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					WHAT DO WE DO WITH THIS STUFF?
Understanding and Archiving Social Networking Content

                Dave Simmons – Knowledge Management Specialist
                General Services Administration/Public Buildings Service
                       MORE THAN EMAIL NOW
GSA’s Email Upgrade/         Extranets with
                             Customers and
                                                  Video
                                               Conferencing             People
                                                                       Directory
                                                                       Services
                                                                                                  Blogs




Replacement RFP               Contractors/
                               suppliers




                                                                                                       Content


Currently Lotus Notes 6.3
                                                                                                     Management
                              SEARCH                      EMAIL                                      Systems and
                                                                                                  Intranet/Extranets




 Platform of daily work    Document
                             Storage
                                                             Email
                                                                                                   Collaboration



 Interoperable                                            Archiving




 Works in the cloud          Room and
                              Resource
                               Booking                         Online Groups
                                                              and Professional                       Shared


(decentralized storage                                          Networking                          Document
                                                                Applications                       Spaces and
                                                                                                  Access Control
                                                                                                      Lists



and software services)
                                Calendaring
                               (Personal and
                                  Group)
                                                                                   Transaction-
                                                                                    and Form-
                                                                                      based
                                               VOIP and
                                                                                   Applications
                                                Phone
                 WHAT’S CHANGED?


Email     Mtg.


        Disc.




                 Rept.   Email   Disc.   Mtg.
    Rept.
CONTENT CHANGE

  Before          After

                 Nouns
  Nouns
                 & Verbs
NEW WAYS TO DESCRIBE SN CONTENT
   “Churn”
       Conversations
       Modifications
       Commentary
       Question and Answers
   Technologies paired with content
       Video, audio, graphics
       Date created, technology used, rendering
   “Uncapped”
       No sense of how much content can be contained
       Open-ended – (no offloading nor reviewed for accuracy)
ENTER SOCIAL NETWORKING
 Multitude of technologies
 Vendor design shows         www.whitehouse.gov
                              www.facebook.com/whitehouse
  interest in present and     www.twitter.com/whitehouse
  relay of information, not   www.myspace.com/whitehouse
                              www.youtube.com/whitehouse
  posterity                   www.vimeo.com/whitehouse
                              www.slideshare.com/whitehouse
 “Begun” digital, means      www.itunes.com
  higher expectations for     www.linkedin.com/pub/white-
                              house/15/255/819
  recall and instant access   www.flickr.com/whitehouse
  to history
                           DISCUSSION FORUMS
Issues
 Keeping Call and Response in
   order and on topic
 Tagging relevant topics
                                               ?



                                    Tags
 Expert evaluation of answers                         C
General Observations
 Good source of tags
 Way to follow issues of the
                                           A       A
  times
 Everybody is an expert of sorts
 Chronological Order
                                    C          C   C
             BLENDING DISCUSSION FORUMS
                                                                  ?




                             Tag




                                                        Tag




                                                                                   Tag
                                     ?
To enrich information:
                                                 C                         C               ?           C




                              s




                                                         s




                                                                                    s
 Tag original question &
                                 A          A                 A        A               A          A

                             C       C       C          C         C    C           C       C       C
  organize by topic.
                                        ?                          ?                          ?




                             Tag




                                                        Tag




                                                                                   Tag
      Add tags based on                             C                          C                          C




                              s




                                                         s




                                                                                    s
  
      answers and comments         A         A                A        A                 A         A

      to question tags        C        C        C        C        C        C        C        C        C


                              Tag        ?                         ?                           ?



