THE 2004 STATS Source: Commentary and content provided by Beverage Marketing Corporation
Bottled Water Continues As Number 2 in 2004
Bottled water emerged as the second largest commercial beverage category by volume in the United States in 2003, and, despite its significant stature, it continued to grow at a rapid pace in 2004. The category is growing even more forcefully on a global scale but in the U.S., volume is unparalleled. In 2004, total U.S. category volume surpassed 6.8 billion gallons, an 8.6% advance over 2003’s volume level. That translates into an average of 24.0 gallons per person, which means U.S. residents now drink more bottled water annually than any other beverage, other than carbonated soft drinks (CSDs).
U.S. BOTTLED WATER MARKET Volume and Producer Revenues 2000 – 2005(P) Millions of Gallons 4,725.0 5,185.2 5,795.7 6,269.8 6,806.7 7,357.4 Annual % Change -9.7% 11.8% 8.2% 8.6% 8.1% Millions of Dollars $6,113.0 $6,880.6 $7,901.4 $8,526.4 $9,169.4 $9,803.0 Annual % Change -12.6% 14.8% 7.9% 7.5% 6.9%
Year 2000 2001 2002 2003 2004 2005(P)
(P) Preliminary
Source: Beverage Marketing Corporation
While CSDs still have volume and average intake levels more than twice as high as bottled water, the soft drink market has been stagnant lately, in no small part due to competition from bottled water. Per capita consumption of bottled water has been growing by at least one gallon annually, thereby more than doubling in a decade. During the five-year period from 1999 to 2004, bottled water volume increased by an unrivaled CAGR of 9.4%.
U.S. BOTTLED WATER MARKET Per Capita Consumption 2000 - 2005(P) Gallons Per Capita 17.3 18.8 20.9 22.4 24.0 25.7 Annual % Change -8.7% 10.7% 7.3% 7.4% 7.1%
Year 2000 2001 2002 2003 2004 2005(P)
(P) Preliminary
Source: Beverage Marketing Corporation
U.S. BOTTLED WATER MARKET Volume & Growth by Segment 2000 – 2005(P) Non-Sparkling Volume* Change 4,443.0 -4,917.3 10.7% 5,487.5 11.6% 5,923.9 8.0% 6,411.3 8.2% 6,934.9 8.2% Domestic Sparkling Volume* Change 144.2 -144.0 -0.1% 149.5 3.8% 152.6 2.1% 166.8 9.3% 176.8 6.0% Imports Volume* Change 137.8 -123.9 -10.1% 158.7 28.1% 193.3 21.8% 228.6 18.3% 245.7 7.5% Total Volume* Change 4,725.0 -5,185.2 9.7% 5,795.7 11.8% 6,269.8 8.2% 6,806.7 8.6% 7,357.4 8.1%
Year 2000 2001 2002 2003 2004 2005(P)
* Millions of gallons (P) Preliminary Source: Beverage Marketing Corporation
GLOBAL BOTTLED WATER MARKET Leading Countries' Consumption and Compound Annual Growth Rates 1999 – 2004 2004 Rank 1 2 3 4 5 6 7 8 9 10 Countries United States Mexico China Brazil Italy Germany France Indonesia Spain India Top 10 Subtotal All Others TOTAL
Source: Beverage Marketing Corporation
Millions of Gallons 1999 4,579.9 3,056.9 1,217.0 1,493.8 2,356.1 2,194.6 1,834.1 907.1 1,076.4 444.0 19,159.8 6,833.5 25,993.3 2004 6,806.7 4,668.3 3,140.1 3,062.0 2,814.4 2,722.6 2,257.3 1,943.5 1,453.5 1,353.3 30,221.6 10,535.0 40,756.6
CAGR 1999/04 8.2% 8.8% 20.9% 15.4% 3.6% 4.4% 4.2% 16.5% 6.2% 25.0% 9.5% 9.0% 9.4%
GLOBAL BOTTLED WATER MARKET Per Capita Consumption by Leading Countries 1999 – 2004 2004 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Gallons Per Capita 1999 2004 40.9 48.5 30.9 44.5 29.0 43.2 32.2 39.1 31.0 37.4 26.9 36.1 26.6 33.0 17.9 26.8 23.8 26.3 17.8 24.3 16.8 23.9 19.9 23.2 16.4 23.0 19.7 21.7 18.6 21.2 4.3 6.4
Countries Italy Mexico United Arab Emirates Belgium-Luxembourg France Spain Germany Lebanon Switzerland Cyprus United States Saudi Arabia Czech Republic Austria Portugal Global Average
Source: Beverage Marketing Corporation