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Daniel Gaujac has the mission to create and manage the “Branding Division”: integrating the departments of Product design, Merchandising, Retail, Advertising, Sponsoring and Promotions. He also supports business with a single Brand Identity : Product Retail Communications.
DANIEL GAUJAC 75005 Paris Tel.: +33 6 07 73 74 95 email: email@example.com Languages: French, English Education: Graduated from ESSEC in 1983 CHIEF MARKETING OFFICER / GENERAL DIRECTOR 2009 ROLEX - Director, Branding Division - Rolex & Tudor Reported to the CEO of Rolex SA – Member of the Executive Committee – Managed staff at headquarters, in 24 affiliates and direct markets. Missions Create and manage the “Branding Division”: integrating the departments of Product design, Merchandising, Retail, Advertising, Sponsoring and Promotions. Support business with a single Brand Identity : Product + Retail + Communications Achievements One brand Identity : One campaign ( vs 17 previously ) Focused product offer : worldwide focus on 13 products ( vs 236 previously ) Global China strategy : addressing the Chinese consumer in as well as outside China ( from 8 to 24 % of total sales ) Recruitment of new consumers : the young and women (from 15% to 40% of business ) New Product development : 5 years pipeline for ROLEX and TUDOR 2004-07 LVMH - Executive Vice President , Dom Pérignon Reported to the CEO – Member of the Executive Committee – 2007 sales: € 952 million. Managed staff at headquarters, and in 90 affiliates Missions Launch Dom Pérignon as a standalone luxury brand (previously one of the many products in the Moët range) Preside over the Dom Pérignon Brand Board: G8 of the top eight world markets Develop P&L : Net sales doubled to €400 million, 96% of it outside France with 60% profit Achievements Launched Brand with campaigns by Karl Lagerfeld: sevenfold return on investment Recruited new luxury and HNW customers : accounting for 28 % of total sales Increased brand volumes and value: double-digit growth over four years ( Volume : + 33 %, average price/bottle: +35%) Doubled sales in emerging markets: Latin America, Asia Pacific & Central Europe 1986-2004: O M N I C O M: WORLD’S LEADING C O M M U N I C A T I O N GROUP 2002- 04 International Vice President in charge of luxury business unit Reported to the President of TBWA worldwide. Network of 259 agencies in 77 countries. Gross margin: €1 billion. 12,000 employees, including 1,100 in France. P&L responsibility: €100 million in billings ( + 43% in 2 years ) . Profit: 25% of billings (average agency rate: 8%) Managed staff of 15 in Paris and 70 in markets ABSOLUT VODKA, H.STERN, ESPRIT, MONTBLANC, CHIVAS REGAL, UNGARO 1998- 04 International Vice President in charge of ABSOLUT outside the US Launched and developed ABSOLUT VODKA in 70 markets Double-digit growth in volume and value over 12 consecutive years ( 1992 – 2004 ) Innovative communication recognized worldwide. Awards: Effies, Epica, Eurobest, Cannes Lions etc. Value growth outside the USA rose from zero to €3 billion 1992-98 Associate Director Relaunched APPLE : sales rose from €6 to €8 billion (+33% in two years ) Developped EVIAN Overseas (Australia, Japan, UK, USA). Share of sales rose from 10% to 20%. Developed BARILLA: conquest of European leadership using ambassador strategy: DEPARDIEU, PAVAROTTI, GRAFF, EDBERG. Awareness rose from 18% to 45% sales from €330 million to €631 Relaunched WONDERBRA in Europe and USA. “Cult campaign”: €80 million worth of free editorial coverage. Sales increased fourfold Relaunched GUERLAIN MAKEUP France. Based on innovation ( Kisskiss ).Trunover doubled. 1986-92 Client Service Director Brand portfolio strategy: HENKEL, in 12 European countries (two years) Pitching new clients: new business director for TBWA (three years) International account management: BULL Computers Europe (two years) CREATIVE AND CULTURAL COLLABORATIONS Damien Hirst, Louise Bourgeois, Maurizio Cattelan, Francisco Clemente, Miquel Barcelo Musée des Arts Décoratifs, BiennaleVenezia, Château de Versailles Helmut Newton, Herb Ritts, Ridley Scott, David Lynch , Annie Leibovitz, Jean-Baptiste Mondino Karl Lagerfeld, John Galliano, Jean-Paul Gaultier, Tom Ford, Dolce & Gabbana Marc Newson, Martin Szekely DIFFA, Sidaction , Aides, Reporters sans Frontières
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