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									                                                                                               Marketplace




                                              Proposal

                                                     of


           Business Simulation Program




       FinanceOne Financial Consulting (China) Co., Ltd.
                                          January, 2006




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      1
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace




                                             Contents

Marketplace Simulation & Its Objectives to Participants and your company …3
Who Are Using Marketplace              …………………………………………………                                      5
Game Scenario and Decisions by Quarters                    …………………………………7
Targeted Participants……………………………………………………………… 9
Program Level of Difficulty and Decisions by Functions……………………… 10
Program Schedule 1 (3 days) & 2 (2 days comparison) ………………………12
Facilitator Background…………………………………………………………… 14
Program Expenses ……………………………………………………………… 18
Project Flow on Customerization…………………………………………………19




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      2
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace




            Marketplace Simulation & Its Objectives to
                 Participants and Your Comany
The Marketplace simulation is a transformational experience. Participants will learn what it will be
like to compete in the fast-paced, competitive market where customers are demanding and the
competition is working hard to take away your business.
In The Marketplace, participants start up and run their own company, struggling with business
fundamentals and the interplay between marketing & sales, R&D, production, finance and
accounting. Participants are given control of a simulated business and must manage its operations
through several decision cycles. Repeatedly, participants must analyze the situation, play a
business strategy to improve it and then execute that strategy out into the future. Participants face
great uncertain from the outside environment and from their own decisions. Incrementally, they
learn to skillfully adjust their strategy as they discover the nature of their real-life decisions, including
the available options, linkages to other parts of the business, conflicts, tradeoffs and potential
outcomes.


Here is a list of what Marketplace players do:

   Analyze market research data;
   Design brands to appeal to different segments;
   Devise advertising campaigns, sales force incentives, and price option;
   Allocate scarce funds to R&D, manufacturing, quality, advertising, and distribution;
   Select and prioritize R&D projects, leading to new product features;
   Negotiate strategic partnerships with competitors for new technology;
   Plan and roll out a marketing campaign;
   Initiate and defend lawsuits over false advertising;
   Schedule production and manage plant capacity;
   Manage cash;
   Negotiate equity and debt financing for new business development;
   Compete head-to-head with other business teams;
   Adjust strategy and tactics in response to financial performance, competitive tactics, and
    customer needs.

The specific Objective of the simulation is to develop participants’ management skills by giving
them an integrated perspective of the entire business operation. In terms of specifics, the
simulation can:

   Develop strategic planning and execution sills within a rapidly changing environment.
   Crystallize the linkages between business decisions and financial performance.
   Instill a bottom line focus and the simulations need to deliver customer value.
   Internalize how important it is use market data and competitive signals to adjust the strategic



63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      3
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace


    plan and more tightly focus business tactics.
   Develop teamwork across functions and locations, opening up new communication links.
   Facilitate learning of important business concept, principles and ways of thinking.
   Build confidence through knowledge and experience.
   Promote better decision making by helping individuals see how their decisions can affect the
    performance of others & organization as a whole.




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      4
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace




               Who Are Using Marketplace Simulation
Global Clients:
    ABB Components Division
    Aegon USA/Life Investors
    Allied Signal Automotive
    American Home Products
    Anesthesia Assn. of Knoxville
    Aurora Holdings Corp.
    Bandag, Inc.
    Bell Atlantic
    Brammer Manufacturing
    Buckeye FloridaCSX Railroad
    Carrier Corporation
    Carlex Glass
    Carlisle Syntec, Inc.
    Case Corporation
    China For Sea Electrical
    China Productivity Center
    Commonwealth Edison
    Delta Airlines
    Delta Electronics, Inc.
    Development Dimensions International
    DHL Czech Republic
    Diamond V Mills
    Disney
    Domino Sugar
    Domtar Industries, Inc.
    Dupont Neotek Taiwan
    Dynex Corporation
    Eastman Chemical
    Eastman Kodak Company
    Erickson Associates
    FedEx
    First National Bank, Iowa
    Florida Power & Light
    Formosan Rubber Group
    Frontier Cooperative Herbs
    Georgia Pacific
    HARTMANN-RICO
    Heatilator, Inc.
    Hewlett-Packard
    Holston Defense Corporation
    Howmet Corporation
    IES Utilities
    IBM
    John Deere
    Kentex Electronics Company
    Lincoln National Reinsurance
    Lockheed Martin Energy Systems
    Louisiana-Pacific
    Mid-America Energy



