Sunday, Jan. 6, 2008 Information on these pages prepared by The Star’s Advertising Department Star Classified 1-800-221-STAR (7827) The Star FC H1
Simi Valley tHouSand oakS weStlake Village Camarillo oxnard Ventura
21 newbury park agoura HillS
oak park 29 SomiS
Santa roSa Valley 41 port Hueneme
el rio 45 ojai /Santa paula
Fillmore / piru 49
The house NexT Door ........2
opeN house DirecTory ......9
real esTaTe classifieDs ..14
leNDer’s reporT............... 18
21 shows like a model
lake sherwood estate
29 has golf course views
41 now on the market
A before, right, and after, above, living room of a home recently staged by
Papillon House. “If people can’t picture themselves in a house, they won’t buy
it,” says Laurie Carey of Papillon House.
units available for rent Home staging
small Ventura home
has expansive view
getting more popular in the area
By Alexis Kindig
Special to The Star
Among the trends in real estate
catching on in Ventura County is the
Estate in Hamptons
growing popularity of home staging.
And along with the growing trend
are the batch of professionals that
— or not
listed for $65 million
By Christina S.N. Lewis
The Wall Street Journal
has sprung up to help sellers get the
most money for their homes.
Home staging is seeing increasing
A Southampton, N.Y., interest from home sellers, Realtors By Renee Davis
estate formerly owned by and entrepreneurs. Home staging Accredited Staging Professional
Martin “Marty” Richards, who experts say that a properly staged Wow — look at the beautiful
produced the Oscar-winning home usually will sell faster and pictures; what a gorgeous
2002 film “Chicago” and for more money than an unstaged collection. It feels like a
many Broadway plays, has one, which can be beneficial in the museum in here.
just gone on the market for current real estate market. This room is too small.
$65 million. So just what is home staging? This room is too dark.
Even an empty room, inset, can be made to look inviting with
The current owner, a According to Laurie Carey of Papillon This porridge is too hot!
the proper furniture and lighting set up by a professional home
European businessman, House, a professional staging (Oops, that’s another story.)
paid Richards $23 million for business, it’s all about setting up a No doubt you’ve heard these
the estate in 2003, records house so that potential buyers can Estate, says there have been times professionals. comments from potential buyers
show, and spent more than imagine themselves living in it. when her own house is practically Home staging is becoming when commenting about a
$25 million overhauling “If people can’t picture empty. increasingly popular in Ventura property for sale.
the property with the help themselves in a house, they won’t The designers at Papillon House County with informed sellers Do you notice a problem?
of interior designer Robert buy it,” she says. store much of their staging items at a and Realtors. Occasionally, Here’s a hint: The buyer isn’t
Couturier, says Sotheby’s The process involves making the warehouse in Oxnard. Realtors will pay to have a home looking at the actual house
Beate Moore, the listing house in question look inviting and Carey says it usually takes a day, professionally staged for their and floor space, because they
broker. showing off its best qualities, while sometimes two, to completely stage client and some Realtors are even are distracted by the pictures,
The six-acre oceanfront de-emphasizing any not-so-desirable a home. At a home for sale in the becoming accredited Home Staging the collection and the clutter
estate on Gin Lane includes features. Carey’s team, for example, Dos Vientos area of Newbury Park Professionals themselves. — nor is the buyer imagining
a 13,000-square-foot, eight- will often work with a client’s existing recently, Carey and her team brought The Humphrey Team of Aviara themselves living in this
bedroom main house and furniture and decor, rearranging in furniture and decor, cleaned Realty offers staging services at no property.
a 7,500-square-foot “guest it to show off the rooms to best carpets, did some minor landscaping extra charge to their clients. Sandy Here’s how staging can help:
house” with three bedroom advantage. work and took before-and-after Humphrey, an Accreditated Home • Minimize artwork — use
suites, staff quarters and a Much of the process is about photos for the home’s Web site in Staging Professional, claims that sparingly only to accentuate a
four-car garage. With more eliminating clutter; over-furnished just two days. their staging service has them selling wall or space.
