Cosmetics and Toiletries Market in China by RNCOS

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China represents one of the most dynamic and untapped cosmetics and toiletries markets in the world. Last six to seven years have proved highly beneficial for the market when it has undergone rapid transformation and expansion phase. The Chinese cosmetics and toiletries market is the 2nd largest in Asia-Pacific region after Japan and seventh largest in the world. Although the market registered an impressive growth, the country still has high growth potential which is far from its saturation level. Extremely low penetration level and vast consumer base are two key factors that catch the eyeballs of cosmetic manufacturers.

As per our new research report “Cosmetics and Toiletries Market in China”, skincare dominates the overall cosmetics and toiletries market in China. In 2009, the segment acquired almost 40% share and showed no signs of slowdown despite post recessionary scenario. Other segments like hair care, color cosmetics, fragrances, etc have also experienced double digit growth over the recent years.

The market provides opportunities to both homegrown and international players. However, international companies like P&G and L’Oreal are currently leading the Chinese cosmetics and toiletries market. These companies are responsible for generating majority of the industry revenue and are preferred by the consumers over the local companies. Strong and wide product lines along with aggressive marketing strategies have been considered the success mantra proactively adopted by these international cosmetics giants.

Although the Chinese cosmetics market has become highly competitive, there is still a plenty of room for new entrants provided they adopt appropriate market entry strategies, find right manufacturing or distribution partners, use effective marketing strategies, and make suitable products for various customer groups at reasonable price points.

With increasing disposable income, surging working population (especially females) looks conscious appro

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									RNCOS                      Cosmetics and Toiletries Market in China
Online Business Research
RNCOS                                                          Cosmetics and Toiletries Market in China
Online Business Research




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                              © Cosmetics and Toiletries Market in China
                                                RNCOS, 2010
                                                  Edition 2.0
                              All rights reserved. This publication is protected
                           by copyright. No part of it may be reproduced, stored
                           in a retrieval system or transmitted, in any form or by
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                                         permission of the publishers.
RNCOS                                                    Cosmetics and Toiletries Market in China
Online Business Research




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Online Business Research




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RNCOS                                                                                     Cosmetics and Toiletries Market in China
Online Business Research




