How to demo like a demon
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David Crow Microsoft Canada
http://davidcrow.ca/ david@davidcrow.ca
Leila Boujnane Idée Inc.
http://hyperbio.net/ http://ideeinc.com/ lboujnane@ideeinc.com
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Photo http://flickr.com/photos/editrix/2052994682/
What makes a
great demo?
Photo by http://flickr.com/photos/paranoidroid/1471980792/
Create something
worth demoing!
Photos by Davies+Starr from NY Mag – The Perfect Prescription http://nymag.com/nymetro/health/features/11700/
What are you doing? Explain why users want it.
7 Paul Graham http://www.paulgraham.com/investors.html
Your job is to get people excited!
Photo http://flickr.com/photos/marjorie/150347349/
Know your audience
Photo by Shaul Schwarz/Reportage for The New York Times 9 http://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?_r=1&hp&oref=slogin
Know your venue
10 Photo http://flickr.com/photos/genista/228006200/
Control
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Have a
backup plan
Photo http://flickr.com/photos/stitch/200685439/
What is your message?
• “…will offer internet-based business productivity services addressing the Microsoft to provide web-based tools focused needs of Information Workers in on helping businesses all types organizations ofwork better to help individuals, their teams and entire organizations transform their full range of information into real business value.” • “…provides web-based tools that help businesses work better.”
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Craft a story
Photo http://flickr.com/photos/noamg/216539661/
Imagine
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Think about how people are actually going to use something
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Script
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Do the last thing first
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Don’t start with talk!
Photo http://flickr.com/photos/csaavedra/168359136/
A demo is not a tutorial
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Use real data
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Cut the jargon!
Photo by http://flickr.com/photos/8lettersuk/124648381/
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Don’t take questions
until the end.
Photo http://flickr.com/photos/sveinhal/2231367800/
End with an
exclamation!
Demo Boo Boos
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Hardware & Software
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Lack of preparation or how you can’t demo for shit!
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Successful demos need
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Make eye contact
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Seem confident
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Be a magician
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Passion
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Slow down, breathe
Solution Story Script
Resources
• Presentations
– – Presentation Zen - http://www.presentationzen.com/ Beyond Bullet Points - http://www.beyondbullets.com/
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The Cognitive Style of PowerPoint - http://www.edwardtufte.com/tufte/powerpoint
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Pitching
– The Pitch Coach - http://www.businessweek.com/magazine/content/05_38/b3951444.htm
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Demoing
– – – How to be a DEMOgod - http://blog.guykawasaki.com/2006/01/how_to_be_a_dem.html Demoing Software for Fun & Profit http://www.scripting.com/davenet/1995/01/04/demoingsoftwareforfunprofi.html How to Demo Software - http://www.joelonsoftware.com/items/2007/11/16.html
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Example Demos
– – DabbleDB 8 Minute Demo - http://dabbledb.com/demo/ DEMOgod Awards - http://www.demo.com/demonstrators/demogods.html
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Douglas Engelbart, The Mother of All Demos - http://en.wikipedia.org/wiki/The_Mother_of_All_Demos
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Business Plan
– Guide to a good venture pitch - http://www.slideshare.net/arey_abhishek/guide-to-a-good-venture-pitch/
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–
Twenty page venture pitch - http://www.slideshare.net/cape/index-fowa
Business plans – What goes in there? - http://technosailor.com/2007/03/14/business-plan-series-part-1framing-your-plan/
David Crow Microsoft Canada
http://davidcrow.ca/ david@davidcrow.ca
Leila Boujnane Idée Inc.
http://hyperbio.net/ http://ideeinc.com/ lboujnane@ideeinc.com
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