disney wide world of sports by jongordo


									             Lady Foot Locker to be Presenting Sponsor
            Of Disney’s Princess Half Marathon Weekend
   Multi-year deal to create increased national exposure for inaugural event; Race to support
               Make-A-Wish Foundation through awareness and donation efforts.

LAKE BUENA VISTA, Fla. (Sept. 5, 2008) – Lady Foot Locker, the nation’s largest athletic
specialty retailer for women, will be the presenting sponsor of Disney’s Princess Half Marathon
Weekend in March 2009, providing greater national visibility for the inaugural race and Lady
Foot Locker.
Under the multi-year agreement, Lady Foot Locker will be involved in the marketing of Disney’s
Princess Half Marathon Weekend in a variety of ways, including a nationwide sweepstakes, in-
store promotions at more than 500 Lady Foot Locker retail stores and a presence on its official
Web site: www.ladyfootlocker.com.
“The Lady Foot Locker brand appeals to female athletes of all ages and abilities and is associated
with quality and class, which aligns well with the target demographic of Disney’s Princess Half
Marathon Weekend,” says Kathleen Duran, manager of Disney’s Endurance Series. “Their
reputation makes them an ideal presenting sponsor for the race and will help us bring to life the
‘princess’ in every female athlete.”
Disney’s Princess Half Marathon Weekend debuts March 6-8, 2009, and includes two road
races – the signature 13.1-mile half marathon through Disney’s Animal Kingdom, Disney’s
Hollywood Studios and Epcot, and a family 5K through Epcot – each themed around Disney’s
beloved princess characters. Another feature of race weekend is Disney’s Fit For A Princess
Health and Fitness Expo, a two-day celebration of women’s health and fitness at the new Jostens
Center at Disney’s Wide World of Sports Complex. The event features celebrity runner
appearances, special Disney character appearances, fitness training seminars, opportunities to
experience the latest running and fitness equipment and a speaker series involving leading
trainers and health experts.
In all, more than 10,000 runners are expected to participate in race weekend, making it one of the
country’s largest road races geared toward women. The storybook event will be complete with a
fairytale finish that includes an exclusive post-race celebration with friends and family at
Mickey’s Pirate and Princess Party featuring food, beverages, music, fireworks and “Disney’s
Enchanted Adventures Parade.”
Registration for Disney’s Princess Half Marathon Weekend is $120 for the half marathon and
$40 for the 5K. Registration is open at www.disneyprincesshalfmarathon.com.
Page 2 – Lady Foot Locker to be Presenting Sponsor…

Disney’s Princess Half Marathon Weekend is the newest edition to the renowned Disney’s
Endurance Series. The series features popular events for people of all ages and abilities,
including Walt Disney World Marathon Weekend, Disneyland Half Marathon Weekend, The
Twilight Zone™ Tower of Terror 13K, Disney’s Race for the Taste 10K, and Expedition Everest
Challenge – a mysterious 5K race through the dark, exotic terrain of Disney’s Animal Kingdom
theme park. Visit www.disneysports.com for more information.
Disney’s Princess Half Marathon Weekend will support the Make-A-Wish Foundation by
promoting its presence throughout the event, providing a platform for Make-A-Wish to interact
with runners, increase awareness of its cause and accept donations. Make-A-Wish will also
participate in the speaker series at Disney’s Fit For A Princess Health and Fitness Expo.
The event’s support of the Make-A-Wish Foundation builds on Disney’s long-standing
relationship with the Make-A-Wish Foundation that stretches more than 27 years. During that
time, Disney has contributed more than $11 million in cash and in-kind donations each year and
used its magic to grant the wishes of children with life-threatening medical conditions. With
more than 6,000 wishes granted every year – including visits to the Disney parks, Disney cruises,
Disney characters visits, attending sporting events and visiting TV and movie sets – Disney-
themed wishes continue to be the most popular requests by children to the Make-A-Wish
About Lady Foot Locker
Lady Foot Locker is part of Foot Locker, Inc., an athletic specialty retailer that operates
approximately 3,700 stores in 21 countries in North America, Europe and Australia. Through its
Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores,
as well as its direct-to-customer channel Footlocker.com/Eastbay, the company is the leading
provider of athletic footwear and apparel. For more information, visit www.ladyfootlocker.com
About Disney’s Wide World of Sports
Opened in 1997 at Walt Disney World Resort, Disney’s Wide World of Sports Complex is a
leading sports and entertainment venue for amateur and professional sports in the United States.
The sprawling 220-acre state-of-the-art complex features The Milk House, a 165,000-square-foot
field house which seats 5,500 for basketball; the 9,500-seat Champion Stadium ballpark; Hess
Sports Fields, which include multiple baseball, softball and soccer fields; and Jostens Center, an
80,00-square-foot multi-sport field house. In addition, the complex has 11 tennis courts,
including a stadium court, and a track and field complex. Disney’s Wide World of Sports is
home to more than 180 amateur and professional sports and entertainment events each year,
including the NFL Tampa Bay Buccaneers training camp, the Major League Baseball Atlanta
Braves spring training, a Tampa Bay Rays regular-season series, the NBA Pre-Draft Camp, the
Pop Warner Super Bowl, Chelsea Football Club events, the Special Olympics Florida Summer
Games and the AAU National Championship events. Visit www.disneysports.com for more
Marques Edge, Disney Sports Public Relations – 407/566.6318 (office)/321.239.9582
Ben Cafardo, Disney Sports Public Relations – 407/566.5752 (office)/781.956.2963


To top