history of chelsea football club by jongordo

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									CHELSEA FOOTBALL CLUB
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Inspiring Learning CHELSEA FOOTBALL CLUB
CHELSEA FOOTBALL CLUB
Inspiring Learning Through Football


    Developing new readers through
    partnerships
    The power of football to inspire learning…

    • Chelsea Football Club’s CSR report and community investment

    • Education partnerships and projects

    • Local library projects

    • How partnerships can encourage new readers – Premier League
      Reading Stars, Reading the Game, Kick into Reading
CHELSEA FOOTBALL CLUB
Inspiring Learning Through Football


   Chelsea FC’s first CSR report
    • Corporate Social
    Responsibility is an integral
    part our vision
    • In 2005-06 Chelsea FC made
    a community investment of 2%
    of annual turnover – UN
    recommend 0.7% to good
    works
    • We believe football clubs
    have a unique power to act as
    role models in key areas such
    as health, fitness and
    education that are critical to
    the development of society
CHELSEA FOOTBALL CLUB
Inspiring Learning Through Football

   Chelsea FC’s education partnerships &
   projects
   • The Club’s Football in the Community
   (FITC) team offer, working with 113
   schools and offering football coaching to
   over 200,000 children in London and the
   South-East

   • Chelsea FC has set up an education
   department which manages innovative
   and exciting initiatives. We have
   developed projects for learners of all
   ages which are delivered at our own
   study support centre, in local schools
   and libraries.
CHELSEA FOOTBALL CLUB
Inspiring Learning Through Football


   Chelsea FC’s local library projects
   Similarities with the aims of FTP projects: -

  • Dismantle barriers and change
  perceptions of both libraries and the
  Football Club
  • Recognise cultural diversity and deliver
  projects which are relevant to our
  community
  • Be dynamic in delivering and marketing
  to young people
  • Engage in creative and innovative
  projects
  • Involve and empower young people
CHELSEA FOOTBALL CLUB
Inspiring Learning Through Football


   Focus on local library projects this season
    We have worked on several initiatives
    in local libraries this season, as well
    as the Premier League Reading Stars
    scheme

    • Black History Month 2006
    250 pupils in Westminster Libraries
CHELSEA FOOTBALL CLUB
Inspiring Learning Through Football


   Focus on local library projects this season
    As well as one-off story-telling
    events, poetry writing (‘football rap’)
    and art workshops, we recently ran a
    six-week after school study support
    project with the Chelsea library

    • Nov-Dec 2006 Family learning
    Football-themed books and weekly
    activities. Parent/carer opportunity to
    learn with their child. Chelsea FC
    education officers worked with the
    children’s librarian. Author
    visit/celebration event.
CHELSEA FOOTBALL CLUB
Inspiring Learning Through Football


   Focus on local library projects this season
    The added bonus of the involvement
    of a local football club in a library
    partnership can be illustrated in the
    ‘Love football, love libraries’
    animation film, which was made by
    talented 11 year old pupils from the
    local Servite school.

    • Short animation clip to illustrate the
    message that these young people
    wish to share with their peers.
CHELSEA FOOTBALL CLUB
Inspiring Learning Through Football


   Partnership opportunities
   • Opportunities for the library but also for clubs, schools &
   businesses

   • Local football clubs or other sporting venue

   • Other local businesses /activities which may be attractive to
   young

     people – theatres/arts venues/museum education officers

   • Incentives – money off vouchers/tours/gifts/magazines

   • Possible sponsorship/funding for a branded programme

   • Companies’ CSR/HR managers to discuss possibilities, talks,
   careers
CHELSEA FOOTBALL CLUB
Inspiring Learning Through Football




             Thank you!

								
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