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					"Schedule A"                                   The All Company
Salaries                         Year 1        Year 2        Year 3        Year 4        Year 5

Chief Executive Officer          $ 150,000     $ 150,000     $ 200,000     $ 200,000     $ 250,000
Chief Technical Officer          $    80,000   $ 100,000     $ 120,000     $ 140,000     $ 160,000
Chief Operating Officer          $ 100,000     $ 110,000     $ 125,000     $ 150,000     $ 150,000
V.P. of TV Production            $ 100,000     $ 110,000     $ 125,000     $ 125,000     $ 125,000
V.P. of Publications             $ 100,000     $ 110,000     $ 125,000     $ 125,000     $ 125,000
Chief Editorial Editor           $    80,000   $    90,000   $ 100,000     $ 100,000     $ 100,000
Programmers                      $ 200,000     $ 280,000     $ 500,000     $ 800,000     $ 1,200,000
VP of Marketing & Bus. Dev't     $    80,000   $ 100,000     $ 120,000     $ 140,000     $ 160,000
Account Executives               $    80,000   $ 100,000     $ 200,000     $ 350,000     $ 500,000
Controller                       $    60,000   $    60,000   $    60,000   $    60,000   $    60,000
Accounting (A/P, Fin'l, Staff)   $    60,000   $    60,000   $ 120,000     $ 200,000     $ 300,000
Content Writers                  $ 200,000     $ 240,000     $ 500,000     $ 800,000     $ 1,200,000
Miscellaneous (H/R, Rec.,etc)    $ 100,000     $ 150,000     $ 250,000     $ 350,000     $ 400,000
Total                            $ 1,390,000   $ 1,660,000   $ 2,545,000   $ 3,540,000   $ 4,730,000
Budget                              Year 1 by Month                                                    The All Company
1-Jan-03                                                                                                                                                                                                                                                            % of Total

Sales                                   Jan-03          Feb-03           Mar-03           Apr-03           May-03           Jun-03           Jul-03           Aug-03           Sep-03           Oct-03          Nov-03         Dec-03              Year 1         Sales
E-commerce Revenues                        $6,150         $12,300          $18,450         $30,750          $49,200          $73,800          $98,400         $123,000         $159,900         $190,650        $221,400        $246,000           $1,230,000             28.4%
Advertising Sales Revenues                  $360            $720            $1,080           $1,800           $2,880           $4,320           $5,760           $7,200           $9,360         $11,160         $12,960         $14,400              $72,000              1.7%
Membership List Sales Revenues               $70            $140             $210             $350             $560             $840            $1,120           $1,400           $1,820          $2,170          $2,520          $2,800              $14,000              0.3%
Publication Revenues                                                                                                                          $75,600         $120,960         $196,560         $272,160        $378,000        $468,720           $1,512,000             34.9%
TV Program Production Revenues             $7,500         $15,000          $22,500         $37,500          $60,000          $90,000         $120,000         $150,000         $195,000         $232,500        $270,000        $300,000           $1,500,000             34.7%
Network Marketing Revenues                                                                                                                                                                                                                                 $0               0.0%
Total Sales                               $14,080         $28,160          $42,240         $70,400         $112,640         $168,960         $300,880         $402,560         $562,640         $708,640        $884,880       $1,031,920          $4,328,000             100.0%



Cost of Goods Sold
e-Commerce Cost of Sales                   $1,680          $3,360           $5,040           $8,400         $13,440          $20,160          $26,880          $33,600          $43,680          $52,080         $60,480         $67,200             $336,000              0.0%
Production Cost of Sales                  $12,500         $12,500          $12,500         $12,500          $12,500          $12,500          $12,500          $12,500          $12,500          $12,500         $12,500         $12,500             $150,000
Publication Cost of Sales                                                                                                                    $175,973         $181,157         $189,797         $198,437        $210,533        $220,901           $1,176,798


Total Sales                         $      14,180   $      15,860    $      17,540    $      20,900    $      25,940    $      32,660    $    215,353     $    227,257     $    245,977     $    263,017    $    283,513   $     300,601      $   1,662,798.00