63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      5
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                                                                                               Marketplace


    Northrup King Company
    Outokumpu Copper Franklin
    Pacific Engineers and Constructors
    Pershing, Yoakley
    Philips Consumer Electronics
    Philips Speaker Systems
    Pioneer Hi-Bred Int'l, Inc.
    Procter & Gamble
    RPS, Inc., A Caliber System Co.
    Rexon Industr. Group, Taiwan
    Rockwell International
    Roquette America, Inc.
    Sauer-Sunstrand
    Sea Land Service, Inc.
    Sintong Chemical Company
    Southern Graphics Systems
    Sprint
    TDS Telecom
    Telecom & Network Service
    Trail King Industries
    United Cities Gas
    United States Postal Service
    US Census Bureau
    US WEST Business Resources
    Vanderbilt Mortgage
    Xerox Corporation

Business Schoosl:
    More than 200 business schools, including Pennsylvania State University, National University of
    Singapore,Miami University, University of Ottawa, Southwestern University, University of
    Tennessee, University of Maryland, are using our MarketPlace simulation.

China:
Fortune 500-
    ABB, Unilever, Kodak, Philips, Alcatel, J&J, Metler Toledo,

Business Schools:
    China European International Business School
    EMBA program, Fu Dan University
    EMBA program, Jiao Tong University
    EMBA program, Zhe Jiang University

State-Owned Companies:
    Shanghai Pharmacy
    Shanghai Telecom

Private Companies:
    Zijiang (packing material for Coca Cola)
    Huawei (Tele-communication equipments)
    Li Ning Sports (sporting goods)




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      6
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace




       Game Scenario and Decisions by Quarters
The Marketplace is a game where participants can loose your shirt or earn a fortune. It is a powerful,
yet entertaining way to learn about the whole of the business enterprise.

Here is the situation participants face:

You will be starting up a new company that will sell microcomputers to the business market in 20
metropolitan cities over 5 geographic areas. You will compete in a fast-paced market where
customers are demanding and the competition is working hard to take away your business. Just
like any new venture, you will struggle with making tough business decisions in the face of great
uncertainty.

Within the PC industry, several other new firms will be entering the market at the same time as your
firm. To keep the scenario simple, assume the microcomputer industry is in its introductory stage of
the product life cycle. That is, there is no history and there are no established competitors.
Furthermore, assume that all competitors, including your own firm, will start with exactly the same
resources and knowledge of the market.

All manufacturers will sell through company-owned sales offices in major metropolitan cities.
Your target market will be the business sector. You will not be selling to the home market and you
will not sell through retail stores. Thus, your business strategy will be tightly focused on direct
sales to business customers.

There are 5 market segments to serve in the PC market. They are referred to as the Cost Cutter,
Innovator, Mercedes, Workhorse, and Traveler segments.

Each segment has different needs and wants and requires a different market strategy to appeal to it.
One of your first decisions will be to select one or two segments to target. Having selected your
target markets, you will develop and then execute a very focused strategy to profitably serve each
segment.

As the executive team, you will provide the initial seed capital (investment money) to start up your
business. You can use this money to build a factory, open sales offices, and design brands. The
executive team will invest 1,000,000 in each of the first 4 quarters. An additional 5,000,000 will
become available in Quarter 5 from venture capitalists, for a total of 9,000,000.

Your executive team has the next two years (8 quarters or decision periods) to get this company off
the ground. Within this time frame, you should become a self-sufficient firm, earning substantial
profits from your operations.

