Sample Tourism Business Plans

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					  Guidelines for
Community Tourism
  Development



     Brought to you by the
 Guidelines for Community Tourism Development

Introduction
Check out our website at:
www.dced.state.ak.us/tourism/guideline.htm

Tourism development guidelines are
designed to help you decide:

• whether tourism could work in your community
• how to start making tourism work for you


Also on the website are:
• names and addresses of groups to contact for
  financial of technical help
• sample tourism development plans
• checklist for tourism development
 Guidelines for Community Tourism Development


Is Tourism for You?

• The entire community must be willing to work together
  to make tourism a success
• Don’t expect miracles
   Lack of restrooms or places to eat and sleep for example,
   may become major problems
• Weigh the good and the bad
• Involve the whole community!
   Conduct survey or hold
   town meetings
 Guidelines for Community Tourism Development


Pros
• New jobs
• Expanded economy
• Clean industry
• Investment opportunities
• Community pride
• New public facilities
• Boosts local businesses
• Promotes variety
• May preserve heritage/culture
• Education and training
 Guidelines for Community Tourism Development


Cons
• Seasonal jobs, timing
• Congestion
• Disruptions or noise
• No guarantees
• Lifestyle changes
• Higher taxes/fees
• Seasonal markets
• Social change
• Maintenance costs
 Guidelines for Community Tourism Development


Community Guidelines
ECONOMIC
Tourism should create jobs and income for local residents and maximize the income that
remains in the community to benefit residents;
SUBSISTENCE
Tourism should not conflict with residents’
use of subsistence resources;
SOCIAL
Tourism should be controlled to
minimize impact on the present
way of life;
CULTURAL
Tourism should emphasize respect
for culture and history;
ENVIRONMENTAL
Tourism should maintain or enhance
environmental quality.
 Guidelines for Community Tourism Development


The Community Must be Supportive
                                  • Establish clear guidelines to help
                                    insure full support of the tourism
                                    effort.
                                  • Guidelines can be so strict that
                                    no tourism development is possible.
                                  • Tourism development may not be
                                    possible.
                                  • Proceed with the process when
                                    you are sure the community
                                    sincerely wants to be a part
                                    of the effort.
 Guidelines for Community Tourism Development


Rural Tourism
Tourism may represent an opportunity to broaden a
community’s economic base, not by replacing other
businesses, but by adding to the number of businesses
and jobs.
 Guidelines for Community Tourism Development


Who Should be Involved?

• Willing and interested people, and
• People with some experience, interest, or
  knowledge of tourism.
• Tourism development
  needs leadership.
• Leadership needs
  support.
 Guidelines for Community Tourism Development


Five A’s of Successful Tourism Development


                                        1. Attitude
                                        2. Access
                                        3. Accommodations
                                        4. Attractions
                                        5. Advertising
Guidelines for Community Tourism Development


Attitude
                             Make Visitors Feel
                             Welcome
                             Provide Visitor
                             Information
                             Invite Visitors Back
Guidelines for Community Tourism Development


Access
                             Frequency of access is less
                             important than dependability.
                             Visitors will come if they are sure about the
                             schedule


                             Use traditional access.
                             Don’t assume that visitors are not interested in
                             traditional access, such as riverboat or small plane


                             Include people with disabilities in
                             your access decisions.
Guidelines for Community Tourism Development


Accommodations
                       Visitors need a place to sleep
                       Even boats have been used for visitor accommodations. In the more
                       remote locations, visitors will be satisfied, and in many instances
                       expect, rustic settings as long as they are clean and well-managed.

                       Visitors need a place to eat
                       Café, restaurant, school, B&B, highlight local or Alaska specialties.

                       Visitors need restrooms
                       If possible, provide restrooms, bathing facilities, and accommodations
                       that are accessible to people with disabilities.

                       Visitors need local transportation
                       To and from airport, ferry terminal, or dock, between lodging and
                       shopping, and from one attraction to another.

                       All means of transport are acceptable as long as they are safe,
                       dependable, and reasonably priced.
 Guidelines for Community Tourism Development


Attractions
The most successful attractions are
rooted in local history, geography
and lore; they are authentic
   • Scenic Beauty

   • Recreation
   • Wildlife
   • Natural Phenomena
   • Historical Interest
   • Cultural Interest
   • Special Events
   • Community Character
 Guidelines for Community Tourism Development


Improve Your Local Attractions
• Provide Better Access
• Include Visitor Information
• Put Up Signs
• Allow Guided Tours
• Add Interpretation
 Guidelines for Community Tourism Development


Advertising
Promote Your Community Identity
There are Many Ways to Advertise
Brochures, Magazines, Newspapers, Television, Travel Agents, Airlines, and Cruise and Tour Companies

                                                          Business Advertising
                                                          Cooperative marketing with
                                                          local businesses

                                                          Bundle your Community
                                                          Attraction as Part of a
                                                          Larger Tour or Package
 Guidelines for Community Tourism Development


What Kind of People Visit Alaska?
Summer visitors to Alaska (80% of the annual visitors)
are, for the most part, well-educated, married, have high-
income managerial or professional careers, are slightly
under 50 years old, and are most likely to come from the:

    • west coast,
    • southeast and,
    • midwest areas of the United States.

They will stay for about a week and a half, over half will
be independent travelers while the others will be traveling
on an organized tour or cruise ship.
 Guidelines for Community Tourism Development


Package Tour
A prearranged and prepaid trip that includes transportation, t lodging,
and other services necessary for visitor enjoyment.

Can Your Community be Included in a Package Tour?
   • Airlines
   • Ferry
   • Camping
   • Camper/RV/Personal Vehicle
   • Fishing/Hunting
   • Winter Visitors
   • Miscellaneous Outdoors
   • Business Travelers
   • Cultural or other Events
Guidelines for Community Tourism Development


How the
Organized
Tour
Industry
Works
 Guidelines for Community Tourism Development


The Industry in Alaska
In Alaska, tourism marketing has traditionally been directed towards
visitors from other states and countries. However, as the state’s
population grows, people who live in one area of the state have begun
to travel to other parts of the state for business, recreation and
vacation travel. Today, any
community wishing to promote
tourism should seriously
consider marketing to their
Alaska neighbors, who are
eager to see other
areas of the state.
 Guidelines for Community Tourism Development


Hospitality is the Key
 • Good directional signs
 • Literature printed in an easy to read format and
   foreign languages, if needed
 • Clean restrooms
 • Handicap accessibility
 • Convenient hours of local stores and shops
 • A visitor information center
 • Developed local attractions that are easy to find
 • Public telephones, park benches, flower beds, and planters
 • Walking tours and signs on buildings and other attractions
 Guidelines for Community Tourism Development


Assistance
               ALASKA DIVISION OF TOURISM
               P.O. Box 110801
               Juneau, AK 99811-0801
               (907) 465-2012
               (907) 465-3767 FAX
               Email: GoNorth@dced.state.ak.us
               Website: http://www.dced.state.ak.us/tourism/



                There are a number of organizations and agencies
                   who can provide assistance for rural tourism
                 development. Contact the Division of Tourism for
                               more information.

				
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