Sales & Marketing Costs
Internet Advertising                    $250,000        $250,000         $250,000         $250,000         $250,000         $250,000         $250,000         $250,000         $250,000         $250,000        $250,000        $250,000           $3,000,000             69.3%
Total Sales & Marketing Costs           $250,000        $250,000         $250,000         $250,000         $250,000         $250,000         $250,000         $250,000         $250,000         $250,000        $250,000        $250,000           $3,000,000             69.3%
  % of Total Sales                       1775.6%          887.8%           591.9%           355.1%           221.9%           148.0%            83.1%            62.1%            44.4%            35.3%           28.3%           24.2%                69.3%



Operating Expenses
General & Administrative
Start-up Costs                      $     900,000
Salary Payroll                      $     115,833   $     115,833    $     115,833    $    115,833     $    115,833     $    115,833     $    115,833     $    115,833     $    115,833     $    115,833    $    115,833   $     115,833           $1,390,000             32.1%
Fringe Benefits (20% of Salaries)   $      23,167   $      23,167    $      23,167    $      23,167    $      23,167    $      23,167    $      23,167    $      23,167    $      23,167    $     23,167    $     23,167   $      23,167             $278,000              6.4%
Bonuses (20% of salaries)           $      23,167   $      23,167    $      23,167    $      23,167    $      23,167    $      23,167    $      23,167    $      23,167    $      23,167    $     23,167    $     23,167   $      23,167             $278,000              6.4%
Travel & Entertainment              $       7,000   $       7,000    $       7,000    $       7,000    $       7,000    $       7,000    $       7,000    $       7,000    $       7,000    $      7,000    $      7,000   $        7,000             $84,000
Co-Location Network Costs           $       8,333   $       8,333    $       8,333    $       8,333    $       8,333    $       8,333    $       8,333    $       8,333    $       8,333    $      8,333    $      8,333   $        8,333            $100,000              2.3%
Legal & Consulting Fees             $      10,000   $      10,000    $      10,000    $      10,000    $      10,000    $      10,000    $      10,000    $      10,000    $      10,000    $     10,000    $     10,000   $      10,000             $120,000              2.8%
Leases - Copier                     $        333    $        333     $        333     $        333     $        333     $        333     $        333     $        333     $        333     $        333    $        333   $            333            $3,990              0.1%
Lease - Telephone                   $       1,627   $       1,627    $       1,627    $       1,627    $       1,627    $       1,627    $       1,627    $       1,627    $       1,627    $      1,627    $      1,627   $        1,627             $19,529              0.5%
Office Internet access              $        750    $        750     $        750     $        750     $        750     $        750     $        750     $        750     $        750     $        750    $        750   $            750            $9,000              0.2%
Postage & Delivery                  $       2,000   $       2,000    $       2,000    $       2,000    $       2,000    $       2,000    $       2,000    $       2,000    $       2,000    $      2,000    $      2,000   $        2,000             $24,000
Rent Expense                        $       6,000   $       6,000    $       6,000    $       6,000    $       6,000    $       6,000    $       6,000    $       6,000    $       6,000    $      6,000    $      6,000   $        6,000             $72,000
Utilities                           $       1,000   $       1,000    $       1,000    $       1,000    $       1,000    $       1,000    $       1,000    $       1,000    $       1,000    $      1,000    $      1,000   $        1,000             $12,000
Miscellaneous                       $      10,000   $      10,000    $      10,000    $      10,000    $      10,000    $      10,000    $      10,000    $      10,000    $      10,000    $     10,000    $     10,000   $      10,000             $120,000
Web Maintenance & Development       $     8,333     $      8,333     $      8,333     $      8,333     $      8,333     $      8,333     $      8,333     $      8,333     $      8,333     $      8,333    $      8,333   $       8,333             $100,000
Total G & A Costs                   $ 1,117,543         $217,543         $217,543         $217,543         $217,543         $217,543         $217,543         $217,543         $217,543         $217,543        $217,543        $217,543           $3,510,519             81.1%
  % of Total Sales                       7937.1%          772.5%           515.0%           309.0%           193.1%           128.8%            72.3%            54.0%            38.7%            30.7%           24.6%           21.1%                81.1%



Income before Taxes                 ($1,367,643)        ($455,243)       ($442,843)       ($418,043)       ($380,843)       ($331,243)       ($382,016)       ($292,240)       ($150,880)       ($21,920)       $133,824        $263,776           ($3,845,317)           -88.8%
Taxes on Income                                                                                                                                                                                                                                                            0.0%

