Global Mobile TV Forecast to 2013

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					RNCOS                      Global Mobile TV Forecast to 2013
Online Business Research
RNCOS                                                                  Global Mobile TV Forecast to 2013
Online Business Research




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                               © Global Mobile TV Forecast to 2013
                                         RNCOS, 2010
                                                  Edition 3.0
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RNCOS                                                         Global Mobile TV Forecast to 2013
Online Business Research




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RNCOS                              Global Mobile TV Forecast to 2013
Online Business Research




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RNCOS                                                                                                  Global Mobile TV Forecast to 2013
Online Business Research




                                                                Table of Contents

1.  Analyst View.........................................................................................................................................8
2.  Mobile TV - Technology Overview ...................................................................................................10
3.  Market Attractions .............................................................................................................................14
  3.1     Mobility .......................................................................................................................................14
  3.2     Mobile Penetration .....................................................................................................................15
  3.3     New Revenue Stream ................................................................................................................16
  3.4     3G Deployment ..........................................................................................................................18
4. Market Analysis .................................................................................................................................19
  4.1     Subscribers ................................................................................................................................19
  4.2     By Technology............................................................................................................................21
    4.2.1    Streaming...............................................................................................................................23
    4.2.2    Broadcasting ..........................................................................................................................26
  4.3     Service Revenue ........................................................................................................................28
  4.4     Business Models ........................................................................................................................29
    4.4.1    Subscriptions .........................................................................................................................30
    4.4.2    Pay-per-View .........................................................................................................................31
    4.4.3    Advertising .............................................................................................................................32
  4.5     Regional Segmentation..............................................................................................................34
5. Key Country Profile ...........................................................................................................................36
  5.1     US ..............................................................................................................................................36
  5.2     France ........................................................................................................................................39
  5.3     Germany.....................................................................................................................................42
  5.4     Italy.............................................................................................................................................45
  5.5     Spain ..........................................................................................................................................47
  5.6     UK ..............................................................................................................................................51
  5.7     Japan..........................................................................................................................................53
  5.8     South Korea ...............................................................................................................................55
  5.9     China ..........................................................................................................................................58
  5.10    India............................................................................................................................................62
  5.11    UAE ............................................................................................................................................64
  5.12    Malaysia .....................................................................................................................................66
  5.13    Russia ........................................................................................................................................68
  5.14    Brazil ..........................................................................................................................................72
  5.15    Mexico ........................................................................................................................................74
6. Potential Growth Areas.....................................................................................................................76
  6.1     Content Providers ......................................................................................................................76
  6.2     Mobile Operators........................................................................................................................80
  6.3     Mobile TV Broadcasters.............................................................................................................82
  6.4     Handset Manufacturers..............................................................................................................84
  6.5     Network Equipment Vendors .....................................................................................................87
  6.6     Mobile Advertising ......................................................................................................................88
  6.7     Quadruple Play Services............................................................................................................90
  6.8     Car Mobile TV ............................................................................................................................92
7. Market Restrains................................................................................................................................93
  7.1     Spectrum Availability..................................................................................................................93
  7.2     Infrastructure Cost......................................................................................................................94
  7.3     Content and Handset Availability ...............................................................................................95
  7.4     Service Pricing ...........................................................................................................................96
  7.5     Competing Standards ................................................................................................................97
8. Key Vendor Profile ............................................................................................................................98
  8.1     Nokia Siemens ...........................................................................................................................98
  8.2     Qualcomm ..................................................................................................................................99
  8.3     Alcatel-Lucent...........................................................................................................................100
  8.4     ZTE...........................................................................................................................................102


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RNCOS                                                                                  Global Mobile TV Forecast to 2013
Online Business Research




List of Figures:

