Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide – Discussion Tool
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Thanks again for purchasing Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide. This discussion guide is designed to enhance your reading and discussion of the book. It is meant to prompt the application of strategies and techniques covered. The guide includes key points from each chapter, asks thought provoking questions, and outlines action steps. There is even a spot for notes and ideas that come to you. We hope that they will provide you with new ways of looking at--and talking about—marketing. It should provide material for discussions as well as individual reflection. Of course, utilization of this discussion guide will be dictated by the goals of your group and available time. Do not feel that each question must be discussed in detail. In fact, the discussion guide was developed with a high-degree of flexibility to allow you or the facilitator to pick and choose the questions and sections most pertinent. I’d love to know how this book has impacted you specifically personally and professionally. Please let me know about your experiences. Thanks, John Jantsch Duct Tape Marketing john@ducttapemarketing.com 916 W 47th Street Kansas City, MO 64112 866-382-8273 toll free
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Table of Contents
Foreword by Michael E. Gerber Introduction: A Solution to THE Small Business Problem Part I: The Duct Tape Foundation – The Way to Sticky Marketing Ch 1 – Identify Your Ideal Client Ch 2 – Discover Your Core Marketing Message Ch 3 – Wake Up the Senses with an Image to Match Your Message Ch 4 – Create Products and Services for Every Stage of Client Development Ch 5 – Produce Marketing Materials that Educate Ch 6 – A Website That Works Day and Night Ch 7 – Get Your Entire Team Involved in Marketing Part II: The Duct Tape Lead Generation Machine – Turning Stickiness into a System that Works for You Ch 8 – Run Advertising That Gets Results Ch 9 – Direct Mail is an Ideal Target Medium Ch 10 – Earned Media Attention and Expert Status Ch 11 – Ramp Up a Systematic Referral Machine Ch 12 – Automate Your Marketing With Technology Tools Ch 13 – Turn Prospects Into Clients and Clients into Partners with an Advanced Education System Part III: Getting on a Roll – Find Out What Works and Do More of It Ch 14 – Commit to Your Marketing with a Plan, Budget and Calendar Epilogue
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Foreword by Michael E. Gerber
Key Questions
1. What does integrity have to do with marketing? 2. Do you have customers who have become your friends?
Key Points
1. Most small business owners are guilty of either copycat marketing (doing what’s been done by others) or ostrich marketing (hiding your head in the sand and doing nothing). 2. Simply put, marketing is getting people who have a specific need or problem to know, like and trust you. 3. Duct Tape Marketing is a turnkey system for small business marketing.
Introduction: A Solution to THE Small Business Problem
Key Questions:
1. Why is small business marketing so hard? 2. Why is marketing your business so hard for you? 3. How do you define marketing? 4. What marketing techniques have you been guilty of copying?
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ © 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Part I: The Duct Tape Foundation – The Way to Sticky Marketing Ch 1 – Identify Your Ideal Client
Key Questions:
1. Do you currently have unhealthy client/business relationships? What is the effect on you and on your business? 2. What patterns were you able to identify when comparing your clients? What characteristics? 3. Where geographically is your market concentration? 4. Based on the information you’ve gathered and questions you’ve asked yourself, do you have a viable market?
Key Points
1. In a healthy client/business relationship, both parties have responsibilities, needs and goals. 2. It is ultimately the customer who determines what you are selling. 3. If the market does not value what you have to offer enough to pay a premium for your expertise and understanding, then you do not have a viable market. 4. Focus on and commit your business to serving one or more very well defined market niches to the exclusion of all others. 5. People magazine is a gold mine of information about how the world thinks and buys. 6. An ideal prospect profile includes physical description, what they want, their problem, how they buy and the best way to communicate with them. 7. Locate a list of ideal prospects to target with your laser-focused, educationbased marketing program. 8. CRM software allows the automation of many marketing processes and the delegation to others in the organization.
Action Steps:
1. Look for common characteristics such as age and gender in among your best clients. 2. Uncover a common frustration among your target market. 3. Write a description of ideal your target market in terms that are easy to communicate. 4. Determine whether your ideal target market is large enough to support your business.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
___________________________________________ © 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted. ___________________________________________
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 2 – Discover Your Core Marketing Message
Key Questions:
1. What is it that makes your business unique? 2. What could you promise that no one else would dream of promising? 3. How do you answer the question, ―What do you do for a living?‖
1. Without a core marketing message that differentiates and communicates your uniqueness, you will never be able to break away from the commodity business. 2. Create and communicate a guarantee that nobody in your industry would even consider. 3. A powerful Marketing Purpose Statement gives your staff a vision for the future of the business, and it becomes the filter for every marketing or business decision. 4. A Talking Logo is a tool that allows your firm to communicate verbally the single greatest benefit of doing business with your firm. 5. All advertising and promotional materials should center on communicating your difference.