Net Income After Taxes              ($1,367,643)        ($455,243)       ($442,843)       ($418,043)       ($380,843)       ($331,243)       ($382,016)       ($292,240)       ($150,880)       ($21,920)       $133,824        $263,776          ($3,845,317)            -88.8%
  % of Total Sales                      -9713.38%       -1616.63%        -1048.40%        -593.81%         -338.11%         -196.05%         -126.97%          -72.60%          -26.82%           -3.09%          15.12%          25.56%              -88.85%
Budget                              Years 2-3 by Quarter                                               The All Company
1-Jan-03

                                                                                                                      % of Total                                                                                       % of Total
Sales                                       Q1-Yr2              Q2-Yr2       Q3-Yr2       Q4-Yr2         Year 2        Sales        Q1-Yr3            Q2-Yr3           Q3-Yr3           Q4-Yr3            Year 3        Sales
E-commerce Revenues                                  $847,500    $847,500     $847,500     $847,500      $3,390,000      27.0%       $1,942,500       $1,942,500       $1,942,500       $1,942,500        $7,770,000      29.4%
Advertising Sales Revenues                            $54,000     $54,000      $54,000      $54,000       $216,000         1.7%       $180,000         $180,000         $180,000         $180,000          $720,000         2.7%
Membership List Sales Revenues                        $12,250     $12,250      $12,250      $12,250        $49,000         0.4%        $31,500          $31,500          $31,500          $31,500          $126,000         0.5%
Publication Revenues                              $1,344,000    $1,344,000   $1,344,000   $1,344,000     $5,376,000      42.9%       $2,688,000       $2,688,000       $2,688,000       $2,688,000       $10,752,000      40.7%
TV Program Production Revenues                       $750,000    $750,000     $750,000     $750,000      $3,000,000      23.9%       $1,125,000       $1,125,000       $1,125,000       $1,125,000        $4,500,000      17.0%
Network marketing Revenues                          $127,500      $127,500     $127,500     $127,500       $510,000       4.1%         $637,500         $637,500         $637,500         $637,500        $2,550,000       9.7%
Total Sales                                       $3,135,250    $3,135,250   $3,135,250   $3,135,250    $12,541,000     100.0%       $6,604,500       $6,604,500       $6,604,500       $6,604,500       $26,418,000     100.0%


Cost of Sales
e-Commerce Cost of Sales                             $252,000    $252,000     $252,000     $252,000      $1,008,000        8.0% $      427,000    $     427,000    $     427,000    $     427,000    $     1,708,000      17.1%
Production Cost of Sales                              $37,500     $37,500      $37,500      $37,500       $150,000         1.2% $       37,500    $      37,500    $      37,500    $      37,500    $      150,000         1.5%
Publication Cost of Sales                           $734,000      $734,000     $734,000     $734,000     $2,936,000      23.4% $        964,600   $ 964,600        $      964,600   $   964,600      $     3,858,400      38.6%
Total Cost of Sales                               $1,023,500    $1,023,500   $1,023,500   $1,023,500     $4,094,000      32.6% $      1,429,100   $ 1,429,100      $    1,429,100   $ 1,429,100      $     5,716,400      57.2%
  % of Total Sales                                     32.6%        32.6%        32.6%        32.6%          32.6%                       57.2%            57.2%            57.2%            57.2%             57.2%

Sales & Marketing Costs
Advertising                                       $1,250,000    $1,250,000   $1,250,000   $1,250,000     $5,000,000      39.9%       $2,500,000       $2,500,000       $2,500,000       $2,500,000       $10,000,000      37.9%
Total Sales & Marketing Costs                     $1,250,000    $1,250,000   $1,250,000   $1,250,000     $5,000,000      39.9%       $2,500,000       $2,500,000       $2,500,000       $2,500,000       $10,000,000      37.9%
 % of Total Sales                                      39.9%        39.9%        39.9%        39.9%          39.9%                       37.9%            37.9%            37.9%            37.9%             37.9%



