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					Sunday, Jan. 6, 2008                   Information on these pages prepared by The Star’s Advertising Department              Star Classified 1-800-221-STAR (7827)               The Star FC                  H1




                         starhomes
                                                                                                VenturaCountyStar.com/Homes


      h
                                          Simi Valley                   tHouSand oakS weStlake Village                Camarillo                           oxnard                  Ventura
         contents                         moorpark
                                                           21           newbury park agoura HillS
                                                                                      oak park                29      SomiS
                                                                                                                      Santa roSa Valley      41           port Hueneme
                                                                                                                                                          el rio         45       ojai /Santa paula
                                                                                                                                                                                  Fillmore / piru     49
                   $
   The house NexT Door ........2


   opeN house DirecTory ......9


   real esTaTe classifieDs ..14

                 %
   leNDer’s reporT............... 18

          features

           updated home
    21     shows like a model



           lake sherwood estate
    29     has golf course views



           camarillo hideaway
    41     now on the market
                                       A before, right, and after, above, living room of a home recently staged by
                                       Papillon House. “If people can’t picture themselves in a house, they won’t buy
                                       it,” says Laurie Carey of Papillon House.



    45
           luxury riverpark
           units available for rent    Home staging
    49
           small Ventura home
           has expansive view
                                       getting more popular in the area
                                       By Alexis Kindig


  Private ProPerties
                                       Special to The Star
                                           Among the trends in real estate
                                       catching on in Ventura County is the
                                                                                                                                                                         To stage
  Estate in Hamptons
                                       growing popularity of home staging.
                                           And along with the growing trend
                                       are the batch of professionals that
                                                                                                                                                                         — or not
  listed for $65 million
  By Christina S.N. Lewis
  The Wall Street Journal
                                       has sprung up to help sellers get the
                                       most money for their homes.
                                           Home staging is seeing increasing
                                                                                                                                                                         to stage
      A Southampton, N.Y.,             interest from home sellers, Realtors                                                                                              By Renee Davis
  estate formerly owned by             and entrepreneurs. Home staging                                                                                                   Accredited Staging Professional
  Martin “Marty” Richards, who         experts say that a properly staged                                                                                                    Wow — look at the beautiful
  produced the Oscar-winning           home usually will sell faster and                                                                                                 pictures; what a gorgeous
  2002 film “Chicago” and              for more money than an unstaged                                                                                                   collection. It feels like a
  many Broadway plays, has             one, which can be beneficial in the                                                                                               museum in here.
  just gone on the market for          current real estate market.                                                                                                           This room is too small.
  $65 million.                             So just what is home staging?                                                                                                     This room is too dark.
                                                                                    Even an empty room, inset, can be made to look inviting with
      The current owner, a             According to Laurie Carey of Papillon                                                                                                 This porridge is too hot!
                                                                                    the proper furniture and lighting set up by a professional home
  European businessman,                House, a professional staging                                                                                                     (Oops, that’s another story.)
                                                                                    stager.
  paid Richards $23 million for        business, it’s all about setting up a                                                                                                 No doubt you’ve heard these
  the estate in 2003, records          house so that potential buyers can           Estate, says there have been times       professionals.                              comments from potential buyers
  show, and spent more than            imagine themselves living in it.             when her own house is practically            Home staging is becoming                when commenting about a
  $25 million overhauling                  “If people can’t picture                 empty.                                   increasingly popular in Ventura             property for sale.
  the property with the help           themselves in a house, they won’t                The designers at Papillon House      County with informed sellers                    Do you notice a problem?
  of interior designer Robert          buy it,” she says.                           store much of their staging items at a   and Realtors. Occasionally,                 Here’s a hint: The buyer isn’t
  Couturier, says Sotheby’s                The process involves making the          warehouse in Oxnard.                     Realtors will pay to have a home            looking at the actual house
  Beate Moore, the listing             house in question look inviting and              Carey says it usually takes a day,   professionally staged for their             and floor space, because they
  broker.                              showing off its best qualities, while        sometimes two, to completely stage       client and some Realtors are even           are distracted by the pictures,
      The six-acre oceanfront          de-emphasizing any not-so-desirable          a home. At a home for sale in the        becoming accredited Home Staging            the collection and the clutter
  estate on Gin Lane includes          features. Carey’s team, for example,         Dos Vientos area of Newbury Park         Professionals themselves.                   — nor is the buyer imagining
  a 13,000-square-foot, eight-         will often work with a client’s existing     recently, Carey and her team brought         The Humphrey Team of Aviara             themselves living in this
  bedroom main house and               furniture and decor, rearranging             in furniture and decor, cleaned          Realty offers staging services at no        property.
  a 7,500-square-foot “guest           it to show off the rooms to best             carpets, did some minor landscaping      extra charge to their clients. Sandy            Here’s how staging can help:
  house” with three bedroom            advantage.                                   work and took before-and-after           Humphrey, an Accreditated Home                  • Minimize artwork — use
  suites, staff quarters and a             Much of the process is about             photos for the home’s Web site in        Staging Professional, claims that           sparingly only to accentuate a
  four-car garage. With more           eliminating clutter; over-furnished          just two days.                           their staging service has them selling      wall or space.
  than 400 feet on the ocean,          rooms look small, so a home staging              The concept of staging homes         homes for 99.5 percent of list price,           • Free home of clutter
  the grounds include a pool           team will often remove pieces to             in order to sell them was originally     on average. They offer it as part of        — yep, that includes even the
  and spa, a self-watering clay        make a room look larger.                     hit upon by Barb Schwarz, a              their listing services.                     most beautiful collection. Clutter
  tennis court and a lily pond.            Many home stagers also use               Realtor form the Seattle area. Since         Realtors Linda Colvin and               is confusing — and “a confused
      The late 19th-century            their own furniture and decor if the         1985, she has been touring the           Anastasia Van Allen, also of Aviara         mind says no.”
  Colonial Revival house is            client already has moved out. Sandy          country spreading the message            Realty, are themselves Home Staging             • Add minimal props (books,
  one of the oldest summer             Humphrey, a Realtor and Accredited           of the benefits of home staging to       Professionals, and offer their services     plants, tea service, etc.) to
  “cottages” in Southampton,           Home Staging Professional leading            Realtors and others and has set                                                           Please see PROCEss on H20
  says Gary Lawrance, the              the Humphrey team at Aviara Real             up an accreditation program for                       Please see staging on H20
  co-author of “Houses of the
  Hamptons, 1880-1930.”
  Owners of the home have
  included James Lent Barclay,
  a member of one of New
  York’s oldest families, in the
  early 20th century. Richards,
  the “Chicago” producer,
  owned the house with his late
  wife and Broadway producing
  partner, Mary Lea Johnson,
  a daughter of Johnson &
  Johnson heir J. Seward
  Johnson.
      Gin Lane properties
  command some of the
  Hamptons’ highest prices.

