Workbook by ochong

VIEWS: 511 PAGES: 17

									       WHAT MAKES A GOOD WEBSITE

• SIMPLE NAVIGATION
• GOOD BLEND OF PERSONAL WORK AND WORK
  DONE FOR CLIENTS
• CLIENT LIST
• A “RECENT WORK” CATEGORY
• CONTINUOUS ADDITION OF NEW AND COMPELLING
  IMAGERY. THIS CAN NOT BE OVERSTATED.
• KEEP IMAGES LARGE; INCREASINGLY AD’S ARE
  LOOKING AT IMAGES ON A iPHONE or iPAD
     WHAT MAKES A GREAT WEBSITE?


• A SENSE OF PERSONALITY
• STORIES, NOT DRY CATEGORIES WHEN POSSIBLE
• DESIGN THAT DOESN’T OVERPOWER THE IMAGERY,
      BUT ENHANCES IT.
• IMAGES SHOULD ULTIMATELY GUIDE HOW THEY ARE
      DISPLAYED.
• CHASEJARVIS.COM
• STANMUSILEK.COM
• VICTORIAPEARSON.COM
• STEPHANIERAUSSER.COM
• WRAYMCCANN.COM
• NICKONKEN.COM
       MAYBE ALL YOU NEED IS A BLOG
-EASIER TO MANAGE
- LESS EXPENSIVE
- ADD ANOTHER LEVEL OF ENGAGEMENT.

SOME INDUSTRY LEADERS WHO NOW USE BLOG
FORMAT:
    - BA-REPS.COM
    - GIANTARTISTS.COM
    - ANDREWHETHERINGTONPHOTOGRAPHY.COM
    - LARSTOPELMANN.COM
    - HENNESSEYREPS.COM
          - http://vimeo.com/15029568

CHECK OUT: APHOTOFOLIO.COM/BLOG-FIRST-DESIGNS

EITHER WAY, YOU NEED A BLOG.
                SOCIAL MEDIA

• FACEBOOK, LINKEDIN ETC CAN HELP GET YOU
WORK

• TWITTER WILL REPLACE EBLASTING AS BEST FORM
OF COMMUNICATION. IF ART DIRECTORS ARE
INTERESTED IN YOUR
WORK THEY WILL FOLLOW YOUR ON TWITTER.

• ART DIRECTORS PAY ATTENTION TO FAVORITE LINKS
ON PHOTOGRAPHERS’ SITES THAT THEY ALREADY
LIKE AND SOURCE TALENT THIS WAY
            OR JUST PLAIN SOCIAL
• PERSONAL PORTFOLIO SHOWING
     - EXCELLENT FEEDBACK POTENTIAL

• DIFFERENT FORMATS
      - SOME FEE USUALLY INVOLVED

• PDN
• APA SPONSORED
• DITTO FOR ASMP
• YOUNG PHOTOGRAPHERS ALLIANCE
• NYCFOTOWORKS.COM
• SANTA FE WORKSHOP
• MAINE WORKSHOP
                WEB MARKETING

• TARGET YOUR COMMUNICATIONS; KNOW WHO YOU ARE
TALKING TO
• START WITH A SMALL LIST OF POTENTIAL CLIENTS THAT
YOU WOULD LIKE TO WORK WITH AND BUILD FROM
THERE
• TRY TO CREATE A DIALOGUE WITH MONTHY (?) EMAILS
• MATCH THE IMAGE TO THE RECIPENT.
• DON’T TRY TO BE EVERYTHING TO EVERYBODY ALL AT
ONCE.
             PRINT IS NOT DEAD
- AS E-BLASTING IS OVERDONE PRINT PROMOTION IS
RE-CONSIDERED
- SMALLER PRINT QUANTITIES TO MATCH TARGETED
AUDIENCES NOW MAKE SENSE
- IS THERE AN OPTIMAL TIME TO MAIL PROMOTIONAL
PIECES?
- PREFERENCE IS FOR SMALLER FILEABLE PIECES
OR SOMETHING USEFUL.
- EDITORIAL ASSIGNMENTS ARE EXCELLENT WAY TO
BUILD PORTFOLIO IMAGES
- ENTER JURIED COMPETITION THAT PUBLISH
WINNERS IN PRINT (AND ONLINE):
         - CA MAGAZINE
         - ARCHIVE
         - PDN AWARDS
              WORKBOOK

-THE WORKBOOK IS AN EXCELLENT
FOUNDATION FOR ALL YOUR PROMOTIONAL
EFFORTS
-PRINT BOOKS NOW TWICE A YEAR; BEST WAY
TO REACH 15,000 CREATIVES IN PRINT
-DISTRIBUTION NATIONWIDE TO A QUALIFIED
LIST
-ACCESS TO DIRECTORY IS INCLUDED IN THE
COST OF ADVERTISING. ENABLES RESEARCH
FOR TARGETED MARKETING
-33 YEARS OF NAME RECOGNITION APPARENT
IN STATS AND SURVEY RESULTS. 84% OF
RESPONDERS USE WORKBOOK AND
WORKBOOK ONLINE

								
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