Your business can thrive if you have a good, local customer base. There
are times during the year when some retailers, even those that are big and
successful, rely on rush crowds. These are typically big shopping days
during the year, like the day after Thanksgiving. If you want to cash in on
a big way to get money, you should think about tourism marketing. This is
when you find a way to draw in out-of-town visitors to your establishment.
If you live in a touristy area, this can really pay off if you find ways to
get the word out there.
Tourism marketing is a bit harder than local marketing. You have no idea
from where the tourists are going to come, so you may not know where to
advertise. If there is a big sporting event each year, perhaps something like
an LPGA golf event or a tennis tournament, you can advertise at that
event. You are going to reach all of the people that of come from out of
town with your message about your business. Some of your local spots will
work, like radio time you already use, but you want advertising that can be
seen at that specific event. These events are usually huge economic boosts
for the communities that host them.
Build a web site for tourism marketing. This site should be about your
business, with information about who you are, what you do, and what you
sell. The key to getting the attention of those that are coming from out of
town is to have content on your web site about your city or town. Those
that are traveling to an area may search for that area online. Your web
site, with enough local content, can be found in the search engines by
those who may come spend money with you. Those coming in always need
to eat and sleep, and many like to shop and find recreational activities.
Beyond simple advertising, you can also sponsor places that usually draw in
people from out of town. If you have a local museum that draws people
from all around the world, find ways to advertise with them, or sponsor
events with them. This type of tourism marketing puts the name of your
business right where it should be to be seen by the most people. If you
have a hotel or an eatery, see if you can get listed with them. Some
places offer brochures to visitors that list places to stay and eat. This is a
great way to bring people right to your front door.
You can also invest in Internet advertising for tourism marketing. This means
placing ads with sites that cater to tourist and travelers that are going to
be stopping by your little part of the world. These would include travel web
sites, web sites that list local events and establishments in your area, and
also web sites that are about what you do. If you sell bikes, look for web
sites about bikes and buy some advertising space. You can also sign up
with affiliate programs so that those that have related web sites can put
your ads up for you.
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