A Balanced Scorecard will be used to measure your firm’s performance. The team’s total business
performance will be based upon its financial performance, market effectiveness, marketing
performance, investments in the firm’s future, asset management and creation of wealth.
Starting in Quarter 4, the team can check its own performance by clicking on the Balanced Scorecard
button on the Headquarters screen.

To help you see your way to the end of the exercise, here is a list of the major activities by quarter.



63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      7
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                                                                                               Marketplace



Quarter 1:      Organize the company; name the company, build the team, and assign business
                responsibilities to the team.
Quarter 2:      Setup operation; analyze the market survey, develop an initial business strategy,
                select the location of your factory and schedule the construction of the initial capacity,
                design a brand for each market segment, open one or two sales offices.
Quarter 3:      Develop the initial business strategy and go to test market; hire sales forces,
                assign the new brands to the sales force, price the brands, design an advertising
                campaign for each brand, schedule production, schedule the opening of one or two
                additional sales offices, purchase market research, check pro forma cash flows.
Quarter 4:      Skillful adjustment; review the market and accounting data from the test market,
                adjust the firm’s strategy and tactics (brand design, pricing, advertising, sales force,
                production, finances) as needed.
Quarter 5:      Invest in the future; prepare business plan for the future, negotiate with venture
                capitalist, invest in research and development, new sales offices and factory capacity
                in order to substantially expand your market presence and financial potential.
Quarter 6:      Expand the market offering; introduce new brands with the new R&D feature,
                continue with market expansion by adding sales people, new offices, and new
                production.
Quarter 7:      Refine the business strategy; study the market and accounting data to determine
                how to surpass the competition through better marketing, manufacturing and
                financial management.
Quarter 8:      Build to the last; refine the business tactics and capitalize on the strongest quarter
                of the year.

This description represents the whole of the world you will face. From this point forward, you will
receive information, as you need it. You will also be given an ever-expanding set of decisions to
make. The sequence follows the logical way in which a new business goes to the market.




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      8
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace




                            Targeted Participants
The simulation program chosen and the associated lecture are set for the level of senior
managers/middle managers/new staff in your company.

The size of a session is 20, divided into 5 teams with 4 participants each. They will be playing the
functions of a company in:

Marketing and Sales
Research & Development
Manufacturing
Finance, and
General Manager

In the case of 4 participants in a team, the
General Manager is acting by one of the above 4 functional managers.

As to the allocation of functions within a team, it is better to adapt ―wear different hat‖, each
participant is to play other function role instead of his own expertise in order to enhance the learning
effect.




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      9
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace




                        Program Level of Difficulty and
                            Decision by Functions
The proposed program is the middle difficult program of all available programs, the name of the
game is Business Management (8 quarters, 2 years) which include the following decisions by
functions as follows:

General Manager
Vision, mission, strategy formation
Work assignment
Teamwork ground rules
Strategy management
Final decisions
Presentation to venture Capitalist
Presentation to the Board of the final result

Marketing & Sales
Market opportunity analysis
Purchase market information
Read and analyze market information (customer needs, use pattern, price willing to pay, and market
potential)
Market segmentation
Brand promotion
Sales priority among brands
Open and close sales office
Pricing, rebate, demo,
Design ad for each manufactured brand
Media placement, city and region, times
Sales force hiring, allocating brands, incentives
Analyze demand created, market share
Review competition data: sales forces / ad placement/price by team, by city, by geographical
Review customer satisfaction index: ad judgment, brand judgment, price judgment by brand, by city
by region,
Review competitor’s information: city, geographical, pricing, ad design, media placement
Evolution of market needs and preferences

Finance
Issue stocks to executive teams
Place and lift time deposit
Read and analyze financial statements
Decode financial ratios, benchmarking
Pro-forma planning
Project cash flow
Profit analysis (using Activity Based Costing) – product / geographical profitability
Review Balanced Scorecard and locate the area to improve
Negotiation to venture capitalist for investment
Make loans from financial institute
Allocate scarce fund to R&D, sales office, capacity expansion, personnel, production
Of groups of Products




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      10
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                                                                                               Marketplace


