Sponsorship Opportunities
2008 American Business AwardsSM
The American Business Awards
• The Only National, Independent, All-encompassing, Business Awards Show • “The Business World’s Own Oscar Awards”* • Governed by a Board of Top Executives, Association Leaders, Business Press, and Business Academics • Sponsored by Leading Business Publishers and Marketers • Opportunities for Sponsors to Benefit from a 12-month Cycle of National Media and Exposure
* The New York Post, April 27,. 2005. Oscar is a trademark of the Academy of Motion Picture Arts & Sciences
Mission of The Stevie® Awards
The Stevie Awards were created to honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide. Beginning with the introduction of The American Business Awards in 2002, The International Business Awards in 2003, The Stevie Awards for Women in Business in 2004, and the Selling Power Sales Excellence Awards in 2006, our mission is to raise the profile of exemplary companies and individuals among the press, the business community, and the general public.
Board of Distinguished Judges & Advisors
The awards are overseen by this prestigious body, which also conducts the Final Judging to determine the Stevie Award winners.
Leading members of the Board include: • Gary Hamel
• Tom Peters • Tony Robbins • Donald Trump
Entrants Compete in Dozens of Categories
• Individual: Best Executive, Best Marketer, Best Salesperson, etc. • Team: Best Human Resources Team, Best Customer Service Team, etc. • Organization: Best Support Organization, Best Product Development Organization, etc. • Company: Best Overall Company, Best Business Turnaround, Best Corporate Social Responsibility Program, etc. • Media: Best Investor Relations Program, Best Corporate Web Site, Best TV Ad Campaign, etc.
2008 Schedule
• January 2008: 2008 Awards Begin and Call for Entries Issued • January – March 2008: Outbound Publicity, Direct Marketing, Advertising • March 31: Entry Deadline • April-May: Judging • Mid May: Notification and Announcement of Finalists • May - June: Pre-Awards Show Publicity • Mid June: Awards Show • June - July: Post-Awards Show Publicity
2008 Sponsorship Deadlines
To Take Advantage of Sponsor Opportunities, You Must Commit By
December 15 2007: Logo and copy about your company included in Call for Entries mailer December 15 (Right of First Refusal): Opportunity to place welcome letter from executive in Call for Entries mailer December 15: Logo included in initial magazine ad Ongoing: Logo included in Call for Entries HTML email campaign Ongoing: Logo and description featured on Web site Ongoing: Opportunity to place executive on Board of Distinguished Judges & Advisors March 1 2008: Offer complimentary entries to your clients May 1: Sponsor an honorary Stevie Award and select the recipient June 1: Receive an ad in the awards show program, and have your executive present awards in sponsored categories
2007 Awards Dinner
• Attended By More Than 630 Executives • Videocast Live on the Internet to 20,000+ • Broadcast Live on Radio to 800,000+ • View Photos and Video Clips of the Presentations at
www.stevieawards.com/aba
Paid Sponsorship Benefits Include:
• Opportunity to confer one or more honorary Stevie Awards upon your customers Entry fees waived for your customers Up to 100,000 display advertising impressions on the ABA web site during 2008 Unlimited co-registrations for an offer from your company on the ABA web site during 2008 Identification as a sponsor in all press releases issued by The Stevie Awards and ABA Finalists and Stevie Award winners during 2008 Dedicated emailing to all 2008 entrants on behalf of your company Inclusion of a supplied giveaway in the tote bag that all 2008 awards dinner attendees will receive Your logo and web site address included as a sponsor in any magazine or newspaper ads Full-page ad in the awards dinner program book Opportunity for one of your executives to speak at the awards dinner and present a number of awards – at least 10 minutes of stage time Table for 10 at the awards dinner
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Paid Sponsorship Packages
• Each Package Includes Branded Sponsorship of Awards in a Number of Associated Categories • A Variety of Price Points • Multi-year Sponsorships Available • As a Sponsor You Will Have the Right of First Renewal to Sponsor the 2009 Awards
Media Sponsorship Benefits Include
• Continued Exposure Over 12-month Cycle (January December) to Hundreds of Thousands of Businesses Nationwide • Logo Identification in All Online and Offline Marketing Communications • Up to 100,000 Advertising Impressions on ABA Web Site • Co-registration Offer on ABA Web Site • Representation on Board of Judges & Advisors • Opportunity to Present Awards at Awards Dinner • Ad in Awards Dinner Program
Marketing Plan Highlights
• Direct Mail (Postal and Email) of Call for Entries to 150,000+ Businesses Nationwide • Print and Online Advertising Through Media Sponsorships of Leading Business Publishers • Nationwide Six-Month Publicity Campaign
The Stevie® Award
• Widely Referred to as the “Business Oscar ®” • 16-1/4” Inches High • Hand-cast and Gold-plated • Individually Engraved
Thank You
To receive a complete package about sponsorship opportunities, contact:
Michael Gallagher michael@stevieawards.com Office: (703) 547-8389
Cell: (571) 283-2890