General & Administrative
Salary Payroll                                       $415,000    $415,000     $415,000     $415,000      $1,660,000      13.2%        $636,250         $636,250         $636,250         $636,250         $2,545,000        9.6%
Fringe Benefits (20% of Salaries)                     $83,000     $83,000      $83,000      $83,000       $332,000         2.6%       $127,250         $127,250         $127,250         $127,250          $509,000         1.9%
Bonuses (20% of salaries)                             $83,000     $83,000      $83,000      $83,000       $332,000         2.6%       $127,250         $127,250         $127,250         $127,250          $509,000         1.9%
Travel & Entertainment                                $21,000     $21,000      $21,000      $21,000        $84,000         0.7%        $21,000          $21,000          $21,000          $21,000           $84,000         0.3%
Co-Location Network Costs                             $62,500     $62,500      $62,500      $62,500       $250,000         2.0%       $125,000         $125,000         $125,000         $125,000          $500,000         1.9%
Legal & Consulting Fees                               $40,000     $40,000      $40,000      $40,000       $160,000         1.3%        $50,000          $50,000          $50,000          $50,000          $200,000         0.8%
Leases - Copier                                         $998         $998         $998         $998         $3,990         0.0%           $998             $998             $998             $998            $3,990         0.0%
Lease - Telephone                                      $4,882      $4,882       $4,882       $4,882        $19,529         0.2%         $4,882           $4,882           $4,882           $4,882           $19,529         0.1%
Office Internet access                                 $2,500      $2,500       $2,500       $2,500        $10,000         0.1%         $4,000           $4,000           $4,000           $4,000           $16,000         0.1%
Postage & Delivery                                     $6,000      $6,000       $6,000       $6,000        $24,000         0.2%         $6,000           $6,000           $6,000           $6,000           $24,000         0.1%
Rent Expense                                          $18,900     $18,900      $18,900      $18,900        $75,600         0.6%        $45,000          $45,000          $45,000          $45,000          $180,000         0.7%
Utilities                                              $1,000      $1,000       $1,000       $1,000         $4,000         0.0%         $2,000           $2,000           $2,000           $2,000            $8,000         0.0%
Miscellaneous                                         $40,000     $40,000      $40,000      $40,000       $160,000         1.3%        $60,000          $60,000          $60,000          $60,000          $240,000         0.9%
Web Maintenance and Development                       $25,000     $25,000      $25,000      $25,000        $100,000        0.8%        $100,000         $100,000         $100,000         $100,000          $400,000        1.5%
Total G & A Costs                                    $803,780    $803,780     $803,780     $803,780      $3,215,119       25.6%      $1,309,630       $1,309,630       $1,309,630       $1,309,630        $5,238,519       19.8%
  % of Total Sales                                     25.6%        25.6%        25.6%        25.6%          25.6%                       19.8%            19.8%            19.8%            19.8%             19.8%



Income before Taxes                                   $57,970     $57,970      $57,970      $57,970       $231,881         1.8%      $1,365,770       $1,365,770       $1,365,770       $1,365,770        $5,463,081      20.7%
Taxes on Income                                       $23,188     $23,188      $23,188      $23,188        $92,752         0.7%       $546,308         $546,308         $546,308         $546,308         $2,458,386        9.3%

Net Income After Taxes                                $34,782     $34,782      $34,782      $34,782       $139,129         1.1%       $819,462         $819,462         $819,462         $819,462         $3,004,694       11.4%
  % of Total Sales                                      1.1%         1.1%         1.1%         1.1%           1.1%                       12.4%            12.4%            12.4%            12.4%             11.4%
Budget                              Years 1-5 by Year                                         The All Company
1-Jan-03
                                                      % of Total                 % of Total                      % of Total                 % of Total                  % of Total
Sales                                  Year 1          Sales        Year 2        Sales         Year 3            Sales        Year 4        Sales         Year 5        Sales
E-commerce Revenues                    $1,230,000         28.4%     $3,390,000       27.0%       $7,770,000          29.4%    $16,980,000       33.7%     $48,100,000       47.2%
Advertising Sales Revenues                $72,000          1.7%      $216,000         1.7%        $720,000            2.7%     $2,160,000        4.3%      $5,040,000        4.9%
Membership List Sales Revenues            $14,000          0.3%       $49,000         0.4%        $126,000            0.5%       $336,000        0.7%        $840,000        0.8%
Publication Revenues                   $1,512,000        34.9%      $5,376,000      42.9%       $10,752,000         40.7%     $18,816,000      37.3%      $28,224,000      27.7%
TV Program Production Revenues         $1,500,000        34.7%      $3,000,000      23.9%        $4,500,000         17.0%      $4,500,000       8.9%       $4,500,000       4.4%
Network Marketing Revenues                     $0         0.0%        $510,000       4.1%        $2,550,000          9.7%      $7,650,000      15.2%      $15,300,000      15.0%
Total Sales                            $4,328,000       100.0%     $12,541,000     100.0%       $26,418,000        100.0%     $50,442,000     100.0%     $102,004,000     100.0%



