Community 2.0 2009 program guide

C o n f e r e n c e Translating Community Philosophy into Business Practice The approachable event where real dialogue promotes call to action Bridge the Gap May 11-13, 2009 The Palace Hotel, San Francisco, CA 1 www.link2community.com • call 888.670.8200 • email register@iirusa.com www.link2community.com This all new event boasts: • An all-day symposium dedicated to community metrics and ROI • A full-day workshop on getting started with community • An unconference-style session on trends and tools • Lessons learned in brand privacy and identity from The Hartford • Tips for enabling employee interaction through an enterprise intranet • Community Managers will share their secrets to success • A featured session on the core user centric identity technologies • Southwest Airlines will demonstrate the ROI of blogging • A panel session dedicated to techniques for sustaining your community • Joe Trippi will share the effects of social media on presidential campaigns And more… Join us this May to engage intimately with those who have taken the philosophy of community and put it into practice for business impact – from increasing customer satisfaction and brand consideration to shortening product development cycles – that’s just the short list. In person you’ll have the opportunity to learn from the collective experience that is C2.0. All the best, C o n f e r e n c e Dear Colleague, It’s no secret that social media has infiltrated organizations both large and small. Of course this hasn’t always been the case. Just two years ago, when this conference began, practitioners were getting introduced to the concept of online communities, and social media experts were evangelizing it–working to convince traditional execs that it could be a powerful alternative to conventional media. A year later, companies were starting to get their feet wet by building communities and working to increase membership. Now, community adoption is commonplace and companies around the globe are already leveraging social media to drive business growth. So, the question is no longer, should I start a community, or how do I get started, the question is: how can I sustain it? With budgets tightening and resources dwindling, missteps can be disastrous. You need real data—qualitative and quantitative proof that your communities are delivering results. Success is no longer defined by the number of members, the number of comments posted, or the number of page views. Success lies in engagement. But with endless options for social media, how can you keep members engaged? Community 2.0 2009 will examine this question and sort through the countless tools, trends, and technology available today. From sharing ideas with employees in internal communities, to connecting with customers in external communities, you’ll experience cross-industry successes and failures and see REAL RESULTS. Regardless of where you are on the adoption curve and whether or not you’ve attended in the past – this event offers a customizable agenda that’s just right for you. Kristin Paulick Conference Producer Institute for International Research Kim Rivielle Managing Director Institute for International Research Join the Conversation: Community 2.0 Blog: http://community20.blogspot.com/ Visit www.link2community.com to read our blog, join our LinkedIn or Facebook Groups, or follow us on Twitter and Twemes. 2 To Register, Call Timothy Peeples at 646.616.7604 Fax: 212.661.8908 Email: tpeeples@iirusa.com Monday, May 11, 2009 Pre-Conference Workshop & Symposium FULL DAY Workshop // 8:15 Registration & Morning Coffee 9:00 AM-4:00 PM GettinG stArteD With CommUnitY WORKSHOP LEADERS Kellie Parker, Online Community Manager, Social Media Strategist, Sega This workshop will cover the tools, technology and techniques behind creating a social media strategy for your business. If you’re looking to start a community or are in the early stages, this is the workshop for you. Spend the day with three community experts and walk away with everything you need to create a successful online community for your organization. • Comparing & contrasting available community tools/technology • Evaluating technology, and building & planning for future growth • Establishing & maintaining a culture that is fertile for growth • Establishing metrics, reporting and ROI • Working with management & internal entities 12:30-1:30 Connie Bensen, Community Strategist & Community Manager, Techrigy David Peck, Social Media Strategist, LSF Network, Project & Community Manager, The Advanced Guard Lunch sYmposiUm // meAsUrinG the VALUe AnD sUCCess oF YoUr CommUnitY 9:45 How to Get Executive Buy-in for Social Media in a Large Organization 8:45-9:00 Welcome to the Symposium! Opening Remarks by Symposium Chair, Bill Johnston, Chief Community Officer, Forum One Networks 9:00 Social Media Marketing and PR How accurately are marketers able to measure ROI or similar profitability metrics to assess the effectiveness of the social media? How effective are social media marketing and PR tactics at accomplishing strategic, ROI-related goals? Which metrics are most often used to evaluate the effectiveness of social media tactics? Join Sergio Belegno as he reveals his latest research on social media marketing and PR. Sergio Belegno, Senior Analyst, MarketingSherpa Research Group While many startups see social media as an inexpensive and effective way to promote their business and improve their products, larger companies are often hesitant to get involved. You’ll learn how to: • Become your company’s social media advocate • lign your social media initiatives with your company’s business objectives A • Leverage executive support so you can execute your ideas Shawn Morton, Senior Consultant Social Media, Nationwide Insurance 10:30 Networking Break 3 www.link2community.com • call 888.670.8200 • email register@iirusa.com Monday, May 11, 2009 Pre-Conference Symposium sYmposiUm // meAsUrinG the VALUe AnD sUCCess oF YoUr CommUnitY play out in your organization is the first step toward identifying and quantifying ROI, and ensuring that your community’s success is measured not only by activity, but also by its impact on the profitability of your business. Matthew Lees, Vice President, Patricia Seybold Group 2:25 Networking Break—Relax & Recap 2:45 Measuring Succes in Communities 11:00 Holistic Community Management: A new value framework for stakeholders and members This session will outline a new way to think about the dimensions of value created and exchanged in an on community. The Framework will include techniques to: • Identify stakeholders • Articulate, clarify and agree on community host goals • Engage community members and external stakeholders • Agree on meaningful dimensions of community value • Report on value (what, and to whom?) Bill Johnston, Chief Community Officer, Forum One Networks 11:45 ROI and the Virtual World We all know communities are a great way to deepen relationships with customers as well as turn fence-sitters into fanatics. But how do you measure success? Is 1,000 members good or bad? How do I measure engagement? What about sociological data? Learn how to measure your existing community and how to sell a community to a numbers-happy boss. Dave Linaburry, Community Manager, NAVYForMoms.com 3:40 Improving Community Health – Taking the Journey from an Online Support What does engagement have to do with ROI? What’s the case for virtual worlds for enterprise? How do you measure community building? Practical metrics and case studies discussed! • nterprise usage of virtual worlds: alternative to travel, supplementary learning and extensions E of company culture • IBM’s Academy of Technology and other case studies • Quantitative vs qualitative metrics • Cultivating long term engagement within your communities Jeska Dwigalski, Proactive Initiatives Manager, Linden Lab 12:30 Lunch 1:40 10 Critical Success Factors for Generating ROI from Online Customer Forums to an Interactive B2C Community This presentation will cover the challenges that come along with improving the health of a community and the obstacles you face in being an evangelist/advocate, both internally and externally. You will learn: • It is not only what you know, but who you know—so build those relationships • ‘No’ doesn’t necessary mean, ‘No’, it just means I don’t know, tell me more about it… • Executives like to see Metrics, so have plenty in your pocket • Subscribe and Read Forester reports religiously • Don’t be afraid of knowledge-sharing…Share best practices with other community managers Layla Sabourian, Community Manager, Logitech 4:25 Symposium Concludes Communities In this presentation, Matthew will review the results of a report that presents 10 of the most critical factors that affect ROI from customer communities. Understanding how these factors 4 To Register, Call Timothy Peeples at 646.616.7604 Fax: 212.661.8908 Email: tpeeples@iirusa.com Tuesday, May 12, 2009 Main Conference Day One 8:00 Registration and Morning Coffee 8:30 Opening Remarks by the Conference Chair 8:45 KEynOTE: Social Media in the Obama Era 10:15 Networking Break 10:45-11:30 KEynOTE: Making Whuffie: Raising Social Capital to Win Online Joe Trippi, Election Analyst and Commentator, Consultant, & Author, “The Revolution Will Not be Televised: Democracy, the Internet, and the Overthrow of Everything” Joe Trippi worked on his first presidential campaign for Senator Edward M. Kennedy in 1980. His work in presidential politics continued with the campaigns of Walter Mondale, Gary Hart, Richard Gephardt, Howard Dean and, most recently, John Edwards. He heads up Trippi and Associates a multimedia consulting firm. Trippi appears regularly on CBS as an election analyst and commentator. 