   Please see PROPERtiEs on H20        Open and bright spaces are one aspect of home staging, which                          Minimalism is key to home staging, especially in the kitchen
                                       can help a house sell faster.                                                         where countertops should be clear of appliances.
                                                                                                                                                     Reproduced courtesy of Ventura County Star / StarHomes
H20     The Star FC                   Information on these pages prepared by The Star’s Advertising Department                Star Classified 1-800-221-STAR (7827)                           Sunday, Jan. 6, 2008




Papillon House added plants and mirrors, above, to this room, right, to make it more inviting and
pleasing to a possible homebuyer. Staged homes have been found to sell quicker than unstaged.

staging                               advantages in the current market,
                                      which tends to favor the buyer.
                                                                                   magnets, etc. down from the
                                                                                   refrigerator; removing toys, pool
Continued from H1
                                         While many sellers turn to                accessories, etc. from the backyard;
and advice to their clients.          professionals, it also is possible to        and keeping garbage cans out of
   Lei Eberhardt is a Realtor and     successfully stage a home on one’s           sight.
co-owner of Delicious Decors, a       own. Schwarz offers the following                • Mow lawns, prune trees and
staging service that helps clients in staging tips:                                weed as necessary.
Ventura, Santa Barbara and L.A.          • Paint and patch walls as                    • When showing the home, turn
counties.                             necessary                                    all lights on and play the radio softly.
   She says that staging is a great      • Clean carpets, windows and                  If a seller has to spend a little
way for sellers to get the “true and  blinds                                       money to stage their home, Carey
deserved” value of their home.           • Remove and store all excess             says, it’s all worth it. “You’re going to
   Realtors say the advantages of     furniture                                    get that money back and then some
home staging are significant. Homes      • Remove all clutter, both inside         when you sell a staged house.”            service involves drawing up a room-         bring in professional help, people
that are staged usually sell faster   and out. This includes removing all          Papillon House also provides a            by-room list of improvements to             looking to sell their homes these
and for more money than unstaged unnecessary items from bathroom                   consultation service for clients who make and other staging tips.                     days, in Carey’s words, “can’t afford
homes, particularly important         and kitchen counters; taking notes,          want to do their own staging. The            Whether they do it themselves or         not to stage.”