Cost of Sales
e-Commerce Cost of Sales                 $336,000          7.8%     $1,008,000        8.0%       $1,708,000           6.5%     $3,360,000        6.7%     $10,080,000        9.9%
Production Cost of Sales                 $150,000          3.5%      $150,000         1.2%        $150,000            0.6%      $150,000         0.3%       $150,000         0.1%
Publication Cost of Sales              $1,176,798         27.2%     $2,936,000       23.4%       $3,858,400          14.6%     $4,933,600        9.8%      $6,316,000        6.2%
Total Cost of Sales                    $1,662,798         38.4%     $4,094,000       32.6%       $5,716,400          21.6%     $8,443,600       16.7%     $16,546,000       16.2%



Sales & Marketing Costs                $3,000,000         69.3%     $5,000,000       39.9%      $10,000,000          37.9%    $20,000,000       39.6%     $30,000,000       29.4%
Total Sales & Marketing Costs          $3,000,000        69.3%      $5,000,000      39.9%       $10,000,000         37.9%     $20,000,000      39.6%      $30,000,000      29.4%
 % of Total Sales                           43.8%                       28.7%                        31.3%                         39.6%                       29.4%


Operating Expenses

General & Administrative
Start-up Costs                           $900,000         20.8%
Salary Payroll                         $1,390,000         32.1%     $1,660,000       13.2%       $2,545,000           9.6%     $3,540,000        7.0%      $4,730,000        4.6%
Fringe Benefits (20% of Salaries)        $278,000          6.4%      $332,000         2.6%        $509,000            1.9%      $708,000         1.4%       $946,000         0.9%
Bonuses (20% of salaries)                $278,000          6.4%      $332,000         2.6%        $509,000            1.9%      $708,000         1.4%       $946,000         0.9%
Travel & Entertainment                    $84,000          1.9%       $84,000         0.7%         $84,000            0.3%       $90,000         0.2%        $90,000         0.1%
Co-Location Network Costs                $100,000          2.3%      $250,000         2.0%        $500,000            1.9%     $1,000,000        2.0%      $2,500,000        2.5%
Legal & Consulting Fees                  $120,000          2.8%      $160,000         1.3%        $200,000            0.8%       $250,000        0.5%        $250,000        0.2%
Leases - Copier                            $3,990          0.1%        $3,990         0.0%          $3,990            0.0%         $4,500        0.0%          $4,500        0.0%
Lease - Telephone                         $19,529          0.5%       $19,529         0.2%         $19,529            0.1%        $22,000        0.0%         $22,000        0.0%
Office Internet access                     $9,000          0.2%       $10,000         0.1%         $16,000            0.1%         $5,000        0.0%          $5,000        0.0%
Postage & Delivery                        $24,000          0.6%       $24,000         0.2%         $24,000            0.1%        $25,000        0.0%         $25,000        0.0%
Rent Expense                              $72,000          1.7%       $75,600         0.6%        $180,000            0.7%       $190,000        0.4%        $200,000        0.2%
Utilities                                 $12,000          0.3%        $4,000         0.0%          $8,000            0.0%       $12,000         0.0%        $18,000         0.0%
Miscellaneous                            $120,000         2.8%        $160,000       1.3%          $240,000          0.9%        $300,000       0.6%         $400,000       0.4%
Web Maintenance                          $100,000         2.3%        $100,000       0.8%          $400,000          1.5%        $500,000       1.0%         $600,000       0.6%
Total                                  $3,510,519        60.3%      $3,215,119      25.6%        $5,238,519        100.0%      $7,354,500      14.6%      $10,736,500      10.5%
                                            38.1%                       19.8%                        17.7%                         14.6%                       10.5%



Income before Taxes                    ($3,845,317)      -88.8%      $231,881         1.8%       $5,463,081          20.7%    $14,643,900       29.0%     $44,721,500       43.8%
Taxes on Income                                 $0         0.0%       $92,752         0.7%       $2,185,232           8.3%     $5,857,560       11.6%     $17,888,600       17.5%

