on programs addressing issues such as travel, entertainment and cultural enrich- ment. Commercials on the following TV stations: NBC TV 4, NBC TV SPORTS, NBC TV WEATHER, CBS TV, ABC TV, CNN TV, BET, MTV, VHI, CIN TV, NY One TV, CVM TV, Plush TV and Irie TV, among others. RADiO: Paid commercials promoting the awards, and other promotional exposure through public service an- nouncements on reggae and community based stations, participation in talk shows and interviews on programs addressing issues such as travel, entertainment and cultural enrichment. Commercials will be aired on the following stations: WBLS FM, Hot 97 FM, Power 105 FM, KISS FM, WVIP FM, Linkup Media Radio, IRIE Jam Radio, WPAT AM, PRESS RELEASES AnD COnFEREnCES: Primarily in New York/New Jersey, we will host pre-event press conferences and other promotional ac- tivities to showcase artists, announce our sponsors, release our nominees, maintain momentum for the awards and provide on-going exposure for weekend awards celebration. PRint: IRAWMA will utilize several print media to reach our prospective patrons, including magazines and news- papers in major markets, in addition to flyers, billboards, street-boards and other promotional materials. tRAVEL PROmOtiOnS: Through select travel agencies, we will offer discounted travel packages and admission tickets. The primary goal of the promotion is to make it more convenient for our patrons outside of New York to attend the awards. WEBSitE PROmOtiOnS: To promote IRAWMA in the expanding e-commerce market, we have established links with major reggae and world music websites and seek placement of our event on all major calendar of events for reggae related activities. Surfing prospects will be able to view our website from around the world providing additional exposure to the awards and its sponsors. This highly targeted marketing strategy identifies buying preferences, the constraints of each market, and provides information and a purchase opportunity to each prospective attendee, while provid- ing broad exposure for the awards and its sponsors among this prime target market. 5 SPONSORSHIP OPPORTUNITIES The International Reggae and World Music Awards (IRAWMA) reach over 12 million annually via television and provides sponsors numerous promotional opportunities to reach the vast untapped market of reggae and world music fans, artist, and industry professionals throughout the world. Reggae music has transcended the regional and cultural boundaries of the Caribbean and has be- come recognized and enjoyed internationally as a world-class music form. Today, Reggae and World music is embraced by an estimated 2.1 billion people all over the globe, and is played on major radio and television stations in most major cities around the world. Promo- tional opportunities exist for companies involved in various industries and services, such as: com- munications, financial services, airlines, media, hair care and beauty supplies; travel, hotel, bever- ages, apparel, food service, technology and many others. The market for the International Reggae and World Music Awards is a cost effective tool for corpo- rations, small businesses, educational institutions, community organizations, publications, govern- ment entities, retail businesses and other supporters of Reggae and World music to establish a direct link with consumers or constituents. Your sponsorship affords you the opportunity in program designs, and grants you access to a prime market, promotes awareness of your products and services, promotes brand identifications, in- creases product usage and strengthens your brand identification with the general population and the entertainment industries. Sponsorship levels are listed below: TITLE/PRESENTING SPONSOR MARKET VALUE Diamond Sponsor $100,000 Platinum Sponsor $50,000 Gold Sponsor $30,000 Silver Sponsor $20,000 Bronze Sponsor $10,000 (See the following pages for complete benefits or contact Marketing Agent for customized package benefits) A detailed list of benefits for each sponsorship package is presented on the following pages. We hope you will consider supporting this world-class reggae and world music event and join other businesses and organizations, whose exemplary leadership has contributed to the success of this annual awards celebration. 