Syndication Shines in the Summer July 2004
Executive Summary
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Syndication Shines in the Summer July 2004
Syndication delivers top rated programs in July 2004
٠ ٠ ٠ ٠ 7 of the Top 25 2nd only to CBS More than NBC & ABC combined Comparable performance for programs with both Syndicated and Network airing
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Syndication delivers consistent delivery yearround
٠ A mere 4% rating decline in Summer vs. 36% decline for 6 Networks
Syndicated TV: Top SNTA Programs in July 2004
Syndication Shines in the Summer July 2004
Source: Nielsen HH Ratings June 28-July 25 2004
Syndicated TV: 7 of the Top 25 Programs in July 2004
Program
CSI
Rtg.
9.7
Jeopardy
CSI: Miami Without a Trace
9.0
8.6 8.5
Wheel of Fortune
Syndication Shines in the Summer July 2004
Law & Order 60 Minutes Two & A Half Men Cold Case Law & Order: SVU Everybody Loves Raymond
8.3
7.5 7.4 7.3 7.2 7.1 7.1
Everybody Loves Raymond -Syndication
Amazing Race: 5
6.6
6.5
Seinfeld
60 Minutes II
6.5
6.4
Judge Judy
48 Hours Mystery
6.3
6.2
Friends -Syndication
Navy NCIS Big Brother 5-Tue. NBC Nightly News
6.0
6.0 6.0 6.0
Oprah Winfrey Show
ABC World News Tonight Big Brother 5-Thurs. Law & Order Wed. 9PM Simple Life 2
5.9
5.9 5.9 5.8 5.8
Source: Nielsen July 2004 HHLD AA/GAA%
Syndicated TV: #2 in Top Rated Programs - More than NBC and ABC Combined
Top 25 Television Programs By Source: July 2004
Syndication Shines in the Summer July 2004
15
# of Programs
13
10 5 0
* Sony is not a member of the SNTA
7 4
1
*
Syndication’s Off-Net Sitcoms Deliver Competitive Ratings to their Network Counterparts
Syndication Shines in the Summer July 2004
Week of 7/12/04 HH Rating
6.8 6.9 4.5 3.5
3.5 2.3
3.8
3.9
Raymond
King of the Hill That '70s Show Network Syndication
Will & Grace
Source: Nielsen 2004 AA/.GAA Ratings
Syndication Ratings Remain Consistent Throughout the Year
-Only .1 HH Rating Point Variance During the Summer
Source: Nielsen, July 2004 vs. Oct.-May 2004
Summer Viewing Of Network TV Has Traditionally Declined by 30%
130
Syndication Shines in the Summer July 2004
120 110 100 90
4 Network Prime
80 70 60
Jan03 Feb03 Mar03 Apr03 May03 Jun03 Jul-03 Aug03 Sep03 Oct03 Nov03 Dec03
Source: Nielsen January-December 2003 HHLD Index vs. Average Excludes sports and specials
Networks Added New Shows to Engage Summer Viewers
•
Syndication Shines in the Summer July 2004
• • • • • • • • • • • •
Amazing Race 5 (CBS) Big Brother 5 (CBS) The Ultimate Love Test (ABC) Come to Papa (NBC) For Love Or $ 3 & 4 (NBC) Last Comic Standing 2 (NBC) Next Action Star (NBC) The Jury (FOX) Method & Red (FOX) North Shore (FOX) Quintuplets (FOX) Simple Life 2 (FOX) Summerland (WB)
But Did that Help?
Network Prime Average is down 36%!
Index: July 2004 vs. Oct.-May 2004 Household
0% -10% -20% -30% -40% -50%
Source: Nielsen, July 2004 vs. October 2003-May2004. HHLD. Network Prime. Excludes sports and specials.
Syndication Shines in the Summer July 2004
Executive Summary
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Syndication Shines in the Summer July 2004
Syndication delivers top rated programs in July 2004
٠ ٠ ٠ ٠ 7 of the Top 25 2nd only to CBS More than NBC & ABC combined Comparable performance for programs with both Syndicated and Network airing
●
Syndication delivers consistent delivery yearround
٠ A mere 4% rating decline in Summer vs. 36% decline for 6 Networks