Best Practices for Using Online Video

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					Best Practices for Using
Online Video
• Overview of Webbed Marketing and relationship with the
• Impact of video on your online presence
• Best Practices for creating video
• Best Practices for optimizing a video – descriptions, tagging
• Uploading & Embedding video – YouTube, Vimeo, Facebook
• How to work with a video – uploading, embedding, YouTube,
• YouTube vs Vimeo vs Facebook
• Video examples
Impact of Video on your Business
Growth of Video Online
• One of the fastest growing platforms in social media is video
  and video sharing.
Top Video Sharing Sites
Impact of video on your online presence

• Video sharing sites are searchable
• Videos can achieve high rankings in Google & other
  search engines – “Blended or Universal Search”
Best Practices for Creating Video
• Put call to action/website address in the video. Usually at the
  end or a banner across the bottom of the video.
• Use subtle branding, don’t oversell
• Name the file a logical name
   •   use "climate-talks-video.wmv" rather than "videofile.wmv"
• Consider lighting
• Consider sounds – use a mic
• Engage viewers – use music, background, “script”
• Length – Rule of thumb is 2-5 minutes
   •   If lengthy, consider clickable chapters
Video Length
• Facebook – 20 mins
• YouTube – 10 mins

• Vimeo – no limit to video length
 Uploading Videos
YouTube, Vimeo,
  Facebook, etc.
  video uploading is
  very similar
   •   Create account or
       Sign into account
   •   Click upload video
       and select the
       video file
   •   Enter a video title,
       desc, keywords
   •   Click save and
       wait for video to
Tips for Optimizing Videos for Search
• Insert keywords into your video filenames
• Host videos on YouTube and embed into your own site
• Write keywords into your videos' titles, descriptions, and
• Put a link to your site in the description!!
• Embed videos into relevant text pages on your site. The
  context provided by the text on those pages (which is
  hopefully already optimized for search as well) will help
  the search engines figure out what your videos are about
• Create a video library on your site if you have a lot of
• Build links to the videos – get them “viral”
Optimizing a YouTube Video
Embedding Videos
• Can only embed YouTube and Vimeo videos on a website, blog
  or wiki.
   •   Cannot embed a Facebook video
• Embedding video helps keep traffic on your site and provides
  easy video viewing
• The embed code and video link is provided on the video page
Videos can be embedded anywhere –
  website, blog, wiki
Getting Views

• Share link on social networks (Twitter, LinkedIn, Facebook
  status updates)

• Encourage fans to comment on the video

• Check for comments and respond

• Optimize video on keywords
Viral Video Example

                      13,761 rated the video


Vimeo vs YouTube vs Facebook

“If you want to tell the world, use YouTube. If you
   want to show the world use Vimeo.”

Consider the goals for the video
Young Professionals Video
YouTube – views, comments, stats,
•   HD button option for viewers
•   Playlists and Channels
•   Optimization options for search
•   A bit slower streaming than Facebook and Vimeo
•   HD viewing is much faster now
Vimeo – views, comments, stats, groups,
channels, albums, download option
• Keep the same URL when uploading a new version
• Have to pay for account if above 500 MB and only allowed one
  HD upload a week
• Visually appealing player to embed on a site – “classier”
• Community features to comment, share
Facebook Video
•   Combines video sharing with social networking
•   HD now available
•   Generous uploads @ 1GB/20 minutes
•   Tag people in video
•   No playlists or channels
Facebook Video