Net Income After Taxes                 ($3,845,317)      -88.8%      $139,128         1.1%       $3,277,848         12.4%      $8,786,340      17.4%      $26,832,900      26.3%
  % of Total Sales                          -20.7%                       16.8%                           18.2%                      17.4%                       26.3%
Income Statement                 Year 1 by Month                                       The All Company
1-Jan-03                                                                                                                                                                                                     % of Total

Sales                             Jan-03        Feb-03       Mar-03       Apr-03        May-03       Jun-03       Jul-03       Aug-03       Sep-03       Oct-03       Nov-03     Dec-03       Year 1          Sales
E-commerce Revenues                  $6,150      $12,300      $18,450      $30,750       $49,200      $73,800      $98,400     $123,000     $159,900     $190,650     $221,400    $246,000    $1,230,000         28.4%
Advertising Sales Revenues             $360         $720        $1,080       $1,800        $2,880       $4,320       $5,760       $7,200       $9,360     $11,160      $12,960     $14,400       $72,000          1.7%
Membership List Sales Revenues          $70         $140         $210         $350          $560         $840        $1,120       $1,400       $1,820      $2,170       $2,520      $2,800       $14,000          0.3%
Publication Revenues                                                                                               $75,600     $120,960     $196,560     $272,160     $378,000    $468,720    $1,512,000         34.9%
TV Program Production Revenues       $7,500      $15,000      $22,500      $37,500       $60,000      $90,000     $120,000     $150,000     $195,000     $232,500     $270,000    $300,000    $1,500,000         34.7%
Network Marketing Revenues                                                                                                                                                                             $0
Total Sales                         $14,080      $28,160      $42,240      $70,400      $112,640     $168,960     $300,880     $402,560     $562,640     $708,640     $884,880   $1,031,920   $4,328,000       100.0%



Cost of Sales                       $14,180      $15,860      $17,540      $20,900       $25,940      $32,660     $215,353     $227,257     $245,977     $263,017     $283,513    $300,601    $1,662,798         38.4%


Sales & Marketing Costs            $250,000     $250,000     $250,000     $250,000      $250,000     $250,000     $250,000     $250,000     $250,000     $250,000     $250,000    $250,000    $3,000,000         69.3%


G&A Expenses                     $1,117,543     $217,543     $217,543     $217,543      $217,543     $217,543     $217,543     $217,543     $217,543     $217,543     $217,543    $217,543    $3,410,519         78.8%


Income before Taxes              ($1,367,643)   ($455,243)   ($442,843)   ($418,043)    ($380,843)   ($331,243)   ($382,016)   ($292,240)   ($150,880)    ($21,920)   $133,824    $263,776    ($3,745,317)      -86.5%
Taxes
Net Income After Taxes           ($1,367,643)   ($455,243)   ($442,843)   ($418,043)    ($380,843)   ($331,243)   ($382,016)   ($292,240)   ($150,880)    ($21,920)   $133,824    $263,776    ($3,845,317)      -88.8%
  % of Total Sales                 -9713.4%     -1616.6%     -1048.4%      -593.8%       -338.1%      -196.0%      -127.0%        -72.6%       -26.8%        -3.1%       15.1%       25.6%        -88.8%
Income Statement                              Years 2-3 by Quarter                       The All Company
1-Jan-03
                                                                                                        % of Total                                                                                     % of Total
Sales                            Q1-Yr2         Q2-Yr2       Q3-Yr2         Q4-Yr2         Year 2        Sales        Q1-Yr3            Q2-Yr3         Q3-Yr3          Q4-Yr3            Year 3       Sales
E-commerce Revenues               $847,500       $847,500      $847,500      $847,500      $3,390,000       27.0%      $1,942,500       $1,942,500    $1,942,500       $1,942,500        $7,770,000           29.4%
Advertising Sales Revenues         $54,000        $54,000       $54,000       $54,000       $216,000         1.7%       $180,000         $180,000       $180,000        $180,000          $720,000             2.7%
Membership List Sales Revenues     $12,250        $12,250       $12,250       $12,250        $49,000         0.4%        $31,500          $31,500        $31,500         $31,500          $126,000             0.5%
Publication Revenues             $1,344,000     $1,344,000    $1,344,000    $1,344,000     $5,376,000       42.9%      $2,688,000       $2,688,000    $2,688,000       $2,688,000       $10,752,000
TV Program Production Revenues    $750,000       $750,000      $750,000      $750,000      $3,000,000       23.9%      $1,125,000       $1,125,000    $1,125,000       $1,125,000        $4,500,000
Network Marketing Revenues        $127,500       $127,500      $127,500      $127,500       $510,000         4.1%       $637,500         $637,500      $637,500         $637,500         $2,550,000
Total Sales                      $3,135,250     $3,135,250    $3,135,250    $3,135,250    $12,541,000      100.0%      $6,604,500       $6,604,500    $6,604,500       $6,604,500       $26,418,000       100.0%