Figure 3-1: Global - Mobile Penetration in Major Markets (%), 2009 & 2013 .............................................15
Figure 3-2: Global - Multiple Mobile TV Opportunities for Business Partners.............................................17
Figure 4-1: Global - Mobile TV Subscribers (Million), 2009-2013 ...............................................................20
Figure 4-2: Global - Mobile TV Subscribers by Technology (%), 2009 .......................................................21
Figure 4-3: Global - Forecast for Mobile TV Subscribers by Technology (%), 2013...................................22
Figure 4-4: Global - Streaming Mobile TV Subscribers (Million), 2009-2013..............................................24
Figure 4-5: Global - Broadcast Mobile TV Subscribers (Million), 2009-2013..............................................27
Figure 4-6: Global - Mobile TV Service Revenue (Billion US$), 2009-2013 ...............................................28
Figure 4-7: Global - Forecast for Mobile TV Subscribers by Region (%), 2013..........................................35
Figure 5-1: US - Mobile TV/Video Subscribers (Million), 2009 & 2013 .......................................................38
Figure 5-2: France - Mobile TV Subscribers by Operator (%), 2007...........................................................40
Figure 5-3: France - Mobile TV Subscribers (Million), 2009 & 2013 ...........................................................41
Figure 5-4: Germany - DVB-T Subscribers (Million), 2008 & 2013 .............................................................43
Figure 5-5: Italy - Broadcast Mobile TV Subscribers (Million), 2008 & 2013 ..............................................46
Figure 5-6: Spain - Mobile TV Subscribers (Million), 2008 & 2013 .............................................................48
Figure 5-7: Spain - Mobile TV Subscribers Revenue (Million Euro), 2008 & 2013 .....................................49
Figure 5-8: Spain - Mobile TV Subscribers by Operator (%), 2008.............................................................49
Figure 5-9: UK - Mobile TV Market (Million £), 2007 & 2013 ......................................................................52
Figure 5-10: Japan - Broadcast Mobile TV Subscribers (Million), 2008 & 2013 .........................................54
Figure 5-11: South Korea - Mobile TV Subscribers (Million), 2009-2013 ...................................................55
Figure 5-12: South Korea - Mobile TV Subscribers by Service Type (%), 2009.........................................56
Figure 5-13: South Korea - Forecast for Mobile TV Subscribers by Service Type (%), 2013 ....................57
Figure 5-14: China - Mobile TV Users (Million), 2009-2013.................................................................
				
DOCUMENT INFO
Description: The global mobile TV market has been witnessing a significant growth over the years, on the back of its ability to stream the content from the television on the move. Presently, mobile TV services are available only in a limited number of countries, catering to the needs of the premium segment. However, the future will see an increase in the number of mobile TV rollouts across the globe and the rising competition will lead to the decline in the subscription fees, resulting in an increased target audience. The report provides a detailed analysis of the global mobile TV market by studying it in terms of total mobile subscribers, service revenues and technology. Each section succinctly explains the present and future market trends and developments in the global mobile TV market. Anticipating the huge potential of the global mobile TV market, our industry experts have carried thorough research and analysis of the current and future prospects of the mobile TV market worldwide, which will help clients gain deeper insight of the industry. According to our report “Global Mobile TV Forecast to 2013”, the number of mobile TV subscribers worldwide will grow at a CAGR of over 47% between 2010 and 2013 to reach 570 Million by the end of 2013. Moreover, the streaming technology will dominate the global mobile TV subscriber base by the end of 2013. Various factors that will help the streaming technology dominate the global mobile TV subscriber base have been covered in the report. With such high growth potential, our research foresees immense opportunities for various industry players including mobile operators, content providers, handset manufacturers, etc. Besides this, we have also comprehensively analyzed the regional markets, helping clients to better understand the mobile TV trends and developments across various regions. A number of key countries have been focused upon to analyze the factors which are an indication of regional trends and developments. Our
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RNCOS is a leading market research and information analysis company with a global presence. We focus on delivering high quality research services to business professionals, organizations and individuals, thus supporting in maximizing success from the current industry information. We bring first-hand information and prudent analysis on various industries, technologies, economic and non-economic market parameters, potential markets, and key competitors in the industry and give rational forecast on market trends to help clients identify prospective growth areas and gain competitive edge.