What is the best kind of portfolio to show your work, printed book or iPad? 1.Virtual i.e. Page-flip.com 2.Book form 3.iPad Business Practices for the Photographer http://asmp.org/ •Legal and business forms •Industry standards •Estimating costs •Agreements What do they look for? portfolios or online? They must have a their work online AND a physical book. Art buyers look for a specific style/content per project. Often we remember someone work from the past. The Art Directors often like us to send them a few images or websites. If they like some one's work, they call in the book that they usually share with the client. What direct mail works for you? postcards? unique mailings? All of the above! Art buyers are barraged with artists and reps. We love them! The reality is that if we are super busy with a current project or projects, paperwork and meetings it's hard to pay attention to online images as they come in...But, they often come in at the perfect time or we always try to get a quick reminder/read before having to put them in the e-trash due to restricted amount of space the companies give us in our email stash. Postcards and mailings often get put on our office walls or in a file of styles or specialties. No one wants to hear their work was put in a file, but we do pull them out when we have a project with those requirements. We throw away our files every year due to space limitations...some of us more than others. What is the best way to do a cold call? Now this is an interesting question since I cannot guarantee that an art buyer actually has time to talk with a photographer. We give more time to reps, because they help make our job easier....we are usually overloaded with meetings, paperwork and financials. (Something I didn't know going into it!) A personal or professional recommendation is something we usually don't ignore. Or, an email with image or two AND a web link followed by a cold call is your next bet.
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