Cost of Sales                    $1,023,500     $1,023,500    $1,023,500    $1,023,500     $4,094,000       32.6% $     1,429,100   $    1,429,100   $ 1,429,100   $    1,429,100   $     5,716,400           21.6%


Sales & Marketing Costs          $1,250,000     $1,250,000    $1,250,000    $1,250,000     $5,000,000       39.9%      $2,500,000       $2,500,000    $2,500,000       $2,500,000       $10,000,000           37.9%


General & Administrative Costs    $803,780       $803,780      $803,780      $803,780      $3,215,119       25.6%      $1,309,630       $1,309,630    $1,309,630       $1,309,630        $5,238,519           19.8%


Income before Taxes                $57,970        $57,970       $57,970       $57,970       $231,881         1.8%      $1,365,770       $1,365,770    $1,365,770       $1,365,770        $5,463,080           20.7%
Taxes on Income                    $23,188        $23,188       $23,188       $23,188        $92,752         0.7%       $546,308         $546,308       $546,308        $546,308         $2,458,386

Net Income After Taxes             $34,782        $34,782       $34,782       $34,782       $139,129         1.1%       $819,462         $819,462       $819,462        $819,462         $3,004,694           11.4%
  % of Total Sales                    1.1%           1.1%            1.1%        1.1%           1.1%                       12.4%            12.4%          12.4%           12.4%             11.4%
Income Statement                                Years 1 - 5                              The All Company
1-Jan-03
                                                 % of Total                 % of Total                  % of Total                 % of Total                  % of Total
Sales                            Year 1           Sales       Year 2         Sales         Year 3        Sales       Year 4         Sales         Year 5        Sales
E-commerce Revenues              $1,230,000          28.4%     $3,390,000       27.0%      $7,770,000       29.4%    $16,980,000       33.7%     $48,100,000       47.2%
Advertising Sales Revenues          $72,000           1.7%      $216,000         1.7%       $720,000         2.7%     $2,160,000        4.3%      $5,040,000        4.9%
Membership List Sales Revenues      $14,004           0.3%       $49,000         0.4%       $126,000         0.5%      $336,000         0.7%       $840,000         0.8%
Publication Revenues             $1,512,000          34.9%     $5,376,000       42.9%     $10,752,000       40.7%    $18,816,000       37.3%     $28,224,000       27.7%
TV Program Production Revenues   $1,500,000          34.7%     $3,000,000       23.9%      $4,500,000       17.0%     $4,500,000        8.9%      $4,500,000        4.4%
Network Marketing Revenues                            0.0%       $510,000       4.1%       $2,550,000       9.7%      $7,650,000      15.2%      $15,300,000      15.0%
Total Sales                      $4,328,004         100.0%    $12,541,000     100.0%      $26,418,000     100.0%     $50,442,000     100.0%     $102,004,000     100.0%


Cost of Sales                    $1,662,798          38.4%     $4,094,000       32.6%      $5,716,400       21.6%     $8,443,600       16.7%     $16,546,000       16.2%


Sales & Marketing Costs          $3,000,000          69.3%     $5,000,000       39.9%     $10,000,000       37.9%    $20,000,000       39.6%     $30,000,000       29.4%


General & Administrative Costs   $3,510,519          81.1%     $3,215,119       25.6%      $5,238,519       19.8%     $7,354,500       14.6%     $10,736,500       10.5%


Net Income before Taxes          ($3,845,313)       -88.8%      $231,881         1.8%      $5,463,081       20.7%    $14,643,900       29.0%     $44,721,500       43.8%
Taxes on Income                           $0          0.0%       $92,752         0.7%      $2,185,232        8.3%     $5,857,560       11.6%     $17,888,600       17.5%

Net Income After Taxes           ($3,845,313)       -88.8%      $139,129         1.1%      $3,277,849       12.4%     $8,786,340       17.4%     $26,832,900       26.3%

				
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