6 TITLE/PRESENTING SPONSOR: MARkET VALUE Benifits to be discussed upon agreement DIAMOND SPONSOR DIAMOND SPONSOR: $100K The Diamond Sponsor will receive the following promotional benefits: Example: Event will be pre- promoted and presented as “ABC Corp invites you to 29th Annual International Reggae and World Music Awards.” tELEViSiOn • Company name/logo in TV Commercials (250 spots minimum), includes: NBC TV, CVM TV, ABC TV, CBS TV, CNN, NY One, BET, MTV, CIN TV, Plush TV and IrieJam TV among others. • Recognition as Diamond sponsor during talk/show programs RADiO • Named as Diamond Sponsor in all radio commercials ( up to 700 spots) on: HOT 97 FM, POWER 105 FM, WBLS 107.5 FM, WPAT 930 AM WVIP FM, Linkup Media, IrieJam Radio and KISS FM, among others. • Recognition during interviews/talk show programs • Personal interview with you or your representatives on various radio stations PRint • Logo/Name in display advertisement (up to 50 insertions), includes: Daily News, Jamrock Magazine, Village Voice, Carib News, Star Newspaper, Caribbean Life, Gleaner and others. • Greeting and profile in IRAWMA magazine • Feature article in IRAWMA Magazine • Advertisement in IRAWMA Magazine-full/double page ( Inside-front , back cover or double pages inside) • Name/Logo on street-boards • Name/Logo on flyers and posters • Logo in IRAWMA magazine advertisements • Logo in newspaper advertisements • Insert materials in press release portfolio • Logo on official IRAWMA t-shirts and other merchandise ELECtROniC mEDiA • Company display banner prominently placed on IRAWMA website • Company ad placement on IRAWMA site • IRAWMA site link to sponsor’s website • Company name link to one of the award categories on the online ballot On SitE/On StAGE • On-stage presentation during IRAWMA ceremony • Your company will receive a special award certificate during IRAWMA VIP Reception • Display/Exhibit space on event literature/information table • Complementary table for 30 or as reasonably requested at IRAWMA ceremony. • Logo presence on sound wings • Two award categories will be named in sponsor’s honor • Logo presence on IRAWMA banners • Opportunity to sample, test and introduce products to patrons ACCOmmODAtiOnS & • 2 -First Class Air Package, if needed OthER • 2-double (four people) rooms hotel accommodations inCEntiVES • Hospitality suite for business • 1st right of refusal for the following year’s event • Authorization to use awards logo in corporate promotions 7 PLATINUM SPONSOR PLATINUM SPONSOR: $50K The Platinum Sponsor will receive the following promotional benefits: • Sponsor’s name or logo in TV commercial (up to 150 spots) , includes: CBS TV-, tELEViSiOn NBC TV-4, CBS TV, BET, MTV, CNN, NY One, CVM TV and VH1, and others • Recognition as platinum sponsor during interviews and talk show programs • Recognition as sponsor in radio commercial (up to 300 spots), includes: RADiO WBLS 107.5 FM, HOT 97 FM, Power 105 FM, WVIP FM, WPAT 930 AM, Linkup Media, IrieJam Media and KISS FM, among others. • Recognition during talk shows programs • Company logo/name in print display advertisement (up to 25 insertions, includes: Daily News, PRint Village Voice, Jamrock Magazine, Carib News, Star Newspaper and Hype newspapers, among others. • Greeting in IRAWMA Magazine • Feature article in IRAWMA Magazine • Advertisement in IRAWMA Magazine • Special position ad, inside-front or inside cover ad in IRAWMA Magazine • Name/logo on street-boards • Name/logo on flyers and posters • Logo in magazine advertisements • Logo in newspaper advertisements • Insert materials in press release portfolio • Logo on official IRAWMA t-shirts and other merchandise • Name on “Official Awards Website” ELECtROniC mEDiA • Website link to sponsor’s website • On-Stage presentation during the IRAWMA’s ceremony. On SitE/On StAGE • Special award/certificate to your company during VIP reception • Display/exhibit space on event literature/information table • Complementary table for 15 at event. • Logo presence on sound wings • Logo presence on IRAWMA banners • One of the awards categories will be named in your company’s honor • Opportunity to sample, test and introduce products to attendees • 10-VIP admission passes , in addition to your table for 15 ACCOmmODAtiOnS & • Business Class air package 2, if needed • One-double (two persons) hotel accommodations OthER • 1st right of refusal for next year’s event inCEntiVES • Authorization to use IRAWMA Logo in corporate promotions 8 GOLD SPONSOR GOLD SPONSOR: $30K The Gold Sponsor will receive the following promotional benefits: tELEViSiOn • Company name/logo in l TV Commercials (up to 75 spots minimum), includes: CNN, BET, MTV, VH1, CVM TV and CIN TV, etc. • Recognition during talk/show programs• Recognition during talk/show programs RADiO • Recognition as sponsor in radio commercial (up to 200 spots), includes: WVIP FM, WBLS FM, Linkup Radio, IrieJam Radio and WPAT 930 AM.) • Recognition during talk/show programs PRint • Name/logo in print display ads (up to 20), includes: Jamrock magazine, Daily News, Carib News, Hype newspaper and Gleaner newspaper, etc. • Advertisement in IRAWMA magazine • Name/logo on street-boards • Name/logo on