                                                         Tag




                                                                                    Tag
                                                    C                          C                          C
                               s




                                                          s




                                                                                     s
                                    A        A                 A       A                  A        A

                              C         C       C        C         C       C        C         C       C
                              BLOGS (OR WEBLOGS)
Issues
 Maintaining links
 Relevancy in tags
   (integration into other
   blogs)
                             POST   C C C C
                             Tags

General Observations
 Organized by date and tags
 Reasonable search engine
  for tags and headers
BLENDING BLOGS
                                   POST    C C C C
 Tags help to cross-              Tags


  reference and separate
  topics                           POST    C C C C
                                   Tags
 “Mini-chronos”
       discrete timeslices w/in   POST    C C C C
        a set of objects            Tags

   Author-modified blogs
                                   POST    C C C C
                                    Tags
                                                   WIKIS
Issues
   Capturing versions
    (changes)
   Maintaining internal linkages
                                     V. 1
                                            V. 2
    to other wiki pages
                                                   V. 3

General Observations
   Organized by date-stamp and
    version
   Tagging provides good internal
    linkages
                              BLENDING WIKIS
                               V.1                V.1
                                      V.2               V.2

   Organize by topic                       V.3               V.3



   Maintain the linkages
    between pages
   Tagging becomes more        V.1
                                      V.2
                                                  V.1
                                                        V.2

    important when                          V.3               V.3


    blending across several
    wikis
   Is versioning important     V.1               V.1

    after final copy                  V.2
                                            V.3
                                                        V.2
                                                              V.3

    accepted?
         LIBRARIES, DEPOSITORIES, “LISTS”

Issues
                                              Memos


 Keeping them                                             Manuals



  linked to point of   Historical
                       Websites


  access within the
  social media                                                  Shared Drive



 Tagging the           Research


  documents
                                                      Minutes
                                    Monthly Reports

             POST   C C C C
             Tags
                                 LINKAGES TO PEOPLE
Issues
   Documenting the many
    linkages among people
   Changing jobs and position
    titles – moving target




General Observations                     ME
   Useful at time, but to
    preserve?
SO, READY TO ARCHIVE?
ISSUES WE FACE:                  CAPTURE ISSUES
How do we capture new formats to keep not only the
 data bits, but the contextual meaning?



              ?
   Tags




                      C
                          POST   C C C C
          A       A       Tags


  C           C   C
                                       STORAGE ISSUES
   Design formats for new technologies, or
    standardize on existing formats?
      ASCII,   PDF, RTF, JPG, WAV, MP3, etc.
 Who decides the de facto standards for long-term
  storage?
 What about non-”owned” content?
             websites
      external

      commercial or non-governmental content
                            RETRIEVAL ISSUES

 Tag at content creation or afterwards?
 Taxonomy v. Folksonomy?

 How do we validate tags and cross-reference
  across blended content?
 How do we build a search engine for this stuff
  that makes it available within a native
  environment?
                     ADMINISTRATIVE ISSUES

     How to set up a sustainable
     Initiative for this enterprise?
1.   Capture
2.   Store
3.   Extract to Approved Formats
4.   Transfer Content
5.   User-friendly way of organizing and searching
     information
     SN ARCHIVING INITIATIVE ACTIVITIES

 Identifying content worth keeping
 Developing “acceptable formats” and
  processing procedures for each technology
 Tag governance

 Identifying and testing new technologies to
  incorporate
 Assuring quality on retrieval (relevance, speed,
  completeness
             NEW THINKING FOR NEW MEDIA

   “Churn”
    Paired content and technology
    Interoperable
   “In the cloud”
   “Uncapped”
   “Blending”
    Tagging & taxonomy development / maintenance
    Tailored process development for each format
                                    FINAL THOUGHTS

 Plan for SN overflow
 Look for intrinsic order
       Threads      Transactions
       Chronology   Versioning
 Start small and accrete
 Consider a taxonomy creation and
  maintenance tool
 Develop a Social Content Archiving Strategy
SN CONTENT: SNAPSHOTS IN TIME?
                                                  QUESTIONS?


Thanks for your time and attention!


Dave Simmons
Knowledge Management Specialist
General Services Administration/Public Buildings Services
  Great Lakes Region 5
david.simmons@gsa.gov
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