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									     Twisted Whiskers™ Expands Licensing Program as Precursor to New Animated Series

              Strong Greeting Card Sales and Online Success Fuel Brand’s Popularity

NEW YORK, NY (June10, 2008) American Greetings Properties, the intellectual property and
outbound licensing division of American Greetings Corporation, looks to grow the pop-eyed pets
of Twisted Whiskers into new product categories.

Fueled by a new Twisted Whiskers television series in development for launch in 2009/10 and
strong brand popularity across new media and social expressions products, American Greetings
Properties looks to continue expanding its licensing program by leveraging the irreverent humor of
Twisted Whiskers, targeting kids of all ages and adults.

Launched in 2001 as a greeting card line, Twisted Whiskers features a “twisted” bunch of cats and
dogs and immediately became the fastest-selling summer social expressions line ever developed
by American Greetings. The broad appeal of these comically contorted animals has led to a
successful merchandise program including stationery, greeting cards, calendars, pet products,
publishing, gardening and automotive accessories. American Greetings Properties is seeking
additional licensing partners to grow the brand across key categories in advance of the TV series
launching on-air.

“Working off of the success of the Twisted Whiskers greeting card program, we signed licensees
across about a dozen categories a few years ago,” explained Joan Grasso, Vice President,
Domestic Licensing, American Greetings Properties. “We’ve had success in many areas, but now
with new art and new entertainment, we are expanding the demographic appeal of the brand and
opening up new opportunities for merchandise licensing.”

Since launching the greeting card line, the Twisted Whiskers property has gained momentum
online. In 2007, 860,000 Twisted Whiskers e-cards were sent and there were 9.5 million instant
message downloads via Kiwee.com. In the first quarter of 2008 more than 100,000 e-cards have
been sent along with 1.8 million instant message downloads.

Due to the overwhelmingly successful response from the Twisted Whiskers CGI shorts, which
were produced in conjunction with Margaret Loesch of The Hatchery LLC, posted online, and
featured as e-cards, American Greetings Properties is now transforming the cats and dogs of
Twisted Whiskers into a full-fledged entertainment-based character property.

Mike Young Productions and DQ Entertainment joined American Greetings Properties last
summer to start production of 26 half-hour episodes; each comprised of four separate all-new CGI
animated shorts. Two of the shorts will involve longer storylines of approximately ten minutes
and two shorter stories at approximately 30 seconds each. The zany cats and dogs will interact in
typical pet situations that will become “twisted” as the animals get into funny and unexpected
(mis)adventures. Each animal will have a very distinct and recognizable personality that will
encourage creative freedom to place them in an unlimited variety of themes, places, and situations.
The series is being sold around the world with targeted on-air dates in 2009 and 2010.

American Greetings Properties will also continue to work with Bill Kopp, the creative talent
behind the original Simpsons shorts from the Tracey Ullman Show as well as the initial online
Twisted Whiskers’ shorts, to help oversee the creative direction of the new television series.

For more information about licensing, marketing and promotional opportunities, Twisted
Whiskers will be on display at booth # 3033 at the Licensing International Expo, June 10-12,
2008.

About American Greetings Properties
American Greetings Properties (AGP) is the intellectual property and outbound licensing
division of American Greetings Corporation. Built upon the successful re-launches of Care
Bears and Strawberry Shortcake licensed products, which have garnered nearly $5 billion in
retail sales worldwide combined since 2002, AGP develops multi-platform campaigns for its
properties through digital media, entertainment, marketing and merchandising. In addition to
Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly Hobbie and
Madballs, as well as new properties Sushi Pack, Twisted Whiskers, Maryoku Yummy and TinPo.
Children can experience AGP online at www.agkidzone.com. For more information on AGP,
visit www.agpbrands.com

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of
social expression products. Along with greeting cards, its product lines include gift wrap, party
goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio,
American Greetings generates revenue of approximately $1.8 billion. For more information on
the Company, visit http://corporate.americangreetings.com.


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FOR MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT:

Karen Silberg and Kas Rigas
DAN KLORES COMMUNICATIONS
212-981-5232/212-981-5211
karen_silberg@dkcnews.com
kas_rigas@dkcnews.com

								
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