9:30 KEynOTE: How Micro Sharing Tools Make Enterprise Communication More Tara Hunt, Co-Founder, The Citizen Agency, Author, “The Whuffie Factor” What’s the secret of successfully spreading word of mouth through online communities? Whuffie. Or, in other words, raising your social capital with the members. This presentation covers the 5 principles of raising Whuffie. Tara ‘miss rogue’ Hunt has spent most of her adult life online, either participating in or building communities. She co-founded Citizen Agency in 2006 with the mission of teaching her clients how to work more effectively with the communities they serve and how to embrace and adjust to all of the changes in culture businesses are facing. She maintains a successful blog over at HorsePigCow. Tara has written a book for Random House, The Whuffie Factor, to be published April of 2009, on community marketing and speaks all over the world on the same topic. She is also very much involved in grassroots online communities, spending all of her free time onBarcamp, Coworking and TransitCamp. She is also a supporter of the Open Source movement, the EFF, Creative Commons and community-based standards movements like Microformats and OpenID. 11:30 PAnEL DISCuSSIOn: Don’t Just Survive, Thrive. Tips & Techniques for Efficient David O. Sacks, Founder & CEO, Geni, Inc & Yammer, Inc, Producer, “Thank You for Smoking”, Former COO, Paypal Learn how microsharing tools, available today, can break down barriers that currently restrict employees from communicating efficiently. Specific problems that most people can relate to, such as email overload, information silos, and redundant work can all be solved through microsharing tools currently available, such as Yammer. David Sacks will walk you through specific communication problems that existed, at his other company Geni.com and at most companies, which led him to develop Yammer internally as a solution. Yammer, Inc., a communications tool for enterprises, launched on stage at TechCrunch 50 on September 8, 2008, and won Best In Show. Yammer was originally developed at Geni, Inc., a startup founded by David in June 2006. Geni.com is creating a family tree of the whole world, enabling millions of family members to connect, share, and preserve their lives. Previously, David was the COO of PayPal, helping to lead the company to a successful IPO and sale to eBay for $1.5 billion. He also produced the movie “Thank You For Smoking”. Sustaining your Community If you are interested in participating in this panel, please contact Ashley Chiplock at achiplock@iirusa.com or call 646-895-7481 Moderator: Bill Johnston, Chief Community Officer, Forum One Networks 12:15-1:30 Lunch After lunch there will be two different tracks, each session is 40 minutes followed by 5 minutes for transition time. Feel free to move between tracks as much as you’d like. 5 www.link2community.com • call 888.670.8200 • email register@iirusa.com Tuesday, May 12, 2009 Main Conference Day One TRACK OnE: COMMunITy CuLTuRE & STRATEGy 1:15-1:55 Energizing Word of Mouth through Social Media TRACK TWO: TOOLS, TREnDS, TECHnOLOGy 1:130-2:10 yOu DECIDE Mayo Clinic has the strongest brand in health care, built over more than a century through word of mouth from satisfied patients and their families. Each year its patients come from every U.S. state as well as dozens of other countries. Its potential community is global. Learn how an established organization is embracing social media tools to share in-depth information and to enable patients to connect with Mayo Clinic staff and with each other. From broad-based social networks like Facebook to medically oriented sites like carepages.com and thehealthcarescoop.com to its own various blogs and podcasts, Mayo is supporting existing patient communities and helping to create new ones that could not have existed a decade ago. Lee Aase, Manager, Syndication & Social Media, Mayo Clinic 2:15-2:55 PAnEL DISCuSSIOn: How to be a Kick-A$$ Community Manager