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Pixar Animation Studios

Early history

Type Founded Headquarters Key people

Subsidiary 1979 Emeryville, California, U.S. Ed Catmull, President, Walt Disney Animation Studios & Pixar Animation Studios John Lasseter, Chief Creative Officer, Walt Disney Animation Studios & Pixar Animation Studios Jim Morris, General Manager, Pixar Animation Studios

Pixar’s studio lot in Emeryville. Pixar was founded as the Graphics Group, one third of the Computer Division of Lucasfilm that was launched in 1979 with the hiring of Dr. Ed Catmull from the New York Institute of Technology (NYIT)[1], where he was in charge of the Computer Graphics Lab (CGL). At NYIT, the researchers pioneered many of the CG techniques that are now taken for granted and worked on an experimental film called The Works. When the group moved to Lucasfilm, the team worked on creating the precursor to RenderMan, called Motion Doctor, which allowed traditional cel animators to use computer animation with minimal training.[1] The team began working on film sequences produced by Lucasfilm or worked collectively with Industrial Light and Magic on special effects.[1] After years of research, and key milestones in films such as the Genesis Effect in Star Trek II: The Wrath of Khan and the Stained Glass Knight in Young Sherlock Holmes,[1] the group, who counted about 45 individuals back then[2], was purchased in 1986 by Steve Jobs shortly after he left Apple Computer.[3] Jobs paid $5 million to George Lucas and put $5 million as capital into the company.[4] The Computer Division was renamed Pixar, a fake Spanish word meaning "to make pictures" or "to make pixels."[5][6] A factor contributing to Lucas’s sale was an increase in cash flow difficulties following his 1983 divorce, which coincided with the sudden dropoff in revenues from Star Wars licenses following the release of Return of the Jedi and the disastrous box-office performance of Howard the Duck.[1] The newly independent company was headed by Dr. Edwin Catmull, President and CEO, and Dr. Alvy Ray Smith, Executive Vice President and Director. Jobs served as Chairman and Chief Executive Officer of Pixar.[7] Initially, Pixar was a high-end computer hardware company whose core product was the Pixar Image

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CGI animation RenderMan, Marionette Pixar.com

Pixar Animation Studios is a CGI animation production company based in Emeryville, California, United States. To date, the studio has earned twenty-two Academy Awards, four Golden Globes, and three Grammys, among many other awards, acknowledgments and achievements. It is best known for its CGI-animated feature films which are created with PhotoRealistic RenderMan, its own implementation of the industry-standard Renderman image-rendering API used to generate highquality images. Pixar started in 1979 as the Graphics Group, a part of the Computer Division of Lucasfilm before it was bought by Apple co-founder Steve Jobs in 1986 and given its current name. Pixar has made 9 feature films beginning with Toy Story in 1995 and each one has received critical and commercial success. Having won critical acclaim and commercial success with Toy Story in 1995, Pixar has followed it up with A Bug’s Life in 1998, Toy Story 2 in 1999, Monsters, Inc. in 2001, Finding Nemo in 2003 (which is, to date, the most commercially successful Pixar film, grossing over $800 million worldwide), The Incredibles in 2004, Cars in 2006, Ratatouille in 2007 and WALL-E in 2008. Their 10th film, Up, is set for release on May 29, 2009 and will be the first Pixar film presented in Disney Digital 3-D. Since the inauguration of the Academy Award for Best Animated Feature in 2001, Pixar has been nominated 6 times. In that category they had 4 wins and 2 nominations


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Computer, a system primarily sold to government agencies and the medical community. One of the leading buyers of Pixar Image Computers was Disney Studios, which was using the device as part of their secretive CAPS project, using the machine and custom software to migrate the laborious Ink and Paint part of the 2-D animation process to a more automated and thus efficient method. The Image Computer never sold well.[8] In a bid to drive sales of the system, Pixar employee John Lasseter—who had long been creating short demonstration animations, such as Luxo Jr., to show off the device’s capabilities—premiered his creations at SIGGRAPH, the computer graphics industry’s largest convention, to great fanfare.[8] As poor sales of Pixar’s computers threatened to put the company out of business, Lasseter’s animation department began producing computer-animated commercials for outside companies. Early successes included campaigns for Tropicana, Listerine, and LifeSavers.[9] During this period, Pixar continued its relationship with Walt Disney Feature Animation, a studio whose corporate parent would ultimately become its most important partner. In 1991, after substantial layoffs in the company’s computer department, Pixar made a $26 million deal with Disney to produce three computer-animated feature films, the first of which was Toy Story. Despite this, the company was costing Jobs so much money that he considered selling it. Only after confirming that Disney would distribute Toy Story for the 1995 holiday season did he decide to give it another chance.[10]