than 400 feet on the ocean, rooms look small, so a home staging The concept of staging homes homes for 99.5 percent of list price, • Free home of clutter
the grounds include a pool team will often remove pieces to in order to sell them was originally on average. They offer it as part of — yep, that includes even the
and spa, a self-watering clay make a room look larger. hit upon by Barb Schwarz, a their listing services. most beautiful collection. Clutter
tennis court and a lily pond. Many home stagers also use Realtor form the Seattle area. Since Realtors Linda Colvin and is confusing — and “a confused
The late 19th-century their own furniture and decor if the 1985, she has been touring the Anastasia Van Allen, also of Aviara mind says no.”
Colonial Revival house is client already has moved out. Sandy country spreading the message Realty, are themselves Home Staging • Add minimal props (books,
one of the oldest summer Humphrey, a Realtor and Accredited of the benefits of home staging to Professionals, and offer their services plants, tea service, etc.) to
“cottages” in Southampton, Home Staging Professional leading Realtors and others and has set Please see PROCEss on H20
says Gary Lawrance, the the Humphrey team at Aviara Real up an accreditation program for Please see staging on H20
co-author of “Houses of the
Owners of the home have
included James Lent Barclay,
a member of one of New
York’s oldest families, in the
early 20th century. Richards,
the “Chicago” producer,
owned the house with his late
wife and Broadway producing
partner, Mary Lea Johnson,
a daughter of Johnson &
Johnson heir J. Seward
Gin Lane properties
command some of the
Hamptons’ highest prices.
Please see PROPERtiEs on H20 Open and bright spaces are one aspect of home staging, which Minimalism is key to home staging, especially in the kitchen
can help a house sell faster. where countertops should be clear of appliances.
Reproduced courtesy of Ventura County Star / StarHomes
H20 The Star FC Information on these pages prepared by The Star’s Advertising Department Star Classified 1-800-221-STAR (7827) Sunday, Jan. 6, 2008
Papillon House added plants and mirrors, above, to this room, right, to make it more inviting and
pleasing to a possible homebuyer. Staged homes have been found to sell quicker than unstaged.
staging advantages in the current market,
which tends to favor the buyer.
magnets, etc. down from the
refrigerator; removing toys, pool
Continued from H1
While many sellers turn to accessories, etc. from the backyard;
and advice to their clients. professionals, it also is possible to and keeping garbage cans out of
Lei Eberhardt is a Realtor and successfully stage a home on one’s sight.
co-owner of Delicious Decors, a own. Schwarz offers the following • Mow lawns, prune trees and
staging service that helps clients in staging tips: weed as necessary.
Ventura, Santa Barbara and L.A. • Paint and patch walls as • When showing the home, turn
counties. necessary all lights on and play the radio softly.
She says that staging is a great • Clean carpets, windows and If a seller has to spend a little
way for sellers to get the “true and blinds money to stage their home, Carey
deserved” value of their home. • Remove and store all excess says, it’s all worth it. “You’re going to
Realtors say the advantages of furniture get that money back and then some
home staging are significant. Homes • Remove all clutter, both inside when you sell a staged house.” service involves drawing up a room- bring in professional help, people
that are staged usually sell faster and out. This includes removing all Papillon House also provides a by-room list of improvements to looking to sell their homes these
and for more money than unstaged unnecessary items from bathroom consultation service for clients who make and other staging tips. days, in Carey’s words, “can’t afford
homes, particularly important and kitchen counters; taking notes, want to do their own staging. The Whether they do it themselves or not to stage.”
PROCEss assessing the yard, and every room in
the house — even tackling the tough
Detroit News in May. “With more
competition, you have one chance to
Continued from H1
subject of those pesky odors. make a first impression.”
create cozy vignettes to draw the Staging is not a new concept — Timing is everything. Home staging
buyer in. but not everyone is taking advantage services should be offered up front
• Remove all excess furniture. of the benefits. — at the time of listing the property.
