Register NOW NEW for Photo courtesy of Scala Tesco

Register NOW! NEW for 2004 Photo courtesy of Scala Tesco TV photos courtesy of Instrumental Media Group The NEW trade show and Executive Summit to help you gain the knowledge you need NOW to understand and successfully implement dynamic digital signage and networked digital signage programs. Register by September 17 2004 for SIGNIFICANT Executive Summit Savings! , October 11 & 12, 2004 The Moscone Center San Francisco, CA Photo courtesy of Scala Sponsored by: Produced by: FIND THE INFORMATION YOU NEED ABOUT DYNAMIC Digital Retailing Expo and Executive Summit was created for retail chain executives who are charged with evaluating and implementing dynamic digital signage, networked digital signage and other digital retailing programs. Digital Retailing Expo and Executive Summit is the ONLY exposition and conference that’s 100% focused on this exciting new category. Join retail executives from across the country, who will be seeking knowledge and insight on this exciting new opportunity. You’ll get to see realworld applications on our jam-packed exhibit floor and hear from industry leaders and experienced retailers in our exclusive Executive Summit. HERE’S WHAT YOU’LL SEE Digital Retailing Expo will bring this industry’s exciting products and technology to you, with exhibits featuring all facets of this exciting category. • Automated A/V system design • Content creation and production • Music systems • Network solutions • Plasma, flat screen, LCD, LED displays DON’T BE LEFT BEHIND! Retailers everywhere are implementing dynamic digital display programs. According to iSuppli/Stanford Resources, A Santa Clara, CA marketing research firm, “During the next five years sales of indoor and outdoor retail dynamic displays will grow nearly 300% to $1.5 Billion in sales in 2008.” Here’s your best chance to stay ahead of the curve and your competition. Digital Retailing Expo and Executive Summit will deliver the information you need to make informed, prudent decisions about dynamic digital signage. • Digital advertising creation and hosting • Satellite systems • Digital signage • Installation services • Interactive multi-media • Software producers • System engineering • Systems integrators • Kiosk technology & content • Systems resellers See several real-world digital signage applications demonstrated right on the show floor in this special Digital Retailing Expo showcase. Sponsored by Active Light Photo courtesy of ActiveLight, Inc. Visit the Digital Signage Applications Pavilion booth #1320 EXECUTIVE SUMMIT DELIVERS VITAL INFORMATION YOU NEED NOW! The Executive Summit is a two-day conference program customized for your information needs, designed to deliver real-world solutions and information from the brightest minds delivering information about the best retail installations. CONCURRENT WORKSHOPS A series of case history workshops designed to deliver real-world retail examples Tuesday 4:30- 5:30 WORKSHOP 1: "Mazda’s Retail Revolution" Sponsored by: Nanonation Learn how Mazda created a unique kiosk program so customers could "Feel the Mazda Experience." They developed an interactive kiosk program with tailored content and information for each of their dealerships. WORKSHOP 2: "Top 10 Best (and Worst) Digital Signage Deployments for 2004" Sponsored by: Scala Explore the top 10 best (and worst) digital signage deployments for 2004. Get real world feedback from real world deployments that you can’t hear about anywhere else! Learn the Do’s and Don’ts based on Jeff Porter’s extensive experience in the industry (and he’s still standing today to tell you the story!). WORKSHOP 3: "Making Digital Signage Interactive" Sponsored by: Xstream Solutions, Inc. Find out how to take digital signage to the next level by putting information right in the hands of consumers. Explore reaching consumers through the use of digital signage and interactive technologies and how to integrate the two. See how In Touch Ministries targets consumers both in their World Training Center and in bookstores across the U.S. using these technologies. WORKSHOP 4: “Flagstar Bank Wows Customers with Programming and Commercials on a Motion Activated Digital Display Network” Sponsored by: Helius Learn how this aggressive bank converted the transaction mentality of its locations into a sales and marketing culture, producing richer customer experiences, greater brand loyalty and more revenue. Executive Summit Conference chairman: Bradley J. Gleeson, President and COO