Avoid mediocrity and learn the secrets to becoming an amazing community manager. There are some simple and not so simple things that a community manager can do to increase their chances of being successful. We’ll talk about some of our secrets for being a great community manager, but we’ll spend most of the time letting you (the audience) ask us your toughest questions. Tell us your problems, and we’ll come up with ideas for how to solve them. We’re aware that tools, technology and trends in social media can change over night. We want to hear from you. What do you need to learn more about? What are the challenges you are facing with running a community or incorporating social media into your business strategy? This is your chance to get your biggest questions answered, learn from your peers, and challenge the experts. 2:15-2:55 needs are the Seeds for B2B Moderator: Dawn Foster, Founder, Fast Wonder Consulting Kelly Ripley Feller, Community Strategist, Intel Kellie Parker, Community Manager, Sega Connie Bensen, Community Strategist & Community Manager, Techrigy 2:55-3:25 Break—Relax & Recap 3:25-4:05 Becoming an Engaged & Authentic Part of your Target Community Hear from Lindsay Labresco’s experience as a blogger and social media manager for Graco’s Parenting Blog. Learn how to: Listen. Always & Actively Give first. Ask Second. Engage. Internally & Externally Customer needs must drive community design. By understanding the specific needs of your business customers, you can create vibrant, useful B2B communities that deliver results for you and your customers. • Driving demand for goods and services in community-appropriate ways • Defining ROI against appropriate time horizons • Influencing conversations without alienating audiences Pepper E. Roukas, Director, Content & Community Development, American Express Global Advertising and Brand Management 2:55-4:05 Break–Relax & Recap 3:25-3:50 Five Trends That Will Transform Customer Communities Lindsay Lebresco, Public Relations and Social Media Manager, Graco track continues on page 7 Customer communities, have multiplied greatly in recent years, but most are little changed from their predecessors 10 years ago. However, new developments in community platforms, analytics, and business processes augur significant change in the months and years to come. Drawing from the experience of more than 150 communities spanning high-tech to manufacturing, and consumer to b-to-b, this presentation will help you survive and thrive in the coming transformation. You will learn: track continues on page 7 6 To Register, Call Timothy Peeples at 646.616.7604 Fax: 212.661.8908 Email: tpeeples@iirusa.com Tuesday, May 12, 2009 Main Conference Day One 93% of Americans believe that a company should have a presence on social media sites and 85 percent believe that these companies should use these services to interact with consumers. 2008 Cone Business In Social Media Study • • • • • Features and functionality that your community platform must have to support future growth Ways to avoid ideas from Web 2.0 consumer sites colliding with customer expectations Quantitative benchmarks that all successful customer communities have in common Shifts in power inside organizations that threaten your plans and your community Three things you can do today to stay ahead of the change Joe Cothrel, Chief Community Officer, Lithium Techologies, Inc Wednesday, May 13, 2009, Main Conference Day Two 4:10-4:50 Redefining Local Community Where there’s an interest, there’s a community. Countless “web destinations” allow people to find each other, talk and collaborate around shared interests, goals and even common addresses. Now, sites like Topix, NowPublic, outside.in—combined with the online efforts of newspaper chains like Gannett—have enabled physical communities to harness the power of the Internet to interact, share opinions and exchange information down to zip code levels. This presentation will cover the growing importance of the “local voice” and outline strategies for marketers to reach and influence local communities. Key take-aways will include: • ow to embrace digital channels as an integral means of engaging with local communities H • Ensuring your community is sustainable • Moderating and interpreting social media conversations / UGC • ow new media consumption patterns and technologies enable marketers to engage with H local audiences Chris Tolles, CEO, Topix 4:10-4:50 Community 2.Oh no! Balancing Risks and Rewards of Online Communities In the last two years the number of users on the community web has quadrupled