Key Points
Action Steps:
1. Revisit your target marketing description. 2. Interview up to ten clients to focus on why they buy from you. 3. Complete the Marketing Purpose Statement. 4. Create your Talking Logo: ‖What you do for a living exercise.‖ 5. Create a core marketing and message.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 3 – Wake Up the Senses with an Image to Match Your Message
Key Questions:
1. What do your current marketing materials ―say‖ about you and your business? 2. What is one process you currently have that is performed in a systematic approach?
1. Get the details and visual aspects of your business ready for making the right first impression. 2. Establish a written set of ―graphic standards‖ to ensure consistent and correct use. 3. Successful businesses apply and document systematic approaches in order to be accurately duplicated by many people.
Key Points
Action Steps:
1. Determine if your identity elements support your target market and Core Message. 2. Create identity elements for your marketing, sales, fulfillment, and customer service processes. 3. Complete your identity audit. 4. Consult a professional graphic designer with target market and Core Message in hand.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 4 – Create Products and Services for Every Stage of Client Development
Key Questions:
1. What is one thing you already have or do that could be transformed into a marketing offer for suspects? 2. How could you bundle or package things differently? 3. Where are the holes in your marketing hourglass?
1. Idea is to move target prospects along a logical path toward a group of offerings geared to address various stages of client development. 2. One of the most effective ways to market a service offering is to turn some aspect of that service into a product.
Key Points
Action Steps:
1. Understand the client stages. 2. Develop marketing, product, and service offerings that address every aspect of the marketing hourglass. 3. Map every point of customer contact and look for holes in the hourglass.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 5 – Produce Marketing Materials that Educate
Key Questions:
1. Why should someone buy from you? 2. What is it that a marketing story can do that traditional marketing or advertising cannot? 3. What is the tool suggested may become your greatest marketing weapon? Why? 4. What is it prospects need to learn from your marketing kit? 5. What are several methods suggested on how to use your marketing kit?
Key Points
1. Marketing materials can do the job of selling if you focus on creating a set of materials that provide an education for readers. 2. A marketing kit is a collection of carefully crafted, individual pages of information that help you present the best possible case for why a prospect would buy from you.
Action Steps:
1. Define the three or four key benefits that make your firm unique. 2. Collect ten testimonials from satisfied clients. 3. Develop four case studies that demonstrate results you or your products have delivered.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 6 – A Website That Works Day and Night
Key Questions:
1. What results can you track back to your current website? 2. Would a visitor to your website know exactly what you do and how you do it? 3. What are one or two elements you could add to enhance your current website?
Key Points
1. Businesses that use a website and the Internet to spread their marketing message, educate their prospects, and convert prospects to clients have a marketing edge. 2. The primary purpose of a website is to act as a tool to integrate and connect all of your marketing communication and education. 3. Much of the content outlined in the marketing kit should also appear on your website. 4. Specific elements of web design should be employed and others avoided in the design stage to increase search engine optimization.
Action Steps:
1. Rework your marketing kit content for your Web site. 2. Find a Web designer that understands search engine optimization. 3. Locate sources for additional Web site content.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 7 – Get Your Entire Team Involved in Marketing
Key Questions:
1. What would team members say is the vision for the business? 2. What do you do or say that illustrates to your team that marketing is an expectation and requirement? 3. How can all five senses be incorporated?
Key Points
1. Everyone in your company must be made to understand that part of their job is marketing. 2. Marketing starts at the top. 3. A marketing board of directors can offer a strategic perspective to your marketing decisions.
Action Steps:
1. Create a list of people who could serve on your marketing board. 2. Complete the core marketing exercises in the first six chapters. 3. Plan an all-staff marketing kick-off.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Part II: The Duct Tape Lead Generation Machine – Turning Stickiness into a System that Works for You
A great way to build momentum is through exposure. Exposure is delivered by coming at your market from many angles.
Key Points
Ch 8 – Run Advertising That Gets Results
Key Questions:
1. What has been your experience with traditional image advertising? 2. What is something you could offer ―suspects‖ in a two- step process? 3. What are some of the benefits of ―two stepping‖? 4. What forms of advertising make the most sense for your business? 5. What are the pros and cons of typical small business advertising opportunities?