Active Light, Poulsbo, WA CONFERENCE SCHEDULE Canadian Imperial Bank of Commerce (CIBC). Hosted by Rebecca Walt, managing director, retail sector, Convergent Media Systems, you will hear from individuals involved in the implementations as they discuss the challenges and success of real world digital signage roll-outs. Sponsored by: Convergent Media Systems, Inc. 7:30 pm- 9:30 pm DINNER PRESENTATION: "How Tesco TV Enhances the Customer Experience while Driving Sales and Media Revenues in the UK" (see brochure for photos) Speakers: Bill Pennell, UK Media Manager, Tesco; Bob Clarke, CEO Instrument & Applied TV; Executives from Panasonic and Hughes Network Systems, part of the Tesco supplier team, will participate in the presentation. Join us for dinner to learn more about the benchmark setting Tesco TV initiative. Tesco, the UK’s leading supermarket, is a worldwide leader in digital media networks with work underway to roll out its 7 channel TV initiative to 300 stores with approximately 15,000 screens by the early part of 2005. Learn about the importance of relevant, zoned content to attract premium brand advertisers while generating positive customer feeback. AlivePromo, Inc., Minneapolis, MN Retailers and their marketing departments face new challenges about how to integrate digital signage into their infrastructures. Our expert panel will discuss and debate these issues in an open and frank forum with Childress attendees. Bring your best questions and come prepared to participate from start to finish! Rogers Sponsored by: AlivePromo, Inc. 3:00-4:30 KEYNOTE SESSION 5: "Retail Application of Digital Signage Messaging — The First in a Series of Industry White Papers" Speakers: Steven Keith Platt, Director, Platt Retail Institute and Dr. K.K. Sinha, University of Platt Minnesota, Margot Myers, U.S. Postal Service and G.V. Iyler, Bank of America This presentation will focus on the key benefits and implementation issues associated with digital signage in retail environments. Case studies will be presented to illustrate the impact of flexible messaging on the customer’s store experience, sales lift and operating costs. In addition, the linkages between digital signage and visual design, marketing, CRM, and information technology systems will be discussed. ROI measurements and models will also be introduced. Monday October 1 2004 1, 9:00- 10:30 KEYNOTE SESSION 1: "Demystifying Digital Signage: Putting this new technology to work for you" Speaker: Bradley J. Gleeson, President, COO ActiveLight, Poulsbo, WA (see photo inset) In this session you’ll learn about the recent history of the dynamic digital signage industry, including successes and failures; the enabling technology that is creating the excitement around today’s applications and the business models that have proven successful. You’ll also learn more about the proliferation of hardware and software options and how to evaluate them and potential partners. Sponsored by: Active Light 10:30-12:00 KEYNOTE SESSION 2: "When Your Message Moves, So Does Your Inventory" Speakers: Rebecca Walt, managing director, retail sector, Convergent Media Systems, Alpharetta, GA This plenary session highlights digital signage implementations at Borders Books and the Walt Tuesday, October 12, 2004 9:00- 10:30 KEYNOTE SESSION 3: "Define, Design, Deploy: The Three D’s of Successful Digital Signage" Speaker: Tim Spence, Financial Services Vertical Market Manger, Clarity Visual Systems, Spence Wilsonville, OR Through real case studies of both successful and failed pilot programs, you’ll learn what to consider in advance of a digital signage pilot, including how to generate an expected-ROI model, how to pick the key elements of a digital signage solution, what to consider in placement and installation, what methods and metrics to use to validate the test and what to think about before moving forward to full scale roll out. Sponsored by: Clarity Visual Systems, Inc. 10:30-12:00 KEYNOTE SESSION 4: "The Challenges of Integrating Digital Signage Into Your Operation - An Open Forum” Moderator: Judy Bell, Corporate manager of innovation, Target. Bell Panel members: Kevin Brailsford, VP store design, planning & merchandising Blockbuster Entertainment, Craig Childress, Director of Prototype Research Brailsford Design, Envirosell, Sam Rogers, president, Register by September 17, 2004 for FREE admission to the exhibit hall! Register NOW and Save! ADVANCE REGISTRATION FORM October 1 1-12, 2004 • The Moscone Center • San Francisco, CA • www.digitalretailingexpo.com