collect 100 percent of the profits, paying Disney only the 10 to 15 percent distribution fee.[13] More importantly, as part of any distribution agreement with Disney, Pixar demanded control over films already in production under their old agreement, including The Incredibles and Cars. These conditions were unacceptable to Disney, but Pixar would not concede.[13] Disagreements between Steve Jobs and then Disney Chairman and CEO Michael Eisner made the negotiations more difficult than they otherwise might have been. They broke down completely in mid-2004, with Jobs declaring that Pixar was actively seeking partners other than Disney.[14] Pixar did not enter negotiations with other distributors. After a lengthy hiatus, negotiations between the two companies resumed following the departure of Eisner from Disney in September 2005. In preparation for potential fallout between Pixar and Disney, Jobs announced in late 2004 that Pixar would no longer release movies at the Disney-dictated November time frame, but during the more lucrative early summer months. This would also allow Pixar to release DVDs for their major releases during the Christmas shopping season. An added benefit of delaying Cars was to extend the time frame remaining on the Pixar-Disney contract to see how things would play out between the two companies.[15] Pending the Disney acquisition of Pixar, the two companies created a distribution deal for the intended 2007 release of Ratatouille, in case the acquisition fell through, to ensure that this one film would still be released through Disney’s distribution channels. (In contrast to the earlier Disney/Pixar deal Ratatouille was to remain a Pixar property and Disney would have received only a distribution fee.) The completion of Disney’s Pixar acquisition, however, nullified this distribution arrangement.[16]

Pixar and Disney had disagreements after the production of Toy Story 2. Originally intended as a straight-tovideo release (and thus not part of Pixar’s three-picture deal), the film was eventually upgraded to a theatrical release during production. Pixar demanded that the film then be counted toward the three-picture agreement, but Disney refused.[11] Pixar’s first five feature films have collectively grossed more than $2.5 billion, equivalent to the highest per-film average gross in the industry. Though profitable for both, Pixar later complained that the arrangement was not equitable. Pixar was responsible for creation and production, while Disney handled marketing and distribution. Profits and production costs were split 50-50, but Disney exclusively owned all story and sequel rights and also collected a distribution fee. The lack of story and sequel rights were perhaps the most onerous to Pixar and set the stage for a contentious relationship.[12] The two companies attempted to reach a new agreement in early 2004. The new deal would be only for distribution, as Pixar intended to control production and own the resulting film properties themselves. The company also wanted to finance their films on their own and

Acquisition by Disney
Disney announced on January 24, 2006 that it had agreed to buy Pixar for approximately $7.4 billion in an allstock deal. Following Pixar shareholder approval, the acquisition was completed May 5, 2006. The transaction catapulted Steve Jobs, who was the majority shareholder of Pixar with 50.1%, to Disney’s largest individual shareholder with 7% and a new seat on its board of directors.[17] Jobs’ new Disney holdings outpace holdings belonging to ex-CEO Michael Eisner, the previous top shareholder who still held 1.7%, and Disney Director Emeritus Roy E. Disney who held almost 1% of the corporation’s shares. As part of the deal, Lasseter, Pixar Executive Vice President and co-founder, became Chief Creative Officer (reporting to President and CEO Robert Iger and consulting with Disney Director Roy Disney) of both Pixar and the Walt Disney Animation Studios, as well as the


From Wikipedia, the free encyclopedia
Principal Creative Adviser at Walt Disney Imagineering, which designs and builds the company’s theme parks.[17] Catmull retained his position as President of Pixar, while also becoming President of Walt Disney Animation Studios, reporting to Bob Iger and Dick Cook, chairman of Walt Disney Studio Entertainment. Steve Jobs’ position as Pixar’s Chairman and Chief Executive Officer was also removed, and instead he took a place on the Disney board of directors.[18] Lasseter and Catmull’s oversight of both the Disney and Pixar studios did not mean that the two studios were merging, however. In fact, additional conditions were laid out as part of the deal to ensure that Pixar remained a separate entity, a concern that analysts had about the Disney deal.[19] Some of those conditions were that Pixar HR policies would remain intact, including the lack of employment contracts. Also, the Pixar name was guaranteed to continue, and the studio would remain in its current Emeryville, California location with the "Pixar" sign. Finally, branding of films made post-merger would be "Disney•Pixar" (beginning with Cars).[20] Today, Edwin Catmull serves as president of the combined Disney-Pixar animation studios, and John Lasseter serves as the studios’ Chief Creative Officer. Catmull reports to Robert Iger as well as Walt Disney Studios chairman Dick Cook. Lasseter, who has greenlight authority on all new films, also reports to Iger as well as consulting with Roy Disney.[21] Jim Morris, producer of WALL-E, has been named general manager of Pixar. In this new position, Morris is in charge of the day-to-day running of the studio facilities and products.[22]

animators were willing to move their families so far north, give up traditional animation, and try computer animation. Partly because of this, animators hired at Pixar around this time either came directly from college, or had worked outside of feature animation. For those who had traditional animation skills, the Pixar animation software (Marionette) is designed so that traditional animators would require a minimum of training before becoming productive.[1] According to an interview with John Lasseter with PBS talk show host Tavis Smiley,[23] Pixar films follow the same theme of self improvement. With the help of friends or family, a character ventures out into the real world and learns to appreciate his friends and family. At the core, according to John Lasseter, "it’s gotta be about the growth of the main character, and how he changes."[23]