1. Advertising is salesmanship in print multiplied, and when viewed properly, can be a very effective way to grow your business. 2. Don’t think about placing an ad unless it is a direct response ad. 3. Elements to include in an ad are headlines, benefits, proof, offer and a call to action. 4. Look at your advertising from a return on investment (ROI) point of view.
Action Steps:
1. Contact every media outlet in your market and request a media kit to start comparing different forms of advertising. 2. Look to your clients and their problems and frustrations to create one or more ―hot topic‖ information products to offer your market. 3. Ask your current clients what publications they read to help determine where you should consider placing your advertising.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 9 – Direct Mail is an Ideal Target Medium
Key Questions:
1. Why is direct mail an ideal target medium? 2. What creative strategy could you employ to begin building a database of suspects? 3. Why are headlines so important? 4. What is a ―swipe‖ file and how will it benefit you?
1. Direct mail may be the best choice for small businesses in that you can start very small, test very quickly, and expand easily. 2. The ―perfect‖ mailing list is created by carefully merging several types of lists. 3. Generally, it is better to mail the same five hundred suspects six times a year than to mail three thousand suspects only once. 4. Lumpy mail always gets opened 5. Contact management software is a key to consistent marketing efforts.
Key Points
Action Steps:
1. Start a swipe file—study and collect successful direct mail letters. 2. Research sources for your perfect direct mail list. 3. Craft your primary sales offer.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 10 – Earned Media Attention and Expert Status
Key Questions:
1. Why is PR so powerful? (The book mentions six; can you think of any others?) 2. How good you become a resource of useful information to the media? 3. What makes a good story? 4. What’s the purpose of a press release? 5. Name four ways to go about planting PR seeds with the media. 6. How do you turn a media interview into a powerful marketing tool?
2. PR is a marketing activity, but your target market is a set of reporters, producers and editors. 3. The media does not care about your business unless their readers care about it. 4. Start small but be consistent. 5. Primary tools in the Duct Tape Marketing PR System include the pitch letter, the press release and the publicity kit. 6. Press releases not properly formatted are unlikely to be read. 7. A media interview can be a powerful marketing tool if a few simple steps are followed.
Key Points
1. While much has changed in the media over the years, the principles that drive the effective use of PR have not.
Action Steps:
1. Target your media sources, including a growing list of Internetbased media and news resources. 2. Create three or four central media themes for the year that support your core marketing message. 3. Create a list of ten to twelve minor, but interesting, marketingrelated themes for ongoing PR. 4. Create a PR calendar and assign a PR theme and goal for each month. 5. Write a fully developed pitch for each of your major themes. 6. Formulate one-page press releases with catchy headlines for each of your minor themes.
7. Once a month, target your core media list and distribute a press release or pitch for a major theme. 8. Follow-up with your core media list by telephone and offer some new piece of news or trend angle that you did not include in your pitch or press release. 9. Track media coverage in local and trade press, set-up Google Alerts for a number of key related terms and reprint for marketing purposes any media coverage received. 10. Send handwritten thank you notes (or t-shirts) to members of the media to thank them for an interview or mention.
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 11 – Ramp Up a Systematic Referral Machine
Key Questions:
1. What makes referral marketing so powerful? 2. Who are others in your industry serving your clients that could be strategic partners? 3. What are some creative ways to reward your referral sources? 4. What opportunities exist for speaking engagements in your community?
1. A referral marketing system combined with the advertising and PR systems is the third leg of a lead generation machine. 2. Generate referral leads from both existing clients and a targeted referral network. 3. One of the best ways to leverage the power of referral marketing is to make the providing of referral an expectation of every client relationship. 4. Workshops are a great way to spread your expertise and build trust with a target market. 5. An effective referral marketing strategy employs a systematic approach along with a compelling referral offer.
Key Points
Action Steps:
1. Create a referral target market(s). You must create a target list of companies and individuals who can be motivated to refer. This can be clients or a network of related businesses. 2. Design a referral education system. 3. Outline your referral lead offer and system. 4. Create a referral conversion strategy. 5. Identify a referral follow-up strategy.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 12 – Automate Your Marketing With Technology Tools
Key Questions:
1. What is a ―landing page‖ and what is the importance of its use? 2. What are several factors to consider when publishing an e-zine? 3. Why are HTML newsletters better than text newsletters? 4. What are three advantages to having a blog? 5. What in the world is RSS and what does it do?
Key Points
1. The use of marketing automation tools will be most effective with a balance between person and machine – personal touches that are automated. 2. Carefully crafted, your website can become the marketing tool that holds all of your other marketing activities together. 3. Email remains a very powerful form of communication when used correctly. 4. Consider adding a blog to your website. 5. People don’t go online searching for companies; they go online to find solutions.