Production
Plant site
Capacity, continuous expansion
Calculate transpiration cost
Inventory level control,
Inventory clear out
Estimate unit production cost
Estimate needs
Production plan
Factory simulation
Evaluate lost sales

R&D
Product design
New feature R&D
Licensing proposal, cross-licensing proposal
Analyze customer needs
Review brand judgment
Redesign brand

Human Resources
Define functional responsibilities
Understanding communication style of different characteristic
Form the team rules
Decide individual learning goal
Leadership
Persuasion and presentation
Sales force estimation
Sales team duty segregation
Train program
Salary and incentive decision




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      11
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace




                                  Program Schedule 1
                    (09:00am through 06:00pm each day, total 27 hours in 3 days)

      Days         Session              Time                            Contents
                                   0900-1030        How to compete in the Marketplace
                                                    Group dynamics process and Teamwork
                                                    Leadership,
                                                    Identifying member’s competence and
               Morning Session
                                                    character
                                   1030-1100        Q1 Decisions
                                   1100-1200        Performance Debriefing &
                                                    Lecture: Market Opportunity Analysis
      Day 1
                                   1200-1330        Q2 Decisions
                                   1330-1430        Performance Debriefing &
                                                    Lecture: Customer Value
                                1430-1600           Q3 Decisions
              Afternoon Session 1600-1700           Performance Debriefing &
                                                    Lecture: Balanced Scorecard
                                   1700-1800        Q4 Decisions

                               0900-1030            Q4 Decisions (cont.)
               Morning Session 1030-1330            Writing &Presenting a Business Plan

      Day 2                        1330-1530        Q5 Decisions
                                   1530-1630        Performance Debriefing &
              Afternoon Session
                                                    Lecture: Managing the team to Excellent
                                   1630-1800        Q6 Decisions
                                   0900-0930        Q6 Decisions (cont.)
                                   0930-1030        Performance debriefing &
               Morning Session
                                                    Lecture: Lean Enterprise
                                   1030-1230        Q7 Decisions
                                   1230-1330        Performance debriefing &
      Day 3                                         Lecture: Build to the Last
                                1330-1530           Q8 Decisions
              Afternoon Session 1530-1800           Report to the Board
                                                    Presenting Award
                                                    Wrap-up

Please refer to the following comparison chart for 2 days schedule and compare to the standard 30
hours schedule.

The above 27 hours schedule is 3 hours short spread into 1 hour short on ―Group Dynamics, Process
and Teamwork‖ in the beginning, 1 hour short on ―Writing & Presenting a Business Plan‖, and 1 hour
short on ―Presenting to the Board‖.

In 18 hours schedule, I have to shorten quarters from 8 to 6 by deleting quarter 7 and 8 decisions,
and also, significantly reduce time allocation for 3 major group activities as described on last
paragraph.




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      12
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                                     Marketplace


      We strongly suggest to take the standard schedule which need 30 hours.          You can see that even
      in this standard schedule, there is tight enough to not giving break and lunch time, participants has to
      squeeze time for break and lunch from their allowed time span. Besides, all schedules have to
      be exactly followed in order to have enough time for next sessions.



                                        Program Schedule 2
                           (09:00am through 06:00pm each day, total 18 hours in 2 days
                               Compare to 3 days 27 hours and Standard 30 hours)