To date, Toy Story is the only Pixar film to have sequels. Toy Story 2 was commissioned by Disney as a direct-tovideo, 60-minute film. When Disney executives saw how impressive the work-in-progress imagery for the sequel was, they decided it should be reworked as a theatrical release. The resulting change in status of Toy Story 2 was one of the major causes of the disagreement between the two companies that nearly led to a split. Toy Story 3 will be the second theatrical sequel when it is released on June 18, 2010. Cars 2, the third theatrical sequel, is scheduled for release summer 2011. Pixar is not against sequels, but believe that they should only be made if they can come up with a story as good as the original. Following the release of Toy Story 2, Pixar and Disney had a gentlemen’s agreement that Disney would not make any sequels without Pixar’s involvement, despite their right to do so. In 2004, after Pixar announced their unsuccessful attempt to make a new deal, Disney announced that they would go ahead with sequels to Pixar’s films with or without Pixar, although they stated they would prefer Pixar to agree to work on them. Toy Story 3 was put into pre-production at the new CGI division of Walt Disney Feature Animation, Circle 7 Animation. When Lasseter was placed in charge of all Disney and Pixar animation following the merger, he stated that all sequels were immediately to be put on hold, with Disney going so far as to actually state that Toy Story 3 had been cancelled. However, in May 2006, it was announced that Toy Story 3 was back in pre-production, now under Pixar’s control. Lasseter further fueled speculation on future sequels when he stated, "If we have a great story, we’ll do a sequel".[24] Cars 2, Pixar’s first sequel not based on Toy Story, was officially announced on April 8, 2008.

Feature films and shorts
Further information: List of Pixar films Further information: List of Pixar shorts Further information: List of Pixar film references Further information: List of Pixar awards nominations and

While some of Pixar’s first animators were former cel animators, including John Lasseter, they also came from stop motion animation, computer animation, or had recently graduated from college.[1] A large number of animators that make up the animation department at Pixar were hired around the time Pixar released A Bug’s Life and Toy Story 2. Although Toy Story was a successful film, it was Pixar’s only feature film at the time. The majority of the animation industry was, and is still located in Los Angeles, California, while Pixar is located 300 miles (480 km) north in the San Francisco Bay Area. Also, traditional 2-D animation was still the dominant medium for feature animated films. Not many Los Angeles-based