yet few statistics have been published regarding the exploding volume of personal data online and its implications on the future of personal reputation, brand, privacy, and identity. This session illustrates and projects the uncertainties and risks to business and users as they participate in online communities. For example: • What happens down the road as individual community users want to change - if not advance - “their social graph” How can they hit the restart button with their online reputation? • hen does previously posted social data and community participation turn from a personal W asset into a personal liability? • ow are brands at risk from Communities Gone Wild, and how do companies defend their H reputations? • Lastly, what emerging laws will impact the participation in and profiting from Communities? Drew Bartkiewicz, VP E&O, Cyber and New Media Markets, The Hartford Track sessions conclude, join us in the general session room for a featured presentation. 4:55-5:40 Enabling Social networking through an Enterprise Intranet – Lessons Learned The explosion of social networking technologies provides endless avenues for people to connect, collaborate, share and learn. Large and geographically diverse companies have become very interested in how to utilize basic mainstream social networking technologies across their enterprise. The ability to unite a workforce around common interests and shared content can accelerate expertise sharing and location, giving firms valuable leverage of existing knowledge, content and experience. Learn how Universal McCann, a division of IPG Mediabrands, designed, developed and deployed a social networking-based Intranet to bring 2,700 employees together on the same platform, which inspired more consistent interaction across the globe. Jason Harrison, CIO, IPG Mediabrands 5:40-6:40 Cocktails & Conversation in the exhibit Lounge 7 www.link2community.com • call 888.670.8200 • email register@iirusa.com Wednesday, May 13, 2009 Main Conference Day Two 8:30 Recap and Reflect with the Conference Chairperson 8:45 KEynOTE: Bringing Our Own Dial Tone Chris Brogan, Co-Founder, PodCamp, President, New Marketing Labs You might look at social networks as trivial places to “throw sheep” or figure out “which elf am I?” But others see them as a powerful new communications tool, and businesses are following suit. Jeff Pulver, legendary co-founder of Vonage and visionary entrepreneur sees the social web as an opportunity to create the “new dial tone,” referring to how social tools are augmenting and sometimes replacing telecommunications. Join Chris Brogan in an engaging conversation that moves from strategy into action, and that will leave you with next steps you can do today to be ready for this shift in business communications. Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com, a blog in the top 20 of the Advertising Age Power150, and in the top 100 on Technorati. Chris is also the cofounder of the PodCamp new media conference series, and the president of New Marketing Labs, a social media agency. He runs the New Marketing Summit events with CrossTech Media. Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in US News & World Report, The Montreal Gazette & Newsweek among others. 9:30 KEynOTE: Identity Across Communities - Tools for Making it Real. support the emergent social effects like trust that come from persistence across time and space and ultimately build stronger communities faster. The tools include OpenID, Open Social, Information Cards, and The Relationship Button from Project VRM (Vendor Relationship Management). 10:15 Networking Break 10:45 Traditional Corporate Communication is Dead Connie Bensen, Community Strategist Communities are reshaping the corporation as we close this decade. Companies who embrace the concept can realize increased customer satisfaction & loyalty, shortened sales & product development cycles & more. Connie defines the unique role of community building from both the employer’s & employee’s perspective so that you can immediately start shaping or re-shaping your community building plan! 11:30 Ways to Benefit from the Power of WE Kaliya Hamlin, Identity Woman, user-centric online identity expert, identitywoman.net, Chief Process Officer, Process Geeks, unconference.net This presentation will cover the core user-centric identity technologies that are emerging to support people being able to port their identifiers and information about themselves between websites. The goal is to make it easier for people to share information along with TRACK OnE: COMMunITy