SEO Site Launch Checklist

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					                                                       SEARCH ENGINE OPTIMIZATION CHECKLIST

                                                                                         SITE REDESIGN
     Category                Priority Activity                                                                                Status                                        SEO Checklist Phase
     Overview                   1     Page / product description: (area to write in content)                                  (Options: (blank), Pass, Fail, N/A)           (1) Concept

                                      Is there adequate descriptive text on each directory /index page? (+250 words with
     Structure                  1     target keywords in the headings, links and body copy)                                 (Options: (blank), Pass, Fail, N/A)             (2) Framework Review
                                      Are the directory names user-friendly, describing the category of information in that
     Structure                  2     subdirectory?                                                                         (Options: (blank), Pass, Fail, N/A)             (2) Framework Review

     Structure                  2     Are there at least 6 Web pages in each directory, including the index page?             (Options: (blank), Pass, Fail, N/A)           (2) Framework Review
     Structure                  3     Is the directory structure no deeper than three subdirectories?                         (Options: (blank), Pass, Fail, N/A)           (2) Framework Review
                                      Does the site render on a unique IP that is not shown on any blacklists? (Check IP
     Structure                  1     address at dnsstuff.com)                                                                (Options: (blank), Pass, Fail, N/A)           (4) QA Phase

                                      Does the site appear at only one location, meaning does the http://domain.com
     Structure                  1     address use a 301 redirect to the http://www.domain.com address?                        (Options: (blank), Pass, Fail, N/A)           (4) QA Phase

                                      Do index pages for directories show up under just one location, meaning that does
                                      http://www.domain.com/directory use a 301 redirect to the URL
     Structure                  1     http://www.domain.com/directory/index.jsp ?                                             (Options: (blank), Pass, Fail, N/A)           (4) QA Phase

                                      Does every piece of content throughout the site render on ONLY one unique URL that
     Structure                  1     does not require or include query string parameters?                               (Options: (blank), Pass, Fail, N/A)                (4) QA Phase
                                      Is there a custom 404 page that matches the look of the site, and gives visitors a way
                                      to go to live pages on the site? And does it have a metatag <meta name="robots"
     Structure                  1     content="noindex,follow">                                                              (Options: (blank), Pass, Fail, N/A)            (4) QA Phase
                                      Is there a Robots.txt file that excludes any pages or directories you don’t want to
     Structure                  1     have in the search engine index?                                                       (Options: (blank), Pass, Fail, N/A)            (4) QA Phase

                                      Do navigational elements use fully-qualified URLs rather than relative links (<a
     Structure                  1     href="http://www.domain.com/home.jsp" RATHER THAN <a href="/home.jsp")                  (Options: (blank), Pass, Fail, N/A)           (4) QA Phase

                                      Does the Web site have an on-site site map with keyword rich text links, with fewer
     Structure                  2     than 100 links on the page? Are there text links on the site that go to the site map?   (Options:   (blank),   Pass,   Fail,   N/A)   (4)   QA Phase
     Structure                  2     Is there an XML sitemap that is loaded in the root directory?                           (Options:   (blank),   Pass,   Fail,   N/A)   (4)   Post Publish
     Offsite                    1     Are there inbound links to the site / page?                                             (Options:   (blank),   Pass,   Fail,   N/A)   (4)   Post Publish
     Offsite                    1     How many with a Google link: command _________                                          (Options:   (blank),   Pass,   Fail,   N/A)   (4)   Post Publish
     Offsite                    1     How many with a Yahoo link: command _________                                           (Options:   (blank),   Pass,   Fail,   N/A)   (4)   Post Publish

     Offsite                    2     Has the XML sitemap been verified in Google, Yahoo and MSN accounts?                    (Options: (blank), Pass, Fail, N/A)           (4) Post Publish
     Offsite                    3     Does the site appear in the Open Directory (DMOZ)?                                      (Options: (blank), Pass, Fail, N/A)           (4) Post Publish
     Offsite                    3     Does the site appear in Yahoo Search Directory?                                         (Options: (blank), Pass, Fail, N/A)           (4) Post Publish
                                      Site’s Technorati ranking ________________
     Offsite                    3     (URL similar to: http://www.technorati.com/blogs/www.mydomain.com?reactions )           (Options: (blank), Pass, Fail, N/A)           (4) Post Publish




© 2010 Meg Walker Robinson
Reprint by Permission Only                                                                           1 of 3
                                                      SEARCH ENGINE OPTIMIZATION CHECKLIST