                                                                                   PROCEss                                    assessing the yard, and every room in
                                                                                                                              the house — even tackling the tough
                                                                                                                                                                         Detroit News in May. “With more
                                                                                                                                                                         competition, you have one chance to
                                                                                   Continued from H1
                                                                                                                              subject of those pesky odors.              make a first impression.”
                                                                                   create cozy vignettes to draw the              Staging is not a new concept —            Timing is everything. Home staging
                                                                                   buyer in.                                  but not everyone is taking advantage       services should be offered up front
                                                                                       • Remove all excess furniture.         of the benefits.                           — at the time of listing the property.
                                                                                   Leave only enough furniture to create          Because of the increase of home           The average charge for a
                                                                                   atmosphere and warmth.                     improvement television shows,              consultation is $200 which pays for
                                                                                       • Replace burned-out light bulbs.      staging is becoming more prevalent.        a stager to take photos of rooms and
                                                                                   Add lamps, with high-wattage bulbs,        Because of the challenge facing            compile a detailed report that lists
                                                                                   to living spaces with no light fixtures.   sellers seeking to distinguish their       suggested improvements. These
                                                                                       Of course the next obstacle is how     houses in a crowded and slow               improvements can be completed by
                                                                                   do you tell a home seller to get rid       market, staging also is becoming           the seller.
                                                                                   of their precious collection? That’s       more necessary.                               A StagedHomes.com survey of
                                                                                   the stager’s job and they do it with           “In a better housing market, sellers   more than 400 homes across Canada
                                                                                   professionalism, tact and diplomacy.       could list their homes with unpainted      and the Continental U.S. prepared for
                                                                                   In fact, that’s one of the many            rooms or dingy carpet. No more,”           sale by an ASP indicates that staged
                                                                                   benefits of staging — the Realtor gets     Gary Reggish, a broker with Remerica       homes spend 80 percent less time on
One tip from staging professionals is to remove all excess                         to remain the “good guy”                   United Realty and president-elect of       the market.
furniture, leaving only enough furniture to create atmosphere and                      Staging is preparing the home          the Western Wayne Oakland County              Home staging services is a sales
warmth.                                                                            — the product — for sale. It includes      Association of Realtors, told the          tool — for you.



PRiVatE PROPERtiEs                   mansion for $18 million.
                                         Theobald, who also served as
                                                                                   Jones Lang LaSalle, among other
                                                                                   concerns. Bank of America acquired
                                                                                                                              market for $3.5 million.
                                                                                                                                 Joanne King Herring, the
                                                                                                                                                                         cherubs, violins and lyres.
                                                                                                                                                                             The property includes a pool and
Continued from H1
                                     vice chairman of Citibank, and his            Continental in 1994. Mahon has             politically active Texan who had           a lawn overlooking a ravine near
     This summer, Apollo             wife, journalist Gigi Mahon, had              written books on the New Yorker            the house built, is played by Julia        the Buffalo Bayou. It’s in Rivercrest,
Management LP partner Joshua         the 10,000-square-foot mansion                magazine and Resorts International,        Roberts in the film, which opened          a community west of downtown
Harris paid $25 million for a 2.7-   designed by architect Boris                   and she’s worked as an editor at           last week. It tells how Herring and        Houston.
acre beachfront parcel a few doors   Baranovich, according to the listing.         Barron’s. The couple couldn’t be           U.S. Rep. Charlie Wilson (Tom                  Herring and her first husband,
down from the former Richards            The Georgian-style stone manor,           reached for comment. Sandy Shaw            Hanks) helped persuade the                 Robert King, hosted Princess Grace
estate, while last month, a two-acre in the gated community of Conyers             of Sotheby’s International Realty has      U.S. to arm resistance fighters in         and Prince Rainier of Monaco in
oceanfront property on the Lane sold Farm, sits on 14 acres. It has six            the listing.                               Afghanistan in the 1980s.                  1968, among many others, the
for $26.8 million.                   bedrooms, six bathrooms and two                                                             In 1954, Herring built the four-        listing brokerage says. She later
                                     powder rooThere’s a three-bedroom
                                     guest cottage, a staff house, a tennis
                                                                                   House has links to                         bedroom, 5,500-square-foot house
                                                                                                                              on nearly 4.5 acres in a French
                                                                                                                                                                         divorced, married Robert Herring
                                                                                                                                                                         and moved closer to downtown
Banker theobald lists in             court and a barn.                             ‘Charlie Wilson’ film                      baroque style, according to the            Houston. Martha Turner’s Susan
greenwich, Conn.                         Theobald, 70, is a senior                    A Houston mansion originally            real-estate firm that has the listing,     Boss has the listing.
    Thomas Theobald, a former        adviser to private-equity firm                owned by a socialite who figures           Martha Turner Properties. There’s a            The sellers, Cesar Rodriguez and
chairman of Continental Bank,        Chicago Growth Partners and is a              prominently in the film “Charlie           large ballroom with wood paneling          his wife, Magdalena, bought the
has listed his Greenwich, Conn.,     director at real-estate services firm         Wilson’s War” has gone on the              decorated with gilded bronze               home about seven years ago.

                                                                                                                                                      Reproduced courtesy of Ventura County Star / StarHomes

				
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