CuLTuRE & STRATEGy 1:15-1:55 Building Pageviews: Knowing What Works for your Audience Talking points include: • Research - ask your audience (or potential audience) at the ground level • Narrow your scope - when quality triumphs over quantity • Prepare to fail - with an increasingly wary (yet tech-savvy) audience, the true test is to launch • Stimulate the conversation - because all communities need leaders and debate. Barry Libert, CEO, Mzinga Companies are increasingly starting to recognize that there are real benefits behind the buzz of social media and community. However, there are many pitfalls and challenges to be had as social technologies work themselves into the enterprise. Industry expert Barry Libert, author of “We are Smarter than Me,” discusses not only what businesses can do to benefit from community, but how they can do it. Through various case studies, Barry demonstrates that the community can drive innovation, reach new markets, increase customer loyalty and improve products and profitability. 12:15 Lunch TRACK TWO: TOOLS, TREnDS, TECHnOLOGy 1:15-1:55 Eby Ghafarian, Manager, Product Engagement & Community Development, Hachette Filipacchi Media U.S. track continues on page 9 Hot Topic! Details for this session will be shared closer to the even in order to keep the content as up to date as possible. If you would like to speak during this session, please contact Ashley Chiplock at achiplock@iirusa.com with more information on the topic you would like to propose. session continues on page 9 8 To Register, Call Timothy Peeples at 646.616.7604 Fax: 212.661.8908 Email: tpeeples@iirusa.com Wednesday, May 13, 2009 Main Conference Day Two 2:00-2:40 Southwest Airlines: nuts About Online Communication 2:00-2:40 using Communities for Product Innovation at One of the Biggest A blogger once wrote that Southwest Airlines was riding the blogosphere “like a wild horse.” Ask anyone on the Southwest Communication Team, and they’ll agree that it has been a wild ride. For more than three years, Southwest Airlines has navigated the uncharted territory of Social Media Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more. From virtual riots to an industry crisis, Southwest has learned how to leverage today’s social media tools to successfully support Company efforts. Through real-life case studies and examples from the last two years, Southwest will show you how they have effectively made, managed, and maintained successful online communities and share every lesson they’ve learned along the way. Key takeaways: • How to strategize and develop web 2.0 campaigns that move your company ahead • How to use social media tools for crisis communications • How to read, analyze, and understand online conversations • When to listen to online conversations and when to chime in • How to woo and leverage online influentials Paula Berg, Manager of Emerging Media, Southwest Airlines Banks in the World BBVA is a global group based in Spain for nearly 150 years. It employs more than 112,000 employees in over 30 countries, with more than 47 million customers and 890,000 shareholders. One of the strategic imperatives from the innovation department is to develop an active community for employees from different countries and cultures designed to boost our product innovation. Also, we have developed several communities for clients to share feedback and help us to improve. Learning Objectives: • How to create “community champions” inside a big corporation from the bottom up • How to lead a community joined by people from different countries, languages and cultures • Can a bank be popular? • How to create new channels to get feedback from employees and customers Jose Gallego Vazquez, Community Manager, BBVA 2:40-3:00 Break—Relax & Recap 3:00-3:40 Best Buy Online Community Engagement 2:40-3:00 Break—Relax & Recap 3:00-3:40 using the Social Ecosystem to Increase Brand Consideration Description: Best Buy engages with our customers both within our own English/Spanish online community and many other indirect communities including Twitter; Vimeo (http://vimeo.com/ bestbuycommunity/) and Get Satisfaction; and several others. Furthermore, we use Twitter to communicate to customers in English, French and Spanish. We engage with customers in online communities to support the customer’s ownership experience and fulfill our brand promise of providing a trusted perspective for inspired living; thus empowering our customers to buy with confidence. Best Buy has found that connecting with customers in direct and indirect communities is an essential component