Tel.: +33 6 07 73 74 95
Languages: French, English
Education: Graduated from ESSEC in 1983
CHIEF MARKETING OFFICER / GENERAL DIRECTOR
2009 ROLEX - Director, Branding Division - Rolex & Tudor
Reported to the CEO of Rolex SA – Member of the Executive Committee –
Managed staff at headquarters, in 24 affiliates and direct markets.
Create and manage the “Branding Division”: integrating the departments of Product design,
Merchandising, Retail, Advertising, Sponsoring and Promotions.
Support business with a single Brand Identity : Product + Retail + Communications
One brand Identity : One campaign ( vs 17 previously )
Focused product offer : worldwide focus on 13 products ( vs 236 previously )
Global China strategy : addressing the Chinese consumer in as well as outside China ( from 8 to 24
% of total sales )
Recruitment of new consumers : the young and women (from 15% to 40% of business )
New Product development : 5 years pipeline for ROLEX and TUDOR
2004-07 LVMH - Executive Vice President , Dom Pérignon
Reported to the CEO – Member of the Executive Committee –
2007 sales: € 952 million.
Managed staff at headquarters, and in 90 affiliates
Launch Dom Pérignon as a standalone luxury brand (previously one of the many products in the
Preside over the Dom Pérignon Brand Board: G8 of the top eight world markets
Develop P&L : Net sales doubled to €400 million, 96% of it outside France with 60% profit
Launched Brand with campaigns by Karl Lagerfeld: sevenfold return on investment
Recruited new luxury and HNW customers : accounting for 28 % of total sales
Increased brand volumes and value: double-digit growth over four years ( Volume : + 33 %, average
Doubled sales in emerging markets: Latin America, Asia Pacific & Central Europe
1986-2004: O M N I C O M: WORLD’S LEADING C O M M U N I C A T I O N GROUP
2002- 04 International Vice President in charge of luxury business unit
Reported to the President of TBWA worldwide. Network of 259 agencies in 77 countries. Gross
margin: €1 billion. 12,000 employees, including 1,100 in France.
P&L responsibility: €100 million in billings ( + 43% in 2 years ) . Profit: 25% of billings (average
agency rate: 8%) Managed staff of 15 in Paris and 70 in markets
ABSOLUT VODKA, H.STERN, ESPRIT, MONTBLANC, CHIVAS REGAL, UNGARO
1998- 04 International Vice President in charge of ABSOLUT outside the US
Launched and developed ABSOLUT VODKA in 70 markets
Double-digit growth in volume and value over 12 consecutive years ( 1992 – 2004 )
Innovative communication recognized worldwide. Awards: Effies, Epica, Eurobest, Cannes Lions etc.
Value growth outside the USA rose from zero to €3 billion
1992-98 Associate Director
Relaunched APPLE : sales rose from €6 to €8 billion (+33% in two years )
Developped EVIAN Overseas (Australia, Japan, UK, USA). Share of sales rose from 10% to 20%.
Developed BARILLA: conquest of European leadership using ambassador strategy: DEPARDIEU,
PAVAROTTI, GRAFF, EDBERG. Awareness rose from 18% to 45% sales from €330 million to €631
Relaunched WONDERBRA in Europe and USA. “Cult campaign”: €80 million worth of free editorial
coverage. Sales increased fourfold
Relaunched GUERLAIN MAKEUP France. Based on innovation ( Kisskiss ).Trunover doubled.
1986-92 Client Service Director
Brand portfolio strategy: HENKEL, in 12 European countries (two years)
Pitching new clients: new business director for TBWA (three years)
International account management: BULL Computers Europe (two years)
CREATIVE AND CULTURAL COLLABORATIONS
Damien Hirst, Louise Bourgeois, Maurizio Cattelan, Francisco Clemente, Miquel Barcelo
Musée des Arts Décoratifs, BiennaleVenezia, Château de Versailles
Helmut Newton, Herb Ritts, Ridley Scott, David Lynch , Annie Leibovitz, Jean-Baptiste Mondino
Karl Lagerfeld, John Galliano, Jean-Paul Gaultier, Tom Ford, Dolce & Gabbana
Marc Newson, Martin Szekely
DIFFA, Sidaction , Aides, Reporters sans Frontières