     Category                Priority Activity                                                                                 Status                                SEO Checklist Phase
                                                                                    PAGE REDESIGN
     Overview                   1     Page / product description: (area to write in content)                                   (Options: (blank), Pass, Fail, N/A)   (1) Concept

     URL                        1     What is the page's URL and directory structure: (area to add in content)                 (Options: (blank), Pass, Fail, N/A)   (2) Framework Review

                                      Does the URL contain the target keywords in the domain, directory, file name (where
     URL                        1     practical without repeating the phrase)?                                            (Options: (blank), Pass, Fail, N/A)        (2) Framework Review
     URL                        2     Does the URL use fewer than 75 characters?                                          (Options: (blank), Pass, Fail, N/A)        (2) Framework Review
     URL                        3     Does the URL have <= 3 hyphens?                                                     (Options: (blank), Pass, Fail, N/A)        (2) Framework Review

     Keywords                   1     Target 2-4 keywords per page (add spaces where keywords will appear)                     (Options: (blank), Pass, Fail, N/A)   (2) Framework Review

     Keywords                   2     Are the keywords relevant to page content and technically accurate?                      (Options: (blank), Pass, Fail, N/A)   (2) Framework Review
     Keywords                   3     What is competition / search volume for keywords?                                        (Options: (blank), Pass, Fail, N/A)   (2) Framework Review

                                      Does this page have a unique page title, meta description and meta keywords that
     Meta Tags                  1     include at least one of the targeted keywords?                                           (Options: (blank), Pass, Fail, N/A)   (2) Framework Review

                                      Do the title, description and keyword tags appear in the <head> section of your page
                                      source, as close to the top of the code as possible? Do they appear in the order of
     Meta Tags                  1     <title>, <description>, <keywords>                                                   (Options: (blank), Pass, Fail, N/A)       (2) Framework Review

                                      Title tags: Does it start with the primary target phrase? Is the title between 6-12
     Meta Tags                  1     words long? Does the title describe the content of the page?                             (Options: (blank), Pass, Fail, N/A)   (2) Framework Review


                                      Description tag: Does it start with the primary target keyword and contain one
                                      instance of each of the target keywords? Does the description tag accruate for the
                                      content of the page, and does it invite someone to click on it? Is the description tag
     Meta Tags                  1     no longer than 12-24 words long?                                                         (Options: (blank), Pass, Fail, N/A)   (2) Framework Review


                                      Keywords tag: Does it contain the 2-4 target keywords, in order of importance? Does
                                      the tag include common mis-spellings of the word(s)? Is the tag no longer than 0-48
                                      words (max of 2,000 characters)? Does the tag NOT repeat any phrase or word more
     Meta Tags                  3     than 4 times?                                                                       (Options: (blank),      Pass, Fail, N/A)   (2) Framework Review
     Meta Tags                  3     Are meta NoODP and NoYDIR tags present on the page?                                 (Options: (blank),      Pass, Fail, N/A)   (2) Framework Review
                                      Is there a meta Robots Index or NoIndex tag, depending on whether the page should
     Meta Tags                  3     be in search results?                                                               (Options: (blank),      Pass, Fail, N/A)   (2) Framework Review
                                      Does the body copy convey valuable information to the reader using natural
     Text                       1     language, appropriate syntax and correct spelling?                                  (Options: (blank),      Pass, Fail, N/A)   (2) Framework Review
                                      Is the content on this page unique from content found anywhere else on the
     Text                       1     Internet?                                                                           (Options: (blank),      Pass, Fail, N/A)   (2) Framework Review
                                      Is there enough body copy (250+ words) and the right number of instances of the
     Text                       2     target keyword (2-4% keyword phrase density)?                                       (Options: (blank),      Pass, Fail, N/A)   (2) Framework Review
                                      Is the most important keyword phrase located within the first 50 words of the
     Text                       2     content?                                                                            (Options: (blank),      Pass, Fail, N/A)   (2) Framework Review




© 2010 Meg Walker Robinson
Reprint by Permission Only                                                                     2 of 3
                                                                     SEARCH ENGINE OPTIMIZATION CHECKLIST

     Category                              Priority Activity                                                                                 Status                                        SEO Checklist Phase

     URL                                       1     Do the page file name and/or directory name include the primary targeted keyword? (Options: (blank), Pass, Fail, N/A)                 (2) Framework Review
     URL                                       3     Are URLs 75 or fewer characters?                                                  (Options: (blank), Pass, Fail, N/A)                 (2) Framework Review

