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Men s Health Meeting – June 15

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					          Paper #87754


Bring a health professional to the people day: A community
outreach strategy for mobilizing African American barber shops
and beauty salons as health promotion sites
Mario Browne, BS, CAC 1, Victoria Garner, BS 2 , Raymond A. Howard, MBA 3,
Karen L. Reddick, MA 4 , Candice Williams, BA 2, Rachael J. Berget, MEd 3,
Veronica Sansing, BS 2 , Maya Gist, BA 2, Devon Taliaferro 2 , Angela Ford, MSW
5
 , Edgar Duncan, PhD 5, Stephen B Thomas, PhD 6. (1) Graduate School of
Public Health/Center for Minority Health, University of Pittsburgh, 124 Parran
Hall, 130 Desoto Street, Pittsburgh, PA 15261. (2) Center for Minority Health,
University of Pittsburgh, 124 Parran Hall, 130 DeSoto Street, Pittsburgh, PA
15261. (3) Center for Minority Health, University of Pittsburgh, 125 Parran Hall,
130 Desoto Street, Pittsburgh, PA 15261. (4) Center for Minority Health,
University of Pittsburgh Graduate School of Public Health, Reddick Associates,
3806 California Avenue, Pittsburgh, PA 15212. (5) Graduate School of Public
Health, University of Pittsburgh, 125 Parran Hall, 130 DeSoto Street, Pittsburgh,
PA 15261. (6) Graduate School of Public Health/Center for Minority Health,
University of Pittsburgh, 130 DeSoto St., Parran Hall, Pittsburgh, PA 15261.

Despite an abundance of health care resources in the region, Pittsburgh’s African
American community continues to suffer disproportionately from a burden of
preventable diseases. Although there is no shortage of information about how to
prevent these diseases, the African American community is clearly not benefiting
from it. One of the reasons for this discrepancy is that health messages are not
being delivered in the most effective and culturally appropriate manner. In
September of 2002 the Department of Health and Human Services kicked off
their “Take a Loved One to the Doctor Day”, a national effort to promote health
and wellness in the African American community. At the University of Pittsburgh,
Graduate School of Public Health, the Center for Minority Health (CMH) adopted
this model and tailored it to meet local needs by partnering with barbershops,
beauty salons, and health professionals to create “Bring a Health Professional to
the People Day”. Our strategy was designed with the idea that trusted community
members such as barbers and beauticians can be good vehicles for
disseminating accurate, evidence-based health promotion messages, especially
relating to preventable diseases, such as hypertension and diabetes. The CMH
partnered with barber shops and beauty salons. The focus was providing health
screening and health information to patrons of these shops. Health professionals
were recruited via website registration. The purpose of this presentation is to
demonstrate an innovative approach of the use of trusted community members to
promote health and wellness in the African American community.
Abstract ID#: 87754
Password: 491842
Program Selection: Public Health Education and Health Promotion
Keywords: African American, Community-Based Health Promotion
Learning Objectives: 1. Describe a model for "trust building" within the African
American communities. 2. Identify strategies for developing community
partnerships between local barber shops and beauty salons and the health
services community.
Submitter Email: mbrowne@cmh.pitt.edu
Target Audiences: Researchers, cultural anthropologists, health educators
seeking to recruit and work with African American populations
Presentation Format: Oral Preferred
 Technology-Based

 Presenter IS a student.
Location and name of degree program: University of Pittsburgh - Behavioral
and Community Health Scien
Expected date of completion: 2005-12-31

Disclosure: Department of Health and Human Services
Related Web page:
www.cmh.pitt.edu

First Author
Presenting
Mario Browne, BS,CAC
Graduate School of Public Health/Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 Desoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email: mbrowne@cmh.pitt.edu
* APHA Member
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.
Presenter's signature: Browne
Author is a Student

Second Author
Victoria Garner, BS
Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email: vgarner@cmh.pitt.edu
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.

Third Author
Raymond A. Howard, MBA
Center for Minority Health
University of Pittsburgh
125 Parran Hall
130 Desoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email: rhoward@cmh.pitt.edu
* APHA Member
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.

Fourth Author
Karen L. Reddick, MA
Center for Minority Health, University of Pittsburgh Graduate School of Public
Health
Reddick Associates
3806 California Avenue
Pittsburgh, PA 15212
Phone Number: (412) 766-8936
Email: KReddick@cmh.pitt.edu
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.

Fifth Author
Candice Williams, BA
Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email: candycane@hotmail.com
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.
Author is a Student

Sixth Author
Rachael J. Berget, MEd
Center for Minority Health
University of Pittsburgh
125 Parran Hall
130 Desoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Email: rberget@cmh.pitt.edu
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.

Seventh Author
Veronica Sansing, BS
Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email: vsansing@cmh.pitt.edu
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.
Author is a Student

Eighth Author
Maya Gist, BA
Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email: mgist@cmh.pitt.edu
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.

Ninth Author
Devon Taliaferro
Center for Minority Health
University of Pittsburgh
124 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Fax Number: 412-624-8679
Email: dtaliaferro@cmh.pitt.edu
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.
Author is a Student

Tenth Author
Angela Ford, MSW
Graduate School of Public Health
University of Pittsburgh
125 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-3402
Fax Number: 412-624-8679
Email: afford@cmh.pitt.edu
* APHA Member
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.

Eleventh Author
Edgar Duncan, PhD
Graduate School of Public Health
University of Pittsburgh
125 Parran Hall
130 DeSoto Street
Pittsburgh, PA 15261
Phone Number: 412-624-5664
Fax Number: 412-624-8679
Email: eduncan@cmh.pitt.edu
* APHA Member
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.

Twelfth Author
Stephen B Thomas, PhD
Graduate School of Public Health/Center for Minority Health
University of Pittsburgh
130 DeSoto St.
Parran Hall
Pittsburgh, PA 15261
Phone Number: 412-624-5665
Email: sbthomas@cmh.pitt.edu
I do not have any significant financial interest/arrangement or affiliation with any
organization/institution whose products or services are being discussed in this
session or paper.

				
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