for business in the twenty-first century. Gina Debogovich, Community Connection Manager, Best Buy Conference Concludes, See you Next Year! This session is an exploration of the ways in which H&R Block uses online communities to encourage reappraisal of its brand. Key takeaways: • Business objectives and audience needs should drive tactics • Communities won’t conform to your business silos • Be prepared to invest time in community interactions Amy Worley, Director of Digital Marketing, H&R Block 9 www.link2community.com • call 888.670.8200 • email register@iirusa.com registration Details Three Easy Ways to Register PHOnE: (646) 616-7604 EMAIL: tpeeples@iirusa.com IQuote VIP Priority Code TT04nTERnET: www.link2community.com Please indicate which events you will attend: Register by 2/20/09 Save $300 $1,795 $2,445 $2,990 $1,195 Register by 3/20/09 Save $200 $1,895 $2,545 $3,090 $1,195 Register by 4/17/09 Save $100 $1,995 $2,645 $3,190 $1,195 Standard & On-site Rate $2,095 $2,745 $3,290 DATE & VEnuE: May 11-13, 2009 The Palace Hotel 2 New Montgomery Street San Francisco, CA, 94105 BOOK yOuR ROOM: A block of rooms will be held for a limited time at the The Palace Hotel. All hotel bookings should be made through The Global Executive’s Internet booking site. Please visit www.globalexec.com/iir to make your reservation. If you do not have Web access, or need additional assistance, please call The Global Executive at (800) 516-4265 or (203) 431-8950 or send them an email at conf@globalexec.com. WHAT SHOuLD yOu WEAR? Casual and comfortable attire is suggested. We recommend bringing a sweater, as the conference room may be cool. CAnCELLATIOnS: If you need to make any changes or have any questions, please feel free to contact Registration Options* q Conference Only q Conference + Full Day Workshop q Conference + Full Day Symposium q Symposium Only $1,195 *Tiered pricing is valid through expiration date. New pricing takes effect at specific dates indicated. All fees must be paid in full by expiration date or your price will increase to the next level tier. PAyMEnTS: Payments may be made by check, Visa, MasterCard, Discover, Diners Club or American Express. Please make all checks payable to the “Institute for International Research, Inc.” and write the name of the delegate(s) on the face of the check, as well asour reference code: M2105. If payment has not been received prior to registration the morning of the conference, a credit card hold will be required. Any disabled individual desiring an auxiliary aid for this conference should notify IIR at least 3 weeks prior to the conference in writing by faxing 212-661-6045. us via email at register@iirusa.com. Cancellations must be in writing and must be received by IIR prior to 10 business days before the start of the event. Upon receipt of a timely cancellation notice, IIR will issue a credit voucher for the full amount of your payment, which may be applied towards registration fees at any future IIR event held within 12 months after issuance (the “Expiration Date”). All credit vouchers shall automatically expire on the Expiration Date and shall thereupon become void. In lieu of issuance of a credit voucher, at your request, IIR will issue a refund less a $795 processing fee per registration. Registrants are advised that no credit vouchers or refunds will be issued for cancellations received less than ten business days prior to start of the event, including cancellations due to weather or other causes beyond the Registrant’s control. IIR therefore recommends that registrants allow for unexpected delays in making travel plans. Substitutions are welcome at any time. If for any reason IIR decides to cancel this conference, IIR accepts no responsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors, speakers & guests. Due to unforeseen circumstances, the program may change and IIR reserves the right to alter the venue and/or speakers. DISCOunT OPPORTunITIES ARE AVAILABLE IF: • ou are from a company that is speaking at Community 2.0, you qualify for a 20% discount off Y the standard & on-site rate • ou are from a company that is sponsoring at Community 2.0, you qualify for a 25% discount Y off the standard & on-site rate • ou are a government, Non-Profit, or Academic Professional, you qualify for 30% off the Y standard & on-site rate All discounts are off the standard and onsite fees. No two discounts can be combined. Please note that early registration discounts may be a better value than some of the discount opportunities here, so please register today. 