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Twitter for Business

VIEWS: 489 PAGES: 61

  • pg 1
									Twitter for Business


David Berkowitz
Director of Emerging Media
360i
@dberkowitz
@db k it
dberkowitz@306i.com
Get Yer 2 Characters Right Here




 h t      d
shortyawards.com                         360i    /t itt
                                         360i.com/twitterpov




                          www.360i.com                    2
Agenda


• Introduction
     Twitter tools
• 11 T itt t l
• Best Practices




                     www.360i.com   3
Introduction




               4
My Trip to Texas: April 2009




                               5
I took a trip to Dallas
     in April 2009
         p




                          6
  I got to spend some
time with the in-laws…




                    7
…and Nanny…




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               …and of course my wife




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   My in-laws kept wanting
to talk about this Twitter thing
    they kept hearing about

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  They made me think
constantly about Twitter


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Okay, I was really thinking
about Sprinkles Cupcakes


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               And eating quite a few too,
                  along with Dr Pepper
               (the kind with cane sugar)




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So my wife and I went to the source:
       the Dr Pepper Museum
    and Free Enterprise Institute
           in Waco, Texas
                                       www.360i.com   14
Signs for Twitter were EVERYWHERE,
         even in the elevator
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        They even encouraged sharing photos
              With “TwitPic photo ops”
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   The secret flavor in
    Dr Pepper is…

                            !


Was Twitter the secret ingredient
          In Dr Pepper?
    I was ready to believe it
                                    www.360i.com   17
               And then worlds collided:
                    My mother-in-law
                followed me on Twitter!




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Her first tweet also plugged
  her business account –
  she had her hands full




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   In no time, the Twitter
obsession was on in full force




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The Top 11 Twitter Tools




                           21
Top 11 Twitter Tools

1. Twitter Search      7. TwitPic
2. Twist               8. HootSuite
3. TweetMeme           9. Seesmic Desktop
4. Bit.ly              10.Twitterfon
5. Mr. Tweet           11.Troy’s Twitter Script
6.
6 Topify
                                            Generally speaking,
                                            the tools are listed
                                                                 ;
                                          in order of ease of use;
                                           the second column is
                                              more advanced




                           www.360i.com                        22
1. Twitter Search: Monitor Trends and Brands




                  Twitter Search is essential for
                       following trends and
               reviewing brand strength / activity
                      (search.twitter.com)
                               www.360i.com          23
1. Twitter Search: Now on Twitter.com




 Twitter Search appears
 T itt S      h
  on one’s Twitter.com
      home screen;
         g
   Saving searches is
    especially useful

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1. Twitter Search: Advanced Search




                                              search.twitter.com
                                         does offer added functionality
                                             like advanced search

                          www.360i.com                                    25
2. Twist: Chart Twitter Buzz




                   Create comparative graphs
                  of trends in Twitter mentions
                       at twist.flaptor.com
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3. Tweetmeme: Track Twitter Trends




                                  Tweetmeme.com is really great
                                                most-tweeted
                                for viewing the most tweeted links;
                               never miss a hot trend, link, or meme!

                        www.360i.com                              27
4. bit.ly: Shorten and Track URLs




                                                 space,
                            URL shorteners save space
                         and www.bit.ly does a great job –
                            it saved 33 characters here
                           www.360i.com                      28
4. bit.ly: Shorten and Track URLs




                                          Bit.ly also has great tracking
                                            for clicks, referring sites,
                                                    users
                                               and users’ locations


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5. Mr. Tweet: Find New People to Follow




                                         MrTweet.com
                                         MrTweet com will recommend
                                         relevant new people to follow

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6. Topify: Manage Email Notifications




                                             Topify.com provides detailed
                                          information about who follows you
                                                    via email alerts

                           www.360i.com                                  31
6. Topify vs. New Twitter Alerts




                                            Twitter now does this too,
                                          but Topify has MUCH more info
                                               about your followers
                           www.360i.com                              32
7. TwitPic: Upload Mobile Photos




                                                          TwitPic.com,
                                   Once you register with TwitPic com
                                   you can send camera phone photos
                                           to Twitter via MMS
                          www.360i.com                               33
7. TwitPic: Upload Mobile Photos




                                         I followed orders at the
                                             Dr Pepper Museum
                          www.360i.com                              34
8. HootSuite: Manage Multiple Accounts




                 HootSuite.com comes in handy
                when you have multiple Twitter
                      accounts to manage,
               like personal and business tweets
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9. Seesmic Desktop: Put Twitter on Your PC




                         desktop seesmic com
                   Go to desktop.seesmic.com
                    to manage Twitter action
             (and Facebook updates) on your desktop
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10. Twitterfon: Tweet from iPhone / iPod Touch




 If you tweet from
   y
   your iPhone or
   iPod Touch, try
  Twitterfon.com –
   lots of features
         it s
    and it’s free!




