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Marketing Director in Paris Resume Daniel Gaujac

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Daniel Gaujac has the mission to create and manage the “Branding Division”: integrating the departments of Product design, Merchandising, Retail, Advertising, Sponsoring and Promotions. He also supports business with a single Brand Identity : Product Retail Communications.

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									DANIEL GAUJAC

75005 Paris
Tel.: +33 6 07 73 74 95
email: daniel.gaujac@orange.fr
Languages: French, English
Education: Graduated from ESSEC in 1983


       CHIEF MARKETING OFFICER / GENERAL DIRECTOR


2009           ROLEX - Director, Branding Division - Rolex & Tudor
Reported to the CEO of Rolex SA – Member of the Executive Committee –
Managed staff at headquarters, in 24 affiliates and direct markets.

Missions

              Create and manage the “Branding Division”: integrating the departments of Product design,
               Merchandising, Retail, Advertising, Sponsoring and Promotions.
              Support business with a single Brand Identity : Product + Retail + Communications

Achievements

              One brand Identity : One campaign ( vs 17 previously )
              Focused product offer : worldwide focus on 13 products ( vs 236 previously )
              Global China strategy : addressing the Chinese consumer in as well as outside China ( from 8 to 24
               % of total sales )
              Recruitment of new consumers : the young and women (from 15% to 40% of business )
              New Product development : 5 years pipeline for ROLEX and TUDOR



2004-07        LVMH - Executive Vice President , Dom Pérignon
Reported to the CEO – Member of the Executive Committee –
2007 sales: € 952 million.
Managed staff at headquarters, and in 90 affiliates

Missions

              Launch Dom Pérignon as a standalone luxury brand (previously one of the many products in the
               Moët range)
              Preside over the Dom Pérignon Brand Board: G8 of the top eight world markets
              Develop P&L : Net sales doubled to €400 million, 96% of it outside France with 60% profit
Achievements

              Launched Brand with campaigns by Karl Lagerfeld: sevenfold return on investment
              Recruited new luxury and HNW customers : accounting for 28 % of total sales
              Increased brand volumes and value: double-digit growth over four years ( Volume : + 33 %, average
               price/bottle: +35%)
              Doubled sales in emerging markets: Latin America, Asia Pacific & Central Europe
      1986-2004: O M N I C O M: WORLD’S LEADING C O M M U N I C A T I O N GROUP



2002- 04        International Vice President in charge of luxury business unit
 Reported to the President of TBWA worldwide. Network of 259 agencies in 77 countries. Gross
 margin: €1 billion. 12,000 employees, including 1,100 in France.

            P&L responsibility: €100 million in billings ( + 43% in 2 years ) . Profit: 25% of billings (average
             agency rate: 8%) Managed staff of 15 in Paris and 70 in markets
            ABSOLUT VODKA, H.STERN, ESPRIT, MONTBLANC, CHIVAS REGAL, UNGARO


1998- 04 International Vice President in charge of ABSOLUT outside the US

            Launched and developed ABSOLUT VODKA in 70 markets
            Double-digit growth in volume and value over 12 consecutive years ( 1992 – 2004 )
            Innovative communication recognized worldwide. Awards: Effies, Epica, Eurobest, Cannes Lions etc.
            Value growth outside the USA rose from zero to €3 billion


1992-98 Associate Director

            Relaunched APPLE : sales rose from €6 to €8 billion (+33% in two years )
            Developped EVIAN Overseas (Australia, Japan, UK, USA). Share of sales rose from 10% to 20%.
            Developed BARILLA: conquest of European leadership using ambassador strategy: DEPARDIEU,
             PAVAROTTI, GRAFF, EDBERG. Awareness rose from 18% to 45% sales from €330 million to €631
            Relaunched WONDERBRA in Europe and USA. “Cult campaign”: €80 million worth of free editorial
             coverage. Sales increased fourfold
            Relaunched GUERLAIN MAKEUP France. Based on innovation ( Kisskiss ).Trunover doubled.



1986-92 Client Service Director

            Brand portfolio strategy: HENKEL, in 12 European countries (two years)
            Pitching new clients: new business director for TBWA (three years)
            International account management: BULL Computers Europe (two years)



CREATIVE AND CULTURAL COLLABORATIONS

            Damien Hirst, Louise Bourgeois, Maurizio Cattelan, Francisco Clemente, Miquel Barcelo
            Musée des Arts Décoratifs, BiennaleVenezia, Château de Versailles
            Helmut Newton, Herb Ritts, Ridley Scott, David Lynch , Annie Leibovitz, Jean-Baptiste Mondino
            Karl Lagerfeld, John Galliano, Jean-Paul Gaultier, Tom Ford, Dolce & Gabbana
            Marc Newson, Martin Szekely
            DIFFA, Sidaction , Aides, Reporters sans Frontières

								
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