For FREE exhibit hall admission (save $25.00) and Digital Retailing Expo discounts register before September 17, 2004. First Name: Last Name: Title: Company: Address: City: Country: Phone: Email: Registration must be postmarked by September 17 2004. Badges will be mailed late September , 2004. Badge admits one to Digital Retailing Expo 2004. Free advance registration is available until September 17 2004. On-site registration is $25 each. , HOW TO USE THIS FORM Only Complete Forms Will be Processed Step 1) Enter totals for Sections 1 and 2. Step 2) Complete Section 3 for total fees. Step 3) Indicate Session choices. Step 4) Enter data in Section 4, Attendee Profile. To register by mail or fax: Please print clearly and mail or fax to: Digital Retailing Expo Registration 1405 Old Alabama Road, Suite 120 Roswell, GA 30076 FAX: 770-518-0022 ❒ Please check here if you require special services State: Zip: Fax: To receive your event credentials in advance or to secure your place at any seminar in advance, please complete and return this form for Advanced Registration no later than September 17 2004. , Forms must be postmarked or faxed by this date to receive advanced placement and discounts. You will receive confirmation of your completed registration within three weeks from the time you send in your Registration Form. Please call 770-992-5223 with any questions. Show Management is not responsible for lost, misdirected, illegible, incomplete or undelivered forms or for lost or misplaced credentials. To avoid long lines at the show, register NOW and FOLLOW-UP if you do not receive a confirmation. Note: No one under the age of 16 is permitted on the show floor, including infants REGISTRATION PACKAGES DIGITAL RETAILING EXPO EXECUTIVE SUMMIT CONFERENCE PROGRAM (Seating is limited and offered on a first-come, first-serve basis.) SPECIAL Keynote Value Discount: Attend all five keynote sessions PLUS attend the cocktail reception AND the exhibit hall at a SIGNIFICANT DISCOUNT! 1) Executive Summit Conference * includes entrance to the Exhibit Hall Advanced Registration BEFORE September 17, 2004 $195.00 $65.00 $95.00 FREE Registration AFTER September 17, 2004 $375.00 $85.00 $125.00 FREE All Keynote Pass (5 sessions) (includes entrance to exhibit hall and cocktail reception) TO REGISTER IMMEDIATELY ON-LINE VISIT WWW.DIGITALRETAILINGEXPO.COM AND CLICK ON "REGISTER." 4) Please indicate the type of business you or your company operates (check only one) Retail chain ❏ 1. Apparel ❏ 2. Automotive ❏ 3. Banking, financial ❏ 4. Books/music/video ❏ 5. Consumer electronics ❏ 6. Consumer products manufacturer ❏ 7 Convenience store . ❏ 8. Department store ❏ 9. Discount store/mass merchandiser ❏ 10. Entertainment (theme parks, mus❏ 1 Factory outlet 1. ❏ 12. General merchandise/variety ❏ 13. Home center/hardware ❏ 14. Hotel ❏ 15. Housewares ❏ 16. Jewelry ❏ 17 Optical . ❏ 18. Restaurant ❏ 19. Shoe ❏ 20. Shopping center ❏ 21. Sporting goods ❏ 22. Supermarket ❏ 23. Toy/hobby/craft ❏ 24. Other____________________ Consumer service venue ❏ 25. Government, military facility ❏ 26. Healthcare facility ❏ 27 Public building . ❏ 28. Transportation facility ❏ 29. Other____________________ (airport, train station, etc.) eums, sports arenas, performing arts) Any One Keynote Session (includes entrance to exhibit hall and cocktail reception) Dinner Presentation: Tesco TV (includes entrance to exhibit hall and cocktail reception) Case History Workshops (includes entrance to exhibit hall and cocktail reception) Contract design firm, non-retail based Architect specializing in retailing ❏ 30. Store planning/design ❏ 31. Visual merchandising/display ❏ 32. Other________________________ Retail Fixture/Display Manufacturer ❏ 33. POP display manufacturer ❏ 34. POP design firm ❏ 35. Store Fixture manufacturer Advertiser/marketer ❏ 36. Consumer products manufacturer ❏ 37 Advertising agency . ❏ 38. Marketing consultant ❏ 39. Advertising sales agency ❏ 40. Other________________________ Technology Mfg./service provider ❏ 41. Digital equipment/screens ❏ 42. Installation management ❏ 43. Systems design ❏ 44. Systems integrators ❏ 45. Technical/engineering ❏ 46. Other________________________ Executive Summit Conference Please indicate which session/s you wish to attend. The information given on this form will be encoded in your badge for on-site admittance. Please see attached for complete session titles, times and descriptions. Monday, October 1 2004 1, 9:00 am – 10:30 am 10:30 am – 12:00 pm Tuesday, October 12, 