Action Steps:
1. Determine your Internet lead capture strategy. 2. Outline your plan to start an online newsletter. 3. Research the possibility of adding a blog to your online marketing activities.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Ch 13 – Turn Prospects Into Clients and Clients into Partners with an Advanced Education System
Key Questions:
1. What should be included in a New Customer Kit? 2. What educational or informational material is currently included on your invoices? 3. What is one thing that you could do for a new client that would surprise them? 4. What are several ways customer community building can be used as a marketing tool?
Key Points
1. Effective marketing eliminates the need for selling. 2. A New Customer Kit offers a smooth transition from lead conversion to transaction. 3. Nothing derails a client relationship faster than failing to set and meet initial expectations. 4. Most objections come down to the fact that the prospects weren’t rally qualified well enough or they don’t have enough information. 5. The key to growing loyal clients is growing loyal employees. 6. Create opportunities for your clients and prospects to meet each other.
Action Steps:
1. Create your New Customer Kit. 2. Script what you will say to the next prospect when they phone rings. 3. Draft your internal seminar presentation. 4. Determine how you will surprise your next client. 5. Get clear on having the money talk with your prospects.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
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Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Part III: Getting on a Roll – Find Out What Works and Do More of It
You’ve got to believe your marketing will pay off or you won’t bring to it the proper energy and enthusiasm required to work through the trial and error phase.
Key Points
1. The ability to achieve any goal is greatly impacted by the goal’s power to motivate you to action. 2. Set goals for revenue, profit and income – strategic and tactical. 3. Let others know where you want your business to end up in five or ten years (and see what happens). 4. In order to meet your marketing goals, you must aggressively track your marketing progress. 5. According to DTM philosophy of marketing budgets, you should spend as little as you possible can in order to achieve your marketing goals.
Ch 14 – Commit to Your Marketing with a Plan, Budget and Calendar
Key Questions:
1. What motivates you to set and reach business goals? 2. What marketing activities would build momentum around your marketing goals and how could your staff be involved? 3. What marketing activities are you currently tracking and how successfully? 4. Describe the two ―budget camps‖ that most small business owners fall into. 5. How much is a new client worth to your business?
Action Steps:
1. Craft your marketing goals. 2. Determine how you will measure your marketing success. 3. Create a marketing budget. 4. Create a marketing calendar and hang it in clear view of all.
Notes, Thoughts and Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted. ___________________________________________
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Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
Epilogue
Action Steps:
0. State Your Primary Marketing Goals for the Year. 1. Describe Your Ideal Client. 2. Write Your Core Message Points. 3. Develop Educational Marketing Materials. 4. Outline Your Lead Generation Strategy. 5. Describe Your Sales/Education Process.
Key Points
1. It is critical that you become a lifelong student of marketing.
Notes, Thoughts, Ideas: ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.
Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide Discussion Tool
So, where do you go from here?
There really are a number of ways for you to put the information in this guide to work for you.
The Do-It-Yourself Plan — Get the entire Duct Tape Marketing System
When you buy the Duct Tape Marketing System, you’ll have a step-by-step guide to each of the components outlined in this report. In addition, you’ll receive tons of real-life examples and all the tools and forms you need to create a powerful marketing plan.
Duct Tape Marketing™ - The Ultimate Marketing System
The Duct Tape Marketing Ultimate Marketing System is a collection of over 400 pages of marketing workbooks, examples, and tools and 12 audio CDs that make up the most complete small business marketing self-study program ever created. Each workbook contains a thorough explanation of one critical small business marketing topic, real-life small business examples and worksheets, forms and tools needed to help you implement the lesson presented. You can acquire the entire series of workbooks and audios as a set or individually. Get The Ultimate Marketing System – http://www.ducttapemarketing.com/products
Hire a Duct Tape Marketing Authorized Coach
Look, you know what you do best, and I’m guessing you’re reading this guide because marketing isn’t it. Or, maybe you know all about marketing, but it just never seems to get done. Hire a marketing coach to help you complete the ultimate marketing plan. You’ll receive one-on-one attention from a marketing pro who can help you craft a powerful marketing plan, hold you accountable for completing the each step and then show you just how to implement the plan to grow your business. Duct Tape Marketing Coach – Need help implementing any and all of the strategies in this workbook? The professional listed below is a specially trained and authorized Duct Tape Marketing coach who can lead you on the path to explosive growth. http://www.ducttapemarketingcoach.com.
© 2007 Jantsch Communications • All rights reserved. • No unauthorized copying permitted.