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					                                                        May 26, 2008

                                                        Contact: Gayle Lynn Falkenthal, APR
                                                                 619-997-2495
                                                                 info@falconvalleygroup.com




                     Laser Hair Removal Comes Home with TRIA
         Innovative device featuring diode-laser technology now available at La Jolla Spa MD

(San Diego) — Many women have struggled for years to get rid of unwanted body and facial hair.
They spend thousands of dollars on laser hair removal treatments. Professional laser hair removal is
consistently the leading non-surgical cosmetic treatment for women under 35, and the second most
popular procedure for women over 35, according to the American Society for Aesthetic Plastic
Surgery.

But for the very first time, an over-the-counter hand-held laser hair removal device has been cleared
for at-home use to supplement professional laser hair removal by the Food and Drug Administration.
Manufactured by the SpectraGenics company, it’s called the TRIA and it’s the first and only home hair
removal laser available in the United States.

La Jolla Spa MD is the sole San Diego retailer for TRIA. A limited number are now on sale with a
price of $995.00.

Clients who wish to purchase a TRIA must schedule a consultation with one of our physician assistants
or nurse practitioners at La Jolla Spa MD to receive personal instruction on its proper use prior to
taking one home.

“I am pleased to be the first in San Diego to offer the TRIA,” said Mitchel Goldman, MD, Medical
Director of La Jolla Spa MD. “Research has shown that 65% of consumers would prefer the privacy
and convenience of an in-home laser hair removal procedure and 41% would prefer to purchase from a
physician. By being the first in San Diego to offer the TRIA, I am meeting the needs and busy
lifestyles of my current patients and introducing the world of lasers to new patients. My practice has
now extended into their home.”

The TRIA’s patented medical-grade diode laser is based on the same technology that pioneered office-
based treatment more than a decade ago and still remains the gold standard. TRIA Laser Hair Removal
System is an easy, safe way for suitable candidates to obtain clinically proven results in the privacy of
one’s home, replacing the time-consuming and often messy alternatives of daily shaving, waxing or
electrolysis.
“The FDA clearance is the culmination of many years of research, clinical testing and innovative
product design efforts,” said Robert Grove, PhD, CEO, SpectraGenics. “We’ve invested significant
resources to harness that same light-based technology to deliver a safe, effective way for consumers to
treat unwanted hair in the privacy of their homes.”

SpectraGenics has been selling a version of the TRIA, called i-Epi, in Japan since 2005.

About Dr. Mitchel P. Goldman

 Dr. Goldman is a double board certified dermatologist and cosmetic surgeon who is renowned for his
pioneering research of multiple laser techniques and skin rejuvenation. Dr. Goldman is a Volunteer Clinical
Professor of Dermatology/Medicine for University of California, San Diego, and has written 18 medical
textbooks on cosmetic and laser surgery, several of which are considered definitive medical texts in their
respective fields, as well as over 300 peer-reviewed medical publications. Dr. Goldman has been featured on
The Today Show, 20/20, The Discovery Health Channel, Wealth TV, E!, Extra, and The Swan, and in top
publications including The Wall Street Journal, TIME, New York Times, Elle, O Magazine, Self, Marie
Claire, Harper’s Bazaar, Allure, Glamour, InStyle, More and Good Housekeeping.

About La Jolla Spa MD

La Jolla Spa MD is a landmark medical spa where the major cosmetic breakthroughs of science and medicine
are combined with art and creativity to bring the ultimate in rejuvenation. Founded in 2002 by world-renowned
board certified dermatologist and cosmetic surgeon, Dr. Mitchel P. Goldman, La Jolla Spa MD offers clients a
full range of cosmetic and plastic surgery procedures in its surgical suites, recognized by the Accreditation
Association for Ambulatory Health Care for meeting its nationally recognized high standards, as well as cutting-
edge cosmetic dermatology. La Jolla Spa MD stays on the cutting edge of medical technology with its
participation in groundbreaking research studies and ongoing education.


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