2004 9:00 am – 10:30 am 10:30 am – 12:00 pm 3:00 pm – 4:30 pm 4:30 pm – 5:30 pm ❏ Keynote Session 1 ❏ Keynote Session 2 ❏ Keynote Session 3 ❏ Keynote Session 4 ❏ Keynote Session 5 ❏ Workshop 1 ❏ Workshop 3 ❏ Dinner Presentation: Tesco TV (7:30 pm – 9:30 pm) ❏ Workshop 2 ❏ Workshop 4 Registration AFTER September 17, 2004 2) EXHIBIT HALL ONLY Qualified Attendees Exhibit Hall Only Advanced Registration BEFORE September 17, 2004 5) Job Function (check only one) ❏ 1. Corporate management (CEO, president, Owner) FREE! $25.00 ❏ 2. Technology management ❏ 3. Financial management ❏ 4. Management ❏ ❏ ❏ ❏ ❏ ❏ (CIO, technology manager) (CFO, director of finance) 3) METHOD OF PAYMENT: ❏ MC ❏ VS ADD ALL TOTALS FROM SECTIONS 1 AND 2 ❏ Check (payable to Exponation, LLC) $_________ ❏ AMEX ❏ Cash (on-site only) (vice president/director) Card Number___________________________________________________Expiration_________________ Print Name on Card________________________________________________________________________ Signature of Person Whose Name Appears on Card__________________________________________ 3 Digit Security code 4 Digit Security code (Located on the back of your card, the last 3 digits on the right)_____________________________________ (AMEX only. Located on front of card above/right of cc number)_____________________________________ 5. Merchandising management 6. Store planning/design 7 Visual Merchandiser . 8. Marketing/advertising/sales 9. Product/brand management 10. Other________________________ FAX THIS FORM TO 770-518-0022 AND NETWORKED DIGITAL DISPLAY TECHNOLOGY NETWORK WITH LEADERS AT OUR FREE ON-SITE COCKTAIL RECEPTION! Digital Retailing Expo will offer an EXCLUSIVE on-site Cocktail Reception from 5:00 pm – 7:00 pm on the first day of the event during two special extended hours on the show floor. Here’s your chance to learn from exhibitors and other retail attendees in a relaxed, networking-friendly atmosphere. This important networking reception is FREE to all registered attendees. All you need is your badge to attend. Photo courtesy of Convergent Media Systems ATTEND OUR DINNER PRESENTATION AND LEARN ABOUT THE POWERFUL TESCO TV NETWORK! After the FREE on-floor reception is over, join us as the U.K.’s largest retailer, Tesco, shares its experiences about developing a 7 zone, 300 store private network along with its media sales agency’s ambitious plans to take 1% of TV ad spending. REGISTER NOW FOR CONFERENCE DISCOUNTS AND FREE EXHIBIT HALL PASS EXPO AND CONFERENCE SCHEDULE Monday, October 1 2004 1, 9:00 am - 12:00 pm 1 1:00 am - 5:00 pm 5:00 pm - 7:00 pm 7:30 pm - 9:30 pm Executive Summit Keynote sessions 1 & 2 Exhibit floor open FREE On-floor Cocktail Reception, exhibit floor open Dinner presentation: “How Tesco TV Drives Brand Sales in the UK” Executive Summit Keynote sessions 3 & 4 Exhibit floor open Keynote session 5 - Platt Retail Institute White Paper Presentation FREE Retail case history workshops Register early for a dinner discount! Tuesday, October 12, 2004 9:00 am - 12:00 pm 1 1:00 am - 3:00 pm 3:00 pm - 4:30 pm 4:30 pm - 5:30 pm Register by September 17, 2004 for Executive Summit DISCOUNTS! Tesco TV photos courtesy of Instrumental Media Group TO RESERVE: H i l to n S a n F ra n c i s c o The Moscone Ce n te r * Request the Digital Retailing Expo or "DRE" group rate when calling. Book Online Direct at: www.sanfrancisco.hilton.com. Type in the "DRE" group code when prompted. RATE: $159.00 PER NIGHT * Be sure to mention Digital Retailing Expo when making your reservation. * Contact the hotel directly via the above contact information. The Moscone Center 747 Howard Street San Francisco, CA 94103 Exhibit Hall A, South Building Home to Digital Retailing Expo 2004 www.moscone.com HOTEL ACCOMMODATIONS AT SPECIAL DIGITAL RETAILING EXPO RATES ARE AVAILABLE AT: The Hilton San Francisco 333 O'Farrell Street San Francisco, CA 94102 CUT-OFF DATE: Digital Retailing Expo and the Hilton San Francisco will only GUARANTEE the special discounted rate of $159.00 per night for all reservations MADE ON OR BEFORE SEPTEMBER 19, 2004. Reservations made past the cut-off date are subject to availability. Space is limited. Please make your reservations early. Reservations Phone: 1-800-HILTONS REGISTER ONLINE AT WWW.DIGITALRETAILINGEXPO.COM FOR EXHIBITOR, SEMINAR OR ATTENDEE INFORMATION, PLEASE CONTACT CHRIS GIBBS AT 770-992-5223 OR CHRIS@DIGITALRETAILINGEXPO.COM. Standard Pre-Sort U.S. Postage PAID Permit No. 4009 1405 Old Alabama Road, Suite 120 Roswell, GA 30076 Atlanta, GA