                          www.360i.com           37
11. Troy’s Twitter Script: Tweety Steroids




                Troy’s Twitter Script makes lots of
                  enhancements to Twitter.com
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 Here’s a “before” picture –
what Twitter looks like normally
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Here’s the “after” version with Troy’s;
notice how the URL is now spelled out
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Another “before” screen shot…

             www.360i.com       41
    And “after” – Troy’s shows
multimedia right there on the page
               www.360i.com          42
www.360i.com   43
    Troy’s also shows conversations
strung together, so it’s easier to follow
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Two Steps: First Grease, Then Troy




                                     Troy’s works for Firefox

                     First       d to install the Greasemonkey plugin
                     Fi t you need t i t ll th G           k    l i
                       addons.mozilla.org/en-US/firefox/addon/748

                                             y               p
                             Then install Troy’s Twitter script
                           userscripts.org/scripts/show/40617

                           www.360i.com                            45
Top 11 Twitter Tools


1. Twitter Search
   www.twitter.com / search.twitter.com
2. Bit.ly
   www.bit.ly
3. Twist
   twist.flaptor.com
4. Mr. Tweet
   www.mrtweet.com
5. Topify
   www.topify.com
   www topify com
6. TweetMeme
   www.tweetmeme.com
7.

                              www.360i.com   46
Top 11 Twitter Tools


7. TwitPic
   www.twitpic.com
8. HootSuite
   www.hootsuite.com
9. Seesmic Desktop
   desktop.seesmic.com
10. Twitterfon
    www.twitterfon.com
11. Troy’s Twitter Script
    a) Install Greasemonkey (Firefox):
    addons.mozilla.org/en-US/firefox/addon/748
    b) Install Troy:
    userscripts org/scripts/show/40617
    userscripts.org/scripts/show/40617


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8 Best Practices




                   48
1. Be Authentic            Write with a
                           human voice




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2. Listen                  Pay attention to what
                             people are saying




     See how quickly
      p         p
     Sprint responded
   to Kelly’s lost phone
          tweets




                           www.360i.com            50
2. Listen




     As you can see,
    Kelly was beyond
      appreciative




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2. Listen




      She’s even a
   more loyal customer
      because of it




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3. Be Responsive




 Monitor Twitter daily
(or more) and respond
  whenever you can




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3. Be Responsive




     Yet another
                 !
   great response!




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                    Talk to others
4. Converse    even when they’re not
              talking specifically to you




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                                         Focus on interesting posts,
5. Quality over Quantity                with conversations and links,
                                        rather than constant updates
                                      (@satisfaction posts infrequently
                                      but usually has something to say)




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                       Some links to your
6. Avoid Link Spam        sites are fine,
                     but not in EVERY tweet




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7: Rule of ~120                  Make it easy for others
                                  to ReTweet (RT) you


• Write tweets with room to be easily retweeted
        (f RT_ @, )
• Add 5 (for RT @ _) + # of chars in Twitter name + round up,
                          f h     i T itt               d
  subtract from 140
• dberkowitz = 10, “RT @dberkowitz ” = 15, round up to 120




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                  Relationships and conversations are
8. Stick Around           central to Twitter,
                  so plan for an ongoing engagement
                     rather than a brief campaign




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8 Best Practices Reviewed


1.Be authentic
2.Listen
3.Be responsive
        p
4.Converse
5 Quality over quantity
5.Quality
6.Rule of ~120
7.Avoid link spam
8.Stick around

                            www.360i.com   60
Thanks!

• David Berkowitz
  @dberkowitz
  dberkowitz@360i.com
• 360i:
  @360i / blog.360i.com
• My Blog:
  www marketerstudio com
  www.marketerstudio.com
• 360i Twitter POV
  www.360i.com/twitterpov
  www 360i com/twitterpov




                            www.360i.com   61

								
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