                                                     Does this page use one H1 header tag above the body content for the most prominent
                                                     content heading? If there is more than 150 words, is there also an H2? Are heading
     Text                                      1     tags used in order (H1, H2, etc.)?                                                 (Options: (blank), Pass, Fail, N/A)                (3) HTML Review

     Text                                      1     Is the target keyword phrase close to the beginning or first within the heading (H1)?   (Options: (blank), Pass, Fail, N/A)           (3) HTML Review

     Text                                      1     Is all important content in text rather than in images, video or Flash?                 (Options: (blank), Pass, Fail, N/A)           (3) HTML Review

                                                     Are important elements like navigation and H1 tags coded in text or use CSS image
     Text                                      2     replacement so that the code shows text-based content/links?                            (Options: (blank), Pass, Fail, N/A)           (3) HTML Review

     Links                                     1     Are there fewer than 100 links on this page (<a> tags), including navigation?           (Options: (blank), Pass, Fail, N/A)           (3) HTML Review
     Links                                     2     How much of the visible text is link text? (<15% of visible text.)                      (Options: (blank), Pass, Fail, N/A)           (3) HTML Review
                                                     How many words are used in the <a> referred-to URL addresses? Should be between
     Links                                     3     15 and 246.                                                                             (Options: (blank), Pass, Fail, N/A)           (3) HTML Review
                                                     Do graphics on the page have keyword-rich descriptions? (No more than 60 words in
     Images                                    2     ALT text total per page)                                                              (Options: (blank), Pass, Fail, N/A)             (3) HTML Review
                                                     Is there an adequate caption or description of each image that appears in the natural
     Images                                    2     text, if appropriate?                                                                 (Options: (blank), Pass, Fail, N/A)             (3) HTML Review
                                                     Is there a text-based description or transcript on the page of video or audio content
     Images                                    2     that is linked to from the page?                                                      (Options: (blank), Pass, Fail, N/A)             (3) HTML Review

                                                     Are there technical implementations that would result in multiple versions of the
                                                     page being indexed? (http:// and https:// versions of the page; query string
     Text                                      1     parameters automatically added to the URL; sessions IDs, etc.)                          (Options: (blank), Pass, Fail, N/A)           (4) QA Phase

     Text                                      2     Is the same content visible to both users and search engine spiders?                    (Options: (blank), Pass, Fail, N/A)           (4) QA Phase

     URL                                       1     Is the URL static with no query string variables (domain.com?id= ) ?                    (Options: (blank), Pass, Fail, N/A)           (4) QA Phase

     URL                                       1     If there are query string values, are these static or do they change between sessions? (Options: (blank), Pass, Fail,          N/A)   (4)   QA Phase
     Site Updates                              1     Has this page been added to in-site search?                                            (Options: (blank), Pass, Fail,          N/A)   (4)   QA Phase
     Page Deletion                             2     Is the page appropriate for user generated content / rating?                           (Options: (blank), Pass, Fail,          N/A)   (4)   QA Phase
     Site Updates                              1     Has the sitemap been updated?                                                          (Options: (blank), Pass, Fail,          N/A)   (5)   Post Publish
     Site Updates                              2     Is the page appropriate for user generated content / rating?                           (Options: (blank), Pass, Fail,          N/A)   (5)   Post Publish

     Site Updates                              2     Does / should this page link to or from articles, blog, other network content?          (Options: (blank), Pass, Fail, N/A)           (5) Post Publish

                                                    Does the page have inbound links from the site or from other sites? If so, is a 301
     Page Deletion                             1    redirect implemented to go to an appropriate page?                                       (Options:   (blank),   Pass,   Fail,   N/A)   (5) Post Publish
     Page Deletion                             1    Has the sitemap been updated?                                                            (Options:   (blank),   Pass,   Fail,   N/A)   (5) Post Publish
     Page Deletion                             1    Has this page been added to in-site search?                                              (Options:   (blank),   Pass,   Fail,   N/A)   (5) Post Publish
                                      (options 1, 2,(Blank line
     (Options: Text, Links, Images, URL, Site Updates, Other) - add content / activity)
                                                     3)                                                                                      (Options:   (blank),   Pass,   Fail,   N/A)



© 2010 Meg Walker Robinson
Reprint by Permission Only                                                                                    3 of 3

				
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posted:11/9/2010
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Description: This SEO Site Launch Checklist reviews all of the major points you need to review when creating or relaunching a website. It is a comprehensive list of items to check / review to assure your site is technically optimized for search engines.