                                            Standard                       3 Days                       2 Days
                                     30Hrs(08:30-18:30)             27Hrs(09:00-18:00)           18Hrs(09:00-18:00)
                                   Facilitator's                  Facilitator's                Facilitator's
Activities                                         Decisions                     Decisions                    Decisions
                                      slot                            slot                         slot
Lecture: Group Dynamics,
                                       2.5                            1.5                            1
Leadership and Teamwork
        Q1 Decisions                                   0.5                           0.5                            0.5
Performance Debriefing
& Lecture:                              1                              1                             1
Market Opportunity Analysis
         Q2 Decisions                                  1.5                           1.5                            1.5
Performance Debriefing
& Lecture:                              1                              1                             1
Customer Value
         Q3 Decisions                                  1.5                           1.5                            1.5
Performance Debriefing
& Lecture:                              1                              1                             1
Balanced Scorecard
         Q4 Decisions                                  2.5                           2.5                            2.5
Writing & Presentating
                                        4                              3                             1
a Business Plan
         Q5 Decisions                                   2                             2                                 2
Performance Debriefing
& Lecture:
                                        1                              1                             1
Managing the Team
to Excellence
         Q6 Decisions                                   2                             2                                 2
Performance Debriefing
                                        1                              1
& Lecture: Lean Enterprise
         Q7 Decisions                                   2                             2
Performance Debriefing
                                        1                              1
& Lecture: Build to Last
         Q8 Decisions                                   2                             2
Report to the Board
                                       3.5                            2.5                            2
& Wrap-up
Sub total Hours                        16              14              13            14              8              10
Total Hours                                            30                            27                             18




      63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      13
      上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace




                               Facilitator Background
Gilbert Yu
I like to share my professional knowledge with those who need them, it is most


Academic Achievement:
      MBA, University of Tennessee, USA (48)
      Master of Accounting, University of Suzhou, Taiwan (36)
      Bachelor of International Trade, University of Feng Chia (24)

Professional Qualifications:
       Certified Public Accountant,
       Certified Management / Law Consultant

Publication: Finance and Accounting for Non-financial Managers
        Tax Planning in China for the 21st Century
        Management by Numbers (VCD and book)
        CEO’s Financial Quotation (VCD and book)
        Strategic Cost Management (VCD and book)
        The Management of Strategy in the Marketplace

Professional Experiences:
         Assistant Professor, EMBA Program Fudan University
         Assistant Professor, EMBA Program Jiao Tong University
         Assistant Professor, EMBA Program Beijing Institute of Technology
         Assistant Professor, EMBA Program Tianjin University
         Assistant Professor, EMBA Program zhejiang University
         Chief Consultant, FinanceOne Financial Consulting (Shanghai) Co., Ltd.
         Managing Partner, Yu, Yu & Co., CPAs
         Senior Manager, Ernst & Young, London, England
         Senior Partner, Ernst & Young, Taiwan
         Instructor, AMA (American Management Association)
         Instructor, Dun & Bradstreet Business Education
         Director, Taiwan CPA Association International Affairs Commission


Mr. Yu studied international trade in university, and entered into international trade of textile, garment
and accessories for eight years, which includes trading, manufacturing, and general management.
Then he decided to enter into a career that is protected by higher entry barrier for he found garment
related industries in Taiwan were loosing comparative advantage to other countries, so. He chose
to study and pass the examination to became a Certified Public Accountant, it took him two years to
get a CPA license and graduate from accounting and successfully changed his career from
non-financial to financial at his age of 36.

During eight years worked for Ernst & Young both in Taipei and London, he obtained very wide range
of knowledge with respect to be a professional accountant. He participated in a great deal of
trainings and overseas meetings. His expertise includes auditing of all types of industries,
international taxation, investment, financing and consulting.




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      14
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                                                                                               Marketplace


In 1993, he, at 41 years of age, left Ernst & Young to start his own accounting firm with partnership of
his sister and brother who are CPA and Attorney. In the meantime, he started to share his
non-financial and financial knowledge with non-financial managers. He noticed that Management
by Numbers is a very efficient management tool, but is widely ignored among most companies. He
then decided to endeavor to promote managerial accounting and making numbers talk.

At his age of 47, he further spent 2 more years in the University of Tennessee to study MBA in order
to learn more contemporary management development to integrate all management idea into his
financial focused training.

Since 1996, not long after China adapted western Generally Accepted Accounting Principles, Gilbert
came into China to promote this ―Management by Numbers‖ and offer training publicly or privately
in-house.

During these 13 years in the field of training and consulting, accompanied by operating his own CPA
firm, he has served hundreds of companies both in Taiwan and China, he still enjoying studying,
implementing, and sharing.