10 To Register, Call Timothy Peeples at 646.616.7604 Fax: 212.661.8908 Email: tpeeples@iirusa.com equal opportunity pricing structures It’s a fact – attendees of a conference walk away with the most value when they experience it with a peer– there is just too much information available for one person to capture it all. Therefore, no longer are group discount structures restricted only to those groups registering from the same company. We recognize and respect that colleagues and peers span companies, disciplines, communities and peer groups. As a result, we are pleased to offer the most cost effective pricing possible in order to accommodate and promote cross-company collaboration. We’re also aware of the need to send groups to multiple events and so, as long as they are within the IIR marketing portfolio – we are pleased to extend a group discount that can be applied acros s different events. If you are interested in attending an event and you encourage additional folks from personal communities such as LinkedIn, Facebook or even informal peer groups to join you, your group will eligible for tiered pricing. The more you register, the more you save. • ring one peer (group of 2 in total) – receive 20% off standard B and onsite pricing. • ring two peers – (group of 3 total) – Receive 25% off B standard and onsite pricing. • ring three peers or more – Call Timothy Peeples at B 646-616-7604 All registrations must take place at the same time for discount structures to apply. Check out these other events you might be interested in passing along to fellow peers. Make the Most of Your Experience at The Palace Hotel San Francisco Landmark Luxury Built in 1875 to celebrate the West Coast boom, the Palace Hotel, San Francisco is one of San Francisco’s most treasured landmarks. The hotel is located just steps away from Union Square, Chinatown, the Financial District and the Moscone Convention Center. Experience gracious hospitality on a grand scale in its 552 rooms and suites, evidenced by soaring 14-foot ceilings, original architectural details, opulent bedding, marble bathrooms and a host of thoughtful and luxurious modern amenities. www.iirusa.com January 19-21, 2009 The Hyatt Regency Coconut Point, Naples, FL c o n fer en c e O N m a r k et i n g APRIL 26-29, 2009 RESORT & SPA THE HYATT REGENCY CA HUNTINGTON BEACH, c o n fer en c e O N m a r k et i n g Kids marketing mega event 200 9 • • • ocus Groups: Kids, Moms and Dads THE event covering truly all encompassing The original and only in one shot. young adults and families kids, tweens, teens, c o n fer en c e O N m a r k et i n g Jane Buckingham, President and Founder, The Intelligence Group Bigger Picture The Sir Ken Robinson, Author, Out of Our Minds: and Learning to Be Creative of The Element: A New View Human Capacity You crave answers, ideas, new direction, innovation, futuristic insights and uncensored dialogues with other visionary leaders ’09 c o n fer en c e O N m a r k et i n g Jayne O’Donnell, Retail and Auto Reporter, buY USA TODAY, Author, Gen Share your story with other marketing experts and solve critical issues in the moment. • • • • KEY SEGMENTS COVERED: Moms, Dads, Infants, Toddlers, Little Kids, Big Kids, Tweens Marian Salzman, and Leading Chief Marketing Officer Trendspotter, Porter Novelli Where passion meets purpose for a truly co-created experience. In Challenging Times….. Courageous Choices the NEXT opportunity Be paralyzed or find times of change Explore possibility in matters time, delivering what in one place, at one to SUCCEED across ALL youth segments….all Focus on what it takes Be part of a “who’s who” Embrace Change and BRAND and YOUR BUSINESS. most to YOU, YOUR Join Industry Leaders Sharing Insights And Experience Through Bad Stories Of Good And www.iamr eadyforso methingne w.com www.kidsmega.com www.youthmarketin gmegaevent.com MARCH 23-25, 2009 EDEN ROC HOTEL, MIAMI, FL M2105 SPOnSORS Get inVoLVeD! Don’t miss out on Your opportunity to speak, sponsor, network & exhibit PARTnERS Looking to elevate your visibility with key industry players? Capture their attention at C2.0 ’09. Attendees are looking for new partners and fresh ideas that will impact their business. 11 www.link2community.com • call 888.670.8200 • email register@iirusa.com Institute for International Research 708 Third Avenue, 4th Floor New York, NY 10017-4103 C o n f e r e n c e Bridge the Gap Translating Community Philosophy into Business Practice Institute for International Research 708 Third Avenue, 4th Floor New York, NY 10017-4103 May 11-13, 2009 www.link2community.com M2105 The Palace Hotel, San Francisco, CA