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Expansion to television

[10] "Steve Jobs’ Amazing Movie Adventure Disney Is Betting On computerdom’s Ex-boy Wonder To Deliver This Year’s Toy Story was the first Pixar film to be extended into Animated Christmas Blockbuster. Can He Do For television, with the Buzz Lightyear of Star Command film Hollywood What He Did For Silicon Valley?". CNNMoney. and TV series. Cars was expanded to television via Cars http://money.cnn.com/magazines/fortune/ Toons, a series of shorts (three to five minutes) running fortune_archive/1995/09/18/206099/index.htm. between regular Disney Channel shows and featuring Retrieved on 1995-09-18. "Pixar tells story behind ’Toy Mater (the tow truck voiced by comedian Larry the Story’". San Francisco Chronicle. Cable Guy).[25] http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/ 08/23/BAGDKEBPAB1.DTL. Retrieved on 2008-04-22. Animation and live-action [11] "Sequels to `Toy Story,’ `Tail,’ `Dragonheart’ go straight All Pixar films to date have been dominantly computerto video.". The Seattle Times. animated features (WALL-E has so far been the only Pixar http://www.accessmylibrary.com/coms2/ film to not be completely animated, featuring a number summary_0286-7277295_ITM. Retrieved on 2008-04-22. of live-action elements). A live action film is being [12] "Disney trying to patch things up with Pixar". Movies planned by Brad Bird, 1906, about the 1906 San Francisco Online. http://www.moviesonline.ca/ earthquake, which is currently in development. Bird has movienews_504.html. Retrieved on 2008-04-22. stated that he was "interested in moving into the live ac[13] ^ "Pixar dumps Disney". CNN. http://money.cnn.com/ tion realm with some projects" while "staying at Pixar 2004/01/29/news/companies/pixar_disney/. Retrieved [because] it’s a very comfortable environment for me to on 2008-04-22. work in." [14] "Pixar Says ’So Long’ to Disney". Wired. http://www.wired.com/techbiz/media/news/2004/01/ 62104. Retrieved on 2008-04-22. [15] Grover, Ronald (2004-12-09). "Steve Jobs’s Sharp Turn • List of Pixar staff with Cars". Business Week. http://www.businessweek.com/bwdaily/dnflash/ dec2004/nf2004129_4222_db035.htm. Retrieved on 2007-02-23. [1] ^ Hormby, Thomas (2007-01-22). "The Pixar Story: Fallon [16] "Pixar Perfectionists Cook Up ’Ratatouille’ As Latest Forbes, Dick Shoup, Alex Schure, George Lucas, Steve Animated Concoction". Star Pulse. Jobs, and Disney". Low End Mac. http://lowendmac.com/ http://www.starpulse.com/news/index.php/2007/06/26/ orchard/06/pixar-story-lucas-disney.html. Retrieved on pixar_perfectionists_cook_up_ratatouille/. Retrieved on 2007-03-01. 2008-04-22. [2] The Toy Story Story [17] ^ "Disney Agrees to Acquire Pixar in a $7.4 Billion Deal". [3] Hertzfeld, Andy. "The End Of An Era". Folklore.org. The New York Times. http://www.nytimes.com/2006/01/ http://www.folklore.org/ 25/business/25disney.html?_r=1&oref=slogin. Retrieved StoryView.py?project=Macintosh&story=The_End_Of_An_Era.txt. on 2008-04-22. [4] "Pixar History". Pixar. http://www.pixar.com/ [18] "Disney buys Pixar". CNN. http://money.cnn.com/2006/ companyinfo/history/index.html. Retrieved on 01/24/news/companies/disney_pixar_deal/. Retrieved 2008-04-11. on 2008-04-22. [5] The dynamic duo behind Pixar’s big success / [19] "Agreement and Plan of Merger by and among The Walt Lasseter and Catmull driving force behind studios’ Disney Company, Lux Acquisition Corp. and Pixar". blockbusters Securities and Exchange Commission. 2006-01-24. [6] Take Our Word For It, page two, Words to the Wise http://www.sec.gov/Archives/edgar/data/1001039/ [7] "Advertisement Misunderstood Masterpieces: Howard 000119312506012082/dex21.htm. Retrieved on 2007-04-25. the Duck". 411mania. http://www.411mania.com/ [20] "Sale unlikely to change Pixar culture". Inside Bay Area. movies/columns/53184/Misunderstood-Masterpieces:http://nl.newsbank.com/nl-search/we/ Howard-the-Duck.htm. Retrieved on 2008-04-22. Archives?p_product=OKTB&p_theme=oktb&p_action=search&p_maxdoc [8] ^ "Pixar Animation Studios". Ohio State University. Retrieved on 2008-04-22. http://design.osu.edu/carlson/history/tree/pixar.html. [21] "Disney-Pixar merger". The Hollywood Reporter. Retrieved on 2008-04-22. http://www.hollywoodreporter.com/hr/search/ [9] "Toy Stories and Other Tales". University of article_display.jsp?vnu_content_id=1002651181. Saskatchewan. http://www.usask.ca/alumni/ Retrieved on 2008-04-22. alumnisite/publications/green_white/issues/ [22] "Morris and Millstein named manager of Disney winter2007/cover_story.php. Retrieved on 2008-04-22. studios". http://www.variety.com/article/

See also



From Wikipedia, the free encyclopedia
VR1117991985.html?categoryid=13&cs=1. Retrieved on 2008-09-10. [23] ^ Smiley, Tavis (2007-01-24). "Tavis Smiley". PBS. http://www.pbs.org/kcet/tavissmiley/archive/200701/ 20070124_transcript.html#2. Retrieved on 2007-03-01. [24] Douglas, Edwards (2006-06-03). "Pixar Mastermind John Lasseter". comingsoon.net. http://www.comingsoon.net/ news/movienews.php?id=14741. Retrieved on 2007-03-01. [25] "Cars Toons Coming In October To Disney Channel". AnimationWorldNetwork. 2008-09-26. http://news.awn.com/

index.php?ltype=top&newsitem_no=24887. Retrieved on 2008-12-04.

External links
• • • • Official site The Pixar Blog (unofficial news source) PixarPlanet/Upcoming Pixar fan forums and news Pixar Animation Studios at the Internet Movie Database • Pixar Animation Studios at the Big Cartoon DataBase • Pixar Wiki, an external wiki

Retrieved from "http://en.wikipedia.org/wiki/Pixar" Categories: Companies established in 1979, Film production companies of the United States, Disney production studios, Walt Disney Company subsidiaries, Companies based in Alameda County, California, Pixar, Steve Jobs, Emeryville, California This page was last modified on 17 May 2009, at 18:36 (UTC). All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) tax-deductible nonprofit charity. Privacy policy About Wikipedia Disclaimers


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