Book_Promotion_Woes_ by MarijanStefanovic

VIEWS: 4 PAGES: 2

									Title:
Book Promotion Woes?

Word Count:
782

Summary:
Too many new authors believe that once their book is written the sales
will just come pouring in and they will make a bundle. Sadly, this
disillusionment is shattered when they receive a royalt y check. The
honest to goodness truth of the matter is that the writer's work is only
started when the book is released. Even the huge author names of today
began by peddling their books out of the back of their car...


Keywords:
Book marketing, encouragement, inspiration, Trash Talk


Article Body:
Too many new authors believe that once their book is written the sales
will just come pouring in and they will make a bundle. Sadly, this
disillusionment is shattered when they receive a royalty check. The
honest to goodness truth of the matter is that the writer's work is only
started when the book is released. Even the huge author names of today
began by peddling their books out of the back of their car. Many big-name
authors also began by self-publishing because no one recognized their
talent. They did not start off their career with a huge bang. They did
not have the money to afford publicists and big marketing firms when they
started out and yet they are super successful now. Take heart from their
examples.

Marketing, promoting and networking must be done every single day, for
the life of the book, in balance with your other activities and
obligations.

Many new authors feel their only way to success is through book signings
and bookstores stocking their book. They are wrong. While in larger
centers with good promotion a book signing event or book reading event
may result in as much as a couple hundred one-time sales... most smaller
venues can only expect less than 10 sales. Is this worth the 2 hours or
more that you spend at the event? Not counting all the preperation,
marketing the event, promotion materials, time taken from work and any
displays that you have designed and possibly paid for ahead of time.
These events do not pay authors to host an event so any sales they do
have may not even cover the traveling costs, hotel cost, meals, parking
or supplies - let alone the time they put into it. Nor do they usually
result in long-term sales - sales are often only during the few days
around the event.

Bookstores can only realistically stock less than 1% of the 3 million
books available on the market. Their discount with the
publisher/distributor is large. Authors are paid royalties only on what
their publisher has recieved. So is all the time and effort going into
attaining spots on bookstore shelves worth it?

While the markets above are valuable and important to any author - what
authors need to do is think outside the box. Figure out where your
efforts will bring the greatest results. Don't expect imm ediate and
overwhelming acceptance by the media or your audience. Marketing,
networking and promoting are long-term efforts that will reap greater
rewards as efforts continue.

Many authors live in tiny towns and hold down jobs or have physical
limitations that prevent out-of-town promotions; much like ourselves.
This can be overcome. Again, think outside the box, use the Internet and
your contacts - and be persistant. Newspapers, libraries, and bookstores
are only the most obvious markets and also are the most difficult to gain
the attention of without a strong image because everyone is vying for
their attention. Work on your image and get strong promotion materials
that help you stand out among the hundred thousand or more new books
released annually.

So   develop a long-term marketing plan and stick with it for the full term
of   your contract with the publisher. The market plan will grow and change
as   time goes on. And keep good records so you can determine how you will
go   about marketing the next book.

I just wanted to mention here that some authors get overwhelmed by the
immense amount of effort it takes to market a book. If we take one day,
one step at a time we will find it is not so overwhelming. I find it
works best to figure out what you will concentrate on this week and then
set a goal for today. I do this nearly every day. It helps me keep a
steady pace going, without taking on too much or too little.

Remember too, that efforts you are making today may not reap immediate
results. You may have to hit a market several times before they pick up
your proposal. For instance, some contacts from nearly a year ago are now
resulting in promotions in their publications. So be patient and
professional in all that you do. Again, keep records so that you can
follow up.

Newsletters can be small but effective markets for your work. On average,
they can range in size from 1000-17,000 readers or more. E-zines
typically reach an audience larger than 5000. Get a few of them in one
month and you are reaching a wide audience! You don't need to be rich or
famous or have a publicist if you are determined and able to committ
effort every single day. (Do take some time for yourself, though!)

								
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