The courses that Mr. Yu is able to deliver are as follows:

A. Computer Simulation
   Marketplace-Business War Game in various programs

B. Business Game
   Financial Management for Non-Financial Managers

C. For Senior Managers
   Facing New Challenge in the 21st Century, the Essential of
   Finance Every CEO Must Know
   Business Planning and Project Evaluation
   Analysis of Financial Statement As An Eye-opener—Detecting Areas of Weakness and Improving
   Performance
   CEO’s Financial Quotation

D. For Middle Managers
   Strategic Budgeting—Making Budget Manageable
   Enhance Performance Result Through Cost Control and Budgeting
   Strategic Cost Management

E. For Sales Department
   Financial Training for Sales Managers—Creating Values for customers and Company
   Sales Department—Building a Winning Strategy on Numbers
   Customer Credit Management & Avoiding Bad Debts

F. For Finance Department
    Double the profit - Strategic Managerial Accounting(EVA, ABC, ABM, ABB, Responsibility
    centesr)
    Set Up An Excellent Financial and Internal Control System

G. For Human Resources Department
   Human Resource Cost Management
   The Balanced Scorecard – Translating Company’s Vision And Strategy Into Actions




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      15
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace


For more than 13 years in the training, Mr. Yu has served hundreds of companies, part of them are
as follows:


International Organizations:
      AMA,D&B,
Universities:
      Taiwan EMBA Program, San Diego University, EMBA program for Fudan University, Jiao Tong
University, Beijing Institute of Technology, Tianjin University, Zhe Jiang University.
Semi-Conductor/Electronics:
      Philips,Compaq,Dell, TI,Sony, Siemens, ViewSonic,TSMC(台积电),UMC(联电),
      Sony, Hitachi, Samsung, Unipac(联友),Holtek(合泰)          ,Vanguard(世
                                                   ,Compal(仁宝)
      界先进)        ,Winbond(华邦)
          ,MXIC(旺宏)          ,Microchip(高雄电子)          ,SIS(矽
                                             ,Ultima(大腾)
      统科技)             ,
          ,Applied(应用科技) Industrial Technology Research Institute(工业技术研究院),
          (台达电) Yageo
      Delta    ,        , (英群) Chicony
                    (国巨) BTC  ,      (群光) Mercuries
                                         ,              ,
                                                  (三商电脑) Hauman
          ,
      (豪勉) Genuine(捷元),Phoenix(菲尼克斯电气)BenQ, ACP Electronics, ABB,
Tele-Communication:
      Siemens,Motorola,Lucent,GTE,Andrew, (中华电讯) EastCom
                                                ,      (东方通信) Hershiung
                                         NDC                 ,
      (禾翔),YOFC(长飞光纤光缆),Bell Alcatel
      Shanghai Bell,南京联创, Sichuan Telecommunication, Jiangsu Telecommunication, Xiamen
      Telecommunication,
Software:
      NEUsoft,NEU-Alpine(东大阿尔派),U-lead(友立资讯),Kingstar,Top,
      Wicresoft,Shanghai Hi-Tech Control,
Banking & Financial :
      Core Pacific Securities(太平洋证卷)                      ,
                                    ,Fubon Securities(富邦证卷) Sanwa Bank(三和三
      商)
Automotives:
                            ,
      Volvo,Delphi,Sym(三阳汽车) Mitsubishi(华菱汽车),延锋汽车饰件
Food & Beverage:
                                            ,       (台凤) Bright Diary,
                                         (黑松) Typhone
      PepsiCo, Wrigley, Everpure, Hey-song             ,              Lion Nathan,
        Budweiser, Suntory Beer, Dumex,
Pharmaceutical:
                                                            ,Alcon,GSK, Roche,
      Johnson & Johnson, L’Oreal, Stiffle, Baxter, Dyne(达因药业)
Logistics:
      7-Eleven, FedEX
Petro-Chemical:
      CPC(中油)Zhongtai (新疆中泰化学) Chemical


63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      16
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace


Real Estate:
    Resource (策源置业)
Others:
                                                                       ,HCG(禾
      Kodak,Minolta, TDK, Unilever, Tomen, China Grand Enterprises(远大集团)
      成)          ,
        ,Corner(兴达) Avnet-Mecuries(三商安利富),Alfa Laval,ABB,Black & Decker,
      Cognis,CampAir,Shanghai Yaohua Pilkington Glass, Mettler Toledo, Shanghai Yu Yuan
      Garden, Grundfos Pumps, TEK, Far Eastern Textile, Zhong Jin Gold Mine, Rosti, Zhongshan
      Hospital, Perfect, Mineral Technology, Adisseo,




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      17
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace




                                   Program Expenses
Total fee for 3 days business simulation including an instructor and 2 technical supports and the use
of Marketplace simulation program is NT$ 250,000 for one session.

Expenses can be adjusted according to your schedule.

The quotation covers 20 license numbers for the registration to the system of 20 participants who will
then group into 5 teams, the simulation is set to compete with peer teams.

We will provide each participant a handbook in electronic file.

The quotation is not for the purchase of software but for the use of program during the simulation.
The price does not include the following:
    Training rooms
    Facility, lunch and coffee
    Award, Prize

Taiwanese Invoice will be issued from Formosa Consulting Co., Ltd. (in Taiwan), VAT shall be added
on top. The payment should be made in NT dollars into Formosa bank account.

50% of the fee is payable upon the agreement of the Service Agreement, the balance is due upon
the completion of the business game. Taiwan GUI will be issued in 2 for each installment payment.

The simulation program is conducted in English both for program and facilitation. However, the
facilitator is able to conduct in bilingual - Chinese and English; the program is also available in
Chinese and English, but these two languages can not compete to each other. It has to be all in
English or all in Chinese.




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      18
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307
                                                                                               Marketplace


                     Project Flow on Customerization
1.   The Service Agreement has to be signed 2 weeks prior to the simulation
2.   We will provide participants’ manual one week prior to the simulation, participants are requested
     to read it through before come to the simulation.
3.   Learning & Development Department shall advise each participants’ e-mail address and their
     English name for us to register the simulation 5 days prior to the simulation. 20 participants are
     to be team up to 5 with 4 each.
4.   We will complete the registration 1 day prior to the simulation
5.   Learning & Development Department shall have the following facilities ready one day before the
     simulation:
     A. A conference room to accommodate all participants with the following equipments:
        1) LED projector
        2) Transparency projector
        3) Internet link
        4) White board
        5) Flip chart
        6) Microphone
        7) Clock
        8) Seats are arranged to accommodate each team to sit together
     B. 5 war rooms for each team with the following equipments:
        1) 2 PCs with Internet link
        2) 1 printer link to 2 PCs
        3) White board
        4) Flip chart
        5) World map, Tactical Plan, and Performance Result posters
     C. 1 area for coffee and drinks, stationery, and seats for instructor and assistant
     D. Each individual
        1) One calculator (real calculator, do not use mobile phone or PDA)
        2) A hat or vest to wear (of his job function)
     E. Additional equipment:
         1) Camera and digital camera, and Polaid for instant picture for teams
         2) 50 Transparency, 4 pack A4 paper, 50 posters, 30 markers, hats for each participant in
        different colors (representing a different function), vest for each participant in different colors
        (representing a different company)
         3) 5 Awards plus certificate to each participants
         4) 5 meaningful prize for each member of the overall wining team
6.   Facilitator will be checked in to Shinzhu Science Park the night prior to the simulation.
7.   Participants’ feedback summary and Facilitator’s feedback report-the weakness and strength of
     participants, areas to improve shall be provided by facilitator within 7 days after the simulation.




63,Harmony Garden Villa,3535 Yin Du Road, Shanghai 201108, PR China Tel: 21-5443-9301 Fax: 21-5443-9307      19
上海市银都路 3535 号君临颐和花园 63 幢 邮编:201108 电话: 21-5443-9301 传真: 21-5443-9307

								
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