Leave only enough furniture to create Because of the increase of home The average charge for a
atmosphere and warmth. improvement television shows, consultation is $200 which pays for
• Replace burned-out light bulbs. staging is becoming more prevalent. a stager to take photos of rooms and
Add lamps, with high-wattage bulbs, Because of the challenge facing compile a detailed report that lists
to living spaces with no light fixtures. sellers seeking to distinguish their suggested improvements. These
Of course the next obstacle is how houses in a crowded and slow improvements can be completed by
do you tell a home seller to get rid market, staging also is becoming the seller.
of their precious collection? That’s more necessary. A StagedHomes.com survey of
the stager’s job and they do it with “In a better housing market, sellers more than 400 homes across Canada
professionalism, tact and diplomacy. could list their homes with unpainted and the Continental U.S. prepared for
In fact, that’s one of the many rooms or dingy carpet. No more,” sale by an ASP indicates that staged
benefits of staging — the Realtor gets Gary Reggish, a broker with Remerica homes spend 80 percent less time on
One tip from staging professionals is to remove all excess to remain the “good guy” United Realty and president-elect of the market.
furniture, leaving only enough furniture to create atmosphere and Staging is preparing the home the Western Wayne Oakland County Home staging services is a sales
warmth. — the product — for sale. It includes Association of Realtors, told the tool — for you.
PRiVatE PROPERtiEs mansion for $18 million.
Theobald, who also served as
Jones Lang LaSalle, among other
concerns. Bank of America acquired
market for $3.5 million.
Joanne King Herring, the
cherubs, violins and lyres.
The property includes a pool and
Continued from H1
vice chairman of Citibank, and his Continental in 1994. Mahon has politically active Texan who had a lawn overlooking a ravine near
This summer, Apollo wife, journalist Gigi Mahon, had written books on the New Yorker the house built, is played by Julia the Buffalo Bayou. It’s in Rivercrest,
Management LP partner Joshua the 10,000-square-foot mansion magazine and Resorts International, Roberts in the film, which opened a community west of downtown
Harris paid $25 million for a 2.7- designed by architect Boris and she’s worked as an editor at last week. It tells how Herring and Houston.
acre beachfront parcel a few doors Baranovich, according to the listing. Barron’s. The couple couldn’t be U.S. Rep. Charlie Wilson (Tom Herring and her first husband,
down from the former Richards The Georgian-style stone manor, reached for comment. Sandy Shaw Hanks) helped persuade the Robert King, hosted Princess Grace
estate, while last month, a two-acre in the gated community of Conyers of Sotheby’s International Realty has U.S. to arm resistance fighters in and Prince Rainier of Monaco in
oceanfront property on the Lane sold Farm, sits on 14 acres. It has six the listing. Afghanistan in the 1980s. 1968, among many others, the
for $26.8 million. bedrooms, six bathrooms and two In 1954, Herring built the four- listing brokerage says. She later
powder rooThere’s a three-bedroom
guest cottage, a staff house, a tennis
House has links to bedroom, 5,500-square-foot house
on nearly 4.5 acres in a French
divorced, married Robert Herring
and moved closer to downtown
Banker theobald lists in court and a barn. ‘Charlie Wilson’ film baroque style, according to the Houston. Martha Turner’s Susan
greenwich, Conn. Theobald, 70, is a senior A Houston mansion originally real-estate firm that has the listing, Boss has the listing.
Thomas Theobald, a former adviser to private-equity firm owned by a socialite who figures Martha Turner Properties. There’s a The sellers, Cesar Rodriguez and
chairman of Continental Bank, Chicago Growth Partners and is a prominently in the film “Charlie large ballroom with wood paneling his wife, Magdalena, bought the
has listed his Greenwich, Conn., director at real-estate services firm Wilson’s War” has gone on the decorated with gilded bronze home about seven years ago.
Reproduced courtesy of Ventura County Star / StarHomes