flyers/posters • Logo in newspaper advertisements • Insert materials in press release portfolio • Logo on official IRAWMA t-shirts and other merchandise ELECtROniC mEDiA • Logo on IRAWMA website • Website link to sponsor’s website On SitE/On StAGE • On-stage presentation – IRAWMA ceremony • Company as recipient of award/certificate at VIP reception • Display space on event literature/information table • Complementary table for 10 at IRAWMA ceremony. • Name presence on IRAWMA banners • An award category will be named in sponsor’s honor • Opportunity to sample, test and introduce products to the patrons ACCOmmODAtiOnS & • 6-VIP admission passes to event OthER • 1-double (two persons) hotel accommodations inCEntiVES • 1st right of refusal for next year’s event • Authorization to use IRAWMA logo in corporate promotions 9 SILVER SPONSOR SILVER SPONSOR: $20K The Silver Sponsor will receive the following promotional benefits: • Name as sponsor in TV commercials (up to 50 spots, includes: CNN TV, MTV, BET, tELEViSiOn VHI, NY One and Plush TV. • Recognition during interview/talk show programs as sponsor • Recognition as sponsor in radio commercials (up to 100 spots, includes: WBLS FM, RADiO WVIP FM, WPAT FM, KISS FM, Linkup Media, IrieJam Radio and Culture Jam Radio. • Recognition during some talk show/interview programs • Company name or logo in print display advertisement (up to 10, include: Daily News, PRint Carib News, Caribbean Life, Hype Newspaper and Gleaner Newspaper, etc. • Full-page ad in IRAWMA Magazine • Name/logo on flyers/posters • Insert materials in press release portfolio • Logo on IRAWMA website ELECtROniC mEDiA • Website link to sponsor’s website • On-stage presentation at IRAWMA ceremony On SitE/On StAGE • Sponsor will be the recipient of award/certificate during VIP reception • Display space on event literature/information table • Complementary table for 10 at IRAWMA ceremony. • Logo presence on IRAWMA banners • Opportunity to sample, test and and introduce company’s products to attendees. • 4-VIP admission passes to event ACCOmmODAtiOnS & • Lodging accommodations for one OthER • 1st right of refusal for next year’s event inCEntiVES • Authorization to use IRAWMA logo in corporate promotions 10 BRONZE SPONSOR BRONZE SPONSOR: $10K The Bronze Sponsor will receive the following promotional benefits: RADiO • Mention as sponsor in radio commercials (up to 50), includes: WBLS FM, WVIP FM, WPAT AM, Linkup Media, IrieJam Radio and Culture Jam Radio. • Recognition during talk/show program PRint • Full page ad in IRAWMA magazine • Name/logo on flyers/posters • Logo in magazine advertisements • Mention in all press releases • Name in newspaper advertisements ELECtROniC mEDiA • Website link to sponsor’s website • Placement of company ad on IRAWMA website • Onsite award category named in sponsor’s honor On SitE/On StAGE • Complementary table for 4 at IRAWMA ceremony. • One Award category will be named in sponsor’s honor ACCOmmODAtiOnS & • 1st right of refusal for next year’s event OthER • Authorization to use IRAWMA logo in corporate promotions inCEntiVES 11 IRAWMA iNTERNATIONAL REGGAE AND WORLD MUSIC AWARDS SPONSORShIP CONFIRMATION FORM _____Title/Presenting Sponsor Market Value _____Diamond Sponsor $100,000 _____Platinum Sponsor $50,000 _____Gold Sponsor $30,000 _____Silver Sponsor $20,000 _____Bronze Sponsor $10,000 I, the duly authorized undersigned, having carefully read the Sponsorship Packet do hereby agree to enter into a contract with Martin International & Associates LLC by tendering this offer to provide sponsorship for the 29th Annual IRAWMA Awards. I will deliver this service per specifications found in this Sponsor- ship Packet. NAME: __________________________________________________________ TITLE: __________________________________________________________ COMPANY: ______________________________________________________ ADDRESS: _______________________________________________________ CITY: __________________________STATE:_______________ZIP:_______ PHONE: ________________________FAX:____________________________ E-MAIL:_________________________________________________________ WEBSITE: _______________________________________________________ __________________________________ _______________________ SIGNATURE DATE ___Our check is enclosed. __Please invoice me: __once for full amount ___quarterly ___monthly To ensure that your company logo is included on the program and all print materials, please return this form to the following address by December 1, 2009: 1325 South Wabash Avenue, Suite 307, Chicago, Illinois 60605, Attn: Ephraim Martin. Once we have received this form, our office manager will contact you re- garding the artwork and other sponsorship specifications.