RNCOS Global Mobile TV Forecast to 2013
Online Business Research
RNCOS Global Mobile TV Forecast to 2013
Online Business Research
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© Global Mobile TV Forecast to 2013
RNCOS, 2010
Edition 3.0
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RNCOS Global Mobile TV Forecast to 2013
Online Business Research
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RNCOS Global Mobile TV Forecast to 2013
Online Business Research
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RNCOS Global Mobile TV Forecast to 2013
Online Business Research
Table of Contents
1. Analyst View.........................................................................................................................................8
2. Mobile TV - Technology Overview ...................................................................................................10
3. Market Attractions .............................................................................................................................14
3.1 Mobility .......................................................................................................................................14
3.2 Mobile Penetration .....................................................................................................................15
3.3 New Revenue Stream ................................................................................................................16
3.4 3G Deployment ..........................................................................................................................18
4. Market Analysis .................................................................................................................................19
4.1 Subscribers ................................................................................................................................19
4.2 By Technology............................................................................................................................21
4.2.1 Streaming...............................................................................................................................23
4.2.2 Broadcasting ..........................................................................................................................26
4.3 Service Revenue ........................................................................................................................28
4.4 Business Models ........................................................................................................................29
4.4.1 Subscriptions .........................................................................................................................30
4.4.2 Pay-per-View .........................................................................................................................31
4.4.3 Advertising .............................................................................................................................32
4.5 Regional Segmentation..............................................................................................................34
5. Key Country Profile ...........................................................................................................................36
5.1 US ..............................................................................................................................................36
5.2 France ........................................................................................................................................39
5.3 Germany.....................................................................................................................................42
5.4 Italy.............................................................................................................................................45
5.5 Spain ..........................................................................................................................................47
5.6 UK ..............................................................................................................................................51
5.7 Japan..........................................................................................................................................53
5.8 South Korea ...............................................................................................................................55
5.9 China ..........................................................................................................................................58
5.10 India............................................................................................................................................62
5.11 UAE ............................................................................................................................................64
5.12 Malaysia .....................................................................................................................................66
5.13 Russia ........................................................................................................................................68
5.14 Brazil ..........................................................................................................................................72
5.15 Mexico ........................................................................................................................................74
6. Potential Growth Areas.....................................................................................................................76
6.1 Content Providers ......................................................................................................................76
6.2 Mobile Operators........................................................................................................................80
6.3 Mobile TV Broadcasters.............................................................................................................82
6.4 Handset Manufacturers..............................................................................................................84
6.5 Network Equipment Vendors .....................................................................................................87
6.6 Mobile Advertising ......................................................................................................................88
6.7 Quadruple Play Services............................................................................................................90
6.8 Car Mobile TV ............................................................................................................................92
7. Market Restrains................................................................................................................................93
7.1 Spectrum Availability..................................................................................................................93
7.2 Infrastructure Cost......................................................................................................................94
7.3 Content and Handset Availability ...............................................................................................95
7.4 Service Pricing ...........................................................................................................................96
7.5 Competing Standards ................................................................................................................97
8. Key Vendor Profile ............................................................................................................................98
8.1 Nokia Siemens ...........................................................................................................................98
8.2 Qualcomm ..................................................................................................................................99
8.3 Alcatel-Lucent...........................................................................................................................100
8.4 ZTE................................................