                                                               Table of Contents

1.   Analyst View ........................................................................................................................................8
2.   Research Overview ...........................................................................................................................10
3.   Cosmetics and Toiletries Market Drivers........................................................................................11
  3.1     Growing Economy ------------------------------------------------------------------------------------------------- 11
  3.2     Purchasing Power ------------------------------------------------------------------------------------------------- 12
  3.3     Prospective Consumer Base------------------------------------------------------------------------------------ 14
  3.4     Ageing Population ------------------------------------------------------------------------------------------------- 16
  3.5     Middle Class Family ----------------------------------------------------------------------------------------------- 17
  3.6     Internet Users ------------------------------------------------------------------------------------------------------- 18
  3.7     Consumer Confidence -------------------------------------------------------------------------------------------- 19
  3.8     Low Per Capita Consumption----------------------------------------------------------------------------------- 20
  3.9     Mergers and Acquisitions ---------------------------------------------------------------------------------------- 21
4. Cosmetics and Toiletries Market Overview ....................................................................................22
  4.1     Sales ------------------------------------------------------------------------------------------------------------------ 23
  4.2     Domestic and Foreign Companies ---------------------------------------------------------------------------- 25
  4.3     Distribution Channels --------------------------------------------------------------------------------------------- 28
  4.4     Trade------------------------------------------------------------------------------------------------------------------ 29
5. Market Performance by Segments to 2013 .....................................................................................32
  5.1     Hair Care------------------------------------------------------------------------------------------------------------- 33
     5.1.1 By Sales ---------------------------------------------------------------------------------------------------------- 33
     5.1.2 By Products ------------------------------------------------------------------------------------------------------ 35
     5.1.3 By Companies --------------------------------------------------------------------------------------------------- 37
     5.1.4 By Brands -------------------------------------------------------------------------------------------------------- 39
     5.1.5 Sub Segments--------------------------------------------------------------------------------------------------- 41
       5.1.5.1 Shampoos ------------------------------------------------------------------------------------------------- 41
       5.1.5.2 Conditioners ----------------------------------------------------------------------------------------------- 42
       5.1.5.3 Colorants --------------------------------------------------------------------------------------------------- 43
  5.2     Fragrance ------------------------------------------------------------------------------------------------------------ 44
     5.2.1 By Sales ---------------------------------------------------------------------------------------------------------- 44
     5.2.2 By Gender -------------------------------------------------------------------------------------------------------- 45
     5.2.3 By Companies --------------------------------------------------------------------------------------------------- 46
     5.2.4 By Brands -------------------------------------------------------------------------------------------------------- 47
  5.3     Make-up/Color Cosmetics --------------------------------------------------------------------------------------- 48
     5.3.1 By Sales ---------------------------------------------------------------------------------------------------------- 48
     5.3.2 By Products ------------------------------------------------------------------------------------------------------ 49
     5.3.3 By Companies --------------------------------------------------------------------------------------------------- 50
     5.3.4 By Brands -------------------------------------------------------------------------------------------------------- 51
     5.3.5 Sub Segments--------------------------------------------------------------------------------------------------- 52
       5.3.5.1 Lip Products ----------------------------------------------------------------------------------------------- 52
       5.3.5.2 Facial Make-up Products------------------------------------------------------------------------------- 53
       5.3.5.3 Nail and Eye Cosmetics -------------------------------------------------------------------------------- 54
  5.4     Skin Care ------------------------------------------------------------------------------------------------------------ 55
     5.4.1 By Sales ---------------------------------------------------------------------------------------------------------- 55
     5.4.2 By Companies --------------------------------------------------------------------------------------------------- 57
     5.4.3 By Brands -------------------------------------------------------------------------------------------------------- 59
     5.4.4 Men’s Skincare Market ---------------------------------------------------------------------------------------- 61
6. New Market Prospects ......................................................................................................................63
  6.1     Chemical Industry-------------------------------------------------------------------------------------------------- 63
  6.2     Ad Agencies --------------------------------------------------------------------------------------------------------- 64
  6.3     Container and Packaging Industry----------------------------------------------------------------------------- 65
  6.4     Beauty Market ------------------------------------------------------------------------------------------------------ 66
7. Challenges .........................................................................................................................................67
  7.1     Counterfeit Products ---------------------------------------------------------------------------------------------- 67
  7.2     Strict Regulation---------------------------------------------------------------------------------------------------- 68


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RNCOS                                                                           Cosmetics and Toiletries Market in China
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    7.3         Brand Loyalty ------------------------------------------------------------------------------------------------------- 69




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RNCOS                                                                                         Cosmetics and Toiletries Market in China
Online Business Research




List of Figures:

Figure 3-1: Real GDP Growth in Comparison to Other Top Asian Cosmetics and Toiletries Markets (%),
2009.............................................................................................................................................................11
Figure 3-2: Per Head Personal Disposable Income (US$), 2004-2009 ......................................................12
Figure 3-3: Unemployment Rate (%), 2004-2008 .......................................................................................13
Figure 3-4: Population in Age Group 15-64 Years (Million), 2004-2009 .....................................................14
Figure 3-5: Male and Female Population (Million), 2009 ............................................................................15
Figure 3-6: Population in Age Group 30-59 Years (Million), 2004-2009 .....................................................16
Figure 3-7: Number of Middle Class Families (Million), Jan 2005, Jan 2007 & 2010 .................................17
Figure 3-8: Number of Internet Users (Million), 2004-2009.........................................................................18
Figure 3-9: Top Countries by Consumer Confidence Index (Points) ..........................................................19
Figure 3-10: Per Capita Consumption of Cosmetics and Toiletries in Comparison to Neighboring
Countries (US$) ...........................................................................................................................................20
Figure 4-1: Cosmetics and Toiletries Sales (Billion US$), 2007-2013 ........................................................24
Figure 4-2: Share of Companies in Cosmetics and Toiletries Sales...........................................................25
Figure 4-3: Share of Distribution Channels in Cosmetics and Toiletries Sales...........................................28
Figure 4-4: Cosmetics Import (Million US$), 2006-2009 .............................................................................29
Figure 4-5: Cosmetics Import by Destination (%), 2008 .....................
								
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